exper i enceFREELANCE PLANNER, TEAM ONE LOS ANGELES, CA AUG 2010 - PRESENT• Assist on a variety of strategic projects within the luxury category, including the Lexus and Ritz Carlton accounts

PLANNING INTERN, LEO BURNETT CHICAGO, IL JUNE 2009 - AUG 2009• Bravely delved into the female psyche for P&G’s Tampax and Always brands, focusing on the relationship 16- to 24-

year-old women have with their periods, with emphasis on the secret code they use to talk about it. Condensed 12 hours of interview footage into a 10-minute video and presented findings to the President of Leo Burnett

• Investigated gamer culture by conducting man-on-the-street interviews on group play and video game nostalgia for new business pitch to Nintendo. Team won the Nintendo account for Super Mario World for Wii

• Developed a brand essence video for Norton Anti-Virus to get its employees energized about the new campaign

DEVELOPMENT ASSOCIATE, THE CULTURAL ARTS CENTER GLEN ALLEN, VA JUNE 2007 - AUG 2008• Wrote grants, made cold-calls, organized a silent auction, and collaborated on content for the Annual Report • Revitalized the volunteer program with improved recruitment and training. Doubled the number of volunteers and

saved the organization approximately $25,000 with volunteer help at performances, gallery openings and events• Learned to improvise on the job, whether that meant teaching a ceramics class on the fly, negotiating a band

contract, or turning an elevator into a hot air balloon using only construction paper, kite string and tape

educa t i onVCU BRANDCENTER, RICHMOND, VA - M.S. Mass Communications, Communications Strategy, May 2010 GPA: 3.86

FEDERAL RESERVE, PUBLIC RELATIONS INITIATIVE FEB 2010 - MAY 2010Set out to improve the general public’s relationship with the Federal Reserve. Recently presented our ideas to the Fed and sparked discussion over how they should evolve the way they interact with the public

YOUR LIFE AS AN ALGORITHM, THESIS JAN 2010 - APR 2010Wondered about whether online recommenders like Pandora and Netflix are stereotyping our interests and controlling our influences by relying on formulas to predict what we like. Committed to voracious reading and fearlessly conducted expert interviews with Pandora and others in the music industry to find out the truth

ROLLER DERBY, SUBCULTURE DEEP DIVE SEPT 2009 - OCT 2009Determined to understand what makes derby so addictive, intriguing and unique by attending bouts, sitting in on practices, interviewing skaters, and surveying the entire South Jersey Roller Girl team. Took to skates as a result

PAMPERS, BRAND CAMPAIGN AUG 2009 - OCT 2009Defied category conventions by involving fathers in the diaper-changing conversation, connecting to dads in a way that is not only relevant to them but also endears mothers to the Pampers brand. Shared our thinking with P&G

VIRGINIA TECH, BLACKSBURG, VA - B.S. Marketing and Psychology minor, Summa Cum Laude, May 2006 GPA: 3.80

s k i l l sProficient in Microsoft Office as well as the iWork and iLife suites, Final Cut Pro, Simmons and IMS. Some experience with Adobe InDesign and Soundtrack Pro. Getting better at Photoshop.

commun i t y i nvo l vemen t826LA, Volunteer English Enthusiast, starting in the near futureUNICEF TAP PROJECT, Campaign Volunteer, Sept 2008 - Apr 2010

i n t e re s t sRoad trips, amateur photography, yoga, collecting postcards, white water rafting, working wine festivals, discovering new restaurants, eavesdropping on strangers, supporting local artists, and reading anything by Chuck Klosterman

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TEL 8 0 4 . 6 9 0 . 4 6 6 4 EMAIL ke l l y a f o s s @ g m a i l . c o m

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