20 years

Need

• Small business owners can make changes to their website content.

• Small business owners can hire someone to change their website design.

Competitionubiquitous

drag and drop

commerce

$1.4B Market

Source: GartnerMagic Quadrant for Web Content Management 31 July 2013 ID:G00250615

$Most small businesses don't have websites driving results

What if we empowered 7.5M small business owners?

Death to WordPress(Working title)

Simpler

Superior Design

Best Practices

Sample

$Key Value Prop

• Empower small business owners with websites that drive results.

Customer Acquisition

$0

$5,000

$10,000

$15,000

$20,000

2015 Q1 2015 Q2 2015 Q3 Beyond

Monthly Sales

We Service Small Businesses

We Service DesignersSoftware Services Customers

Small Business Owners Said

• How can I sell a monthly newsletter subscription?

• I can’t add a product to my website.

• My website is useless but I need one.

• I asked my web developer to add an image 3 months ago.

What did we build?

Functioning Content Management System

Architecture supports multiple websites

Fast

Real Time Editor

Weekend Accomplishments

DTW Works

Weekend Accomplishments

Improved Product Positioning

Weekend Accomplishments

Improved understanding of work required

What did Customers Say?

• Definitely opportunity here.

• I’ve used many different Content Management Systems.

• How are you different?

• Isn’t that what xxx does?

• How will you measure effectiveness?

Learnings

• Customers want to see DTW works for them.

• Customers hate their websites.

• Customers are hungry for a solution.

ExecutivesCEO SALES

?

Recruiting

• Marketer

• Designer

• JavaScript developer