Resource Guide

Voice of the Professional Painting and Decorating Contractor2

“What Every Painting and DecoratingPDCA Publications that are sure to

Cost & Estimating Guide Volume 1–Practices and ProceduresPDCA Cost & Estimating Guide Volume1: Practices and Procedures explains allof the necessary steps in the estimating processfrom the quantity survey to determining the bidprice. The manual provides extensiveinstruction for the calculation of required labor,materials, and related additional job costs. Alsodiscussed is properly allocating your company’soverhead and analyzing profit strategies. Themanual includes a variety of working drawings and specifications so thatthe user can perform estimates on residential, commercial, and industrialjobs. Topics covered include:• Submitting the Bid and Going to Contract• Computer Estimating and Job Costing• Using PDCA Standards and COPS in the Estimating Function• Proper Pricing and Collection for work performed on a Time and

Material basis• Determining Which Jobs to Bid. 164 Pages

ITEM #37801Member Price: $95Nonmember Price: $156

Cost & Estimating GuideVolume 2–Rates and TablesPDCA Cost & Estimating Guide Volume 2: Rates and Tablesare used extensively by painting and decorating estimators on a dailybasis. Suggested labor production rates for all work processes likelyto be performed are presented including surface protection, surfacepreparation, painting, gypsum board finishing, wallcovering, caulking,and decorative painting. Numerous chartsand tables simplify the task of performingaccurate quantity takeoffs. This manualincludes updated production rates for newprocesses, production rates on new workfunctions, the effect of color schedule onproduction rates, new estimating multipliers,a new steel conversion table, expandedcharts on production rate variables, and anew “easy to find” format. 88 Pages


Marketing Planning and StrategyMarketing is what a company does to developan environment for its services to be sold. Itincludes a myriad of activities interwoven withan overall strategy to attract targetedprospects that have a need and the financialability to use that service. Marketing is anongoing activity impacting all activities of thebusiness. This PDCA booklet is a step-by-step marketing program for residentialpainters and decorators to increase business and profitability. 36 pages.

ITEM # 37704Member Price: $24.95Nonmember Price: $49.95

Selling to the HomeownerSelling is an integral part of every painter’sbusiness. It is a constant, ongoing activity.You must sell to make your businesssuccessful, and the bigger you get, the moreyou have to sell. This PDCA booklet, in astep-by-step approach, examines theprinciples of “asking for the order.” It will helpyou understand the selling process andprovide tools that can be used to help “makethat sale” so your business can prosper. 36 pages.


Public RelationsIn both residential and commercial markets,the main objective is to achieve a high levelof customer service. A happy customer, onethat is pleased with your work, willrecommend you to others. But you mustalso publicize why that customer is happywith the services you provided. This stepfrequently is also the other reason why some painting and decoratingcontractors seem to get work effortlessly, and others struggle with gettingthat next project. 40 pages.


Direct MailFor some painting and decorating companies,direct mail is the cornerstone of theirmarketing. For other companies, direct mailis a complete waste of money. So the questionmust be asked, what is the difference betweenthese two experiences? The answer is how thedirect mail is executed within a company. Thisbooklet is about building a direct mail program that works for theresidential and commercial painting and decorating contractor. 32 pages.


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See Page 7 forSpecial Bundle Sets

See Page 7 forSpecial Bundle Sets

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Contractor Needs to Know” Series.ADD VALUE TO YOUR BUSINESS!

Customer ServiceMarketing is what a company does to developan environment for the services to be sold.Customer Service is one of those marketingactivities that can provide continuous newopportunities for work in a very cost effectivemanner. It costs a lot less money to keep aclient as compared to getting a new one. Manyof the examples in this booklet are residentialin character because that is where most

painting and decorating contractors start their business. 36 pages.


