Key  Results  Area   Performance  Standards   Du6es  &  Ac6vi6es   Key  Skills,  Knowledge  &  Abili6es  

Technology  Resource   1.  The  ability  to  provide  up-­‐to-­‐date  engineering  specs  to  engineers  online.  

2.  Provide  technical  documents  for  engineers  to  retrieve  electronically.  

3.  Create  new  technical  documenta@on  based  on  applica@ons  usage  in  both  print  and  electronic  form.  

1.  Working  with  engineering  in  developing  informa@on.  

2.  Working  with  marke@ng  vendors  for  product  placement.  

3.  Communica@ng  with  sales  and  learning  more  about  their  specific  products.  

4.  Iden@fy  possible  sources  of  non-­‐proprietary  informa@on.  

1.  Keeping  up-­‐to-­‐date  with  advances  in  electronic  and  print  technologies.  

2.  Research  possible  sources  of  technical  informa@on.  

3.  Developing  standard  formats  for  use  in  print  and  electronic  media.    

New  Lead  Genera@on   1.  Search  engine  rankings  keep  us  in  top  percen@le.  

2.  More  engineers  are  able  to  access  informa@on  through  our  web  site  as  well  as  industry  portals.  

3.  Key  words  lead  to  being  found  organically  on  the  web.  

4.  Web  analy@cs  show  large  numbers  of  visitors,  @me  spent,  and  pages  visited  every  month  

5.  Developing  new  plaOorms  for  delivering  informa@on.  

6.  Growing  presence  in  industry  portals.  

1.  Develop  rich  key  words  for  website  and  industry  portals.  

2.  Setup  and  define  web  analy@cs.  

3.  Update  and  provide  fresh  content  on  website  as  well  as  companion  sites.  

4.  Monitor  ac@vity  garnered  through  industry  portals  and  provide  them  with  updates  and  ar@cles  for  engineers.  

5.  Create  a  blogging  plaOorm  for  comments  and  allow  engineers  to  post  ques@ons.  

6.  Use  social  media  to  ac@vely  promote  company.  

7.  Develop  videos,  ar@cles  and  linking  strategies  to  boost  SERP  

1.  Learn  new  web  and  print  technologies.  

2.  Learn  technical  jargon  as  it  relates  to  product  applica@ons  

3.  Learning  to  define  and  quan@fy  results  that  can  be  translated  into  sales  (Google  analy@cs).  

4.  Strong  backgound  in  HTML5,  CSS3,  PHP,  JavaScript  and  WordPress.  

5.  In-­‐depth  knowledge  of  the  Adobe  Crea@ve  Suite.  

6.  Understanding  Social  Media.  7.  Good  usage  of  Twi[er,  

LinkedIn,  Google+,  Press  Releases,  etc...  

8.  Proper  video  crea@on  9.  Pos@ng  ar@cles  on  blogs  and  

wri@ng  technical  briefs  10.  SEO  and  SEM  Techniques  

Key  Results  Area   Performance  Standards   Du6es  &  Ac6vi6es   Key  Skills,  Knowledge  &  Abili6es  

Sales  Support   1.  Using  Microsoa  CRM  extensively  in  marke@ng  programs.  

2.  The  ability  to  design  a  large  number  of  different  reports.  

3.  Develop  rela@onal  databases  for  sales  team.  

4.  Research  new  markets  and  develop  ways  to  contact  key  market  players.  

1.  Use  Microsoa  CRM  extensively  in  developing  marke@ng  programs.  

2.  Work  with  sales  developing  be[er  presenta@ons  

3.  Defining  be[er  criteria  for  developing  quality  leads.  

4.  Providing  be[er  communica@ons  for  overseas  clients.  

5.  Using  HTML  E-­‐mail  blast  for  upda@ng  clients  and  prospects  regarding  new  product  developments.  

1.  Know  Microsoa  Dynamics,  the  ins  and  outs.  

2.  Know  Microsoa  Office,  especially  Access.  

3.  Know  how  to  develop  spreadsheets  and  databases.  

4.  Knowing  how  to  develop  HTML  e-­‐mails  

5.  Understand  e-­‐mail  delivery  systems  and  mail  merge.  

6.  Know  Crystal  Reports.  7.  Understand  sales  reports  

and  func@ons.  

Brand  Recogni@on   1.  Trade  shows  with  good  foot  traffic.  

2.  People  recognized  company  and  its  dis@nct  logo  and  graphics.  

3.  Press  releases  reach  notable  online  search  engines  and  industry  portals.  

4.  Quality  marke@ng  communica@on  media  both  print  and  web.  

5.  Regular  communica@on  via  web  and  mail  to  client  base.  

1.  Planning  of  trade  shows  in  advance.  

2.  Develop  graphic  standards  and  digital  media  library.  

3.  Develop  quality  promo@ons  and  incen@ves  for  clients  and  prospects.  

4.  Proofing  current  collateral  for  errors  and  discrepancies.  

5.  Wri@ng  and  sehng  up  press  releases  for  distribu@on.  

6.  Sehng  up  e-­‐mail  blasts.  

1.  Understanding  tradeshow  logis@cs  and  planning.  

2.  Organiza@on  skills  and  priori@zing  workload.  

3.  Good  wri@ng  and  proofing  skills.  

4.  Understanding  digital  media  and  managing  you  digital  assets.  

5.  Build  rela@onship  with  show  managers.