& RESER VE WINES Key Selling Points - Bronco...

• The Vineyard Designate and Reserve wines represent the crown jewels in the Rosenblum Cellars portfolio; focusing efforts on producing exceptional Zinfandels

• Rosenblum’s winemaking team hand selects the vineyards based on their unique characteristics and strength in yielding small lots of high quality and intense Zinfandel fruit

• All vineyards share at least one common thread: mountainside, head-pruned or old vines

• Primary fermentation and extraction occurs in small batches with punch downs by hand several times each day, resulting in Zinfandels with maximized flavor, rich complexity and deep color

• Over twenty-five 90-plus point scores have been awarded to the Vineyard Designate and Reserve Zinfandels by top wine publications over the last four vintages

Key Selling Points

V I N E Y A R D D E S I G N A T E& R E S E R V E W I N E S

Rosenblum Cellars is recognized as one

of North America’s most acclaimed

producers of Zinfandel and Rhone varietal

wines. Rosenblum is guided by commit-

ment, craft and a blend of traditional and

innovative winemaking techniques to

showcase sumptuous wines from the best

vineyards and regions in California.

Our urban winery has evolved from a

passionate home-winemaking operation

founded in 1978 into a world-class

winery, with numerous gold medals and

90-plus scores. Even with very highly

regarded wines, Rosenblum maintains a

down-to-earth approachable attitude.

According to Wine Spectator, Rosenblum

is a “Mecca for Zin-fanatics.”

A CLASSIC SONOMA VALLEY ZINFANDEL WITH BLACK CHERRY AND RIPE STRAWBERRY AROMAS ON THE NOSE JOINED BY BIG BRAMBLY SUMMER BERRIES ON THE PALATE.

TUCKED BEHIND THE TOWN OF GLEN ELLEN WITH WARM DAYS AND COOL NIGHTS. OLD HEAD-PRUNED VINES PLANTED IN 1901 PRODUCE LOW YIELDS OF DEEP, INTENSELY CONCENTRATED FRUIT.

94% ZINFANDEL

6% SEMILLON(for bright fruit and aromatics)

14 MONTHS

20% FRENCH OAK80% AMERICAN OAK

25% NEW OAK

TASTE PROFILECOMPOSIT ION BARREL AGING VINEYARD PROFILE

MAGGIE’S RESERVE ZINFANDEL

2008

SONOMA VALLEY

VARIETAL, APPELLATION, VINTAGE

AROMAS OF RED STONE FRUITS, DRIED CHERRIES AND HINTS OF VANILLA. LUSH BING CHERRY AND BLACKBERRY FLAVORS ARE BACKED BY FIRM ACIDITY, WELL- INTEGRATED TANNINS AND A LONG SILKY FINISH.

LONG WARM DAYS WITH FULL SUN EXPOSURE. RADIANT MOUNTAIN FRUIT (1,000+ FEET ELEVATION) ON THE SONOMA SIDE OF MT. VEEDER. 100-YEAR-OLD VINES ARE PLANTED ON ORIGINAL ROOTSTOCK, RED VOLCANIC SOILS, AND DRY-FARMED.

97% ZINFANDEL

3% FIELD BLEND

14 MONTHS


25% NEW OAK

MONTE ROSSO RESERVE ZINFANDEL

2008

SONOMA VALLEY

INTENSE, DARK, BRAZEN FRUIT CHARACTERISTIC OF ITS OLD VINES. AROMAS OF BERRY, WHITE PEPPER, BLACK LICORICE AND VANILLA BEAN. FULL-THROTTLE RIPE FRUIT ON THE PALATE IS BALANCED BY SILKY LAYERS OF BLACKBERRY, CHERRY, RHUBARB JAM.

WARM CLIMATE WITH WELL DRAINED SOILS OF LOOSE SAND AND GRAVEL NEAR THE DELTA RIVER. THE DRY-FARMED GNARLY VINES PRODUCE LOW YIELDS OF INTENSELY FLAVORED FRUIT.

93% ZINFANDEL

7% PETITE SIRAH

15 MONTHS

25% FRENCH OAK75% AMERICAN OAK 20% NEW OAK

CARLA’S RESERVE ZINFANDEL

2007

CONTRA COSTA COUNTY

BOUQUETS OF RIPE BLACK CURRANT, DRIED PLUM AND MOLASSES, WITH HINTS OF EARTH BLACK PEPPER SPICE. THE PALATE FOLLOWS WITH JAMMY FRUIT FLAVORS OF CURRANT, BAKING SPICE AND PEPPER.