Business PlanningBusiness planning is often an overlookedmanagement tool. Developing a businessplanning mindset to manage people and totackle challenges is often the only differencebetween successful companies and ones thatstruggle with the same issues year-after-year.This PDCA booklet will give you tools to setthe plan into motion. Many of the examples inthis step-by-step booklet are residential in

character because that is where most painting and decoratingcontractors start their business. 36 pages.


AdvertisingIn the residential as well as the commercialmarkets, the end result is really customerservice. A happy customer, one that is pleasedwith your work, will recommend you to others.In order to have happy customers, you mustfirst have a customer. Advertising is one of thetools in the tool box that will help you getcustomers. This PDCA booklet discussesadvertising and outlines a program that can be

developed and customized for your business. It is one of severalbooklets by PDCA that are targeted to provide clear and conciseinformation that will help residential painting and decoratingcontractors to grow and prosper in their business. 30 pages.


Principles of BusinessThis addition to PDCA’s What Every Paintingand Decorating Contractor Needs to KnowAbout... Series is a very useful manual coveringmost aspects of starting and operating abusiness. 193 pages. Highlights include:

Contracts GuideThis addition to PDCA’s “What Every Paintingand Decorating Contractor Needs To KnowAbout”...Series is organized for easy use bypainting and decorating contractors of all sizes.This manual contains:

• Background and reference material• Practical information relating to

residential light commercial contracts• Information regarding Commercial Painting

Contracts and Sub Contracts• Guidance on bidding and negotiating contracts with the objective of

achieving fair terms consistent with best industry practices• Sample contract and subcontract forms84 pages.

ITEM #37701Member Price: $34.95Nonmember Price: $64.95

Negotiation

• Choosing a Form of Business• Hiring and Managing Employees• Bookkeeping and Accounting• Business Plans• Legal Issues• Insurance• Sales and Marketing• Leases• Technology and Office Equipment

ITEM #37702Member Price:$34.95NonmemberPrice: $64.95

Negotiation is an important element of thesales process. The purpose of this booklet isto develop a step-by-step understanding ofnegotiation for commercial painters anddecorators that can be used to increasebusiness and profitability. This new additionto the “Needs to Know” series provides withvery useful tips on how to prepare for thepresentation and how to negotiate and closethe deal with YOUR favorable terms. 36 pages.ITEM # 37713

Member Price:$24.95NonmemberPrice: $49.95

Architectural Painting SpecificationManual

Updates and revisions for themanual will be forwarded to allregistered manual holders for aperiod of one year from point ofsale. Product and manufacturerlistings are continually changingand the Approved Products ListAPL is printed twice a year. Inaddition, the website for the APLis updated bi-monthly.

The PDCA/MPI ArchitecturalPainting Specification Manual iswritten for paint contractors, architects, engineers, interior designers,government agencies, and anyone else involved in the business ofpainting. It includes evaluations on a multitude of paint systems optionsfor a wide range of surfaces. Both product and surface references includeinterior and exterior exposures as well as recommended surfacepreparation procedures. Products included in the APL are based uponuniform performance or intended use criteria.

This publication should be your single source reference for all new workpaint projects! Includes five modules.

ITEM#: 36637Member Price: $125Nonmember Price: $150

Web based version of the Manual! Take advantage of the most up-to-date version via the internet. Purchase the hard copy Manual and AnnualSubscription to the Manual Live Version web site.


Maintenance Repainting ManualThe PDCA/MPI MaintenanceRepainting Manual goesbeyond your typicalspeci f icat ion manual toinclude a section of paintproblem ident i f iers, anassessment section to aid inthe determination of therecommended surfacepreparation, and a section ofsurface preparat ionstandards. Use of this manualencourages the highestpainting standards.

Keep your company a step ahead. Implement the Maintenance RepaintingManual recommendations into your business for every repaint projectyou consider. Includes five modules.


Web based version of the Manual! Take advantage of updates and somuch more via the internet. Purchase the hard copy Manual and AnnualSubscription to the updated Manual Live Version web site.


