Retail NewsSummer 2011

This is the Mirage short that Mick Fanning, a dual World Champ, wears with input into the design & testing, Mick helped create a boardie that is built from ES3 fabric, constructed with welding tech & is ridiculously light. The Fanning Blur is a short that keeps up with what Mick does to win World Titles.

The Phoenix is available in either a soothing blue, grey or bright green. This is a short that will bring you plenty of attention every time you walk down to the surf. Colours & Mirage features, what more could you need?

PHOENIXweightless, hydrophopbic, elastostretch

FANNING BLURweightless, hydrophobic, elastostretch

BE SURE TO TALK UP THE AWESOME FEATURES OF MIRAGE TO YOUR CUSTYS!

1. STL Stichless2. Elastostretch 33. Lock Cord4. Hydrophobic5. Lightweight6. Ergo Fit

SWIM

BALIWOODSummer is the best time to bring out your inner bohemian…Designed and developed on Rip Curl’s “Tip 2 Tip” floating design camp, inspiration is drawn directly from the search and Indonesia.Greet the heat in a mash-up of earthy tones, military meets safari, bold batiks and tie-dye. Ethnic inspirations make for an eclectic look of summer globe trotting glamour.

CYBER SURF90’s surf meets fashion with a slick sporty edge. This season it’s all about colour blocking, bold geo graphic prints and explosive pop colours with high tech fabrics.

Be brave – we dare you!

Pretty Young ThingMixing mini florals and spots with checks, these vintage inspired silhouettes bring a feminine twist to this boyfriend-style look.Add the lace and crochet detailing and you’ll definitely be taken back to that bygone era.

Cheeky, but oh so cool.

S11 PRODUCTInspired by sounds and sights from six months on a boat of discovery.

The photos, the fabrics and the colors. Product for the search, inspired by the search.

From the days when surfing was frown upon and

surfers responded by banding together in clubs,

definately blase about what anyone thorught them.

It was all about surfing, mateship, tough cars and

tough people protecting their turf,

Ocean Riders is a salute to them......

CEAN RIDERS

RETAIL

BEGINS AUGUST 1ST, 2O11WHO WILL TAKE OUT THE RETAIL WCT EVENT?

STAY TUNED...

WCT‘STORE OF THE YEAR’

The Search has begun...

J e t s e tGet ready to go tropical this summer in sun-bleached fabrications with a soft, warm pastel colour palette and luxe trims. Washed-back Hawaiian prints give it a classic retro surf feel. Mix these back with oversized sunglasses and big straw hats and pretend like you’re a movie star on therun from the Hollywood paparazzi!

F-LIGHTBOARDBAGS

RIP TECH materialIncredibly strong, yet incredibly light, F-Lightsurfboard covers protect your boards from whatever Mother Nature has instore. F-Light boardbags keep your sticks cool by reflecting heat, & blocking 99.8% of the sun’s rays.RipTech material is equally strong wet or dry, and has unique ability to resist air and water penetration, while allowing condensation to pass through, so trapped water evaporates away.These qualities make RipTech the ideal fabric for use on Rip Curls new F-Light surfboard bags

TRAVEL BAGS

WATERPROOF TESTED - WHAT DOES THAT MEAN?

RIP CURL WATCHES ARE INDIVIDUALLY TESTED TO THE HIGHEST INDUSTRY STANDARDS WITH

THE BEST SWISS PRESSURE TESTING EQUIPMENT.

NOTE: ALL INDUSTRY STANDARDS WATCH TESTING IS DONE TO AN OVERPRESSURE SITUATION IN

A STATIC LABRATORY ENVIRONMENT & DOES NOT SIGNIFY A DIVING DEPTH. SEE RECOMMENEDED

USAGE CHART.

For the last 21 years, we have been innovating and designing the world’s best

tide and surf watches. In that time we’ve put our watch technology to the

ultimate test - countless search missions to the furthest reaches of the world,

worn on the wrists of some of surfing’s best athletes. 11 World Titles to be

exact. Mick Fanning, Damien Hardman and the legendary Tom Curren have all

used our tide technology to ensure they always score the best surf.

We hope we can help you to do the same.

WATCHES

GIRLS CORTEZ 2 MENS CORTEZ 2

first release

The mens and womens F-Light series travel bagsare constructed using a compression molded,EVA base shell, together with micro ripstop fabrication.

The F-Light Series travel bags use high-end technology to give your possessionsprotection while making the bag:

* Super lightweight* Flexible* Incredibly durable

SO HOT RIGHT NOW!

EVENTS & MOVIES

DIGITAL

October 15- 24, 2011 - 2011 Rip Curl Pro Portugal, Peniche What will the sleepy fishing village of Peniche have in-store for the third installment of Rip Curl Pro Portugal?

November 1-11, 2011 - Rip Curl Announces Ocean Beach, San Francisco as Destination of 2011 Rip Curl Pro SearchIn what has been canonized as one of the greatest ongo-ing professional surfing legacies on the ASP World Tour, the Rip Curl Pro Search event, the only ASP World Title competition with have roving license, has confirmed Ocean Beach, San Francisco as the official destination for its 2011 instalment.

August 16-17, 2011 - THE RIP CURL FREERIDE PRO AND THROWDOWN EVENTS PREPARE TO TAKE ADVANTAGE OF PRISTINE WINTER CONDITIONS AT THREDBO.The 2011 Rip Curl FreeRide Pro and ThrowDown presented by Nature Valley will run for the fifth consecu-tive year at Thredbo’s famed slopes on August 16 and 17.