Restaurant Wi-Fi Primer: Retail Analytics and Social Integration
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Transcript of Restaurant Wi-Fi Primer: Retail Analytics and Social Integration
Wi-Fi: More Than PlumbingDrive Business, Engage Guests
Kevin McCauleyDirector of Retail Business Development
Why Wi-Fi Analytics?Identify traffic patterns | Discover new trends | Test your marketing programs
What does Wi-Fi Analytics do?
It provides insight into consumer
behavior
Hint: Wi-Fi analytics is NOT for tracking individual consumers
It helps us understand how customers qualify their time inside a store
No.
of v
isito
rs
Dwell TimeTotal Foot Traffic
It can show the effectiveness of
targeted campaigns
Analytics Best PracticesThis is a team effort that requires cross-department collaboration
Education is paramount!
Leverage Wi-Fi Social Engagement
Set Expectations & Be RealisticUnderstand limitations
Give your system time to gather meaningful data
So why do we care?To create new and better customer engagement and experiences
Accenturesurvey results revealed that
80% of customersare willing to or woulddefinitely use real-time promotions sent to their mobile phones.
Loyalty Programs Promoted in-store!
10
Offer free guest Wi-Fi, but look for ROI
Wi-Fi Going Beyond Table Stakes
Build customer loyalty programs & social engagement
Protect your wireless network & use security best practices
Wi-Fi, Now with ROI
Thank You!AirTight Cloud Wi-Fi for Marketing and Sales