Retaining Your Old Patients in a New Practice | Randall Wong, M.D. | AAO 2015
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Transcript of Retaining Your Old Patients in a New Practice | Randall Wong, M.D. | AAO 2015
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HELP!MY PATIENTS CAN’T FIND ME
Randall V. Wong, M.D.AAO 2015 | Las Vegas | Tech139:30 -10:30 AM | November 15
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Financial Disclosure
• I have the following financial interests or relationships to disclose:• Co-Founder:
• Medical Marketing Enterprises, LLC
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Randall Wong, M.D.• Ophthalmologist (Retina Specialist)• Online Marketing
• Medical Marketing Enterprises, LLC• Website Rankings• SEO and Social Media• Reputation
• Father of Five (Combined)• Duncan Donuts Coffee • Tennis not Golf
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Patients Lose Doctor!!!
• Problem: You’ve left your present practice and your patients NEED TO FIND YOU!
• How do your existing patients find your new office?
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Unique Situation• Patients know you• Patients can Google you by name• Reverse is usually true
Take advantage of the fact that patient’s can search the Internet by your name…becomes easier task.
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Solutions• Create vanity website
• E.g. www.RandallWongMD.com
• Click-through ads
• Change NAP• Local• State• AAO, ABO• NPI
• Aggregators
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Vanity Website
• RandallWongMD.com
• Easier to rank since searching by name• No need to worry about SEO/Rankings
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AdWords• Aka Click-Through• PPC• Pay per click
• Buy Keywords• Target Your Audicne• Limit Display
• Time• Location• Set Budget
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Change NAP with Societies
• Local• State• AAO• ABO• AMA• NPI
Name
Address
Phone
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AggregatorsClaim accounts
Change NAP
Review SitesLocal DirectoriesBusiness “Aggregators”
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Aggregators | DirectoriesBing LocalBest of the WebCitysearchDexKnowsFourSquareGoogle +Insider PagesJudy’s BookKudzuMantaMerchant CircleSuper Pages
Yahoo! LocalYellow BotYelloweeYellow PagesYelpHealthgrades
VitalsRate MDSDoctorbaseWebMDDocshop
Local.AARPMapquestRealselfLocalMed
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AAO 2015 | My ScheduleI’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | November 14, 2015
9:30 – 10:30 AM | Tech Pav (TECH01)“Optimizing Your Office Web Presence”
1-4 PM | SPE07Use Blogging and Social Networking to Super Charge Website”
Sunday | November 15, 2015
9:30 – 10:30 AM | Tech Pav (TECH08)“Managing Your Online Reputation”
2:30 PM – 3:00 PM | Tech Pav (TECH13)“Help! My Patients Can’t Find Me”
3:15 PM -4:15 PM | AAOE 256“Live Website Analysis: Critique Your Own Website”
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Schedule Cont’dMonday | November 16, 2015
10:45 AM – 11:15 AM | Tech Pav (TECH16)“A Crash Course in SEO”
Tuesday | November 17, 2015
12:45 PM – 3:00 PM | AAOE 652“Essential Search Engine Optimization Tools for Your Website”