BUSINESS & MANAGEMENT


Painting and DecoratingCraftsman’s Manual and Textbook8TH Edition

This manual serves as a valuablereference book for the painting anddecorating industry. The textbook hasbeen used with many apprent iceprograms and has been cited as anauthority in litigation to settle issuesarising from the al leged improperapplication or use of materials. Topicscovered in the manual include materials,equipment, r igging, safety, color,procedures, fai lure and remedies,wallcoverings, application techniques,surface preparation and more. 350 pages.


Wallcovering EstimatingGuide

A handy pocket-size booklet for use by contractorsto estimate quantities of wallcoverings needed.Covers est imating, methods, measuringtechniques, adhesives and roll/bolt and U.S./metricsize conversions. Strip count estimating tables andcontract wall-covering tables are also included. 21pages.


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Wheels of LearningA competency-based, task-oriented training program. Learning is maximized by combining student instructionmaterials with classroom activities conducted by trade teachers. All aspects of the painting trade are covered.

Wheels of Learning: Painting IStudent – ITEM #32036Member Price: $100 eachNonmember Price: $180 eachInstructor – ITEM #32037Member Price: $100 eachNonmember Price: $180 each

Wheels of Learning: Painting IIStudent – ITEM #36609Member Price: $100 eachNonmember Price: $180 eachInstructor – ITEM #36610Member Price: $100 eachNonmember Price: $180 each

VIDEOs & DVDs

Wheels of Learning: Painting IIIStudent – ITEM #36611Member Price: $100 eachNonmember Price: $180 eachInstructor – ITEM #36612Member Price: $100 eachNonmember Price: $180 each

Wheels of Learning: Industrial PaintingStudent – ITEM #36622Member Price: $100 eachNonmember Price: $180 eachInstructor – ITEM #36623Member Price: $100 eachNonmember Price: $180 each

Scaffolding Safety Videos, Interactive CDs & DVDs

JobsiteSafety DVD

Two 20-minute videoson DVD, one in English,the other in Spanish,provide an overview ofthe key safety issuesresidential builders and workers need to focuson to reduce accidents and injuries. This videois based on the NAHB-OSHA Jobsite SafetyHandbook. The Video Covers: PersonalProtective Equipment, Housekeeping, LiftingSafety, Stairways and Ladders, Scaffolding,Fall Protection, Trenching Excavation, Toolsand Equipment, Vehicle/Mobile Safety,Electrical Safety, Fire Prevention, HazardCommunciation.

DVD ITEM #36631Member Price: $49.95Nonmember Price: $74.95

Rolling TowersDVD ITEM #36626D

“New Hires” DVD is aManagement Tool that isboth Educational & Motivational.

The Painting and Decorating Foundation, has createda new instructional DVD program and tool that yourcompany will want to give serious consideration. The“New Hires” DVD is designed to both educate andmotivate both new painter’s and tapers as well as actas a recharge longtime employees.

The program covers a widerange of topics in the areas ofemployer expectat ions,personal conduct and anoverview of some of the trainingthese individuals will encounter.The industry overview gives the viewer introductoryoverview of residential painting, commercialpainting, industrial coatings and drywall finishing.(note this DVD is targeted to union contractors)Disclaimer: The Painting and Decorating Foundation of St. Louis (PDF) is a non-profit organization established in 1974 to serve union painting, wallcovering anddrywall taping contractors. PDF is not affiliated with PDCA.

Item #PDF-00Member Price: $30Nonmember Price: $40

Preparation andPainting Doors andJambs DVD

PDCA’s Successful PaintingPractices Volume I. This videotakes you through the basicsteps of painting doors andjambs. Ideal for the new personon the job. 20 minutes. (DVD)DVD ITEM #34010DMember Price: $40Nonmember Price: $56

Patching Plaster andDrywall DVD

PDCA’s Successful Painting Practices Volume II- Patching Plaster and Drywall Video will speedup the training process andallow new workers to becomeskilled at a faster pace. A varietyof patches and appropriatetechniques are shown. 16minutes. (DVD)DVD ITEM #34044DMember Price: $40Nonmember Price: $56

Basic Safety Guidelines forFramed, System, Tube & ClampScaffoldDVD ITEM #36632

These video productions have been developed as instructional tools for learning the basic safety guidelines for rigging, erecting, and dismantling scaffolds.They have been adapted from Scaffold Industry Association’s 35mm slide presentations.

