retail and leisure - CallisonRTKL · Retail and leisuRe better connections The town square is no...

retail and leisure

Alexa, Berlin, Germany

Retail and leisuRe

Dwindling greenfield space and greater incentives for smarter, urban-style developments are changing the face of retail. Major shopping centres and substantial single-use projects are a thing of the past; today, opportunities, although more complex, are found in urban environments. Plazas and park benches are replacing bright lights and neon signs, paved roads have taken the place of shiny floors, and an exciting new kind of shopping centre is emerging to reflect a different kind of attitude.

Certainly consumers are ready for it. Cities are seeing a surge of new residents seeking the culture and convenience of urban life. No longer content to sit in traffic, today’s smart consumers are embracing pedestrian connections, lifestyle options, places they can live, work and play, as well as shop.

As retail looks to yesterday’s cities for models of tomorrow’s best shopping centres, there is an opportunity to create authentic, holistic environments where shoppers’ needs and desires are reflected in the stores they see and the public spaces in which they congregate.

a new kind of customer

the new face of retail

Príncipe Pío Station, Madrid, Spain

Retail and leisuRe

better connections

designing for your marketThe town square is no longer an antiquated setting. In today’s retail developments, it is the hub of social interaction and a link between places to shop, dine, work and live. Today’s shoppers are searching for well-connected shopping environments that channel a time when retail was an inextricable part of everyday society.

Intelligently-planned town centres redefine the notion of one-stop shopping. It’s not about providing everything under a single roof; rather, it’s about providing an infrastructure that permits shoppers efficiency with their time, energy and resources. It’s about creating connections to and from a retail environment. The relationship between transit and retail is integral to any successful environment. Just as retail enhances the transportation experiences, transit brings new and returning customers and contributes to a thriving retail community.

Lowry Mixed-Use, Salford Quays, UK

Retail and leisuRe

Urban revival has a new best friend in mixed-use development. Retail tenants and developers alike are reaping profits with the integration of retail with residential or office buildings. These developments, while assisting municipal leaders in curbing urban sprawl and contributing to a city’s growth, are proving more flexible and sustainable than retail-only developments. They enjoy a built-in customer base and offer diverse uses at different times of the day.

Cities interested in catering to an influx of dwellers from suburbia are offering smart-growth initiatives to developers interested in mixed-use projects. In turn, developers can profit from a strong infrastructure already in place. While these projects are quite complex, equipping yourself with the necessary resources to successfully partner with other developers and municipal leaders, understanding the appropriate integration of mass transit and innovative parking solutions and ensuring a comprehensive awareness of the market will result in your mixed-use development’s success.

like they say, it’s all in the mix

mixing it up

The O2, London, UK

Retail and leisuRe

conducting the orchestra

keeping your project in rhythm

When it all comes together, an orchestra is formed. From the signs adorning your common areas to messages communicated by the staff - each element says something about your brand, your identity and what your development means to the consumers who visit it. And they may not be who you think they are. More than just demographics, today’s retail market is driven largely by niches with changing attitudes and specialised tastes.

Every choice you make will not only impact the orchestra but will also determine the success of your development. Studying your market, weighing the cause and effect of each component, determining how every decision affects the retailer, the customer and the community, will strengthen your identity and help you to see the big picture.

Príncipe Pío Station, Madrid, Spain

Retail and leisuRe OuR WORk

The O2

PALLAdiUM

PRÍNCiPe PÍO STATiON

BARi ReTAiL CeNTRe

MiRdif CiTy CeNTRe

eSCAPe CeNTRe

eSTACiÓN de TReN MARÍA ZAMBRANO, MALAGA

BeRCeO ReTAiL CeNTRe

MeTROPOLiS

PARQUe ATLâNTiCO

VeSO MARe

ARKAdiA

BAhRAiN CiTy CeNTRe

eL BOULeVARd de ViTORiA-GASTeiZ

we take pride in our work, and it shows

Big or small, broad or specific, international or right in our backyards, RTKL delivers high-quality work that combines our rich and diverse experience with a thorough understanding of our clients’ industry and their business goals. Every project we do reveals something original, something potent and something vital. These examples of our projects offer a glimpse into our passionate and influential work.

