Reseller Middle East October 2015

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Channel Elite 2015

Transcript of Reseller Middle East October 2015

  • Download the FREE ResellerME app and explore your favourite magazine

    ISSUE 226 | OctObEr 2015


  • Heres an idea: Design the smallest, fastest, smartest

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  • 110




    cover featureISSUE 226 // OCTOBEr 2015

    HigHligHts6 News

    We help you catch up on

    all the major news and announcements in the regional channel community.

    20 GITEX preview

    A round-up of what to expect at the 35th edition of GITEX Technology Week 2015.


    34 Mobilising the always-on business

    Gregg Petersen from Veeam Software explains why data centre availability is here to stay.

    InnJoo unveils new Fire Plus smartphone

    AOC unveils 25 QHD display with IPS panel

    Toshiba announces new hybrid laptop, Satellite S50W

    Zotac introduces new MAGNUS EN970 series

    Hot products



    feature102 Wear me

    ResellerMEfindsouthowmuchof wearable technology is a channel play.


    108 YotaPhone 2

    An examination of Yotas second generation phone

  • The winds of change



    Talk to us:

    The regional channel industry, after registering a robust growth in 2013, has hit a speed breaker last year, if the results of our annual industry survey are anything to go by.

    Our survey of 52 channel companies in the Gulf region reveals around 16 percent growth in 2014, and almost no change in the industry pecking order. Most of the top-tier distributors, both on value and volume sides, have registered decent growth, increasing the size of their pie in the total market. The same holds true in the case of retailers, who have capitalised on the strong demand for consumer electronic devices. The systems integration market has also recorded a negligible growth and with the advent of cloud coupled with the decline in consulting opportunity, this sector could be in for a rough ride over the next couple of years.

    Now lets take stock of how things have shaped up this year. I think the growth expectations that everyone had at the beginning of the year havent quite materialised. The fall in oil prices and market volatility have eroded consumer confidence and kept the spending down on the enterprise side as well. The public sector, which leads ICT investment in the region, has delayed major IT projects till next year, taking the wind out of the sails of enterprise-focused channel players. On the consumer side, though the demand for mobile devices remains pretty strong even now, the individual PC segment is still sluggish despite the arrival of Windows 10 with much fanfare.

    I hate to be a harbinger of doom, but the writing is clear on the wall for channel. Hardware is getting commoditised fast with margins heading south. New avenues for growth are very limited unless you understand the changing market dynamics, harness them and use it to your advantage. Cloud services, analytics, IoT solutions, and security are some of the bright spots in the industry today, and channel players who can specialise and develop domain expertise in these niche areas will have a strong chance of survival. Always remember the number one rule of marketing you cant be everything to everyone.

    Jeevan ThankappanGroup Editor

    editorial Reseller Middle East october 2015

    GROUP ChaiRman and fOUndERDominic De Sousa

    GROUP CEONadeem Hood

    Publishing directorRajashree Rammohan +971 4 375 5685


    Group EditorJeevan Thankappan +971 4 375 5678

    deputy EditorJanees Reghelini +971 4 375 5681

    Contributing EditorAnnie Bricker

    Online EditorAdelle Geronimo


    Group sales directorKausar Syed 4 375 1647

    sales managerMerle Carrasco +971 4 375 5676


    database and Circulation managerRajeesh M +971 4 375 5682

    PROdUCTiOn and dEsiGn

    Production managerJames P Tharian +971 4 375 5673

    designersAnalou Balbero +971 4 375 5680


    +971 4 3751644

    diGiTal sERviCEs

    Web developersJefferson de Joya

    Abbas Madh

    PhotographersMax PoriechkinCharls Thomas 4 440 9100

    Published by

    Registered at imPZ

    PO Box 13700Dubai, UAE

    Tel: +971 4 440 9100Fax: +971 4 447 2409

    Printed byPrintwell Printing Press

    Copyright 2015 CPIAll rights reserved

    While the publishers have made every effort to ensure the accuracy of all

    information in this magazine, they will not be held responsible for any errors therein.

  • Intel appointed Mitsumi Distribution as an Intel approved supplier for the African region.

    The engagement is part of Intels market development strategy to expanditschannelreachandofferchannelbenefitstoitsIntelTechnologyProvider Programme members. The partnership will entitle Mitsumi to increase its focus on Intels complete range of products via the active promotion of Intel content within devices including desktops/all-in-ones, notebooks, and 2-in-1s and tablets to the East and West Africa region.

    Mitesh Shah, Managing Director, Mitsumi Distribution, said, Mitsumi is proud to tie-up with Intel and be its approved supplier for Africa. With our strong channel presence, we areconfidentthatwecanhelpIntelextend and strengthen its reach to a wider spectrum of resellers based there. This partnership will also give us privileged access to Intels resources,

    training and extended support. Building on this, we look forward to long-term association with Intel.

    Intel will be able to utilise Mitsumis channel coverage as part of its strategy to develop the African market- thereby increasing Intel technology adoption in the region. This recognition establishes Mitsumi as a key distribution partner.

    Mitsumi named as Intel approved supplier for African region


    Cyberoam last month awarded its MEA region partners for their contribution in marketing, sales and distribution. MEA is rapidly evolving as a key market for Cyberoam, and the company highlighted that it has established a strong presence in the region with its Next Generation Firewalls and UTM appliances.

    The partner event this year was held in Amsterdam, and gathered around 120 partners from MEA region.

    Ravinder Janotra, Regional Manager, Middle East, Cyberoam, said, The MEA region is making great strides in economic development. At the same time, evolving security market is forcing them to redraw their IT blueprints and start over. Our partners stand united in this cause and we are committed to

    strengthen them in every possible way to build a stronger resilience against emerging cyber-threats and challenges. At the Amsterdam meet, we reiterated this commitment and gathered our partners for a much needed exchange of ideas and celebration of success.

    Winners include Bulwark Technologies as the Distributor of the Year, Visiontech International which was named as Partner of the Year, and UBG as Emerging Partner of the Year, among others.

    Cyberoam awards MEA region partners

    TP-LINK Technologies has announced the success of its partner seminar hosted in KSA last month. According to the company, the event was held to address several channel issues for resellers serving the KSA market. TP-LINK said it also used the partner event to reward top performing distributors for 2014 in the KSA for achieving exceptional performance.

    Conrad Yang, Country Manager, KSA TP-LINK Middle East, said another objective of the partner event was to introduce their existing and new partners in KSA, as well as share details about the companys manufacturing capacity.

    Yang added that the seminar was important for them because it also gave their channel partners the opportunity to preview the upcoming products for the rest of the year. As we move to build our company as a global business and brand, it was vital for us to give updates to KSA partners on the products we will be bringing to that market, he said.


    Conrad Yang, TP-LINK Middle East, KSA

    Mitesh Shah, Mitsumi Distribution

    ravinder Janotra, Cyberoam,

    Middle East

    6october 2015 Reseller Middle East www.r