Retargeting for inbound marketers (1)
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REACH/RECENCY/RELEVANCE
Advanced Retargeting For Inbound Marketers
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Hi.
We’re Brant &
Rosey
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LEAKS AND CLOGS
Timeliness of
conversion drives a
robust funnel
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VISITOR YOUR WEBSITE
VISITOR LEAVES YOUR SITE
YOUR AD ON A POPULAR WEBSITE
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RTB
BID
ACCESS TARGET
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While inbound marketers can control the timeliness of their communication, they cannot control the reach
SPEED AND REACH
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50+ Billion Impressions Per Day
PC, Social, Tablet & Mobile
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40% Decrease in CPA
PPC + INBOUND MARKETING + RTB
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NOT ALL LEADS ARE CREATED EQUAL
Segmentation of your audience pool helps you prioritize your retargeting efforts...
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ON SITE/ OFF SITE
YOUR SITE
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SEGMENTATION ON SITE
Information Qualified
Sales Qualified
Marketing Qualified
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SEGMENTATION OFF SITE
Data Audiences
PreferredDomains
GeographicLimits
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FOCUSED RETARGETING
Data Audiences
Geographic Limits
Preferred Domains
Information Qualified
Sales Qualified
Marketing Qualified
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60% DECREASE IN CPC
Retargeting + Whitelists
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DO MORE WITH PERSONAS
Behavior = Intent
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REAL TIME SEGMENTATION
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WAYS TO GET STARTED
Retargeting Pixel
Conversion Pixel
On Site Segments
Off Site Segments
Behavior Segments
Device Segments
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THANK YOU!