Resume
1
MARISSA COLE [email protected] ! 646.522.1004 ! 26 Douglas Road, Chappaqua, NY 10514 E D U C A T I O N University of Maryland, Robert H. Smith School of Business : College Park, MD Expected May 2015 • Bachelors of Science, Marketing Study Abroad • Barcelona, Spain: Universitat Autonoma de Barcelona • Greece: The Living Legacy Program GPA: 3.4 Spring 2014 Summer 2013 Primannum Honor Society : University of Maryland Jan 2012-2013 Dean’s List : University of Maryland Fall 2011 & Spring 2012 CIVICUS Living and Learning Program : University of Maryland • Two year invitational academic citation program centered on citizenship, leadership, community service- learning, community building in a diverse society and scholarship Aug 2011-May 2013 W O R K E X P E R I E N C E The New York Times : Campus Sales Marketing Representative • Promote & raise awareness for New York Times digital subscription to campus of 30,000 students • Conduct market research of student news readership to gauge interest • Creatively market subscriptions through tabling, e-mail blasts & classroom visits Aug 2014-Present College Park, MD Scholastic, Inc .: Marketing Intern, Family and Community Engagement • Assisted department VP & team of 10 with market research by analyzing national & regional market trends, conducting competitor analysis & identifying customer needs • Managed Scholastic, Inc. online store by applying coding, updating assets & designing web banner • Composed text for print catalog to be distributed to 4,000 customers Summer 2014 New York, NY National Geographic Society : Marketing & Design Intern, International Home & Domestic Entertainment • Contributed marketing support on product distribution by constructing thematic selling guides & producing media content for titles to be distributed nationally • Composed short and long copy for National Geographic Society online store products • Created & designed program key art & metadata for releases on digital platforms Sept-Dec 2013 Washington DC Smith Store : Marketing and Branding Associate, Robert H. Smith Business School • Create, manage and update social media pages including Facebook, Instagram, Twitter • Develop marketing materials & devise store promotions to increase store awareness & boost sales Sept 2013-Present College Park, MD BAM Architecture Studio : Financial Management Intern • Compiled & analyzed compensation history for 30 employees • Managed electronic logs, financial expenditures & receipts July-Aug 2013 New York, NY Marketing Intern • Managed a professional photography shoot of NBC Universal Studio 1A • Improved marketing materials including Firm Brochure, Fact Sheets & quarterly newsletter • Photographed, edited & produced 30 employee head shots now featured on the company website Dec 2012-Jan 2013 & May-Aug 2012 Common Ground Dialogue : Peer Multicultural Dialogue Leader • Facilitated dialogue sessions among diverse students on societal dilemmas • Navigated multiple perceptions of stakes in dilemmas & mediated consensual decision making Jan-May 2013 College Park, MD L E A D E R S H I P Phi Chi Theta Business Fraternity : Member Feb 2013-Present Delta Gamma Fraternity : Director of Chapter Expectations, Member Jan 2012-Present Panhellenic Community Affairs : Cabinet Member Aug 2011-May 2013 terpAMA : Brand Ambassador, Member • Marketed & advertised terpAMA to the student body by composing tweets, blogging & managing tabling • Helped boost blog viewership 300% in one year; 72,000 total views • terpAMA won the “Outstanding Communications” award from the international collegiate AMA board Aug 2011-Present L A N G U A G E S Spanish : fluent S O F T W A R E CS6 : Photoshop, Fireworks (InDesign), Illustrator Microsoft: Access, Excel, Word, PowerPoint, Outlook SPSS Statistics Software V O L U N T E E R I S M Service for Sight ! Challah for Hunger ! KEEN Greater DC Cares ! 251 Food Recovery Network ! Mount Kisco Food Pantry
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MARISSA COLE [email protected] ! 646.522.1004 ! 26 Douglas Road, Chappaqua, NY 10514 E D U C A T I O N
University of Maryland, Robert H. Smith School of Business: College Park, MD Expected May 2015 • Bachelors of Science, Marketing
Study Abroad • Barcelona, Spain: Universitat Autonoma de Barcelona • Greece: The Living Legacy Program
GPA: 3.4
Spring 2014 Summer 2013
Primannum Honor Society: University of Maryland Jan 2012-2013 Dean’s List: University of Maryland Fall 2011 & Spring 2012 CIVICUS Living and Learning Program: University of Maryland
• Two year invitational academic citation program centered on citizenship, leadership, community service-learning, community building in a diverse society and scholarship
Aug 2011-May 2013
W O R K E X P E R I E N C E
The New York Times: Campus Sales Marketing Representative • Promote & raise awareness for New York Times digital subscription to campus of 30,000 students • Conduct market research of student news readership to gauge interest • Creatively market subscriptions through tabling, e-mail blasts & classroom visits
Aug 2014-Present College Park, MD
Scholastic, Inc.: Marketing Intern, Family and Community Engagement • Assisted department VP & team of 10 with market research by analyzing national & regional market trends,
conducting competitor analysis & identifying customer needs • Managed Scholastic, Inc. online store by applying coding, updating assets & designing web banner • Composed text for print catalog to be distributed to 4,000 customers
Summer 2014 New York, NY
National Geographic Society: Marketing & Design Intern, International Home & Domestic Entertainment • Contributed marketing support on product distribution by constructing thematic selling guides & producing
media content for titles to be distributed nationally • Composed short and long copy for National Geographic Society online store products • Created & designed program key art & metadata for releases on digital platforms
Sept-Dec 2013 Washington DC
Smith Store: Marketing and Branding Associate, Robert H. Smith Business School • Create, manage and update social media pages including Facebook, Instagram, Twitter • Develop marketing materials & devise store promotions to increase store awareness & boost sales
Sept 2013-Present College Park, MD
BAM Architecture Studio: Financial Management Intern
• Compiled & analyzed compensation history for 30 employees • Managed electronic logs, financial expenditures & receipts
July-Aug 2013 New York, NY
Marketing Intern • Managed a professional photography shoot of NBC Universal Studio 1A • Improved marketing materials including Firm Brochure, Fact Sheets & quarterly newsletter • Photographed, edited & produced 30 employee head shots now featured on the company website
Dec 2012-Jan 2013 & May-Aug 2012
Common Ground Dialogue: Peer Multicultural Dialogue Leader • Facilitated dialogue sessions among diverse students on societal dilemmas • Navigated multiple perceptions of stakes in dilemmas & mediated consensual decision making
Jan-May 2013 College Park, MD
L E A D E R S H I P
Phi Chi Theta Business Fraternity: Member Feb 2013-Present Delta Gamma Fraternity: Director of Chapter Expectations, Member Jan 2012-Present Panhellenic Community Affairs: Cabinet Member Aug 2011-May 2013 terpAMA: Brand Ambassador, Member
• Marketed & advertised terpAMA to the student body by composing tweets, blogging & managing tabling • Helped boost blog viewership 300% in one year; 72,000 total views • terpAMA won the “Outstanding Communications” award from the international collegiate AMA board
Aug 2011-Present
L A N G U A G E S
Spanish: fluent
S O F T W A R E
CS6: Photoshop, Fireworks (InDesign), Illustrator Microsoft: Access, Excel, Word, PowerPoint, Outlook SPSS Statistics Software
V O L U N T E E R I S M
Service for Sight ! Challah for Hunger ! KEEN Greater DC Cares ! 251 Food Recovery Network ! Mount Kisco Food Pantry