Scaffold PlanksDVD ITEM #36629D

Plank and PlatformsInspection GuidelinesDVD ITEM #36634

Member Price: $50 • Nonmember Price: $65 Member Price: $75 • Nonmember Price: $125


SAFETY eSafetyLine System Annual SubscriptionEach module includes a Library of ComplianceMaterials with written programs and policies,permits, inspection checklists, and more.

A Training Library in each module offers safetytalks targeting specific OSHA regulations withtests and activities to enhance learning.

The Recordkeeping application maintains allcompany safety records and generates requiredreports. An alarm feature identifies whentraining and safety tasks are due. It includes: 1)an OSHA Injury and Illness Database whichgenerates the required OSHA forms, (OSHA300, 300A and 301), 2) a Training Databasewhich tracks all employee training and 3) anEvent Database which allows tracking ofeverything from tool issuance to safety awards.

Part II - Hazard Communication Employee TrainingHandbook(Available in English or Spanish):Provides information on specific types ofhazards and what employees must do to protectthemselves.

Sold in quantities of 10. 24 pages.

ENGLISH ITEM #32028SPANISH ITEM #32030Member Price: Ten for $15Nonmember Price: Ten for $30

Part III - Hazard Communication Training DVD:Combined with the Employee Training Handbook and yourprogram developed from the manual, this willhelp you satisfy the training requirements underthe regulations (available in DVD format only).30 minutes.

DVD ITEM #32027DMember Price: $37Nonmember Price: $70

A 3-part program to help coatings contractors comply with theOSHA Hazard Communication Standard. This may be purchasedas an entire set or in individual parts.

Entire Hazard Communication Compliance Program:Includes the Hazard Communication Compliance Manual, 10Employee Training Handbooks (specify English or Spanish),and the training DVD.

ITEM #32029Member Price: $72Nonmember Price: $155Each item in this program can bepurchased individually.

Part I - Hazard Communication Compliance Manual:A straightforward, easy-to-follow “how to” guide forcompliance with the regulations. Contains essential forms,checklists and a model written compliance program. 100pages.


PDCA’s eSafetyLine is an online version of ourpopular PDCA Safety System Software. It isbeing provided via the web as an annualsubscription to keep members up-to-date andallow easy access to company records. Thisprogram continues to assist members in:• reducing workplace accidents• complying with OSHA• lowering costs

The online version continues to address allareas of safety compliance.

CONTENTS: PDCA’s eSafetyLine targets safetytopics critical to any contractor’s safety program.It includes modules from Fall Protection andScaffolding to HazCom and PPE (PersonalProtection Equipment).

Upon renewal of yoursubscription, youwill receive a CD with48 new safety talks,Industry reports on OSHA’smost frequently cited standards and injury/illnessrates as well as OSHA’s regulatory agenda.

ANYTIME/ANYWHERE: This robust onlinesafety program makes the company safetyrecords available to you anytime anywhere.Using a laptop or PDA you can easily accessprogram documents and employee safetyrecords from any jobsite.

Hazard Communication Compliance Program

This New Safety DVD is an Instructional Toolthat is Essential Viewing for All Painters and Tapers.The Painting andD e c o r a t i n gFoundat ion, has

created a new SafetyDVD program and tool that your company willwant to give serious consideration. This SafetyDVD is designed to give essential instructionin everyday safety requirements to painter’s andtapers as well as educate them on industrysafety procedures and communication. The DVDcontains two complete safety programs.

