RETAIL MARKET ANALYSISBatesville, Mississippi

We develop and execute high-impact retail recruitment and development strategies:

• Corporate site selection with national retailers• Retail real estate brokerage• Retail leasing • Development/Redevelopment• Downtown retail revitalization• Land development with investment firms• Market analysis & land strategy

From start to finish: retail recruitment is The Retail Coach’s only focus.

ABOUT THE RETAIL COACH

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BATESVILLE Submarkets

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BATESVILLE Primary Retail Trade Area

RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Retail Trade Area:

DESCRIPTION BATESVILLE DATA RTA DATA

Population

2014 Estimate 7,506 87,981

Projected Growth (2014 – 2019) 0.27% -2.03%

Race Classification

White Alone 48.05% 43.75%

Black or African American Alone 47.74% 53.76%

Other 4.21% 2.49%

Hispanic/Latino 2.74% 1.85%

Income

Average Household $47,200 $46,530

Median Household $36,058 $33,437

Per Capita (2014) $18,015 $18,015

Median Age 33.5 35.9

Average Age 36.2 37.4

Households

2014 Estimate 2,849 32,765

Projected Growth (2014 – 2019) -0.46% -1.45%

Associates Degree or Higher 29.89% 23.8%

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BATESVILLE Secondary Retail Trade Area

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BATESVILLE License Plate Survey

RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Secondary Retail Trade Area:

DESCRIPTION BATESVILLE DATA RTA DATA

Population

2014 Estimate 7,506 117,659

Projected Growth (2014 – 2019) 0.27% -1.93%

Race Classification

White Alone 48.05% 46.06%

Black or African American Alone 47.74% 51.00%

Other 4.21% 2.94%

Hispanic/Latino 2.74% 2.50%

Income

Average Household $47,200 $46,290

Median Household $36,058 $33,270

Per Capita (2014) $18,015 $17,941

Median Age 33.5 36.3

Average Age 36.2 37.7

Households

2014 Estimate 2,849 43,613

Projected Growth (2014 – 2019) -0.46% -1.29%

Associates Degree or Higher 29.89% 23.22%

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BATESVILLE Primary Retail Trade Area Gap Analysis

While the report may be titled “Gap” or “Leakage”

Analysis, it is effectively an Opportunity Analysis. This

“gap” is essentially the difference between a

community’s estimated actual sales and its estimated

potential sales for a study area (most often an

identified Retail Trade Area) based on a per capita

spending average per retail sector for the state. Rather

than being viewed as a listing of losses for the

community, it should be viewed as a more effective

way to identify those sectors (for example, Grocery

Stores or Eating Places) which have the greatest

potential for retail capture within the city.

GAP = OPPORTUNITY

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BATESVILLE PRIMARY RETAIL TRADE AREA GAP ANALYSISThe top Retail segments exhibiting leakages within Batesville are:

SECTOR DESCRIPTION LEAKAGE

Food and Beverage Store Grocery Stores, Supermarkets, Specialty Food Stores

$113,853,604

Building Materials, Garden Supply Equipment

Building Materials, Home Centers, etc

$95,614,909

Food Service and Drinking Places

Sit-down restaurants, fast-casual restaurants, etc

$82,148,013

General Merchandise Department stores $71,981,951

Clothing and Clothing Accessory Stores

Clothing-Men’s, Women’s, Children’s, etc

$36,632,550

RECRUITING RETAILConsumer Analytics

We use our demographic findings to study and measure consumers:

• Attitudes

• Values

• Preferences

• Lifestyles

• Buying habits

PSYCHOGRAPHICS

These segments represent various demographic traits, spending patters, lifestyle characteristics and consumer activity choices.

Each segment will have an associated percentage that represents the number of households within a study area that identify with that segment.

The larger percentages for a segment indicate study area residents’ propensity to represent the segment’s behavioral patterns.

PSYCHOGRAPHICS is the analysis of behavioral patterns of residents within a specific area, such as a Retail Trade Area.

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BATESVILLE Retailer Match List

ABOUT THE RETAIL COACH

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

THE RETAIL COACH -IT’S NOT ABOUT DATA. IT’S ABOUT YOUR SUCCESS.

The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802tel 800.851.0962 | fax 662.844.2738 | e-mail info@theretailcoach.net | web www.theretailcoach.net

C. Kelly CoferPresident & CEO

The Retail Coach, LLC