RETAIL MANAGEMENTA

PRESENTATIONON

FUNITURE STORES

TARGET CUSTOMERS

Households and Domestic customers

Corporates

Schools

Institutes

Hospitals

Hotels

Restaurants

Colleges

BROAD PRODUCT ASSORTMENTS

Double Beds

Sofa sets

Dinning Sets

Wardrobe

Display Cupboards

Computer Tables

Dressing Tables

Book shelves

MARKET INFORMATION COLLECTED FOR THE BUSINESS

New Arrivals

Current Trends

Demand Of Italian & Other Imported Furniture's

Demand Of Designer Wooden Furniture's

Competitors Advantage

Market Analysis & Consumer Analysis

FINANCING BUSINESS

Cash

Credit

Banks

Credit From Franchisee Godrej Interio, Durian & Other Branded Furniture's

Advance Payment System

INVENTORY PURCHASE PROCESS

Reserves and Large Block Of Stocks Are Maintained

Depending Upon The Orders And Contracts The Order For The inventory or Raw Materials Is Given

Just On Time Inventory Order Is Also Followed – To Avoid Inventory Carrying Cost

Back Up Suppliers – If Delay In Regular Supply

Local Vendors & Suppliers – In Order To Reduce The Inventory Transportation Cost

Have To Book The Orders For The Raw Materials Min 2 Days Before The Delivery Date (For Normal Suppliers)

20 % Payment Have To Be Made In Advance For The Purchase Of Raw Materials

TYPE OF OWNERSHIP

Sloe Proprietorship

Partnership

Franchisee (Incase of Branded Furniture’s

SUGGESTIONS ON MAXIMISINGBUSINESS EFFICIENCY

Opening More Branches

Increasing The Broad Product Assortments

Making The Showrooms More Attractive By POP & Displays

Government Supplies & Contracts

Opening Websites

Selling Branded Furniture's

CUSTOMER COMMUNICATION

Websites

Emails

Word Of Mouth

Personal Contacts

RELATIONSHIP MARKETING

They continuously keep in contact with their repeat customers and keep them inform about the latest designs and new arrivals in the various categories and varieties of furniture’s.The furniture stores keep them updated with the latest fashion and trends in the furniture’s through their customers by asking them what they want and they fulfill their demand either by manufacturing or importing that furniture.

PROMOTIONS AND POP DISPLAYS

POP Displays Only Incase of Branded Furniture's

Pamphlets

Announcements In Fairs

Banners Put Up In School Functions & Other Local Functions

GROUP MEMBERS

ABHIROOP SUR (04)

ABHISHEK DOKANIA (05)