Resume Final

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Page 1: Resume Final

DANIELLA ROMERO2212 Forest Creek Drive. Mansfield, TX 76063 | 817-239-3601 | [email protected]

Professional SummaryI am a full-time business student who excels in management and marketing by developing strong customer relationships through creative marketing strategies and campaigns. Expert in new customer acquisition emphasizing a mix of both virtual and face-to-face communication. I am an accomplished U.S. Government intern that has proved to be a valuable asset to the organizations strategy and goals, while cutting costs and increasing revenue. I take charge of initiatives with minimal guidance and complete all assignments ahead of schedule while building productive relationships with clients, partners, and team members. I am continually seeking new opportunities to broaden skills and knowledge, while devoting maximum effort to all assigned tasks.

Areas of Knowledge and Skills Research and Analysis Project Management Problem Solving Business and Marketing Strategy Relationship Building Adobe Creative Cloud (InDesign, Photoshop,

Illustrator) Email and Mobile Marketing

Content and Social Media Marketing CMS (WordPress) CRM (Salesforce & Redtail) & SMMS (Hootsuite) Microsoft Office (Excel, Word, PowerPoint, Outlook) SAP ERP (Enterprise Resource Planning Software) Proven written, oral communication, and

interpersonal skills in multiple environments

Professional ExperienceKleiber & Associates CPAs and RKM Financial Business Development Marketing Lead

Setting the marketing and sales strategy and aligning them with the firms goals Increasing overall visibility of the firm in the finance and accounting industry Working with the partners to support growth strategies of the firm Developed programs to enhance client satisfaction and retention Develop campaigns for client acquisitions Identifying and implementing the CRM and CMS process throughout the firm Oversee the firms website content, structure, and raking on search engines Lead all areas of content generation and production across all media platform to ensure the most effective messaging and

positioning of the firm Gather and analyze customer insight

Legacy Promotional Company, Dallas, TX (2016-present)Experiential Field Brand Ambassador

Support marketing executives in their efforts of increasing brand value by promoting the brand to target audiences to ultimately drive up sales.

Accountable for executing event-marketing activities, on/off premise events, trade shows making local key connects with the target consumer.

Acted as a liaison between the regional retail teams and the marketing department. Successfully launched new products in an experiential marketing environment and assisted in creating social media

content to further enhance brand awareness. Promoted clients product by providing customers at venues with knowledge on the products through facts, samples, &

giveaways. Demonstrated enthusiastic public relations by working at different venues to develop brands from all scopes, from

technology to beverages. Assisted in logistical planning, department coordination, marketing materials, and public relations development

United States Government (2012- 2015)General Services Administration, Fort Worth, TXBusiness Pathways Intern

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Supported 15 contracting officers, 30 project managers, and over 2000 projects. Synthesized and prepared market research for brokers and leasing specialists to determine delineated areas and

properties that meet set requirements for each individual lease contract. Sales Funnel Studies using Salesforce to analyze pre-leasing records and leasing data to understand how our clients

interact with our company. Responsible for reviewing finalized lease contracts and working with clients to deliver workplace solutions. Develop analysis of aspects of all Federal building projects and verify they are recorded in the Government lease databases

accurately and precisely Apply knowledge of general real estate principles, laws, and Federal regulations to space acquisition and utilization

programs. Worked alongside a diverse range of government agencies to perform contract management, close outs, renewals, and

terminations including: Social Security Administration, Federal Bureau of Investigation, U.S. Custom and Border Protection, Agriculture Marketing Services, Fish and Wildlife Service, U.S . Geological Survey

EducationUniversity of Texas at ArlingtonBA in Management (Graduation December 2016)BA in Marketing (Graduation December 2016)

Organization Involvement and International ExperienceStudy Abroad Business School in Barcelona, Spain- Summer 2016

Adapted to an unfamiliar environment and embraced cultural differences while studying international business Used communication and organization skills to navigate through new cities Managed finances in varying currencies

Delta Sigma Pi Business Professional Fraternity – Zeta Mu Chapter Member 2014-2016 Active collegiate member of a Business focused professional group. Participate in the attendance and collaborative creation of

fundraising, community service, and professional events.