OuR WORk


The O2Location: London, UKClient: AeG europe Services: Architecture, environmental Graphic design

As part of the regeneration of Greenwich Peninsula, RTKL was commissioned to take part in the design of the O2, an entertainment complex that houses a 23,000-seat theatre; a 2,350-seat music venue; the UK’s largest digital screen cinema; an exhibition centre; bars and restaurants. As the project is London’s only interior entertainment and “leisure” street, RTKL was challenged to create a scheme that could seamlessly choreograph diverse experiences targeted at different ages, price points, and interests.

High-quality materials and the creation of an appropriate sense of scale drive the design scheme, which comprises three energised “streets” interspersed with open spaces that offer varying levels of activity. The first street houses a live music club and additional music venues. The second street, located along the edge of the complex, features a dynamic lighting scheme that mimics a bustling city street at night. The exhibition centre is located on the third street. State-of-the-art technology, including giant LED and projection screens and sophisticated focusable audio systems, is used throughout the project. Various period architectural elements, including traditional London street furniture, help to shape a cohesive sense of place.

a musically-infused, high-energy entertainment complex

Photo: Martin Burian


PalladiumLocation: Prague, Czech RepublicClient: european Property developmentServices: Thematic Content, interior design, environmental Graphic design

Located on the site of an old stable and barracks building, the Palladium provides an exciting new shopping attraction to the historic city of Prague. The design retains the architectural style of the site’s early structure and boasts a restored front facade. Portions of the original foundation, dating back to the 12th century, are incorporated into the architecture of the new 40,000-SM mall.

RTKL, commissioned for interior and graphic design, developed a thematic concept that celebrates the history of the site by drawing on Prague’s rich tradition of music, theatre and the arts. The word ‘Palladium’ itself creates connotations of a performance venue. To express this thematic idea in the project’s design, the team established a layout in which each floor functions as a stage showcasing its various retailers. Large, glass panels offer unobstructed views into the storefronts and throughout the lengthy corridors. A large steel-framed, glass skylight running the length of the building provides abundant natural light to the space. In addition to more than 200 retailers, the complex boasts 18,500-SM of prime office space, 900 underground parking spaces and connections to adjacent Metro services.

evoking Prague's rich tradition of music, theatre and the arts


Príncipe Pío StationLocation: Madrid, SpainClient: Riofisa, S.A.Services: Planning, Architecture

Born out of the rebirth of a historic transit station in a bustling area of downtown Madrid, the award-winning Príncipe Pío retail centre is an exciting new convergence of urban transit and retail. Sited at a critical junction of two subway lines, a regional train line and one of the city’s largest bus stations, a phased design program ensured that all transit lines continued to run during the construction of the challenging 37,000-SM project.

By painstakingly restoring the train station, the designers created a dramatic centrepiece around which the new construction was focused. An innovative glass dome provides an elegant entryway to the centre, allowing visitors to experience upscale shopping in the historic train station, or enjoy films and fine dining in the newly constructed entertainment wing.

a new retail hub meets an old transit hub


a vibrant retail landmark

Bari Retail CentreLocation: Bari, italyClient: Coimpredil S.P.AServices: Architecture

For the Bari Retail Centre, the client was seeking a design scheme that could link the centre to its surroundings; attract premier Italian fashion brands; and help shape a vibrant and lively experience for shoppers. When an initial scheme envisioned the centre as a black box that lacked connections to the surrounding area, RTKL was brought on board to provide a new design that could achieve the client’s desired objectives.

The resulting, RTKL-designed scheme maximises the centre’s visibility and positions it as a landmark within the surrounding area. Parking options easily access the structure but are pleasantly concealed with landscaping to preserve sight lines. A glazed double-height atrium that houses fashion retailers and a food court forms the centre’s grand entrance and establishes an appropriate space hierarchy. Interior design elements, including ceiling formations, handrail details and sculptures, call to mind Bari’s maritime heritage. Windows and skylights line the southern side of the building, a configuration that maximises natural light and ensures thermal efficiency in Southern Italy’s humid climate.


