Retail Customer Story: Aswaaq
Transcript of Retail Customer Story: Aswaaq
As a result of rapid expansion and
subsequent growth, the company has
adopted new technologies and systems.
Without an effective Business
Intelligence (BI) tool accessible to key
decision makers, managing growth
within the company had become an
ever-increasing challenge.
While using Microsoft Dynamics NAV for
each store to submit their Point of Sale
(POS) data on an hourly basis, it was
quickly becoming apparent that, with
such a large amount of transactions and
continuously expanding data, an instant
and fast rendering BI tool was necessary.
Retail Case Study
The Challenge
By creating a comprehensive system of Key
Performance Indicators (KPI), Aswaaq were
able to measure each store by performance
and monitor progress of their loyalty
program. Also, by measuring corporate
service performance using the KPI
framework, more insight into measurable
behaviour could be established.
Aswaaq has a modern and innovative approach to retail by
providing retail outlets, including supermarkets surrounded by
retail shops, with a wide range of amenities.
This provides neighbourhoods with a unique shopping
experience and promotes the notion of community while
improving the traditional ‘shopping-mall’ set-up.
Key Benefits
Effective performance monitoring using KPIs
Increased data visibility
Insight into customer behaviour
Aswaaq performed an extensive analysis
on suitable software technologies to
ensure a suitable tool was chosen to drive
forward data analysis.
CXAIR was chosen as the solution to
resolve Aswaaq’s BI challenge and during
the week long implementation,
Connexica were able to deliver twelve
separate training sessions aimed at a
mixture of skill sets.
Additionally, a large number of indexes
across HR and store data covering tens of
millions of records were created,
developing a series of KPI reports that
allow the company to immediately
monitor and evidence adherence of
Government directives.
Since the system went live, data sections
have been added to their CXAIR
installation, allowing staff to
immediately view performance and
identify potential issues.
As an additional benefit, CXAIR has aided in
the development of a loyal customer base
for Aswaaq as it has been able to analyse
customer spend and buying patterns,
providing essential insight into the
effectiveness of the customer loyalty
program.
The Solution
We selected CXAIR because of its
scalability, friendly web-based user interface,
and robust analytical features that help us to make
fact-based decisions which impact our bottom line.
Retail Case Study
Zainab SalmanSenior Executive
IT Projects
Each department is able to see the
information tailored to their roles as well as
managers being able to look at data across
one or more stores or the entire company.