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Retail format of walmart project
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![Page 1: Retail format of walmart project](https://reader036.fdocuments.net/reader036/viewer/2022062412/5870ed161a28abcf288b71fd/html5/thumbnails/1.jpg)
Retail Format Of
Siddharth,Simanta,Vikas
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WAL-MART STORES, INC“ SAVE MONEY. LIVE BETTER ”
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INTRODUCTION• Walmart is a part of organized retail Corporation founded in
1962 which operates in Chain.
• It is a Hypermarket & departmental store.
• Act as Best price in India
• It has 11,573 outlets in 28 Countries having 2.3m Employees. headquartered in Bentonville.
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HISTORY• On July 2, 1962, Walton opened the first Walmart Discount City store
at Walnut Street in Rogers.
• incorporated as Wal-Mart Stores, Inc. on October 31, 1969. In 1970, with first distribution center in Bentonville with 38 stores operating with 1500 employees
• By 1990, it became the largest U.S. retailer by revenue.
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PRODUCT LINE Walmart deals in the following products :
• Clothing.• Electronic Items.• Edible Items.• Groceries. • Sports• Health & Beauty Etc…
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CHANGES IN WALMART DURING THE YEARS
• Change In Its LOGO
• Change In Its TAGLINE
• Product Market (Focus On Product) Holistic Marketing
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TARGET CUSTOMERS
1. Lower and Middle Class as of Low Price Strategies.
2. The first type is geographical segmentation. Segmentation is based on the age.
3. Wal-marts target markets are simply just everyday people who want to save money.
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COMPETITORS :• 7-Eleven
• Dollar General,
• Amazon
• Food Lion
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PROMOTIONAL ACTIVITIES:• pricing strategies adopted like “Everyday low prices”
“value of the day”• slogans like ‘Grab it before it’s done’ which pushes
customer to take a purchase decision • Gift Cards• Black Friday Ads• Walmart Credit Card
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MARKETING SUGGESTIONS• Expansion in many locations
• absent or difficult to reach. especially in the markets of developing countries. (9 States)
• Improve Employee Satisfaction Level