Ressources Electroniques Utiles - Séance 2 - EM Normandie
-
Upload
jeromeguedon -
Category
Education
-
view
612 -
download
0
description
Transcript of Ressources Electroniques Utiles - Séance 2 - EM Normandie
![Page 1: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/1.jpg)
Ressources électroniquesutiles
Séance n°2
J.GUEDON / M.LLOSA2010 – 2011
![Page 2: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/2.jpg)
Outils en « Marketing »
Les annuaires d’entreprises et les données liées au consommateur
![Page 3: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/3.jpg)
Objectifs
Connaître les outils et les sourcesSavoir interroger les outils
Evaluer vos acquisitions
EM Normandie 2010/2011
![Page 4: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/4.jpg)
Quoi ?
•Annuaires d’entreprisesAnnuaires régionaux / locauxKompass Communauté EuropéenneDianeFactivaMarket Line
•Informations sur les consommateurs
•Les sites incontournables
2ème séance : Etudes sectorielles
EM Normandie 2010/2011
![Page 5: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/5.jpg)
Annuaires – Informations
locales
DrakkarOnline – Portail de l’information économique des CCI normandes : revues de presse, flash, événements, etc.
EM Normandie 2010/2011
http://www.drakkaronline.com/
![Page 6: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/6.jpg)
DrakkarOnline : annuaires
d’entreprises
EM Normandie 2010/2011
![Page 7: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/7.jpg)
EM Normandie 2010/2011
![Page 8: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/8.jpg)
Recherches : annuaires
régionaux normandsHN Entreprises :Activité : TRANSPORTZone géographique : CCI de Rouen________Code APE / NAF : 4941A Zone géographique : Toutes
Normandie OnlineStructure (Recherche détaillée)Activité : Banques et établissements de créditVille : Le Havre
EM Normandie 2010/2011
![Page 9: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/9.jpg)
KOMPASS
2,3 millions d’entreprises dans 64 pays
23 millions de produits et services
860 000 marques
EM Normandie 2010/2011
![Page 10: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/10.jpg)
Kompass – Communauté
européenne
![Page 11: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/11.jpg)
Rechercher la liste des
entreprises
Pologne, Portugal, République Tchèque
Recherche dans l’activité (par code NACE) : Transport
EM Normandie 2010/2011
![Page 12: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/12.jpg)
EM Normandie 2010/2011
![Page 13: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/13.jpg)
ACTIVITE : TRANSPORT
EM Normandie 2010/2011
![Page 14: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/14.jpg)
EM Normandie 2010/2011
![Page 15: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/15.jpg)
DIANE
1 150 000 entreprises françaisesBase de données financièrePrincipales entreprises françaisesNe contient pas :
• Banques• Artisans et affaires personnelles
EM Normandie 2010/2011
![Page 16: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/16.jpg)
16
![Page 17: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/17.jpg)
Rechercher
Entreprises de transport à Marseille
Résultat =?
EM Normandie 2010/2011
![Page 18: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/18.jpg)
Liste standard de résultats
EM Normandie 2010/2011
![Page 19: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/19.jpg)
Diane - Fonctions
Formater liste avec choix des critères
Exporter la liste au format Excel
EM Normandie 2010/2011
![Page 20: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/20.jpg)
FACTIVA – Sociétés/Marchés
31 000 sociétés cotées en Bourse dans le monde
Source : Reuters Fundamentals
EM Normandie 2010/2011
![Page 21: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/21.jpg)
Factiva – Société – L’Oréal SA
![Page 22: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/22.jpg)
Profil de L’Oréal S.A.
![Page 23: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/23.jpg)
Market Line – Profils
d’entreprises
EM Normandie 2010 - 2011 23
![Page 24: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/24.jpg)
Exportation en PDF
EM Normandie 2010/2011
![Page 25: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/25.jpg)
Les données sur les
consommateurs
• Marketing Book, Francoscopie, les sites des instituts de sondage, etc.
• Site CREDOC (Centre de Recherche pour l’Etude et les Conditions de Vie) – Organisme public
• Observatoire Cetelem
EM Normandie 2010/2011
![Page 26: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/26.jpg)
CREDOC
EM Normandie 2010/2011
![Page 27: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/27.jpg)
CREDOC : Publications
EM Normandie 2010/2011
![Page 28: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/28.jpg)
CREDOC : Collection de
Rapports
EM Normandie 2010/2011
![Page 29: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/29.jpg)
Observatoire Cetelem
EM Normandie 2010/2011
![Page 30: Ressources Electroniques Utiles - Séance 2 - EM Normandie](https://reader033.fdocuments.net/reader033/viewer/2022061506/558ddeb91a28ab0a578b4646/html5/thumbnails/30.jpg)
Quelques exemples de sites incontournables en Marketing
RIME : Ressources sur Internet en Management et en Economie
Webographie de J.P Prud’homme
EM Normandie 2010/2011