Retail: A unique concept for continued growth€¦ · 450 m2 2018 2019 2020 First ceremonial flight...
Transcript of Retail: A unique concept for continued growth€¦ · 450 m2 2018 2019 2020 First ceremonial flight...
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Retail: A unique concept for continued growth
Peter Wiggers, Managing Director Retail Segment
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Retail at a glance
Head offices located
in Hoofddorp, the
Netherlands
137 M turnover
in 2018
Multi-category
assortment 29% of
segment turnover
Over 291 FTE
Consumer
electronics 71% of
segment turnover
Specialty retail at high
traffic airport and
remote locations
Brand name for all
travel locations
Adding 4 new airport
locations and 14 new
stores to portfolio
Active in 22 countries
in Europe, the Middle
East, Asia and Africa
2019
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Adding value to suppliers, customers and airports
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Selective positioning at high traffic airports and remote locations
Electronics Multi-category
Location Stores Location Stores
• Expansions
• ** including 2019 expansion
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50 airport shops, of which 7 with multi-
category assortment and 43 with consumer
electronics assortment
10 shops on board cruise vessels with
multi-category assortment
11 shops at military bases with multi-
category assortment
14 stores to be added in 2019 (so far)
Total of 71 stores** in EU, Middle-
East, Asia and South-Africa
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Longstanding partnerships and continued growth
Electronics Multi-category
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Capi: well-known brand name in travel retail
Capi TTEC Capi TP Capi TL
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Serving travel retail with unique & tailored branded concepts
Regional airportsInternational airports
Multi-category Duty Free stores:
Capi Travel Plaza
Specialty store with luxury goods:
Capi Travel Luxury
Specialty stores consumer electronics:
Capi The Travellers Electronics Company
Multi-category convenience store:
Capi Travel Plaza
103Eindhoven Airport
Business case:
Renewed
approach for
regional airports
Eindhoven Airport
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Tailored to the buying behaviour of travellers
Most travellers at
regional airports
are leisure
travellers
Positive
mindset
Inspiring
environment
Rewarding
experience
Influencing
behaviour
Decide what
customers buy
Stimulate impulse
buying with store
set up (passenger
flows, entrance,
exits, queues)
Create in store
experiences with
tastings and
activities
Let travellers
enjoy their dwell
time in our stores
Select the right
assortment
tailored to local
preferences
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21The 4 pillars of our regional airport concept: Capi TP & TL
Allure
▪ Each product category
has an ambiance on its
own
▪ All categories are
connected by universal
modular structure
Accessible
▪ Value for money
▪ Appealing setting
▪ Spacious set up, easy
to navigate through
Volume
▪ Clear focus on selected
product categories
(basics / seasonal /
promotional)
Local Heritage
▪ Connecting with the
region in which the
airport is situated
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Eindhoven Airport renewed store concept
107Eindhoven Airport
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Magic mirrorEindhoven Airport
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Beauty BarEindhoven Airport
110Eindhoven Airport
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A modular concept
• Focus on regional airports
• Connecting various product
categories in-store by similar
look & feel
• Focused product group
‘worlds‘
• Arena construction set-up
• Easy to roll out and adaptable
to regional requirements
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Easy to roll out to new concessions and locations
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Easy to roll out to new concessions and locations
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Easy to roll out to new concessions and locations
115Abu Dhabi Airport
Business case:
International
Airport Retail
ConceptAbu Dhabi Airport
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Concepting for stores
Assortment selection
Start of building retail
at airport
Opening airport retail
(expected)
Tender awarded for 5
stores at Midfield
Terminal Building at
Abu Dhabi Airport
Total surface of almost
450 m2
2018 20192020
First ceremonial flight at
midfield terminal
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Midfield terminal is based on 3 principles that perfectly fit our vision
Spectaculair terminal
• International brands
tailored to customers
• Matching store design
to Arabic principles
Sensational experience
• Exciting and
trendsetting shopping
experience
• Focused on the latest
electronic
developments
Exceptional partnerships
• The core of our value
adding proposition
• Evidenced by our long
standing relations
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Abu Dhabi Airport - Electronics
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Key take aways
Opportunities
for future growth
▪ Further roll out of
renewed regional
airport concept to new
locations
▪ Adding locations to our
international airport
portfolio
International
playing field
▪ International brand
portfolios & concepts
▪ International
customer profile
▪ International
presence with ample
room for growth
Unique retail
concepts
▪ Adaptable to local
requirements yet
always
recognisable as
Capi brand
▪ Modular
concepting for
easy roll out