Mirdif City CentreLocation: dubai, United Arab emiratesClient: Majid Al futtaim developmentServices: Concept, Schematic design

In the rapidly growing city of Dubai, the Mirdif City Centre provides a Western-style retail attraction to an emerging commercial district. Located between the Dubai International Airport and a large residential area, the easily accessible new 230,000-SM development has become the heart of the community.

The two-level mall is anchored by a 15,000-SM hypermarket. Bisecting the building’s rectangular scheme is a striking pedestrian plaza featuring interconnecting public spaces that progress from the landscaped ‘front door’ through the core of the design. The three-storey public spaces boast dramatic ceiling and lighting ornamentation and are designed to accommodate large groups of people for promotional events. Parking is offered by a combination of surface parking and garage structures. Perforated screen panels enclose the parking facilities and become part of evening visual displays when enhanced with lighting. Landscaping, shading devices and water and lighting accents contribute to a ‘softer’ image and appeal to residential and business patrons alike.

providing the city of dubai with retail and leisure


Escape Centre Location: Athens, GreeceClient: RedS SAServices: Architecture, environmental Graphic design

Located on a former olive tree grove, RTKL’s design for the Escape Centre balances the best of a pastoral setting with modern commercial options. The centre’s retail and entertainment offerings interweave with public gathering spaces, positioning the centre as a round-the-clock destination.

The multi-level architecture draws on the surrounding environment. High ceilings provide shade for expansive outdoor terraces. Wood and metal accents add contemporary detailing, and versatile lighting options highlight intricate outdoor spaces at night. A traditional Greek open-air cinema, a bowling alley, and well-appointed restaurants and retail venues provide diverse guest experiences. Two distinct rows of olive trees call to mind the site’s past, and multiple public gathering spaces allow visitors to enjoy the centre’s attractions all day long.

a versatile community space


retail and transit form a new urban core

Estación de Tren María Zambrano, MalagaLocation: Malaga, SpainClient: Riofisa SAServices: Master Planning, Architectural design

The city of Malaga, a popular coastal destination conveniently accessible by a major airport and train station, has attracted significant commercial development and growth in recent years. The city’s configuration of disengaged districts posed challenges for officials who sought to develop a new large-scale central business district. To remedy the situation, Malaga commissioned RTKL to create a master plan that would position the historic train station as a unifying core in the new 538,000-SF mixed-use environment.

RTKL’s master plan and architectural scheme focuses on accommodating and highlighting the station’s transit functions while simultaneously infusing the space with a variety of mixed-use components. A new plaza enhances the existing entry foyer by providing a more visible entrance between flanking retail and entertainment pavilions. Maximising views of the rail operations, the design facilitates seamless circulation throughout the transit platforms. Sweeping roof forms visually connect the station with the surrounding developments and proposed four-star hotel to further position downtown Malaga as a hub of activity.


Berceo Retail CentreLocation: Logroño, SpainClient: iNG Real estateServices: Master Planning, Architecture

The Berceo Retail Centre is a 41,263-SM retail centre built on the Rio Lomo site just outside the city centre of Logroño, the capitol of La Rioja, Spain. Because the project site surrounds the city's main roundabout, the building was planned as a signature icon for the entrance to Logroño. The metallic dome over the commercial area serves the dual purpose of providing a unique interior retail experience for the two-storey commercial structure and making a strong urban statement for the city.

The complex is divided into three separate structures: a hypermarket, a retail gallery, and a restaurant facility. Two strategically placed entrances connect the three components and give the complex a unified feel. The entry to the north is located between the hypermarket and the retail gallery and responds to the daytime and commercial activity. A second entry to the south serves both the restaurant facility and retail gallery and caters to night-time and leisure uses. An outdoor plaza at the south entrance features an expansive partition that allows for huge screen projections to appear on the inner walls of the main mall providing entertainment to those passing by. Two laser beams shoot from dome projectors to make the building visible from any part of the city, increasing the presence of the centre in the Rioja landscape. In addition to numerous awards RTKL has received for the design of the facility, Berceo was awarded the "Shopping Centre Award 2004" at MIPIM 2004.