ARID WARM CLIMATE WITH COOL EVENINGS. RICHARD SAURET’S VINEYARD IS LOCATED IN NORTHERN PASO ROBLES WEST OF HIGHWAY 101 AT THE BASE OF THE SANTA LUCIA MOUNTAINS. ALL HEAD-PRUNED ON A VARIETY OF SOILS: LIMESTONE, SHALE, CLAY AND CALCAREOUS.

83% ZINFANDEL

9% PETITE SIRAH

8% ALICANTE BOUSCHET

14 MONTHS


30% NEW OAK

RICHARD SAURET VINEYARD RESERVE ZINFANDEL

2007

PASO ROBLES

RIPE RED FRUIT AROMAS TOUCHED WITH FRENCH TOAST SPICES AND DARK CARAMEL. BOYSENBERRY AND BLACK PLUM DOMINATE THE SMOOTH, SUPPLE PALATE WITH A LONG LASTING FINISH.

UNIQUE MICROCLIMATE AT 1200 FT OVER LAKE SONOMA. SLOPING RED VOLCANIC SOILS WITH EAST FACING VINES. METICULOUSLY MAINTAINED BY OWNER JACK FLORENCE JR. FOR LOW YIELDS AND MAXIMUM SUN EXPOSURE.

88% ZINFANDEL

12% PETITE SIRAH

16 MONTHS


30% NEW OAK

ROCKPILE ROAD ZINFANDEL

2008

ROCKPILE

DEEP PURPLE HUE WITH BRAMBLY DARK RED FRUIT, BLACK CHERRY, TOBACCO AND DRIED SPICE. LIVELY FLAVORS OF RED BERRIES AND BOYSENBERRY WITH COMPLEX STRUCTURE AND FINISH. IT COMMANDS BOTH POWER AND FINESSE.

OLD, HEAD-PRUNED VINES, ROOTED IN RED CLAY LOAM SOILS IN THE SOUTHERN END OF ALEXANDER VALLEY TO THE EAST OF THE RUSSIAN RIVER. THE COOL COASTAL FOG MAINTAINS LOW TEMPERATURES AND ALLOWS THE GRAPES TO LINGER ON THE VINE TO DEVELOP COMPLEX AROMAS AND FLAVORS.

76% ZINFANDEL (dark red fruit)10% CARIGNANE (black fruit & rich body)14% PETITE SIRAH(adds color & tannin structure)

16 MONTHS


30% NEW OAK

HARRIS KRATKA ZINFANDEL

2008

ALEXANDER VALLEY

CONCENTRATED BRAMBLY BLACKFRUIT FOLLOWED BY COFFEE AND CHOCOLATE ON THE PALATE, VOLUPTUOUS LAYERS OF BLACK CURRENT, DARK CHERRY, AND VANILLA.

OWNED BY STAN AND GERTIE PLANCHON. LOCATED ON SLOPING, SANDY TERRAIN IN CONTRA COSTA COUNTY’S TOWN OF OAKLEY, FIVE MILES FROM THE DELTA RIVER. THE HEAD PRUNED DRY-FARMED VINES ARE OVER 80 YEARS OLD.

100% ZINFANDEL 14 MONTHS


15% NEW OAK

PLANCHON VINEYARD ZINFANDEL

2007

CONTRA COSTA COUNTY

DARK MOLASSES AND CEDAR-SPICE AROMAS WITH LAYERS OF WILD BERRIES. RICK DARK BRAMBLY BERRIES ON THE PALATE WITH VIBRANT ACIDITY AND SMOOTH BODY. OAK INFLUENCE ADDS STRUCTURE AND SPICE.

HISTORIC OLD VINES PLANTED IN THE LATE 1800’S BEHIND ST. PETER’S CHURCH IN CLOVERDALE (NORTHERN SONOMA COUNTY). BLACK LOAM AND GRAVEL SOIL, COMBINED WITH HOT DAYS, PRODUCES LOW YIELDS OF HIGHLY CONCENTRATED FRUIT.

96% ZINFANDEL

2% PETITE SIRAH

2% ALICANTE BOUSCHET

14 MONTHS


30% NEW OAK

ST. PETER’S CHURCHRESERVEZINFANDEL

2007

SONOMA COUNTY

Please Enjoy Our Wines Responsibly www.RosenblumCellars.com © 2010 Rosenblum Cellars, Alameda, CA

Vineyard Designate and Reserve wines reflect long-standing grower relationships and our ability to showcase the unique and distinct terroir influences on each Zinfandel.

