Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business...

20
IT Future Bernhard Brandwitte Head of Product Marketing

Transcript of Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business...

Page 1: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

IT Future

Bernhard Brandwitte

Head of Product Marketing

Page 4: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

The new reality

IT changes the game

IT directly or indirectly

redesigns our way of life

IT innovations reshape

business processes

Internet of things is

becoming reality

Some Examples

Page 5: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

IT reshaping Business

Copyright 2012 FUJITSU

Page 6: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

IT reshaping Business

2012 priority

Balancing act between driving the

business and ensuring efficient IT

operations

CIO strategies 2012

Delivering business solutions

Developing and managing a flexible

infrastructure

Reducing the cost of IT

Source: Gartner®, CIO Agenda 2012

Page 7: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Yesterday Today Tomorrow

(R)evolution of Business

IT Community

Business

Process

Integrated IT

… …

Business Process

Fragmented IT

Business Process

Page 9: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Development of IT infrastructure

Service-

Oriented Infrastructure

Application

Automation

Virtualisation

Flexible Cloud Infrastructure

Application

Automation

Virtualisation

Silo Infrastructure

Data-

Base

Appli-

cation

1

Appli-

cation

2

Web

Yesterday Today Tomorrow

Page 10: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Lever 1: Flexible IT architecture

Massively virtualized + automated = dynamized

Service level-oriented

Based on industry standards

Lever 2: Flexible IT sourcing

Customized balance between IT sourcing options

Own, external or a combination

Private, public or hybrid cloud

Reshaping IT: Pull the Levers

Developing and managing a flexible infrastructure

Now it’s time to pull both levers!

Flexible IT

architecture

Flexible IT

Sourcing

Page 11: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Fujitsu Portfolio

Copyright 2011 FUJITSU

Solutions Cloud Services

Products

Business Solutions

Industry Solutions

Infrastructure

Solutions

Business Services

Application Services

Managed Infrastructure Services

SaaS, PaaS, IaaS

Workplace Devices

Datacenter Systems

Maintenance

Enablement and

Connectivity

Services

Products for Cloud

Enablement

Consulting and Integration Services

Page 12: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Fujitsu Bill of Material

Page 13: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Fujitsu’s Integrated Private Cloud Platforms

Validated IT infrastructure

Servers, network, storage

and management software

Pre-integrated and pre-tested

Life-cycle management for the complete

infrastructure

Consistent and verifiable setup, update and upgrade of

all solution components

Cloud service management

Resource pool management

Self-service provisioning

Copyright 2012 FUJITSU

Get the complete engine not single pieces !

Reduces implementation risk, time to production, maintenance efforts

Page 15: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Some Examples

Reshaping Business

Business Solutions beyond IT

Combining portfolio elements to holistic

solutions

Enabling new business models through

Business Solutions Store

Using Service, Product, Services and

Cloud offering with industry know-how to

provide business solutions, i.e. Fujitsu

CRM

Delivering Business Solutions

Page 16: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Business cases

Business Analytics

Fujitsu HANA Appliance

Real time business data analytics

available

Trusted Cloud

Fujitsu Managed IAAS for CRM

IT resources to meet challenging business needs

Out-tasking

Managed Data Center

Complete management and operation of

Storage, Server and SAP environment

Out-tasking

Managed Maintenance

Single point of contact for all IT

maintenance aspects

Data Protection

Fujitsu ETERNUS CS

Reduction of Backup windows

in large scale heterogeneous

environments

Lufthansa

all main Spanish

financial Institutes

Page 17: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Summary

Fujitsu combines products, services,

solutions and cloud

Unleash the opportunities to drive

business growth and reduce cost

IT is changing the game

Reshape into a flexible IT infrastructure

to drive business

Source: Gartner®, CIO Agenda 2012

IT is driving the business

Page 18: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

IT reshaping Business

Copyright 2012 FUJITSU

Page 19: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new

Thank you

Copyright 2012 FUJITSU

GOOD LUCK FOR

TONIGHT!

AND

SEE YOU IN THE FINAL!

European

Champion

Ship

2012

Page 20: Reshaping IT Reshaping Business - Fujitsu Brandwitte.ITFUTURE12… · Reshaping Business Business Solutions beyond IT Combining portfolio elements to holistic solutions Enabling new