WE ARE ATOMIC

WE are going to present a Presentation about our Fast Food Industry which called:

Presenting By

NAME & ID DESIGNATION SHARE

Amjad Hossain: (0920722030) Managing Director 30%

SM Marzia Nasrin: (1320150030) Account Manager 10%

Sumaiya Ahsan: (1411160030) Deputy Managing Director (HRM)

15%

Saidul Islam: (1420762030) Procurement Manager 10%

Tahmina Darain: (1410979630) Deputy Managing Director (SALE)

15%

Samrat Alam: (1420678030) Deputy Managing Director (Marketing)

20%

we are going to introduce a Fast Food company which called ‘Hungry Bites’. Located at Bashundhara R/A. Our food items are mixed with Bengali, Indian and Italian foods. There will be a Friendly and comfortable environment for all types of customer.

Introduction

Rationale of this Brand

We basically select this name just because we believe that our food quality and food OUT LOOK will be too much attractive which will makes you hunger.

Mission & Vision

Mission

Our main mission is to be the one of the successful outlets in Bashundhara R/A by providing best quality food.

Vision“First taste is best and ensuring always same taste”

Purpose and Objectives:

• To establish a presence as a successful local fast food outlets in Bashundhara Area.

• To make Hungry Bites a destination spot for students and service holders.

• To expand into a number of outlets by year Five, and established new outlets in neighboring area, such as Baridhara, Banani, Uttara and Dhanmandi.

• Provide Home Delivery Service in near Future.

Financing Method Total Cash Percentage From

THROUGH HOLDERS 5400000 45%

THROUGH BANK 6600000 55%

Land Rent cost 2000000

Sales Promotion Total 2000000

Building Construction Cost 1500000

Decoration & Furnishing 1500000

Raw Materials Delivery Van 300000

Online Cost 700000

Security Money 2000000

TOTALFinancing

Our total Budget Will be 1,20,00000 taka

Market segmentation

We are targeting Demographic consumer segmentation. Basically generation (Y, Z) our main target customer. So our price will be in RANGE because that guys basically have sufficient pocket money.

Targeting Strategy

We are going to use Micro Marketing strategy. Because it’s a Location based marketing and we target the Local customers.

LOCATION BASED LOCAC CUSTOMERS

Value Proposition

Settling our value proposition strategy by considering our competitors.

• American Burger• CP• Shawrma House• FFC• Meat Lovers• Jamuna Future Park food court• Cafeteria NSU/IUB• Candy Floss

Attack our competitor’s by introducing a brand offering comparable quality at a lower price.

Product

our core product is to settle customer’s hunger and thirst.

For this reason, we segment our core food items in 3 sections like:1. Unique Food Items2. Prototype Food Items3. Green Food Items

Core Product

Actual Product

Brand name: Hungry bites

Features: We are including world’s different types of fast food in our restaurant for giving customers variety of choices .For e.g. Italian Pizzas, Chinese Momo , American Burger, Arabian shawarma , Belgian Waffles , French Fries and grilled sandwiches.

We also have national items i.e. Bangladeshi fast food items, such as : Fuchka, Doi Fuchka, Chotpoti, Faluda, Singara, Samosa etc.

Actual Product

Quality level : Keeping fresh food, wearing gloves, donating food to orphanage.

Design:we have designed our product’s size from small to medium size.

Packaging:We package our food in a flashy and vibrant colour packet so that it will be helpful for promoting our brand name since we are including our brand logo on it.

Augmented ProductDelivery and credit: 

We will deliver our goods through Motor bikes. Also we will use pick-up vans to deliver in bulk quantity. We will allow cash sales only.

Product support:

•We train our employees to treat customers as their own family members.

• Happy and dedicated employees make customers happy too so , we ensure that our employees are happy.

•We have planned to survey our customers periodically .

•Playing area for school students .Wi-Fi facilities for our university students.

