ATLANTAFEBRUARY 29- MARCH 1, 2020COBB GALLERIA CENTER

WWW.TRAVELSHOWS.COM

RESULTS - EVENT SUMMARY

/TravelandAdventureShow @TravAdventure @TravAdventure

1ST ANNUAL

2020 ATLANTA TRAVEL & ADVENTURE SHOW

THANK YOU TO OUR SPONSORS

Date: February 29-March 1, 2020 (Launch Year)

Venue: Cobb Galleria Center

Location: Two Galleria Parkway Atlanta, GA 30339

Hall: Hall C&D - 72,000 sq. ft.

PRODUCED BY:

TRAVEL INDUSTRY PARTNERS:

OFFICIAL TRAVEL AGENCY PARTNER:

MAJOR SPONSOR:

OFFICIAL AIRLINESPONSOR:

CONTRIBUTING SPONSOR:

VACATION OWNERSHIP SPONSOR:

PHOTO BOOTH SPONSOR:

GLOBAL BEATS STAGE SPONSOR:PASSPORT APPLICATION

PROGRAM:

MEDIA SUPPORTERS:ESCAPE TO THE SOUTHEAST PAVILLION

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

ATTENDANCE SUMMARY

15%

5%

10%

15%

20%

25%

30%

HOUSEHOLD INCOME (HHI)

+75% Earn Over $100,000 (43.6% Earn +$150k)

TOTAL ATTENDANCE: 11,837

TRAVEL TRADE: 1,181

TRAVEL AGENTS: 324

PRESS: 42

ATTENDEE GENDER

2020

+61% Spend Over $5,000 on Travel

TRAVEL EXPENDITURE 2020

< $2,000 $2k- $2.5k

$2.5k - $5k

$5k - $10K

$10k+

52% 48%

5%

10%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+

<$50k 4.6%

$50k - $75k 6.1%

$75k - $100k 13.4%

$100k - $150k 32.3%

$150k - $250k 23.4%

$250k+ 20.2%

ATTENDEE AGE 2020

HEADLINE SPEAKERS & STAGESKeynote Speakers Included:

In 2020, the inaugural Atlanta Travel & Adventure Show provided new, updated content and speakers to engage attendees. The results? Almost all sessions on all stages on both Saturday and Sunday were standing room only.

The Travel Theater, where attendees go for inspiration and advice from travel celebrities, packing tens-of-thousands of attendees. Samantha Brown, Josh Gates, Peter Greenberg, and Patricia Schultz all spoke to travelers on the main stage throughout the weekend.

At the Destination Theater, dozens of sessions spanning both show days provided educational workshops based on specific destinations. From Alaska and Hawaii to MSC Cruises and Italy, attendees had the opportunity to learn about various destinations from around the world in 30 minute sessions.

On the Savvy Traveler Theater, attendees enjoyed over 15 sessions over both days dedicated to providing actionable advice on how to travel safer, better, and more efficient. From packing tips and solo travel advice, to budget tips and how to be a travel influencer, Travel & Adventure Show consumers packed the theater each day.

For those attendees searching for cultural experiences, the Global Beats Stage provided just that. With over 20 cultural performances, attendees got to feel the beat and rhythm of faraway cultures from around the globe.

In addition to meeting with our vendors, attendees engaged in activities such as:

+ Travel Theater+ Destination Theater + Savvy Traveler Theater + Global Beats Theater+ Greater Miami CVB Photo Booth+ Meet & Greet+ Passport Acceptance Program

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

JOSH GATES

Host, Executive Producer of Discovery Channel’s Expedition Unknown

SAMANTHA BROWN

Host, PBS Samantha Brown’s Places to Love

PETER GREENBERG

Emmy Award - Winning Investigative Reporter, CBS News Travel Editor

PATRICIA SCHULTZ

Bestselling Author of 1,000 Places to See Before You Die and 1,000 Places to See in the United States and Canada Before You Die

Broadcast Television:

Two of the top stations in the market, ABC and FOX, were utilized to spread the word 10 days out from the event. With almost 200 commercials running during hyper-targeted day parts, overall television impressions came in at 15.3 million.

