8/7/2019 Retail Mnagement

1/7

ASSIGNMENT

OF

RETAIL MANAGEMENT

LEE AND BLACK

Submitted by:-

Arif Lateef Gilkar

BBA-MBA

R1813B50

8/7/2019 Retail Mnagement

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Indian Retail SectorThe Indian Retail Sector has undergone rapid transformation by setting scalable and profitableretail models across various categories and formats. Traditional markets are making way for

departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater toshopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mallspace has been over ten fold in four years: from about 2 million square feet in 2002 to 28 millionsquare feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion.The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 andis valued at Rs. 511 billion.

VARITIES AND ASSORTMENT

LEE

Jeans Pants Shorts Big & Tall Jackets

JEANS PANTS SHORTS BIG ANDTALL

Jackets

Relaxed FitBootcut Jean Relaxed Double

Pleat Pant

Rocker Short Carpenter Jean -B&T Men's Denim

Jack et

Heritage Bootcut

JeanCustom Fit Flat

Front Pant

Belted Wyoming Short

Regular Fit

Straight LegStretch Jean -B&T

Men's SherpaLined DenimJack et

http://www.lee.com/store/LEE_STORE_US/en_US/category/men/jeans.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/jeans.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/pants.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/pants.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/shorts.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/shorts.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/big-tall.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/big-tall.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/jackets.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/jackets.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/rocker-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/carpenter-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/carpenter-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/custom-fit-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/custom-fit-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/custom-fit-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/custom-fit-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-wyoming-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-wyoming-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-stretch-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-stretch-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-stretch-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-stretch-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/pants.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/shorts.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/big-tall.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/jackets.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/rocker-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/carpenter-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/carpenter-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/custom-fit-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/custom-fit-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/custom-fit-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-wyoming-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-wyoming-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-stretch-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-stretch-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-stretch-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/jackets/mens-sherpa-lined-denim-jacket.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/category/men/jeans.html

8/7/2019 Retail Mnagement

3/7

Relaxed Bootcut Jean-Belte

d 8-18

Stain Resist DoublePleat

Pant

Belted OsageShort

Custom FitRelaxed Jean -B&T

Relaxed Bootcut Jean4-7X

Stain Resist PlainFront

Pant

Regular Fit Straight Leg

JeanB&T -ValueColors

Relaxed Bootcut Jean-Husk y

Relaxed Flat Front Pant

Stain Resist DoublePleat Pant -B&T

Regular Fit Boot cut Jean

Comfort Fit DoublePleat Pant

http://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-osage-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-osage-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/custom-fit-relaxed-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/custom-fit-relaxed-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/custom-fit-relaxed-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-4-7x.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-4-7x.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-4-7x.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/regular-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/regular-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/regular-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/regular-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-belted-8-18.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/stain-resist-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-osage-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/shorts/belted-osage-short.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/custom-fit-relaxed-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/custom-fit-relaxed-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/custom-fit-relaxed-jean-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-4-7x.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-4-7x.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-4-7x.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/regular-fit-straight-leg-jean-b-t-value-colors.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/boys/all-categories/relaxed-bootcut-jean-husky.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/high-performance-collection-relaxed-flat-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/big-tall/stain-resist-double-pleat-pant-b-t.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/regular-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/regular-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/regular-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/comfort-fit-double-pleat-pant.html

8/7/2019 Retail Mnagement

4/7

Relaxed Fit Boot cut Jean

Straight FlatFront Pant

Slender Secret Keller Boot cut Jean

No Iron DoublePleat Pant

Platinum Label -ClassicComf ort Boot cut Jean

No Iron PlainFront Pant

Heritage Belted SlimFit Jean

Vintage SlimJean

http://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-belted-slim-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-belted-slim-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-belted-slim-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-belted-slim-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/vintage-slim-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/vintage-slim-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/all-categories/relaxed-fit-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/slender-secret-keller-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-double-pleat-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/classic-comfort-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/pants/no-iron-plain-front-pant.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-belted-slim-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-belted-slim-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-belted-slim-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/vintage-slim-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/vintage-slim-jean.html