Augmented Product

Branding strategy

Brand positioning:Tasty ,healthy and at a affordable price.

By eating our fast food customers can taste world’s variety of fast food at a reasonable price and at one place .Also we are offering internet facilities, playing area , discounts for North South university’s students , happy hour, free home delivery etc. Therefore , all these are our products benefits.

We promise to give all these benefits, features and services honestly.

Brand name : “Hungry Bites”Its easy to pronounce , recognize and remember.

Brand sponsorship: Our brand is in the category of Manufacturer’s brand.We fall under Multiband .

Managing brands:

We will put great care into managing the touch points that customers come to know our brand through

Attractive AdvertisementWord of mouthOnline Advertisement

Our future product

Tandoori Chicken.Kabab items.Various juice items.French Cheese SouffléCabbage Rice Roll,Roshogolla Cheese Cakes

Future Product

Price-New product pricing strategy

Market penetration pricing• The pricing objectives depend on many factors including production cost,

existence of economic scale, barriers to entry, product differentiation and the firm resources. • Customers are price sensitive and the quantity demanded will increase

significantly as price decline.• There is a threat of impending competition.• The product is of the nature of something that can gain mass appeal fairly

quickly.• We want to spread our brand name and our food quality.• Under pure competition market, we are targeting specific customer groups.

Factors affecting the price decision:

Internal factors: Product Cost

Marketing objectives.

Marketing mix strategy

Product life cycle

Organizational considerations

External factors:Nature of the market & demand

Competition

Economic conditions

Government

Social concerns

Channel members

PlaceCompany Locations and FacilitiesHungry Bites locations will range in size from 1000 square feet and will seat from around 40 guests. Our target place is Block-B, Bashundhara R/A.

Place

• Number of Channel:• Targeted direct marketing channel: We will sell our product directly

to the consumer.talk about our offers directly to experiment with new markets, test new products and collect

informationbuild personal connections direct feedback

Inventory Management

Packaging Materials “Global Induction”Mohammadpur

Fish, Chicken and Vegetables

Spark international Trade

Bangla motor

Other Raw Materials

Bashundhara Local Bazars

Transportation

We will add a delivery van for caring our raw materials from market to our Industry

We Shall Add Online Home Delivery with 3-4 motor bikes

I collect Best Raw Materials

Promotion

We basically segmented our target Customers/audience according to the PLC curve.

Introduction Stage:

Students (generation Y-Z)

Service Holders

Growth Stage :

Families (generation X)

Permanent Customers (True

Friends)

Maturity Stage:

All types of people (except

lower class)

Sales Promotion / Advertisement

Before Breakeven Point

For Personal Purpose 50%= 500000

For Non Personal Purpose 30%= 300000

After Breakeven Point

For Personal Purpose 50%= 500000

For Non Personal Purpose 70%= 700000

Assign Volunteers

Billboards, leaflets, posters, colour festoons.

Only extend out based on areas.

A micro bus with our logo, Massive Billboards, Online Adds, Celebrity advertisement, Discount offer.

Sales Promotion / Advertisement

For Much Better Customer Relationship:

Facebook Pages: Hungry Bites ( https://www.facebook.com/pages/Hungry-Bites/1054468707915492?fref=ts&ref=br_tf )

WEBSITE- will be open soon

Now you can post or add your perception here…

Promotion MessageYour Satisfaction is our Authentic Asset. We believe in Provide Best Quality food with real taste for gather your positive FEEDBACK.

Rocket Service: (After Breakeven Point)

ONLINE DELEVERY system - Now you can order our food from your home and we will insure you that you would get your food within 30-35 minutes.

Here I come……..

Conclusion

This is a short term business plan. We tried to provide our best in here but if our customer will give us positive feed back then HUNGRY BITES will provide them a HOMELY ATMOSPHERE. Just take a visit in HUNGRY BITES be sure that we are not going to Dissatisfy you. That’s a Promise..!