Results from RaW Sectionof Library Evaluation

February 2007

Response Rate

• 63% of library authorities completed at least part of the survey

• 59% completed both sections

82% 80% 79%74%

70% 69% 67%63% 62%

54%

46%43%

East M

idlan

ds

Norther

n Irel

and

West

Mid

lands

South E

ast

Easte

rn

South W

est

North E

ast

Scotla

nd

London

North W

est

Yorks

& Hum

ber

Wales

Sign-Up and Participation

Minimum76%

Not6%

Maximum2%

Medium16%

Minimum77%

Not6%

Maximum2%

Medium15%

Sign-Up Level Participation Level

Percentages of the 2712 libraries included in the RaW survey who signed up at different levels, and who participated at different level.

Materials

87%82%

78% 77% 76%72% 71% 71% 71% 69% 67%

57%

Phase

1 M

ag

Welco

me

Pack

Quick

Reads

Bookmar

ks

Postca

rds

Poster

s

Musi

c Mag

Footbal

l Mag

Easte

nders

DVD

Sports M

ag

Story

telli

ng Pac

ks

Comed

y DVD

Percentage of libraries that used different RaW materials

Which Materials Were The Most Successful?

51%

42%

24% 23%18%

14% 13% 13%

Quick Reads Magazines DVDs FamilyStorytelling

Packs

WelcomePack

Bookmarks Posters Postcards

Percentage of library authorities who said that the material was one of the most successful

Which Materials Were The Most Successful?

The Welcome Pack has been useful for our

staff as it is full of good ideas and

suggestions

Storytelling packs - we need lots more of them. We can employ them far more easily than anything else

from RaW, because we have a ready-made, relevant audience of parents and children at storytimes

The storytelling packs were very

eye-catching, however the fact that users had to request one did

seem to be a barrier, and the

indepth, sometimes

condescending, questions did annoy people

The Quick Reads meet a direct need for less demanding recreational

reading. They are allowing us to access groups and individuals who would not

traditionally see themselves as library users

The Phase 1 Magazine was extremely popular, and achieved widespread recognition for the RaW brand, because it used celebrities and popular images - it

looked fun rather than worthy. The subsequent magazines were less successful because supplies

were limited, the format was less eye-catching

Resources

44%

20%15%

6% 5% 4% 4%

Logo Posters Quizzes FootballStories

DiscussionPacks

TutorManual

LearnerManual

Percentage of libraries that used different RaW resources

Which Resources Were The Most Successful?

31% 29%

15%12%

5% 5%1%

Logo Quizzes Posters Tutor Manual DiscussionPack

FootballStories

LearnerManuals

Percentage of library authorities who said that the resource was one of the most successful

Which Resources Were The Most Successful?

The RaW logo has been invaluable as we

have produced our own publicity and this

has enabled us to brand our displays

and materials

The learner manual for tutors was well-

produced but suffered from lack of awareness of library capacity and

how they operate

The quizzes have been good, but not always for

people with literacy problems, sometimes a bit

hard for them

The story-telling techniques have been particularly useful when working with traveller families since it has tapped

into their oral traditions

The quizzes - because they were flexible, and could be used in different contexts, both formal and relaxed

Downloadable posters – we’ve

used them to promote RaW events in city

locations

Book Displays and Website

58% of libraries had58% of libraries had60% of libraries had 60% of libraries had

actively directed actively directed readers towards the readers towards the

RaW websiteRaW websiteRaW Book DisplaysRaW Book Displays

Stories Workshops

55% of library authorities sent at least one member of staff of stories

training

32% of library authorities had

held at least one stories

workshop

On average, 0.4 workshops were run for every one members of staff

trained

265 librarians have participated in RaW stories training in the last 6 months

112 stories workshops were run in the last 6

months

On average, 1.6 stories workshops were run in every library authority

with trained staff

62%

18%

39%32% 31%

12%

Parentand Child

Other ReadingGroups

Quizzes Stories FootballStories

1362

185 154 142 11466

Parentand Child

Other ReadingGroups

Quizzes Stories FootballStories

Activities

Percentage of library authorities that held

activities

Total number of RaW activities

17

8

3 3 3 4

Parentand Child

Other ReadingGroups

Quizzes Stories FootballStories

Average Number of Activities Per Participating

Library Authority

13

24

5

1417

5

Parentand Child

Other ReadingGroups

Quizzes Stories FootballStories

17694

4389

8541984 1884

327

Parentand Child

Other ReadingGroups

Quizzes Stories FootballStories

Participants in Activities

Average Number of Participants per

RaW Activity

Total Number of Participants in RaW Activities

Other RaW Activities

The 6-book

challenge

A RaW Induction Morning

Creative writing

sessions

ESOL events

Family events

for older children Showcase

cinema queueCommunity

Visits

Enquiries

• 3083 RaW enquiries were recorded across 61 library authorities (many library authorities could not answer this question).

• This is an average of 51 enquiries per library authority, despite 12 library authorities recording no RaW enquiries at all.

23%

20% 19%18%

6% 6%5%

3% 2%

LibraryActivities

TV Progs PromoMaterial

Unknown RadioProgs

Word ofMouth

Other Website Events

Sources of Enquiries

How has RaW has impacted on visitor numbers of libraries in your authority?

30% of library

authorities saw an

increase in visitor

numbers ?22% of library

authorities couldn’t

estimate RaW’s impact on

visitor numbers-39% of library

authorities said that RaW

made no impact upon

visitor numbers

Summary

• 94% of libraries participated in the RaW campaign, most at a minimal level

• The most successful materials were the quick reads collections and magazines

• The most successful resources were the logo and the quizzes

• c60% of libraries had book displays and directed readers towards the website

• 55% of libraries authorities sent staff on stories training, but so far, less than half of those trained have run stories workshops

• The most popular RaW activities were parent and child sessions, which were run in 62% of library authorities and attracted 17,500 participants

• 30% of library authorities saw an increase in visitor numbers as a result of RaW