Research template

Social Action and Community Media

Existing Product Research

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Case Study: (campaign/organisation name)Purpose: To bring National change. This is due to the fact that Obama wanted to become president and bring about change to the USA. To raise awareness about Obama’s campaign. To campaign about his bid to become the American president. To change voting behaviour to ensure that people would vote for Obama in the election. To build relationships with subjects so that Obama can relate to people so that they sympathise with his campaign.

Aims: The aims of this campaign are to persuade people to vote for Obama in the 2008 election and to raise awareness for his campaignCreative Media Production 2012

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Techniques:

The poster uses a blue colour scheme to connote the democrat party of the unites states, which Obama was representing. The poster also makes a large emphasis on the word change. This is because this was what the campaign was focused on. This is done on the page by using a different colour and sized text than the rest of the poster. This makes it stand out more on the page and is the first thing that viewers will notice on the poster. The poster also uses a large photo of Obama. This allows people to easily put a face to the campaign and link him with the promises made by the campaign. The photo is also positioned underneath the word change which links him closely with the word in hopes to create association of Obama with change. The poster also uses a crowd as the background. This makes people think that many people agree with Obama’s message and therefore credibility is added to it.

Creative Media Production 2012

Case Study: (campaign/organisation name)

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Impact: Evidence of any change being brought about through projects using words and or graphics.



The impact of this campaign was that it was largely successful in its aims. Whilst the victory cannot be attributed to just a single piece of media it is also partly responsible for the success of the campaign. The change brought about by the campaign is that Obama became the president in 2008 and was able to win in a very convincing victory over his rival who had a far less successful campaign than he did.

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Case Study: (campaign/organisation name)Purpose: To create access to media production for non traditional groups as it is the main aim of this organisation to provide people with disabilities to interact with media production. To infiltrate mainstream media as they will be trying to raise awareness for other people with disabilities who may not know about the organisation and may want to join. To campaign for people with disabilities to be able to participate in media production.

Aims: To allow people with disabilities to be given a chance to participate in media production. Creative Media Production 2012

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Techniques:

The images used in the poster are very reminiscing of an African art style and can therefore be seen to help make the poster look more authentic and link it to the subject that it is relaying more closely. The image uses a very minimalist colour scheme which allows the text to be clear on the page and get the message of the poster across more clearly. The fonts used in the poster are also very closely connected to an African style and therefore relate to the subject more closely so that the posters theme can be visible without even reading the text on the poster. The body of text on the poster provides a great deal of clear information on the page.



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The impact that this campaign created is that it was able to gain a great deal of support for the cause with many different societies and trusts that are interested in fulfilling the goals of the society. This massive support that the campaign has managed to raise has shown that the campaign has had a large impact and has managed to help a large amount of people.

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Case Study: (campaign/organisation name)Purpose: To bring about change by changing the habits of people who suffer from alcoholism. It is also meant to change attitudes towards how we view alcohol abuse. To challenge dominant representation by showing another side to alcohol abuse. To strengthen community ties by getting people to talk about any issues that they have. To campaign about the issue. To infiltrate mainstream media to raise awareness.

Aims: To stop people abusing alcohol.


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Techniques:The image on the poster is large and is open to interpretation as there is a hand reaching for help from the glass of wine. This can connote the helplessness of alcoholism and also someone raising their hand to as for help. The text of the poster shares the colour of the wine in the class to link them together. The tone of the poster is harsh and therefore grabs your attention as it feels as if it is giving you commands rather than just information.



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The impact of this campaign was rather effective at fulfilling its goals to reduce drinking. As shown by the graph the amount of alcohol that is consumed by the average adult is starting to decline. The large amount of campaigns may be impacting this to a large degree and are therefore having a good impact and achieving their aim.

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Case Study: (campaign/organisation name)Purpose: To bring about change for people to throw away chewing gum. To raise awareness of the issues it causes. To provide information about how it can cost you. To campaign about littering and the effects that it can have. To infiltrate mainstream media to attract more attention to the campaign and help it to spread its message further

Aims: to reduce the amount of people who litter rather than throwing rubbish away.


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Techniques:The poster has an image that is a clever representation of how chewing gum could turn into a fine if you litter with it by showing it as someone handing out cash instead of gum. This clever use of humour adds interest to the poster due to the fact that whilst relaying a serious message it also provides some humour to the viewer. The text is in a cartoon style which could relate to teenagers who are the type of people most commonly associated with gum.



Research template

Design

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