RETAILINGRETAILING

CHAPTER 17

Which company best represents which utilities?Which company best represents which utilities?

• Form of Ownership• Independent Retailer

• Corporate Chain

• Contractual System

• Level of Service• Self-Service

• Limited Service

• Full-Service

CLASSIFYING RETAIL OUTLETS

• Merchandise Line• Depth of Line

• Breadth of Line

•Scrambled merchandising

•Hypermarket

• Intertype competition

CLASSIFYING RETAIL OUTLETS

Breadth versus depth of merchandise linesBreadth versus depth of merchandise lines

Supercenters are a popular store format.Supercenters are a popular store format.

Forms of Forms of nonstore nonstore retailingretailing

NONSTORE RETAILING

Positioning a Retail Store: Retail positioning matrix Retail positioning matrix

The The retailing retailing mixmix

• Retailing Mix• Retail Pricing

Shrinkage Off-price retailing

•Store Location Central business district Regional shopping centers Community shopping center Strip location Power center

•Retail Image and Atmosphere

RETAILING STRATEGY

The The Wheel of Wheel of RetailingRetailing

The retail The retail life cyclelife cycle