For the 2020 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors. The result? The Atlanta show’s media mix produced over 36 million multi-media impressions.

Out of Home:

Targeting high-affluent areas around the Atlanta area, multiple bulletins and posters were placed on major freeways and high traffic areas. This program resulted in just under 18 million impressions.

Radio:

Between WSRV and WSB-FM, 225 radio spots ran over the span of two and a half weeks. About 3 million radio impressions were served, boosting exposure across the top radio stations in the Atlanta area.

Digital Campaign:

In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media and programmatic banner ads. Theresults? Over 1.8 million digital impressions to qualified prospects that met the Travel & Adventure Show’s demographic

Media Coverage:

In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. Throughout the week of the show, radio interviews and local news stories covered the Travel Show in Atlanta. Multiple in-studio opportunities were activated, as well as multiple on-site interviews with Show Management, Sponsors and Speakers. PR impressions for the Atlanta Show exceeded 1 million.

PROMOTION SUMMARY

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

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FEB 29MAR 1

Official Travel Agency Partner

TWITTER:

By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 48.4K organic impressions. The Atlanta hashtag, #AtlantaTravelShow was used in over 100 Tweets.

PROMOTION SUMMARY - CONTINUED

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

FACEBOOK:

Within the 3 Weeks leading up to, and including, the Atlanta Event, the Travel & Adventure Show Facebook advertising campaign targeted Atlanta area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 265,025 people while creating 470,675 impressions, drawing more attention to the event and driving ticket sales. Additionally, The Travel & Adventure Show Facebook Advertising campaign included a separate Atlanta Event Response Campaign that reached 22,000 people while creating 44,000 impressions and 391 event responses.

INSTAGRAM:

Within 3 Weeks leading up to, and including, the Atlanta Event, Travel & Adventure Show Instagram advertising campaign targeted Atlanta area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 440,442 people while creating 1,029,134 impressions. #AtlantaTravelShow was used in over 100 posts leading up to, and including the Atlanta event.

Nita Decker - Owner Georgia Mountain Rentals“This past weekend we were fortunate to be part of the Travel and Adventure Show in Atlanta. It exceeded our expectations. For two days it was non-stop people asking us questions, and planning their next getaway. We were so happy with the show. We have already signed up for next year. All the way home we talked about all the contacts we made and are looking forward to seeing the bookings we receive from this past weekend.”

TESTIMONIALS

2020 FAM-TAS TRAVEL AGENTPROGRAM ATTENDANCESATURDAY, FEBRUARY 29

Travel Agents: 71

2020 FAM-TAS PRESENTATION SPONSORS

• Visit Anchorage• Africa Travel Association• United States Virgin Islands• Aruba• Elite Island Resorts• Destination Weddings & Honeymoon Specialists Association (DWHSA)• Holland American Line

2020 PASSPORT PROGRAM SPONSORS

• Visit Anchorage• Holland American Line• United States Virgin Islands• Aruba• Elite Island Resorts• Florida Keys & Key West• Holo Holo Charters• The Islands of the Bahamas• Rovos Rail• St. Kitts• Travel Croatia

FAM-TAS PROGRAM SUMMARY

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

The FAM-TAS Travel Agent Program was offered on day one of the 2020 Atlanta Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through a dynamic schedule of catered presentations and show floor passport program.

Renee Piercy, Monarch Custom Travel/Travel Quest Network“This was my first show and I truly loved it. Great Show with great vendors. So much great information & networking opportunities.”

Karan Morrow, Where2Next?Travel, LLC.“I’m coming away with more than I thought I would. The vendors are outstanding, and I’ve discovered many in my niche that I didn’t know existed, and now I have the contacts and I am armed to sell many more experiences for my clients.”

Duane Herndon, Cruise Planners“Great Show! I am a new TA and this show has given me an opportunity to learn & grow my business.”

TESTIMONIALS

FAM-TAS PROGRAM SPONSORS:

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