breathing new life into lifestyle


Images courtesy of Capital Partners

a catalyst for future regeneration

MetropolisLocation: Leningradskoye Shosse, MoscowClient: Capital PartnersServices: Master Plan thru Schematic design, Logo and identity design

Prominently located on Leningradskoye Shosse, a major highway encircling Moscow, Metropolis represents a new generation of commercial development for a burgeoning region of the city. The goal for the 315,000-SM retail and office development was two-fold: introduce a modern mixed-use environment that supports around-the-clock activity while creating a sophisticated space that fits well with the local setting.

Inspired by the energy of city centres, the design of Metropolis mimics an open-air street scene. Retail corridors resembling shopping boulevards utilise colours, patterns and finishes to transform individual storefronts into dynamic facades. Various architecture details continue to create the aesthetic of an outdoor lifestyle centre. A Grand Plaza and garden serve as a junction between the retail component and three office buildings. Circulation throughout the complex is enhanced with clear directional signage and identifying graphics. With close proximity to a metro station, bus inter-change and future light rail stop, Metropolis becomes a celebrated extension of downtown Moscow.


Parque Atlântico Location: San Miguel island, PortugalClient: Coop Consumatori Nordest S.C.R.LServices: Architecture, environmental Graphic design

Sonae Imobilaria, one of Portugal’s leading shopping centre developers, commissioned RTKL to design a new facility at Ponta Delgada on San Miguel Island in the Azores. The location, whose retail options had previously been limited to the local Modelo Hypermarket, now houses Parque Atlântico, a dynamic 22,200-SM retail and entertainment centre.

The architecture of the two-level structure, built onto the existing hypermarket, is inspired by maritime iconography and the cultural life of the Azores. Local materials, including grey volcanic stone and timber, are moulded into echo waves and boat shapes that form the building’s glass-panelled exterior. A full-size reproduction of a humpback whale, historically the driving force of the island’s economy, highlights the building’s airy interior, which features 75 in-line stores, a 15-restaurant food court, and a four-screen cinema.

a nautically inspired retail centre


Veso MareLocation: Patras, GreeceClient: RedS SAServices: Architecture, environmental Graphic design

Veso Mare sits on a run-down factory site, and a major goal for the redevelopment of the space included preserving the historic stone buildings. RTKL worked to restore the buildings, while integrating them into a cohesive, modern, urban environment. The result is a multi-tiered leisure facility that offers a successful and unique project in the heart of downtown Patras.

The new Veso Mare, one of the first leisure-only developments in Greece, is a dynamic assortment of entertainment, retail, restaurants and its most dynamic feature - public spaces. Anchored by an eight-screen Europlex cinema and a 16-lane Mondo bowling alley and bar, the project spans three levels. It capitalises on the Greek climate and European lifestyle by providing an open-air setting with virtually no barrier between indoor and outdoor spaces. Only a mile from Patras’ Mediterranean coast, the project features spectacular views from outdoor seating areas. Whether it is tourists arriving on nearby ferries from Italy or individuals from surrounding offices and residential buildings, visitors enjoy pergola-covered eating spots, a large central plaza and an interactive central water feature.

an old factory site becomes a vibrant urban leisure centre


ArkadiaLocation: Warsaw, PolandClient: CefiC Polska Sp. z.o.o.Services: Architecture, environmental Graphic design

Arkadia, a 420,000-SF retail and entertainment centre located in the Zoliborz district of Warsaw, is one of the largest centres of its kind in Poland. Anchored by a Carrefour hypermarket, Arkadia offers more than 230 stores and entertainment options, including a bowling centre, food court, and multi-screen cinema. The design team utilised local folklore and history to create an environment that both respects local custom and creates a lively retail and leisure experience.

