Retail Scanning at the POS

Motorola Solutions Confidential Restricted1

RetailScanningat the POS Joel Kahn

Data Capture Solutions


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IMPROVING THE SHOPPING EXPERIENCE

Joel Kahn, Data Capture Solutions

September, 2014

SCANNING AT THE POINT-OF-SALE


KEY TRENDSMOBILE• Mobile Coupons, Mobile Loyalty and Mobile Gift cards continue to drive the move toward 2D imagers

CUSTOMIZATION• Brand conscious retailers investigating new POS products that compliment their store aesthetics and reinforce their brand.

COMPANION SCANNING• Associates are increasingly more empowered with connected devices-many of which are consumer devices being used in the enterprise leading to the need for enterprise-grade companion scanners


INTRODUCING THE DS4308A new level of performance & versatility

•Feature Rich Next Generation 2D scanner that sets the bar higher for Performance, Versatility and Durability

•Will meet or exceed the competition in decode range and performance on poor quality & HD codes

•Two “flavors” – Standard Range (SR) and High Density (HD)

The DS4308 – a feature rich next generation 2D imager that resets the bar for scanning performance, scanning range, versatility and ease-of-use


Features & Benefits

Enterprise-Grade Scanning1D/2D on any medium – traditional and mobile barcodes

Advanced Ergonomics•Small and lightweight (similar in size to the popular LS2208), it is easy to hold for all day scanning

•Light emitted with each scan is soft an unobtrusive, preventing eye fatigue and improving the environment for customers and workers

•


Features & BenefitsPRZM Intelligent ImagingThis proprietary imaging enhancement technology resets the bar for 2D imaging by improving decode performance and snappiness,

Durability – Built for BusinessDesigned to operate reliably after multiple 6ft./1.83 m drops to concrete

•

Omni-directional scanningNo need to align the barcode to the scanner

Largest “sweet spot”Versatile decode range allows (out to 28”) user to scan any bar code type at any density nearer and farther than any other scanner in it’s class

Brightest LED AimerCrisp and bright aiming dot has the reach and brightness needed for long distance scanning as well as picklist mode.

•


DS4308-P

All the features of the DS4308 plus:

Permanent Pedestal BaseEnables the device to sit on the counter easily, leaving a very small footprint.

Switch Between Presentation and Handheld Mode on the FlyWhen the DS4308P is sitting on the counter, it will automatically scan any bar code in the “scan zone”. All users need to do is pick up the scanner to switch to triggered handheld operation.

•

DS4308P


The DS4800 Series extends your brand right to your POS. This customizable bar code scanner offers style without compromise, marrying impressive design with the same great reliability, functionality and manageability you expect from Motorola.

DS4800BRAND EVERY ENCOUNTER

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Motorola Solutions Confidential Restricted9 9

ERGONOMICS AND STYLE• New sophisticated design and maximized scanning comfort

HIGH PERFORMANCE SCANNING• 1D/2D paper and mobile; high density; image capture; OCR; DL parsing option

CUSTOMIZABLE• Bezel design and unique scan tone to complement décor and promote the brand

INNOVATIVE SCANNING EXPERIENCE• Modern capacitive touch trigger with haptic feedback• Flexible decode feedback allows you to choose from vibrations, visual feedback

and a library of melodic tones

WHAT IS THE DS4800 SERIES?


RECOMMENDED SERVICE PROGRAMS FOR:

SCANNERS MOBILE COMPUTERS RFID, TEAM AND WIRELESS DEVICES

SOFTWARE AND SYSTEMS

SUPPORT SERVICESAt A Glance

Service from the Start Advance Exchange Support

Enterprise Mobility Software Support

Service Center Support Bronze

Premium RFID On Site System Support

On Site System Support

Service from the Start Advance Exchange Support

Service Center SupportBronzeGold

Service from the Start with Comprehensive CoverageBronzeGold

Enterprise Mobility Software Support

WLAN Software Support

TEAM Software Support

AirDefense Services Platform Software Support

SOTI Mobile Control Software Support

RF Management Suite Software Support

Services Representative at the CodeZone Booth Friday 19-Sept: • Services Renewals• Renewals Portal• Services Overview

RhoMobile Suite Software Support


THANK YOU…For more information:

Visit

Motorola Solutions Zebra Technologies

at

CodeZone


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IMPROVING THE CUSTOMER EXPERIENCE IN RETAIL

Cherie Martin, WLAN Field Engagement, Americas

September , 2014

MOTOROLA WIRELESS LAN


MOBILITY EVOLUTION IN RETAIL

ENTERPRISE MOBILITY CONSUMER MOBILITY INTERNET OF THINGS

LAPTOPS, HANDHELDS, SCANNERS SMARTPHONES, TABLETS WEARABLES, SMART CARTS & SHELVES, SENSORS

DEVICE EVOLUTION

USAGE EVOLUTION

• BUSINESS APPLICATIONS - SUPPLY CHAIN MANAGEMENT. INVENTORY & PRICE CHECK

• COMMUNICATIONS - DATA CONNECTIVITY & VOIP (OVER WLAN)

REQUIREMENTS EVOLUTION

• DESIGN WiFi FOR MOBILE COMPUTERS• BASIC PCI COMPLIANCE

• BYOD - DEVICE ONBOARDING & FINGER- PRINTING. APPLICATION VISIBILITY

• GUEST ACCESS - INCREASE CUSTOMER DWELL TIME

• DESIGN WiFi FOR SMARTPHONES• ROLE BASED ACCESS CONTROL

• OMNI-CHANNEL RETAILING - CONTEXT BASED CUSTOMER/GUEST ENGAGEMENT

• ASSET VISIBILITY - MANAGEMENT & CONNECTIVITY FOR THINGS

• DESIGN WiFi FOR LOCATION• MANAGE MULTI-RF - WIFI, ZIGBEE, BLE

AP

AP

AP

AP

AP

AP

AP

AP

AP

AP

AP

AP

Controller HUB & SPOKE HYBRID INTELLIGENTEDGE

ARCHITECTURE EVOLUTION


RETAIL IS CHANGING – ARE YOU READY?

