Corporate Profile

Be the best retaileryou can be.

insights strategy implementation

We are a retail advisory and consulting practice that builds retail channels and increases the performance of existing retail businesses, in all sectors, through our customized & transformative ‘Business Fitness™’ methodologies.

Since 2005 we have partnered with our clients to build powerful, award winning, sustainable, and “fit” implemented retail. Ensuring our clients consistently achieve above benchmarks, build sales and margin results.

“The wealth of industry experience that Retail Doctor Group delivers will always save valuable time and money when you are trying to inject real substance into your business plan to achieve long-term measurable success.” - Vodafone

Our point of difference to many consultancies is that we roll up our sleeves and implement solutions that ensure sustainable ‘business fitness’ is achieved.

About us – “Built by retailers, for retailers”

Our Global TeamBringing International Retail to Australia and Australian Retail to the World

As the Australian elected member of Ebeltoft Group, we have more than 20 years of experience as retailers and consultants in all retail channels, segments and regions.

We use this expertise to provide innovative and pragmatic solutions, ranging from strategy, concept development and international expansion, to hands-on implementation.

Today, members of the Ebeltoft network advise 80 of the 100 largest retail companies in the world.

www.ebeltoftgroup.com

The Fit for Business™ Process

• We get to know you, your business, your goals and determine how to increase your ‘business fitness’

• What is the marketplace opportunity? Determined though our combined understanding of the consumer, marketplace (Global and domestic) and the model through to deployment, operational, economic status.

insights strategy implementation

• Strategy development• Strategic brand positioning• Strategy workshops• Replicable distribution and

format planning)• Economic forecasting (capital

and trading)• Customer experience strategy• Retail strategy advisory

Delivering the ‘Business Fitness™’ implementation roadmap:• Brand aid• Effective people• Customer connection• Visual impact (Format: on and

offline)• Category cardio• Fiscal Physical• Omni channel mix• *Post health checks and

advisory

Understanding your organisational planning, vision, intent, organisational alignment

and capability, rationale, operating platform to underpin, data and information planning.

InsightsWe know where to look to find the real opportunities for your business

The over arching goal of this stage is to inform you as to

current market demographics, customer profiles, consumer

perceptions, types of consumers most attracted to

your offer and the opportunities for growth in your offer.

We will work with our partners around the world for insight into global best practice trends and

case studies within your category. We review the

Australian market to determine the size, trends and

opportunities available.

Consumer Insights Global Insights Business Insights

We would visit each pre-determined retailer in turn and provide an overview analysis of their business using our proprietary ‘Fit for Business TM’ scoring system. Utilising our proprietary “business fitness” diagnostic framework to review all important aspects that contribute to a successful business.

Strategy SensorStrategy and operational alignment for growth positioning, point of difference, business replication capability. Your key business goals/project deliverables.

Brand AidIntegrated communication channels, message on brand.

Customer ConnectionCustomer satisfaction and service / compliance.

Business InsightsMarketplace analysis, business strategy and capability review

Effective PeopleMetrics, alignment to strategy, capability and KPI’s.

Visual impact Impact and relevance of in store experience (based on stores visits).

Category CardioWorking capital performance and ratio returns.

Fiscal PhysicalInterpreting financials vs industry benchmarks.

Omni Channel Mix (Ecosystem) Identify your ideal mix of channels to market.

Consumer InsightsDrive increased loyalty and tailored customer experience

Core Consumer SegmentsYour brand specific consumer personality profiles.What is the market appetite?Who is attracted to your offering?

Consumer Behaviours & MotivesBehavioursPerceptionsPreferencesBarriersHabitsTheir paths to purchase (what channels they use).

Growth SegmentsWho are your potential consumers?Their personality profiles.How to reach and convert them most effectively.

Concept TestingWhich brand and format treatments connect effectively with identified core segments?

Brand ImageWhat does your brand stand for in consumers minds?How to most effectively position the brand through targeted marketing and branding.What is the ideal future positioning?

Be inspired by the best.

Who is the best of breed globally and domestically?

What is the size of the prize?

From London to Shanghai, we will take a trip around the globe to look at global retail trends in your category. Exploring the topics of innovation and leadership in your field.

We will conduct analysis of the marketplace both nationally within Australia and globally.

We will provide you with global and local category trends.

Utilising our Ebeltoft network of global partners we will research into current developments in global retail, and provide best practice examples within your category.

Global InsightsBringing international retail to Australia and Australian retail to the world

Systematic integration of insights from Phase 1 informing the ideal strategic direction for the brand. With the objective:

• Review of the current brand proposition and differentiation

• Competitive marketplace considerations including composition, trends and opportunity analysis

• Review of category trends

• SWOT – understanding both context and learning’s to date

• Cross channel preparedness and capability in key ‘fitness’ dimensions. Preparing the organization for growth and change

• Retail operations alignment to insights and strategy

• Effective people, culture, capability and alignment to strategy

• Operational benchmarks and performance measurement

• Drawing on all available insights, market data and initial discussions.