An Urban Piazza at the main entrance to the centre is defined by a series of buildings and facades that break down the centre’s scale and lend individual identity to the tenants. The recreation of a busy Warsaw shopping street, the promenade of the Wisla River and the grand festivities of a Polish circus, creates an intuitive, natural connection among the architecture, graphic design, and retail experience as a whole.

local culture inspires a unique design


Bahrain City CentreLocation: Manama, BahrainClient: MAf developments. (Majid Al futtaim Group)Services: Architecture, interior design, environmental Graphic design, Master Planning

Bahrain City Centre is a trend setting, mixed-use development designed to serve as an oasis from the heat and bustle of Manama. The cutting-edge design includes three levels of retail and entertainment, a water theme park, a multi-screen cinema, children’s entertainment and numerous restaurants. The scheme also incorporates two hotel towers which foster around-the-clock activity in the emerging city hub.

The signature attraction is a dynamic wave-like structure that serves as the project’s backbone. The multi-level space provides a central plaza that facilitates easy circulation throughout the various floors and functions as an exciting gathering place. A mix of colour, lighting, and dramatic forms not only highlight the centre’s individual components, but also knit the entire development together.

diverse offerings in a lush urban oasis


El Boulevard de Vitoria-GasteizLocation: Vitoria, SpainClient: iNG Real estate development, S.L.Services: Master Planning, Architecture

El Boulevard de Vitoria is a fully-equipped 120,000-SM retail and entertainment centre located in the historic city of Vitoria, Spain. The three-level centre, the largest of its kind in the Basque region, houses diverse retail, entertainment and dining options. An innovative architectural scheme constructed on the foundations of a former factory departs from the traditional big-box format of retail centres and features unifying elements that integrate four component buildings.

Designers of the centre wanted it to share a close connection with the local community, serving more as a landmark and civic space than merely as a place to shop. The desire for this connection is literally reflected in the centre’s name - The Boulevard of Vitoria. A pedestrian-friendly promenade accesses the main streets that border the centre, including the Calle Reyes Catòlicos. The complex is within walking distance of the city and conveniently positioned along key bus routes. Sensitively concealed above-ground parking provides well-received green space and allows customers travelling by car to easily access the retail centre.

an award winning landmark for the city

the baRe essentials

At RTKL, we're about more than just buildings. Instead, we pride ourselves on developing long-lasting, meaningful relationships that help companies manage their real estate portfolios. How do we get there? By doing what we do best. We offer an unparalleled breadth of services that, when integrated, bring holistic solutions to even the most elusive design challenges.

A well-designed building is only as successful as the relationship it forms outside of its walls. With an extensive portfolio in planning and urban design, we look at the spaces between buildings, public areas, landscaping, links to transportation and use of resources and infrastructure. Always at our table: great architecture. We deliver high quality buildings that meet your real estate goals as much as they redefine aesthetic ones. We take that model to the next level with interior design, bringing efficient and comfortable environments to assist your daily operations, making our workplaces truly work. And if architecture is the show, our signage, wayfinding, environmental graphics and collateral materials are the guides, reaching out and fostering physical connections that increase productivity and foster brand loyalty.

With building for the future comes a need for flexibility and agility in everything we do. Some of that is achieved through the connections we make to communities. The rest is accomplished with our intelligent engineering and applied

technology services. By tightly integrating these systems with the plan and design of buildings, we ensure fluid, cohesive,sustainable environments that will operate smoothly today and down the road.

Our process springs from a tight-knit corporate culture that fosters collaboration and teamwork. Though we boast offices throughout the country and all over the world, we are organised by practice group, rather than geography, thereby ensuring that every project benefits from the partnership of our most talented people. We bring experts from all disciplines together to serve on hospitality, corporate, public, retail and entertainment, mixed-use and residential projects. With so much experience in such a wide range of disciplines, we have found we offer a unique perspective that spans these sectors.

Ultimately, with RTKL you'll find a talented, knowledgeable team of experts that blends an appreciation for the human experience with a steadfast understanding for your bottom line. Since our start in 1946 as a two-man office in Annapolis, Maryland, we have designed award-winning buildings, communities, environments, and engineering and telecommunications systems. Possibilities are endless, and we look forward to decades more of working closely with you to build our business - and yours - while designing places that capture the human spirit today and into the future.

the baRe essentials

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