The first on general safety requirements coverssafety awareness of fall exposure, chemicalexposure and unprotected electrical sources.Daily dress code, drugs and alcohol, safetyresponsibi l i ty, OSHA standards, bodymechanics and personal injury prevention,confined space entry and potential disciplinaryactions are all covered in the first program.

The second program focuses exclusively on fallprevention, the leading cause of death in our

industry. Topics covered include identifying fallhazards, fall protection and the proper use ofthe Personal Fall Arrest System, plus properset-up and use of ladders and scaffolding aswell as identifying electrical hazards and lock-out/tag-out procedures.Disclaimer: The Painting and Decorating Foundation of St. Louis (PDF) is anon-profit organization established in 1974 to serve union painting,wallcovering and drywall taping contractors. PDF is not affiliated with PDCA.

Item #PDF-002Member Price: $30Nonmember Price: $40

ITEM #38002PDCA Member Price: (Free with PDCA Membership–opt-in required)

Nonmember Price: DVD $250

SAFETYNAHB-OSHA JobsiteSafety HandbookEnglish-Spanish Edition

This easy-to-use handbookcontains the completeEnglish and Spanish textside by side to facilitatecommunicat ion in astraightforward manner. TheEnglish-Spanish Edition ofthe NAHB/OSHA JobsiteSafety Handbook will helpyou easily convey importantsafety information to ALL ofyour employees. This handbook is an essential toolfor builders, contractors, and construction workers foruse on residential jobsites.


“MUST HAVE” PDCA Publications that aresure to ADD VALUE TO YOUR BUSINESS!

Supervisor's Safety Manual2ND Edition

This manual is written to assist supervisors and foremen in carrying outjob site safety procedures and work habits. The manual is coordinatedwith the information found in the Employee Safety Handbook. 102 pages.


Employee Safety Handbook2ND Edition (Available in English or Spanish)

The safe practices contained in this handbook are for your guidance andprotection in your employees’ daily work. This manual works inconjunction with the information found in the Supervisor’s Safety Manual.Highlights include, Safety and Loss Control Policy, EmployeeResponsibilities, Personal Safety Programs, Ladders and ScaffoldingEquipment and many other safety topics. A test is included for employees. 87 pages.

ENGLISH ITEM #32010SPANISH ITEM #32011Member Price: $7Nonmember Price: $12

TEN OR MORE:Member Price:$6.50 each in sets of ten.Nonmember Price:$11.50 each in sets of ten.

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PDCA’s “What Every Contractor Needsto Know Series” – Bundle Special

Includes seven “What Every Contractor” Series Booklets• Marketing Planning & Strategy – Item #37704• Selling to the Homeowner – Item #37705• Business Planning – Item #37706• Customer Service – Item #37707• Advertising – Item #37709• Public Relations – Item #37710• Direct Mail – Item #37711See complete descriptions on pages 4-5.PDCA Member Price: $160Nonmember Price: $335

COMBO PACK SPECIAL – BothVolumes at Great Savings!PDCA Cost & Estimating GuideVolume 1, Practices and Procedures

See complete description on page 4.

PDCA Cost & Estimating Guide,Volume II, Rates and Tables

See complete description on page 4.

Item #37803.Member Price: $165Nonmember Price: $275



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PDCA INDUSTRY STANDARDS’The PDCA Industry Standards are a must for all painting contractors, architects, design pros, and general contractors.The Standards discuss a range of issues that commonly become the subject of misunderstandings or, in extremecases, contract disputes and provide guidance for both the contractor and the layman about how such differencescan best be avoided.

Each Standard is organized into seven sections: (1) scope; (2) significance and use; (3) reference documents andstandards; (4) definitions; (5) standard specification; (6) comments; and (7) disclaimer of liability.

PDCA’s Industry Standards are available free to thepublic at the PDCA website www.pdca.org/standards.