8/7/2019 Retail Mnagement

5/7

Curvy ElsieBoot cut Jean

Contour Fit EllaBarelyBoot cut Jean

HeritageStraight Fit Jean

Loose Fit

Straight Leg Jean

VARITIES AND ASSORTMENT

BLACK Men

Women

Headwear

http://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/curvy-fit-elsie-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/curvy-fit-elsie-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/curvy-fit-elsie-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/curvy-fit-elsie-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/curvy-fit-elsie-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/curvy-fit-elsie-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/curvy-fit-elsie-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/women/all-categories/contour-fit-ella-barely-bootcut-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/heritage-straight-fit-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.htmlhttp://www.lee.com/store/LEE_STORE_US/en_US/product/men/young-men/loose-fit-straight-leg-jean.html

8/7/2019 Retail Mnagement

6/7

Men and Women

Short sleeves

Hoodles

Polo shirts

Short sleeves

BWS Logo B-Star Tee

Hoodles

B-Star HoodieBWS Circle logo HoodieCasual BWS Circle Logo HoodieBWS B-Star Logo HoodieBWS Good Squad HoodieBWS Whatever Logo Hoodie

Polo shirtsB-Star Polo shirts

Head wear

B logo headwear

T shirts

BWS Circle Logo Tee (Customize your own)BWS Logo B-Star Tee (Customize your own)

COMPARISON The following table outlays the comparison between Lee and Black.

PARTICULARS LEE BLACK

Variety Lee is offering a wide range of products for men ,women andboys. In every category thereare near about 3-15 varities of

Black is offering products for men ,women . In everycategory there are very fewvarities near about1-7 varities

http://f/AppData/Local/Temp/wz2b83/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz50ce/index.phphttp://f/AppData/Local/Temp/wz92ae/index.phphttp://f/AppData/Local/Temp/wz92ae/index.phphttp://f/AppData/Local/Temp/wz2b83/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz39a6/index.phphttp://f/AppData/Local/Temp/wz50ce/index.phphttp://f/AppData/Local/Temp/wz50ce/index.phphttp://f/AppData/Local/Temp/wz92ae/index.phphttp://f/AppData/Local/Temp/wz92ae/index.php

8/7/2019 Retail Mnagement

7/7

every product this implies thatthey are having deep productrange. All the products in thecategory are of different sizes,colours, style and design.They

are offering products to meetthe needs of the customers byproviding them with all typesof the clothes in a single store.

of every product this impliesthat they are not having deepproduct range. All theproducts in the category are of different sizes, colours, style

and design.They are offeringproducts to meet the needs of the customers.

Price Lee offers products at a veryaffordable price, as they aretargeting the middle and upper middle class to keep themmotivated the keep their pricesin control.

Black offers products at a veryhigh price, as they aretargeting the upper middleclass.

Location Lee offer its services at a

convenient places which isaccessible to all and does nothave any other directcompetitors near by.

Black offer its services at a

places where customers visitoccasionally.

Segment Middle class to upper middleclass

Upper middle class to upper class

Target Boys, women and men Men and women

Referenceshttp:// www.lee.comhttp://www.lee.com/webapp/wcs/stores/servlet/CountrySelector?storeId=10151http://www.lee.com/store/LEE_STORE_/en_/category/men.htmlhttp:// www.bwg.com

http://www.lee.com/http://www.lee.com/webapp/wcs/stores/servlet/CountrySelector?storeId=10151http://www.lee.com/store/LEE_STORE_US/en_US/category/men.htmlhttp://www.bwg.com/http://www.lee.com/http://www.lee.com/webapp/wcs/stores/servlet/CountrySelector?storeId=10151http://www.lee.com/store/LEE_STORE_US/en_US/category/men.htmlhttp://www.bwg.com/