MOHAMMAD HANIF Hyderabad, Pakistan

Cell: +92 301 2164427

Email: professionalhanif@gmail.com

Objective

My sole aspiration is to pursue a challenging career in the capacity of Sales / Marketing & Customer relations department where my potentials are put to use for mutual benefits of all concerned, achieving growth & satisfying the customers for the organization I served for and recognition for myself to secure an excellent tomorrow.

Professional Qualification

Masters in Business Administration 2003

Academic Qualification

Graduation 1997

Higher Secondary School Certificate 1994

Secondary School Certificate 1992

Professional Summery

Serving at inland & abroad for domestics & multinationals, I am acknowledged a dignified member of the organizations. I have congregated with revelation and competencies to befit for the categories of vocation which encompasses: Direct / indirect Sale & Marketing for FMCG, Develop strategies and tactics to achieve sales targets, Market Analysis, Surveys / Research, Customer Service & Report writing. Professional Achievements

Increased the overall visibility of PMI brands in high footfall outlets. Increased the number of Tobacco handlers within my territory. Increased the number of Top-End Retailers (from 17 to 33). Increased market penetration and development. Successful participation in Trade Segmentation Census program of PMI.

Projects

Trade Segmentation CensusNovember 2014

Trade Survey with 40% increased ratio of potential business volume outlets in the assigned territory.

Business Cluster ExecutionDecember 2014

Execution of enhanced sales, supply & market coverage plan to add value in business.

Product Variants LaunchingAugust 2013

Successful endorsement of Morven Gold variants & ensure the Brand availability in Market.

Product Launching – TetraApril 2016

Successfully launched Quice Tetra Pack Juice in 50 towns of Sindh as RSM.

Career ProfileJan 2016 – Continued Quice Foods Limited – Hyderabad, PakistanRegional Sales Manager - SindhJob Responsibilities

Sales & distribution management. Business management & development. Sales operations & plans execution. Employee development. Numeric & Weighted distribution volume enhancement.  Key Accounts & Wholesale development. Modern Trade outlet Mapping & universe coverage enhancement. Lead the product launching in assigned region.

Feb 2015–Dec 2015 Haleeb Foods Limited – Hyderabad, PakistanArea Sales ManagerJob Responsibilities

Establish distribution network in assign territory.

Strive for achievement of monthly sales targets.

Promote Haleeb foods variants in the market.

Develop relations with existing & new prospects.

Maintain demand & supply ratio for a smooth business growth.

Ensure the brand availability & frequent sale of all variants.

Apr 2012-Jan 2015 Philip Morris International - Hyderabad, PakistanArea Sales Manager Job Responsibilities

Responsible for achievement of primary & secondary sales & channel development targets of the assigned territory

Ensure the brand availability in the assigned territory through direct sales force.

Visit the concerned territory markets/ outlets, to supervise the merchandising activities.

Maintain the demand & supply ratio in the assigned territory.

Identify high potential volume outlets & induct them in monthly reward program of the company.

Distribute the monthly sale volume targets & incentives to retailers.

Conduct customer satisfaction survey to ensure the market worth of the product & company.

Participate as an active team member during the launching of various products.

Work with brand team to analyze market and sales trends.

To maintain front line relations with existing clients & potential prospects.

Responsible for maintaining the company resource, monitoring temporary and permanent Point-of-Sale Material.

Jan 2008-June 2011 Four Seasons FMCG Distribution Network - Dubai, UAE

Team Manager

Job Responsibilities:

Develops & participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company.

Develop, maintains & improves business relations with all customers of the Company. Lead and influence a successful and experienced team of Sale officers. Responsible for managing and controlling the assigned sales targets. Effectively execute and manage every element of the sales process on an individual level and

Work in cross functional teams to bring consumer at the heart of all activities Identify the potential target market for FMCG business & maximize the sales.

Jan 2005-Dec 2007 China Business Marketing Company - Karachi, Pakistan

Marketing Executive

Job Responsibilities:

Develop strategies and tactics to achieve sales targets of the assigned territory. Explore potential business areas & customers for Food products. Market Analysis / surveys. Compiling data on new marketing trends. Secure product orders. Ensure the proper supply of foodstuff.

Honors & Awards

Best Team Leader AwardFour Seasons FMCG CompanyApril 2011

Best Employee AwardFour Seasons FMCG CompanyJune 2010

Best Team MemberFour Seasons FMCG CompanyNovember 2009

Certifications

PMI E-learning Philip Morris International October 2014

PMI Trade Segmentation Census Philip Morris International November 2014

Courses Effective Communication Skills Leadership Skills Development

Language Proficiency English, Arabic, Urdu, Sindhi, Punjabi