Using the same Business Fitness tools that have helped many hundreds of retailers to date, we facilitate and guide the strategic planning process

StrategyBuild your brand and distribution plan

Using the strategy developed in Phase 2 to produce a Fit for Business™ implementation plan, utilising our Fit for Business™ modules, to provide guidance for how to implement the required stages to achieve your goals.

Strategy SensorStrategy and operational alignment for growth.

Brand AidArticulating and communicating a point of difference consistently.

Customer ConnectionCustomer profile and how to attract and keep loyal customers.

Effective PeopleAssessing organisation structure and staff capability.

ImplementationBest practice retail deployment

Category CardioImproving stock and category performance.

Fiscal PhysicalInterpreting financials vs industry benchmarks.

Visual impact Store displays and experiences.

Omni Channel Mix (Ecosystem) Identify your ideal mix of channels to market.

Our point of difference is that we don’t just leave you with the ‘what to do’, we continue to work with you to implement solutions that make a real difference to your business.

Health Check

Our health checks are a follow up to ‘check in’ with your progress to the fitness plan. All priority issues are revisited against target and adjustments or recommendations are made.

Insights Tracker

Our insights tracking tool allows for the measurement and tracking of customer opinion as strategy is implemented.

Advisory Board

We can assist in the participation and ongoing advisory to the retail planning and implementation.

The Fit for Business™ Process Bringing strategy to life

Our Credentials

Some of our clients2NDS WorldAmcalAMEXAMP Capital InvestorsApple Next ByteAustralian GeographicBalanceBennett’s Book ShopsBen ShermanBerkelouw BooksBluespiritBob Jane T-MartCamping WorldChantelleChatswood ChaseCollins Street PrecinctColonial ShoppingCentresCo-opDenim EnterprisesDunklinEdmentsFarage Fashion

FieldforceFIFAGeneral Pants GroupGlassonsGlobal Brands GroupGloria JeansGloster FashionGo VitaGPTHallensteinsHairhouse WarehouseHerringboneHillamHills in HollywoodHutchinson 3GHutchinson VodafoneISRAJan Logan JewellerJetty SurfJewelboxLa BiosthetiqueLacosteLeading Edge Golf

Lee WranglerLifelineL’OccitaneMao and MoreMarketplace LeichhardtMega FruitMelbourne CentralMicrosoftMitre 10National Australia BankNauticaNext ByteNextraNutra LifeThe North FaceODMAOptus WorldOxfam ShopsPassionataPerformance GolfPink ZebraPrice AttackRamsay Hospitals

ReebokRockportRunning Bare FashionSalt Water Wine SurfSheikeSpeedo Surf Dive SkiSocratesSun EdisonSt George BankStocklandSuper Retail GroupTrue AllianceTyrerightUgg AustraliaUniversity of WollongongVitacoVerosolVinniesWestfieldWhitcoullsTelstra ShopTerry White PharmacyYamaha

Discovery

“Retail Doctor Group are subjectmatter experts and have a deepknowledge and understanding ofthe Retail Industry all the wayfrom the high level strategic viewright down to the tacticalexecution.

The wealth of industryexperience that RDG delivers willalways save valuable time andmoney when you are trying toinject real substance into yourbusiness plan to achieve long-termmeasurable success.”

Client accoladesDiagnose – Insights

“The ROI on this methodologyhas been immediate andprofound. This is fantastic fordrilling into what really matters toyour customer and understandingnot only how, but mostimportantly why they interact withyour brand.

We have a much clearer andmore customer centric view intodifferentiating our Tyreright offeras a result of RDG’s work withour organisation.”

Strategise

“After a period of re-structure, I was after a diagnostic andrefreshing of our retail business.Brian and his team immersedthemselves into our business andvery rapidly became an intrinsicpart of our team.

The delivery was impeccable andexactly what I was after. I havenot worked prior with a moresophisticated, applied, diligentgroup of people who at hearthave made our interests, theirinterests.”

Implementation

“Retail Doctor Group has provento be a reliable and professionalresource for our business andhas taken the time to understandour business needs, strategicobjectives and organizationalvalues.

They have contributed greatly indiagnosing our businesscapabilities and definingachievable, sound ‘diagnostic’solutions for our business.”

“RDG was able to apply the LimbicBrand Navigator system to thecombined Zafino management and consumer insights.This provided an in-depth report that has helped the brand to not only define its positioning but tounderstand its consumer in moredetail including consumer motivators, brand values, andultimately a brand position strategy.From here we can work with ouragency to apply the findings to ourwebsite, advertising, store design,online marketing and productdevelopment.”