• Rosenblum Cellars Appellation wines draw fruit from top vineyards in leading California Zinfandel appellations.

• Small lots are blended together to achieve unique, smooth, and concentrated fruit-forward wines with rich intensity.

• The three California regions were selected by Rosenblum Cellars to showcase wines produced frm historic Zinfandel vineyards dating back to the early 1900’s.

Key Selling PointsA P P E L L A T I O N S E R I E S

X X XP A S OR O B L E S

C O N T R AC O S T AC O U N T Y

S O N O M AC O U N T Y Each California region with varied

climate and soil types contributes to

the unique complexities and taste

profiles of the Appellation Series

Zinfandel wines.

NAPASONOMA

MONTEREY

SANFRANCISCO

CONTRA COSTA COUNTY: The warm climate, sandy soils, and old vines create dark purple Zinfandels with black cherry, spiced plum, smoked bacon, vanilla and spice.

SONOMA COUNTY: The cool climate gives the wine cherry, blueberry, plum and dark chocolate flavors.

PASO ROBLES: The warm climate showcases classic Zinfandel flavors of jammy & juicy berries, black pepper and spice.

PA

CI

FI

C

OC

EA

N

K E Y C A L I F O R N I A A P P E L L A T I O N S


















A P P E L L A T I O N S E R I E S

AROMAS OF BRIGHT RED

FRUIT, TOASTED OAK AND

VANILLA. BING CHERRY AND

BLACK PLUM SPAN THE

SMOOTH MEDIUM-BODIED

PALATE FOLLOWED BY OAK

SPICES AND SOLID TANNINS.

NORTHERN VINEYARDS OF SONOMA

COUNTY NEAR CLOVERDALE IN THE

RUSSIAN RIVER AVA. WITH PROXIMITY TO

THE COAST, THE VINEYARDS EXPERIENCE

DAILY VISITS FROM COOL FOG, ALLOWING

GRAPES TO RIPEN SLOWLY. THIS RESULTS IN

FRUIT THAT POPS WITH BRIGHT, RIPE

FLAVORS AND PERFECTLY BALANCED ACIDS.

100% ZINFANDEL 14 MONTHS

75% FRENCH OAK

25% AMERICAN OAK

15% NEW OAK


SONOMA COUNTY

ZINFANDEL

2008

SONOMA COUNTY


DARK IN COLOR DISPLAYING

NOTES OF BLACK CHERRY,

RASPBERRY, VIOLETS AND

CRACKED WHITE PEPPER SPICE.

THIS FULL-BODIED WINE

REVEALS DENSE AND JUICY

DARK FRUIT WITH SUPPLE

TANNINS AND A SPICY FINISH.

A HISTORIC GRAPE GROWING REGION

THAT BENEFITS FROM A WARM AND ARID

CLIMATE. THE BLEND IS COMPRISED OF

FRUIT FROM FIVE DISTINCT PROPERTIES AT

THE FOUR CORNERS OF PASO ROBLES

AVA. DEEP FERTILE SOILS PROVIDE SUPPLE,

FRUITY WINES WITH A SPICY KICK.

88% ZINFANDEL

12% PETITE SIRAH

14 MONTHS

55% FRENCH OAK

45% AMERICAN OAK

PASO ROBLES

ZINFANDEL

2007

PASO ROBLES

AROMAS OF JAMMY PLUM

AND CHERRY WITH HINTS

OF EARTH, DUST AND

LEATHER. THE WINE SHOWS

RICH, SOFT PLUM AND RIPE

CHERRY WITH EARTHY SPICE

AND CHOCOLATE.

BELOW SUISUN BAY AND EAST OF THE

OAKLAND HILLS, CONTRA COSTA

COUNTY IS HOME TO SOME OF CA’S

PREMIER OLD VINE ZINFANDEL

VINEYARDS. RUGGED SANDY SOILS

FORCE THE VINES TO DIG DEEP TO FIND

NUTRIENTS RESULTING IN EXOTIC

CONCENTRATED WINES.

96% ZINFANDEL

4% PETITE SIRAH

11 MONTHS

50% FRENCH OAK

50% AMERICAN OAK

CONTRA COSTA

COUNTY

ZINFANDEL

2007

CONTRA COSTA

COUNTY

SEDUCTIVE AROMAS OF

HONEYSUCKLE AND EXOTIC

FRUIT. THE WINE DEVELOPS

WITH GOOD BODY AND

CLEAN, ANGULAR FLAVORS

OF FRESH PEAR, APPLE AND

TROPICAL FRUIT TOUCHED BY

A HINT OF MINERALITY.