“…INSTEAD OF WHINING ABOUT SHOWROOMING, SMART RETAILERS ARE AGGRESSIVELY BATTLING BACK AND PREPARING TO GIVE CUSTOMERS ACCESS TO GREATER INFORMATION AND SERVICES.”Jeff Roster – Gartner RIS 2013 Retail Tech Trends Study

Associates who say that shoppers are better connected to product information than they are

54 %35%

102

Percentage of shoppers who would use WiFi access in the store to search and post on the web while shopping

Source: MSI 7th Annual Shopping Study

B Worldwide App downloads from App Store in 2013


IT’S TIME TOUNLEASH OPTIMALSUPERIOR PERFORMANCE

SMART MOBILITY

IMPACTFUL ENGAGEMENT


PERFORMANCE MOBILITY

UNLEASH OPTIMAL…

ENGAGEMENT

• IMPROVE ASSOCIATE PRODUCTIVITY

• DECREASE CUSTOMER RESPONSE TIME

• BROADEN EMPLOYEE ACCESS TO PRODUCT INFORMATION

• INCREASE EFFICIENCY OF BUSINESS OPERATIONS

• ALWAYS-ON SECURE NETWORK

• VOICE AND VIDEO COVERAGE IN-STORE

• LOWER IT COST

• FLEXIBLE TOPOLOGY, EASY TO DEPLOY

• EASY GUEST ACCESS TO A SECURE NETWORK

• PERSONALIZED GREETINGS & COUPONS

• NO MORE WAITING FOR IN STORE ORDER PICK-UP

• EFFECTIVE EMPLOYEE

ENGAGEMENT WITH SHOPPER AT POINT OF DECISION

IN RETAIL


EMPOWERING ENGAGEMENT

• 5 METER ACCURACY 50% OF THE TIME

• 1 METER ACCURACY 90% OF THE TIME. REQUIRES BLE TAGS

• DETECT CUSTOMERS ON PREMISES

• RULE BASED PUSH – WELCOME, COUPONS, SPECIALS

• DEFINE ZONES TO DETECT CUSTOMERS IN SPECIFIC AREAS

• CRM DRIVES PROMOTIONS INCREASES PER CUSTOMER REVENUE

PRESENCE

LIZ IS OUTSIDE YOUR STORE. YOU COULD SEND

HER A WELCOME MESSAGE AND INFORM HER OF THE MEMBER

ONLY SALE TODAY

ZONE

MICHELLE IS IN WOMENS CLOTHING. SEND HER A

COUPON FOR 50% OFF ON CASHMERE. CAN BE

REDEEMED FROM HER PHONE

POSITION

AMANDA IS IN THE PHARMACY SECTION.

SHE NEEDS HELP. PICKING CHILDRENS TYLENOL. SEND HER

ASSISTANCE.


MOTOROLA PRODUCT PORTFOLIO

WIRELESS LANWIRED

NETWORKINGSECURITY

LOCATION ANALYTICS

INTERNETOF THINGS

CONTROLLERS AND ACCESS POINTS WIRED SWITCHES

ADSP ANDSECURE GUEST ACCESS

SERVER SOFTWARE, CLIENT SDK

BLUETOOTH TAGS, SENSORS

HIGHLY SCALABLE

INTELLIGENCE AT THE EDGE

REDUCE TCO

1 TO 5 METER LOCATION ACCURACY

ANALYTICS

DRIVE UP ROI

INFRASTRUCTURE OMNI CHANNEL PRESENCE


ENGAGE: ANALYTICS SOLUTIONS

• HEATMAPS AND DWELL TIMES• ZONE TRACKING• VIEW HISTORICAL PATTERNS

• TOP URLS• TOP SEARCH TERMS• NEW USERS AND REPEAT USERS

PHUNWARE

IBM

AISLE411

LOCATION ANALYTICS

WEB ANALYTICS API

-PRESENCE EVENTS

-LOCATION DATA

-LOCATION BASED EVENTS

-RSSI DATA

COUPONINGCUSTOMER PORTALCONCIERGE SERVICESTARGETED ADVERTISINGBUDDY LISTSTORE MAPPRODUCT LOCATORRESOURCE FINDERAUTO ALERTSSTORE PICKUPCONTESTS & PROMOTION

API

SWIRL

ACCENTURE


WLAN FOR THE INTERNET OF THINGSIMPROVING CUSTOMER EXPERIENCE AT THE INTELLIGENT EDGE

INCREASING DEVICE POPULATION – MULTIPLE TECHNOLOGIES

WING 5 NETWORK ARCHITECTURE – THE INTELLIGENT EDGE

OMNICHANNEL SHOPPING EXPERIENCE ASSET VISIBILITY

WI-FI ESL BLE LOCATION RFIDVIDEO

SURVELLANCEZIGBEETAGS


THANK YOU

Retail Scanning at the POS

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