Retail Business Ppt
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Transcript of Retail Business Ppt
8/12/2019 Retail Business Ppt
http://slidepdf.com/reader/full/retail-business-ppt 1/12
Presented by
Eveson Chella
Nandini
Sidhartha Kuanr
Sujeet Pandey
8/12/2019 Retail Business Ppt
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Introduction
Industry Retailing(Hypermarket)
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Promoter Mr. Kishore Biyani
Employees 36000
Stores 214 stores across 90 cities in India
8/12/2019 Retail Business Ppt
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Vision To deliver everything,everywhere, every time,to every Indian customer
in the most profitable
manner
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Products
Furniture
Bazaar
Apparels
Of
Home and
Personalcare
Electronics
Bazaar
Big Bazaar
FoodBazaaar
Child careAnd
toys
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SWOT ANALYSIS
Strength:-
Low price
High brand equity
Biggest value retail chain in India Store Location
Weakness:-
Over crowded
Long lines at billing counters
Brand range
Employees knowledge about the product is not satisfactory
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SWOT ANALYSIS
Opportunities:-
Organized retail sector
Increasing mall culture in India
Opportunities in Tier-2 cities Global expansion
Threats:-
Competition from other retail stores
Unorganized retail sector
Changing government policies
Foreign competitors preferring to India
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Competitors
• BHARTI RETAIL
• RELIANCE RETAIL
•
STAR BAZAAR• MEGA MART
• FOOD WORLD
• SAFAL• SPENCERS
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Observation
• No of cars in parking area – collective parking
• Approximate number of person entering thestores in a span of an hour – 45 to 50 people.
• B. During festival season 78000/- in a day• No of Cashier on the floor –20 cashier in normal
days and during festive season 50 staff
•
The average time taken for billing the customer –2 to 3 mins inclusive of billing and packing theproducts.
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• Did any person greet you on entering to a
store - No
• Were shopping baskets, bags, trolleys easily
visible when you enter the store? – yes near
the entrance
• Did any sales person offers assistance? – Yes
• Did the store employees appear friendly and
attentive? - Yes
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• Was it easy to find various products in store?
– Yes.
• Were the sinages and prices visible easily? –
Yes
• Minimum display quantity – They keep 4 to 5
clothes hanging – ranging all the sizes or the
most moving sizes
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Findings
• Long term relationship with stakeholders
• Organization hierarchy is professional
• Healthy relationship between employees and
managers
• Young and energetic workforce
• Customer dissatisfaction due to long queues
at the billing counter• Price, variety and promotional offers are the
satisfactory for the customer
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Suggestion
• Ads on TV, newspaper, social networking sites
etc.
• Increase in number of billing counters and
sales persons.
• Well trained employees.
• Better quality products, employee behavior,
store atmosphere.
• Aggressive plans for tier-2 cities for new
opportunities.