Restaurant & Catering Magazine Media Kit

Media kit 2011

The role of Restaurant & Catering Restaurant & Catering leads and represents the Australian restaurant and catering industry. Restaurant & Catering magazine is the offi cial publication of R&C. The magazine is published monthly and sent directly to members of the constituent state R&C associations. It reaches a highly qualifi ed and targeted audience of conscientious business owners and decision makers.

Distribution*

Type of businessesn 48% Restaurantsn 20% Cafén 11% Fine diningn 21% Catering

Our readers*

n 31.58% of readers own more than one restaurant, café or catering businessn 7.04% of readers own four or more restaurants, cafés or catering businesses

Circulation 7,600 copies monthly, 7.80 readers per copy*

Magazine ContentWe help members grow their businesses. We aim to set the benchmark for editorial credibility in the market with regular features and articles showcased in a contemporary, high-quality format. We cover industry news, product reviews, management, marketing, fi nance, wine, technology, design and more.

A powerful audience

n 67% of restaurants are run by an owner operator 1

n Restaurant & Catering members’ businesses turn over is 2.5 times the industry average 2

1 – Australian Bureau of Statistics, Employed Persons, November 2003. 2 – Restaurant & Catering Operations Report, 3rd Edition, 2003

Analysis of readership crossover*

Hospitality—58% read and receive

Foodservice News—59% read and receive

Open House—38% read and receive

of readers keep and refer back to copies of R&CA magazine*

*R&CA magazine Reader Survey, 2008

7,464 - CAB Audited as at March 30, 2010

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Circulation7,600

7,4

We help members grow their businesses. We aim to set the

Analysis of readership crossoverHospitality

Foodservice News

Open House

Reaching the industry’s most successful businesses

Average number of readers per copy = 6.49

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100

150

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300

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Industry publications

Internet

Events/trade shows

Supplier reps

Direct mail

R&CAHospitalityFood Service NewsOpen House

OwnerChefKitchen staffBar & service staffOther

11%

20% 21%

48%302

179

149135

36.84%

12.28%

7.02%

38.6%

1.75%

68.4

2%

66.6

7%

43.8

6%

29.8

2%

Café

Fine dining restaurant

Restaurant

Catering

31.5

8%

Where do readers get information to make purchasing decisions?

Which other staff read R&CA magazine?

How do readers rate the industry magazines from most to least informative?

How do readers classify their business?


Media kit 2011

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Features List

NewsCover StoryManagementMarketingTechnologyDesignWhat I’ve LearntDrinks

For a full list of special features planned for the coming year please contact [email protected] Material Specifi cations

(All dimensions are width x height mm) DPS: Image area: 390 x 267 Trim size: 420 x 297 Bleed: 430 x 307Full page: Image area: 180 x 267 Trim size: 210 x 297 Bleed: 220 x 3071/2 page horizontal: 185 x 133, 1/2 page vertical: 88 x 271

Artwork to be supplied: via email as zipped or stuffed archives (up to 10Mb). Emails should be addressed to [email protected] or alternatively on CD-ROM.We prefer to receive ad material via Quickcut. Please contact www.adstream.comArtwork must be supplied in high-res PDF format • All colour images must be supplied in CMYK format at a minimum resolution of 300dpi • All PMS colours will be converted to CMYK equivalents • All printer and screen fonts must be embedded in the PDF • We will endeavour to ensure printed ads conform as closely as possible to the provided material, however we cannot take responsibility for any colour deviation in ads that may occur.

Contact Information

Engage Custom Media—PO Box 10, Broadway, NSW 2007Booking/enquiries: Steve Flatley Phone: (02) 9660 6995 ext 502 Fax: (02) 9518 5600 Email: [email protected] Mobile: 0422 208 566Email Material: [email protected]

What I’ve Learnt

For a full list of special features planned for the coming year please

Rates x1 x3 x6 x11

Double-Page Spread $8,100 $7,750 $7,400 $6,900Full Page $4,900 $4,700 $4,450 $4,100Half Page $2,700 $2,550 $2,400 $2,200

*All prices exclude GST

Loadings

IFC 50% OBC 50% Other preferred positions 10% Inserts available on request

Deadlines

Issue Booking Material On Sale

Feb 2011 Dec 3 Dec 24 Feb 2March 2011 Jan 14 Feb 4 Mar 2 April 2011 Feb 18 Mar 11 Apr 6May 2011 Mar 18 Apr 8 May 4 June 2011 Apr 15 May 6 Jun 1July 2011 May 20 Jun 10 Jul 6Aug 2011 Jun 17 Jul 8 Aug 3Sept 2011 Jul 22 Aug 12 Sep 7Oct 2011 Aug 19 Sep 9 Oct 5Nov 2011 Sep 16 Oct 7 Nov 2 Dec 2011 Oct 21 Nov 11 Dec 7

Media kit 2011


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Restaurant & Catering Magazine Media Kit

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