VIOGNIER CRAVES A WARM, DRY CLIMATE

WITH ROCKY, HEAT-RETAINING SOILS. THE

MAJORITY OF FRUIT IS SOURCED FROM

LODI AVA (WARM CLIMATE WITH TROPICAL

FRUIT NUANCES), CLARKSBURG AVA

(SANDY SOILS LEND MINERALITY), AND

SANTA BARBARA AVA (BRIGHT CITRUS

FRUIT AND FIRM BACKBONE).

100% VIOGNIER 2 MONTHS

98% STAINLESS STEEL

2% FRENCH OAK

50% NEW OAK

KATHY’S CUVÉE

VIOGNIER

2008

CALIFORNIA

DEEP BLACK IN COLOR WITH

RICH AROMAS AND FLAVORS

OF BLACKBERRIES, PLUMS,

CHOCOLATE, BLACK PEPPER,

VIOLETS AND SPICE.

VINEYARDS LOCATED AT THE FOOT OF MT.

DIABLO AT THE EDGE OF THE SAN

FRANCISCO BAY. THE VINEYARDS ARE

OVER 80 YEARS OLD WITH SMALL

CONCENTRATED GRAPES WITH INTENSE

FLAVORS.

98% PETITE SIRAH

2% ZINFANDEL

14 MONTHS

40% FRENCH OAK

60% AMERICAN OAK

HERITAGE CLONES

PETITE SIRAH

2007

CONTRA COSTA

COUNTY


www.RosenblumCellars.com - 1(877)gr8-zins

CaliforniaDésirée Chocolate Dessert Wine

Appellation: CaliforniaVineyards: Various vineyards throughout CaliforniaComposition: 58% Zinfandel, 20% Touriga Nacional, 18% Syrah, 4% BrandyAlcohol: 16.5%Residual Sugar: 7.5%pH: 3.76Total Acidity: 0.63g/100mlBarrels: French & American OakProduction: 3,125 casesSuggested Retail: $18Release Date: November 2007

Production NotesTo produce this wine, a selection of fortified wines from different regions and different vintages were evaluated. The blend that combined the most intense and most chocolate characteristics was chosen. We have special liquid chocolate syrup that is put together in Milwaukee, Wisconsin for us that will coalesce with the blended wine to enhance the flavors of chocolate, coconut and vanilla in the wine that is already geared for being a great chocolate experience. The fortified wines that make up this blend are Zinfandel, Touriga Nacional and Syrah. These are wines that are kissing cousins in terms of flavor and intensity. In addition they bring together both the new and the old world with varietals that are famous for dessert wines. What Is Fortification?This is the process where a distilled spirit is added to a fermenting wine to raise the alcohol level to a point (usually around 18% so that the remaining yeast can’t survive) but they have a great going away party.

The resulting beverage is sweet with a high alcohol and is of course a wonderful dessert wine.

Sonoma County

Lodi

Central Valley

Livermore Valley

Contra Costa County

TOP T EN $10 -$15 Z INFANDE LSVOLUME SALES & SALES CHANGE VS YEAR AGO

• Rosenblum Cellars Vintner’s Cuvée wines are specially selected blends consisting of premium fruit from multiple vineyard locations throughout California.

• The blends showcase fruit-forward, richly textured wines with layers of complexity and are a perfect introduction to the Rosenblum Cellars portfolio.

• Of the top ten Zinfandels in $10-15, Rosenblum was the 2nd largest in volume sales and volume growth (+72%) over the past 12 weeks.

• Vintner’s Cuvée Zinfandel velocity grew faster (+72pts) than leading Zinfandel competitors in the past 12 weeks: Gnarly Head (+65pts), Bogle Vineyards (+22pts), Ravenswood Vintner’s Blend (-22pts), and Cline (-10pts).

• Vintner’s Cuvée Zinfandel was the 3rd largest $10-15 Zinfandel in volume sales over the past year, up +17.2% in volume vs. YA and outpacing the category (+10.7%).

