THE TINY BEACON &

BIG DATARetail Analytics

Mobile Technologies Big Data Analytics Solutions Beacons

THE RETAIL INDUSTRYA PART OF THE DIGITAL REVOLUTION

THE BEACONS ARRIVE

86% Of Tablet & 79% Of Smartphone Users Shop Or Browse Online

Data Collected During This Very Helpful Forecast Buying Trends Preferences

DIGITIZING RETAIL SPACESIN-STORE & AWAY

BEACONS &

BIG DATA ANALYTICS

Together

Data Collected from Beacons Relatively Untapped Big Data Effectively Curates And Organizes Data

Analyze Customers Preferences Likes & Dislikes

LEVERAGING THE DATA FROM BEACONS

Determining Footfall Generating Heat Maps Integrating Online Visits Analyzing Frequency Of Visits Determining Behavioral Patterns Recording Cart Abandonments

ENHANCING ANALYSIS WITH BEACONS DATA CAPTURE

As Customers Enters Store Appropriate Push Notifications Schemes & Products To Lookout

Use Geolocation Features Turn Into Strategic Personalization

PERSONALIZATION TACTICS WITH BEACONS & BIG DATA

BEACONS & BIG DATA

Workflow

THE WORKFLOW OF THE DUO

Visitors enter retail space, Beacons make a note

Visitors get a personalized welcome message

Devices rely on data analytics to explore user’s past history and record in reference to the retail space. They get shopping tips in line with preferences recorded

Customer on-the-go activities recorded by beacons within the retail space

Data captured is fed to Big Data & Analytics where it is sliced and processed

RETAIL DATA ANALYTICS

Objectives

FOOTFALL OR VISITOR TRAFFIC METRICS

Capture Of Visitor Traffic Data Retail Analytics Generate Meaningful Information Gives Insight On

Peak Periods Consumer Behavior During Vacation Season Impact Of Weather Other Factors On Shopping Pattern

LOYALTY THROUGH PERSONALIZATION

Beacons Helps Drive Loyalty Programs Provide Discounts As Per Customer

History Recognize Most Loyal Customers

IDENTIFY HEAT MAPS

To Identify Heat Maps/Zones Most Exposed To Consumer Traffic

Identify Popular Products Zones Leverage Marketing Tactics

ADVERTISING METRICS

To Determine Advertising Locations Visitor Footprint Analyzed Customer Profiling As Well As Path

Analytics Data

TOP RETAILERS USING BEACON TECHNOLOGIES

Macy’so Implemented strategic roadmap MOM – My Macy’s localisation, omni-channel

integration and MAGIC selling

Oscar Mayero Placed beacons at deli counter convincing consumers to buy weekly specials

Tescoo Users received special discount coupons when they passed by installed

beacons via an app launched as part of marketing campaign

Hammersono Leverages technology for personalization by sending specific offers to

customers at designated locations within the retail space, and also charts a pattern based on customer movement

Walgreenso Boosted loyalty program with available technology, sends notifications to

proximity users as to application usage

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