PURVI SHAH

A/201, Samruddhi Shopping Centre CHS, M.G. Road, Kandivali (West), Mumbai – 400 067.☎ - 022 28645853 / Mobile # 09819952289

Email : purvi.grab@gmail.com

OBJECTIVE : Looking for a change and a challenging position in an organization, where can contribute towards company's growth & goals along with an individual & team

growth Opportunity.

EDUCATIONAL : Bachelor of Commerce

COMPUTER PROFICIENCY : Experience on working on Polaris, Ginesys and Logic Software. Basic computer course from NIIT.

PROFESSIONAL EXPERIENCE :

Currently employed with Addons Retailing Pvt. Ltd. (Fashion Accessories Brand)

Designation : Retail Merchandiser Reporting : Head BuyerDate of Joining – 21st September, 2012

Responsibilities & Duties:

To manage and execute buying plans to cope with the buying need of the brand and the collections which cover the different styles of Fashion Accessories products.

Preparing & monitoring all estimated costing to get the optimum margin from each orders. Adroit with the formulation of a Range Matrix which details information of the range - from Cost price to

MRP. Conducting a regular follow up on merchandise planning so that the store have stock levels as planned with the

right product mix and on product sales performance. Vendor management, negotiating better price and delivery date from the suppliers/manufacturers and doing the

final costing in consultation with Buying Head. Domestic / Import Sourcing and procurement of Ladies Handbags, Footwear, Jewellery & Hair Accessories. Liaising with Vendors for follow up of the orders till shipment of same. Coordinating with warehouse for stock inward. Preparing MIS Reports of Sales v/s stock to monitor and measure the performance of the categories / styles and

tracking the fast and slow moving merchandise & accordingly take corrective measures. Working on stock correction based on stock ageing report. Analyzing sales & stock report on weekly basis and stock replenishment. Coordinating with the warehouse for timely dispatches.

Previously working with Roxton (Itlay) Clothing Pvt. Ltd. (Menswear Brand)

Designation : Retail Merchandiser Reporting : CEO / COOExperience – 2.2 years (July 2010 to September 2012).

Responsibilities & Duties :

PRE-SEASON Planning product ranges and preparing sales and stock plans of the stores for every season in conjunction with

Operation and Production team. Assortment Planning for the season. Analyze the Core product line stock gap for the quarter and place re-orders. Compiling of sales data of the past seasons to grade stores for base stock planning in co-ordination with concerned

area managers. Rolling-out initial allocation to operations team for necessary action. Liaising with Production team for the timely delivery of stocks at warehouse

IN-SEASON

Weekly inventory checks to meet replenishment needs in the stores. Rotation of inventory by inter-store transfers for maximum stock efficiency. Allocate stocks for new store openings/renovations according to targets. Provide FMS and SMS (fast moving and slow moving styles) to operations to initiate appropriate midseason

promotions. End of season sales mark down & communications. Co-ordinate with VM team for proper in store displays. Undertake market and store visits for customer response, competition mapping and product gap analysis.

POST-SEASON

Recap the performance of the season by average weekly sell-through at a category, color & size wise level. Analyze, identify and report key item penetration and contribution. Initiate old season store pull backs and simultaneously maintain store inventory levels as per base stock. Confer with store personnel and ASM to understand the customer needs and preferences.

Employed with Vee India Retail Pvt. Ltd. (POCKET STORE).

Designation : Assistant Manager – Retail Merchandising Reporting : CEO Experience – 1.5 years (May 2009 to June 2010).

Responsibilities & Duties:

Analyzing consumer buying patterns in co-ordination with BD and Operation team to plan the product range for the forthcoming seasons and as per new stores layout.

New vendor development for new brands. Negotiating the term of contract. Planning the OTB for respective category based on the past season performance. Setting mark-up rates, mark-down rates, and selling prices for merchandise. Liaising with vendors for the timely delivery of stocks and replacement of rejection if any. Training store personnel for product knowledge, merchandise mix and its display, sales strategy, promotions,

discounts & schemes. Preparing MIS Reports for buying on monthly basis Plan the end of season sale promotion for brands

Employed with KRISHNA LIFESTYLE P. LTD. (THE GRAB STORE).

Designation : Retail Buyer & Merchandiser Reporting : CEO Experience – 1 year (May 2008 to Apr 2009).

Responsibilities & Duties:

Analyzing consumer buying patterns and plan the future trends. Planning sales – projected sales, stock in hand, new arrivals coordinate with buyers & monitoring the movement of

the same. Sourcing new suppliers for new products / brands and negotiating terms of contract. Attending trade fairs &exhibition, seminars, workshops, etc. for market trends updation. Meeting existing suppliers and discussing the performance to their products/brands. Analyzing sales & stock data on Weekly basis and replenish the stocks in the store. Preparing monthly MIS Reports to know the performance of brands / categories and accordingly make the action

plan. Setting base stocks level as per the store norms. Inter-store transfers. Reviewing the fast & slow moving merchandise and planning the schemes and promotions. In-Store visual merchandising Co-ordinating with the Vendors for timely deliveries and distribution of merchandise at the stores.

Employed in PJL Clothing India Ltd., (Pepe Jeans).

Designation : Sr. Executive Purchase Reporting : GM - PurchaseExperience – 3 years (Sep 2005 to May 2008).

Responsibilities & Duties: Working on cost reduction measures. New vendor development and new product development. Checking inventories of fabrics and accessories at warehouse / factory. Identifying purchase requirements of fabrics / accessories. Liaisoning with Merchandisers for new product development and Order Projection. Negotiating the prices with the vendors Raising enquiry and liaisoning with the suppliers for quotations and new sample development. Preparing rate comparative statement and taking approval on the prices from HOD / Management. Issuing purchase orders and follow up for timely delivery of material at the required locations. Preparing MIS Report and submitting to HOD for analysis on weekly basis. Arranging for QC for inspection of material at suppliers / factory end. Importing the goods and its custom clearance. Visiting the warehouse, factories and suppliers.

Employed in AXIS ELECTRICAL COMPONENTS (I) PVT. LTD. (ISO 9001:2000)

Designation : Purchase Executive Reporting - DirectorExperience : 4 years (Jun 2001 to Aug 2005).

Responsibilities & Duties: Working on cost reduction measures. New Vendor Development Checking inventory with the stores and identifying purchase requirements Co-ordinating with stores & production department for issuance of purchase requisition. Negotiating the contract / price with the suppliers. Raising enquiry and co-ordinating with the suppliers for quotations. Preparing rate comparative statement with total cost to the company and recommendation from received quotation. Issuing purchase orders to the approved vendors and follow up for timely delivery of material at the required

locations. Coordinating with the vendors to complete excise and octroi formalities prior dispatch of material Preparing purchase strategies for achieving the departmental objectives smoothly and systemically. Maintaining supplier NC documents in respect to Quality & Delivery. Vendor rating, vendor analysis, vendor rationalization and developing the vendor management strategy based on

vendor positioning. Conducting Supplier’s Audit quarterly or half yearly basis.

PERSONAL DETAILS :

Date of Birth : December 13, 1979Marital Status : Spinster Nationality : IndianLinguistic Skills : Proficiency in English, Hindi & GujaratiHobbies : Sports, Music, Reading and Traveling

Extra Curricular Activities :

Goldmedalist in athletics, badminton, table tennis and carom in school & college Represented school and college in sport in interschool and intercollegiate competition.