ConsensusDOCSTM – The only standard construction contracts written andendorsed by owners, contractors, subcontractors, designers and sureties.With 90+ documents covering all project delivery methods,ConsensusDOCS incorporate best practices and fairly allocate risk toprovide a better contractual foundation. Enter Code “PDCA 100”to receive a 20% discount. www.ConsensusDOCS.org.

PROUD TO BE A PDCA MEMBERPDCA Member Decals(Available to PDCA Members Only)2.75” x 3” – White BackgroundITEM #34056Member Price: $.50 each, or

$4 for 10 decals

PDCA Member Decals(Available to PDCA Members Only)7” – White Back AdhesiveITEM #34060Member Price: $3 each

PDCA Gold Foil StickersPDCA Silver Foil Stickers(Available to PDCA Members Only)1.33” x 1.75”; 1000 per roll(Gold Foil) ITEM #34054GMember Price: $18 per roll

(Silver Foil) ITEM #34054SMember Price: $18 per roll

PDCA Magnetic Logo Sign12" x 18"(Available to PDCA Members Only)Note: Photo is approximate representation of logo sign. Display yourpride in membership with this full color PDCA Logo on white magneticbackground.

ITEM #34063Member Price: $12 each

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PDCA’s Contractor College program provides the bestsource for education in the painting and decoratingindustry. The instructors are among the best in theindustry and profession. They offer practical, state-of-the-art education that covers every aspect of runninga successful contracting business, including Finance &Banking, Insurance, Management & Human Resources,Sales & Marketing, and Products & Equipment.

Online courses include:•Building a powerful business strategy•The science and technology of

coatings performance•Managing for high performance•Exterior paints•Fundamentals of exceptional

customer service•PDCA Standards•And many more...

Contractors who are serious about education choose Accreditationthrough PDCA. Accredited companies in good standing can purchase thefollowing items to help promote their accomplishment.

Purchase coursesonline in thePDCA Store,starting at$74.

Hire Someone Who KnowsWhat They Are Doing(Brochure)Educate your customers on the benefits of hiring aPDCA Accredited Contractor.

ITEM #CC-008100 brochures for $10

Baseball CapsRemind customers why they hired you whileon the job.

ITEM #CC-009 Baseball Caps$18 each

Vehicle MagnetsAdd these emblems to your company vehicle(s)for increased Accreditation recognition.

ITEM #CC-004 – 12 inch size –$15 each


PinsDisplay your Accreditation status the next timeyou make a bid.

ITEM #CC-006$3 each • 5 for $10

DecalsExcellent for adding the credential to yourexisting marketing materials


ITEM #CC-002 – 6 inch size –$2 each or10 for $15

ITEM #CC-003 – 1/2 inch size –1000 count roll for $35

Iron-On PatchesAdd the logo to your company uniforms for extrarecognition.

ITEM #CC-007 – $2 each • 6 for $10

To learn more, visit www.pdca.org/cc or call (800) 332-7322



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Increase your sales closure rates!Set yourself apart from the competition!

PDCA Can Help.PDCA’s Quality AssurancePortfolio (QAP)

A total reference guide for all your industryliterature

A “Silent Sales Tool”–Allow the customer to reviewyour portfolio of work and credentials while youcomplete the estimate

A presentation portfolio that assists you indemonstrating to the customer how you meettheir needs and differentiate yourself fromthe competition

Develop your own leave behind informationalfolder and a contract

PDCA’s Quality Assurance Portfolio is100% pure leather and includes:

• Selling to the Homeowner (Booklet)

• PDCA quick tips to selling–the complete process

• PDCA Industry Standards

• Sample leave behind informational folder

• Sample contract

• PDCA logo tabs for each area and phase of thepresentation

• CD Rom–allows you the ability to reproduce specificforms and content

ITEM #37800Available to PDCA Members Only for $175.



ITEM #COP-E (Exterior Series)Member Price: $350Nonmember Price: $450

ITEM #COP-20 (Interior Series)Member Price: $350Nonmember Price: $450

Your Satisfaction is Guaranteed!

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Resource Guide

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