Restaurant Social Media Marketing 101 Ola Ayeni
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Transcript of Restaurant Social Media Marketing 101 Ola Ayeni
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Restaurant Social Media Marketing 101
Ola Ayeni Chief Idea Officer
Mobile Dialog
Slides: Slideshare.net/afridrums Twitter: @olaayeni
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Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
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Old & New Media
Traditional Marketing New Media Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos
Interruption Permission
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The old communication model was a monologue.
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The new communication model is a dialogue.
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Which means....what you say
AuthenticInclusiveTransparentExcitingConsumer driven
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Word of mouth is powered by 100 Million Videos on
Youtube 200 Million Blogs 57% of people online
have joined a Social Website
300 Million Cell phones in USA
55% have uploaded a photo
Social network Micro Blogs Cell phones Blogs Photo sharing sites Video sharing sites Podcast Just to mention a few
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Every Restaurant Campaign Should 300 Million active on
Facebook, 120 Million log on daily
44.5 Million users On Twitter in June 2009
95 Billion text messages per month in the U.S
Facebook Twitter SMS text Weekly E-mails Blogs Printed Flyers
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Increase traffic to your website
Help with SEO
Promote your restaurant
Is permission centric
Social Media Is The New Internet
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Social Media Makes Consumers Easily Find You
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Reason
Only 14% of people trust advertising
Nelson “ Trust In Advertising Report , October 07
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Reason
78% of people trust the recommendations of other
consumers
Nelson “ Trust In Advertising Report , October 07
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Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
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?“I am 49. I don't understand this
Social Media stuff ”
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What is Social Media ?
Wikepedia:
“Social media is an umbrella term that defines the various activities that integrate technology, social
interaction, and the construction of words and pictures.”
Ola Ayeni:“Is simply word of mouth on steroids”
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Flickr: mmmonica
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Where do I even begin......... Of Course You're Skeptical
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Top Useful Websites For Restaurants
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How Should We Begin...
Establish an account on top social media website. Example: Facebook, Twitter and others.
Establish and update brand identity across social media sites and your website.
Bring key staff together to participate. Bartender,manager, sommelier, chef.
Plan your message frequency. Determine the minimum frequency to message.
Ask your employees to join & invite their friends
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Top Uses Of Social Media Sites For Restaurants
Drive traffic to your website Announce events and wait time Post recipes, photos and video Hold contest Promote daily specials and discounts Give tour of your kitchen Customer service and engagement tool Hire new employees
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Drive Traffic From Social Media Websites To Your Own
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Hold Contest
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Hold Contest : Broad Street
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Announce and Promote Events
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Announce Wait Time and Next Stop
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Post Recipes, Photos, Food Video
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Post Video, Kitchen Tour, Pictures
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Hire New Employees
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Promote Daily Specials and Discounts
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Promote Your Restaurant Events, Products, Recipes With A Blog
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Promote your expertise, products, restaurant
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Customer Service and Engagement Tool
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Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
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• Reaches over 263 Million users• 95% of all active cell phones in the USA can be reached using
text messaging• Experience response rate up to 70%• Over 80% of consumers respond sms within an hour• 75 billion text messages sent in July 2008, 160 % annual
increase• Over 84% of consumers will not leave home without it.
What is Restaurant Mobile Marketing?
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Copyright FanMinder Inc. All Rights Reserved.
Texting is #1
0
50
100
150
200
250
300
350
400
Calls Texts
1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile
$BN
2006 2007 2008
Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
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Copyright FanMinder Inc. All Rights Reserved. 35
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Mobile and Social Media Marketing... The future
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Local offers at participating locations
Dunkin Donuts
• 99 cents Lattes in Boston Dunkin Donut
• 20% increase in sales, • 90% of respondents
purchased other products
• 50% will buy Coffees and Lattes at Dunkin
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How do people opt-in and how do restaurants reap the rewards
06/24/08 Confidential
• POP• Posters• Table Tents• Websites• Within Direct mail• Radio• Newspapers
• Direct one-on-one reminder to come back
• Sales increase• Monitor and track new
customers• Coupons and
promotions delivered to your list.
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Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
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Recipe For Web Monitoring
Photo: ulterior epicure
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Who's Mobile Dialog ?
Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent
restaurants grow their revenue.
Founded in November 2006
Naperville, IL
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What We Do...
We help businesses develop integrated inbound marketing solution that deliver results.
Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers.
Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s)
Online review monitoring and brand reputation management – we manage yelp, urbanspoon and 12 other review sites
Training, coaching and consulting Call or e-mail for free 30 minutes marketing – 1-866-424-
9666 or e-mail [email protected].
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Free Trial : www.m-dialog.comNeed help with social media marketing, call
Thank you !!
Ola Ayeni Chief Idea Officer
Mobile Dialog [email protected]
1-888 424 9666 direct
Download Slides: www.Slideshare.net/afridrums Twitter: @olaayeni