Retailer- vs. Vendor-Managed Inventory and Brand ... · Birendra K Mishra; Srinivasan Raghunathan...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Retailer- vs. Vendor-Managed Inventory and Brand Competition Birendra K Mishra; Srinivasan Raghunathan Management Science; Apr 2004; 50, 4; ABI/INFORM Global pg. 445

Transcript of Retailer- vs. Vendor-Managed Inventory and Brand ... · Birendra K Mishra; Srinivasan Raghunathan...

Page 1: Retailer- vs. Vendor-Managed Inventory and Brand ... · Birendra K Mishra; Srinivasan Raghunathan Management Science; Apr 2004; 50, 4; ABI/INFORM Global pg. 445. Reproduced with permission

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Retailer- vs. Vendor-Managed Inventory and Brand CompetitionBirendra K Mishra; Srinivasan RaghunathanManagement Science; Apr 2004; 50, 4; ABI/INFORM Globalpg. 445

Page 2: Retailer- vs. Vendor-Managed Inventory and Brand ... · Birendra K Mishra; Srinivasan Raghunathan Management Science; Apr 2004; 50, 4; ABI/INFORM Global pg. 445. Reproduced with permission

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Page 3: Retailer- vs. Vendor-Managed Inventory and Brand ... · Birendra K Mishra; Srinivasan Raghunathan Management Science; Apr 2004; 50, 4; ABI/INFORM Global pg. 445. Reproduced with permission

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Page 13: Retailer- vs. Vendor-Managed Inventory and Brand ... · Birendra K Mishra; Srinivasan Raghunathan Management Science; Apr 2004; 50, 4; ABI/INFORM Global pg. 445. Reproduced with permission

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