Mindi Chisholm, Executive DirectorZafino Pty Ltd

Client accolades“Thank you for what you haveproduced. I can't articulate just how wonderful yesterday was for me both personally and professionally. You've just helped us shape the future of a business that until now had grown only organically by store openings.Armed with this insight we're on the precipice of becoming a major Australian fashion player and our success will be considered, strategic and impactful. I can't say thank you enough.”

Morgan Jenkins, Marketing Manager, SHEIKE

“We engaged RDG to help us identify our audience and also identify opportunities for growth marketing.We have found the Limbic ProfilingMethod to be more specific toemotional triggers for consumersand their purchase decisions,more so than traditional marketresearch.Post our market survey, theconsumer insights report which wasdelivered by RDG has been received positively and has invigorated our brand development planning and serves as a practical lens to validate our engagement tactics and product developmentdecisions.”

Dia Patatoukos, Project Manager

“Retail Doctor Group undertook aproject for us which gave some veryinteresting insights into cash usage & personality types.Based on the work done with RDG,we were able to present this research at an industry conference where it was very well received and for many in the audience presented unique insights into how their industry is changing.We look forward to more such workin the future - comprehensive,detailed, insightful. Great job.”

Ben Thorpe, Director, GlobalMarketing & Strategy, Glory Global Solutions

BriefThe National Australia Bank has recently placed a large focus on its retail banking capability as a major strategic and service differentiator. To this end the NAB engaged the services of Retail Doctor Group to work with their internal teams to evolve and refine the retail offer to customers and to lead the journey towards the achievement of ‘the greatest shopping experience in retail banking’.

Strategy• Provision of a series of retail solutions that significantly enhance retail

capability• Greater cultural and retail capability alignment• Detailed retail channel and business insights diagnostics.

Success• Enhanced retail branch design and format – working development of shop and

kiosk formats• 25% reduction in working capital investment• 15% increase in economic productivity (as defined by the client).

Format: Australian Financial InstitutionStore Locations: Australia wideNumber of Stores: 1,808 branches & service centres and 4656 ATMs globallyMerchandise Mix: Retail bank

Maximising touch points

National Australia Bank (NAB)

“Already we can see considerable added value, including a 25% reduction in working capital investment, through the evolution of the shop design and formats, a greater understanding of retail matrix, and the integration of both that is required to build an even more sustainable and leading retail banking channel.”

Daniel MilentijevicManager - Capital Works National Australia Bank

Building a Global Brand

FIFA / Global Brands Group

BriefGBG acquired the FIFA brand with a mandate to develop a global retail channel of “football shops”. Retail Doctor Group was commissioned to work with GBG to develop the operating strategy through to implementation resulting in pilot stores successfully opening in Singapore, London and Paris.

StrategyThis global retail strategy required a license approach with all country and region nuances to be considered, across languages, cultures and economic differences. Built on consumer research, market analysis and market opportunity with strong focus on the customer experience.

Success• Channel build in process. Stores opened in Singapore, London, Paris – 20%

above target sales• Full retail operating strategy and deployment plan provided• Complete documentation of all retail systems and processes including;

licence documentation, compliance standards, KPIs, operations manuals, visual merchandising guidelines, marketing and promotions manuals, product knowledge manuals, evaluation formats, retail selling and management training kits and reporting systems.

“We were consistently performing above all global benchmarks in the economics of this project and early stores are achieving impressive results.”

Peter LarumGlobal Marketing ManagerGlobal Brands Group

Format: International governing body of footballStore Locations: GlobalMerchandise Mix: FIFA products retailed through key licensees and retailers.

Consumer Insights inspired business strategy

Sheike

BriefSHEIKE was looking to develop a clear understanding of its brand and its key customers to take through to strategic deployment.

Strategy• An online study, of both quantitative and qualitative questions, sent to a

panel representative of the Australian population and customers from the SHEIKE customer database. 5047 successful, valid responses were received. All respondents were personality profiled providing actionable consumer profiles to take forward into marketing and brand positioning analysis and direction.

• Comparative analysis between online consumer panel and SHEIKE customer database was also performed.

Success• Commencement of strategy build with a clear understanding of the client

business• Retail Doctor Group consumer insights study – insights taken into a

strategic workshop. Clear deployment priorities in brand, distribution and deployment

• Clear positioning strategy – deploying into above benchmarks sales growth.

“I can't articulate just how wonderful yesterday was for me both personally and professionally. You've just helped us shape the future of a business that until now had grown only organically by store openings. Armed with this insight we're on the precipice of becoming a major Australian fashion player and our success will be considered, strategic and impactful. I can't say thank you enough.”

Morgan Jenkins, Marketing Manager, SHEIKE

Format: Women’s Clothing channelStore Locations: Australia wideNumber of Stores: 29 StoresMerchandise Mix: Women’s Clothing & Accessories.