* Source: IRI Total US F&D, 12 and 52 w/e July 11, 2010

Key Selling Points

C L I NE Z

I N

R O S E N B LU M

V I NT N E R ’ S

CU V ÉE Z

I N

K J VI N

T N E R S RE S E R V E Z

I N

C LO S DU B

O I S Z

I N

R AV E N S WO O D Z

I N

E S TA N C I A Z

I N

F R A N C I S C

O P P O L A ZI N

R A N C H O ZA BACO Z

I N

K E N WO O D Z

I N

S T E R L I NG V

I NT N E R ’ S

CO L L E C T I ON Z

I N

8,0007,0006,0005,0004,0003,0002,0001,000

0

VOLUME SALES % CHANGE VS YEAR AGO

+11%

+72%

+21%

+73%(1%) (3%) +26%

(8%) +4% (20%)

V I N T N E R ’ S C U V É E


















* So

urce

: IRI

Tota

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F&D

, 12

and

52 w

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V I N T N E R ’ S C U V É E

FRUIT-FORWARD APPROACH-

ABILITY, THIS ZIN OPENS WITH

BRIGHT RASPBERRY, AROMAS

OF DARK CHERRY AND PLUM

WITH NOTES OF MOCHA AND

SPICE. SMOOTH AND SUPPLE

RED BERRY FLAVORS WITH

BALANCED ACIDITY, TANNINS

AND A LONG SWEET FINISH.

THE MAJORITY OF FRUIT COMES FROM

LODI AVA, SITUATED ON THE

NORTHERN EDGE OF THE SAN

JOAQUIN VALLEY ALONG THE SAN

FRANCISCO BAY. WARM SUN-FILLED

DAYS ARE COOLED BY MARITIME

BREEZES IN THE EVENING. THE

REMAINDER OF FRUIT COMES FROM A

VARIETY OF NORTH COAST VINEYARDS.

79% ZINFANDEL

21% PETITE SIRAH

(to enhance the

body and depth)

8 MONTHS

100% AMERICAN OAK


VINTNER’S CUVÉE

ZINFANDEL

NON-VINTAGE

XXXII

CALIFORNIA


SMOOTH, RICH BLACKBERRIES

COLLIDE WITH A DUSTY

EARTH AND CHEWY

GAMINESS. BRIGHT, SPICY

BOYSENBERRY AND BLACK

FRUIT WITH A LONG AND

SILKY FINISH.

SOURCED FROM A WIDE VARIETY OF

QUALITY VINEYARDS THROUGHOUT

CALIFORNIA FROM MENDOCINO TO

SANTA BARBARA; FROM SLOPING

MOUNTAINS TO WIDE VALLEYS; COOL

AND WARM CLIMATES.

100% SYRAH 14 MONTHS

COMBINATION OF

FRENCH, AMERICAN

AND EUROPEAN OAK

VINTNER’S CUVÉE

SYRAH

2007

CALIFORNIA

DARK FRUIT AND HEADY

TOBACCO AROMAS. THE PALATE

IS RICH WITH DEEP FLAVORS OF

BLACK CHERRY, BLACKBERRY,

VANILLA AND A HINT OF

CORIANDER. THIS WINE IS BIG

AND ROBUST IN CHARACTER

WITH FINELY BALANCED ACIDITY

AND SILKY TANNINS.

THE MAJORITY OF FRUIT IS FROM THE

WARM HILLSIDES OF LAKE COUNTY

NORTH OF NAPA VALLEY. THIS REGION

IS KNOWN FOR RED VOLCANIC AND

GRAVELLY-LOAM SOILS THAT PRODUCE

WINES WITH INTENSE, DARK FRUIT

FLAVORS.

100% CABERNET

SAUVIGNON

12 MONTHS

60% FRENCH OAK

40% AMERICAN OAK

30% NEW OAK

VINTNER’S CUVÉE

CABERNET

SAUVIGNON

2007

CALIFORNIA

CRISP APPLE AND PEAR

AROMAS DOMINATE THE

NOSE WITH HINTS OF

VANILLA. THE PALATE POPS

WITH GREEN PEAR AND

CITRUS FOLLOWED BY A

SMOOTH FINISH.

THE MAJORITY OF WINE IS SOURCED

FROM THE WARM DELTA-INFLUENCED

CLARKSBURG AVA. THE COMBINATION

OF WARM AND COOL TEMPERATURES

IS IDEAL FOR BRIGHT FRUIT AND

BALANCED ACIDITY IDEAL FOR

CHARDONNAY.

100% CHARDONNAY 95% STAINLESS STEEL

5% FRENCH OAK

VINTNER’S CUVÉE

CHARDONNAY

2009

CALIFORNIA

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