Redefining a national health channel

Go Vita

BriefGo Vita appointed Retail Doctor Group to assist them in a refinement of their operating strategy to underpin further growth.

StrategyA full ‘Fit for Business’ program was delivered including insights, strategy and implementation.• Insights – Customer profiling and customer research exploring purchase

decisions, drivers including pre-purchase and in store.• Strategy – developed a clear point of difference positioning and

implementation strategy predicated upon RDG insights influencing all channels from website, advertising, branding, to in-store category management and staff expertise.

• Implementation – Through a Business Fitness™ program RDG worked with Go Vita to deliver the strategy at store level.

Success• New store prototype built on consumer insight modelling• Retail positioning and deployment strategy developed and implemented• Sales at 10% growth on implementation.

“It has been a very enjoyable and rewarding experience working with Brian and the team from Retail DoctorGroup. We are seeing enormous success across our retail channel, with sales at double digit growth. Theyintimately understand your business before making any recommendations. I strongly recommend utilising RetailDoctor Group if you want to be Fit for Business in your retail model.”

Andrew O’Keefe, CEO of Go Vita

Format: Health retailer and manufacturerStore Locations: Australia wideNumber of Stores:150+ storesMerchandise Mix: Health supplements.

Retail Doctor AwardsVend Top 100 Retail Influencers 2018Asian Retail Congress – The International Retail Leadership AwardThe Australian Institute of Management’s National ScholarshipFinalistNRA “Outstanding Contribution to the Industry” Award 2017BRW Fast startersSmart Company Business Start Up Awards

NominatedThe CPA Awards for Business LeadershipThe Ernst & Young Entrepreneur of the YearTelstra Business Awards

AccoladesRetail industry excellence

Some of our ‘business fit’ clients

Your project team

Brian Walker, Lead Advisor

Brian has successfully led change teams in multi channel retail arenas and has been instrumental in the development and implementation of many notable,

integrated retail channel strategy projects including, Optus, Hutchison Telecommunication, Global Brands Group, The National Australia Bank and a host of other well recognised retail, franchise retail and service organisations

both nationally and internationally.

Anastasia Lloyd-Wallis, Project Manager

Anastasia has significant experience managing projects of all sizes up to multi-million dollar programmes throughout the entire project

lifecycle.Anastasia will manage all aspects of your project from initial

discussions, scope of work, project timescales and plan to successful delivery of results.

Peter Sheppard, Advisor

Peter has over 40 years of retail experience, including the last 17 as a Retail Consultant and Business Mentor. Experienced, passionate

and results orientated, Peter thoroughly enjoys the challenge of ‘winning’ at retail. Peter’s portfolio of skills include developing and

increasing Sales and Gross Profits through Merchandise buying and assortment planning models, growing stock turns and ROI, creating a

positive achievable vision for a business.

David Kindl, Advisor

David is an experienced Managing Director in Australian retail and property leasing. He has 30 years of experience with great companies

such as Lend Lease, Noni B and Retail Doctor Group. David is Chairman of the RDG Advisory Board.

Your project team

• Complimentary subscription to Retail Doctor News (a source of the latest Global and local retail news and Business Fitness™ tips delivered

straight to your inbox!)

• Complimentary 30 min confidential conversation available with ‘The Retail Doctor’, Brian Walker on your business and it’s goals.

• Exclusive access to early bird ticket sales and discounts to RDG events.

• Invitations to invite-only RDG Networking Breakfasts.

• Chance to be part of the growth and evolvement of a growing and diversifying retail sector, through community discussions and debates on our

private LinkedIn Community.

• Advance copies of the RDG Global Retail Trends Reports and Market & Consumer Studies and Insights Reports.

• Subscription discount and exclusive access to the Australian Retail Index for up to date benchmarking metrics

• …and more!

Join our community!Sign up to our RDG community here and you will receive:

CLICK HERE or simply visit www.retaildoctor.com.au and follow the links to subscribe

Retail Doctor Group are frequently requested to commentate on leading media on retail issues, regularly appearing on ABC, Channel 9 News and A

Current Affair and Channel 7 Today Tonight. CEO & Founder, Brian Walker, is also a featured columnist for Inside Retail and Smart Company and

contributor to publications such as BRW, Franchise Buyer Magazine, RetailBiz, Tech Trader, Sydney Morning Herald and My Business.

Media

For all media enquiries please email: anastasia@retaildoctor.com.au

Anastasia Lloyd-Wallis – Project Manager

Suite 706, 6A Glen Street, Milsons Point NSW 2061 Phone | +61 2 9460 2882

E-mail: anastasia@retaildoctor.com.au | Web: www.retaildoctor.com.au

Be the best retaileryou can be.