Research Session 1 (plenary): Living Lab methodologies, concepts and tools
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Research Session 1 (plenary): Living Lab methodologies, concepts and tools
The 4th ENoLL Living Lab Summer School 27th-30 August 2013
Manchester School of Arts
Co-creating an open working model forExperience & Living Labs
Nicola Doppio, Fabio PianesiTrento RISE – EIT ICT Labs Italy
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Trento RISE
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The Experience & Living Labs Catalyst
Background analysis Ideation Design Prototypin
g Testing Validation Market launch Follow up
Services to EIT ICT Labs partners
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The Experience & Living Labs Coordination Activity
1. Collect best practices (2012)
2. Map existing ELL assets & facilities
3. Design business models for Labs
4. Conceptualize an open working model
5. Testing the model
6. Providing tools to adopt it
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Business modeling
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Model concept
Host
Guest clientGuest clientGuest Innovation
RDI service demand
RDI service and asset supply
1. Living Labbing = Host + guest2. Service provisioning basis
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Defining roles/functions
Higher R/D added value
Enhancing the quality of the product/service through users’ feedback
Doing co-design & measuring users experience
Showcasing products/services & support in market launch
Project management and innovation management
Users involvement and relationship management
Setting up and manage technical assets (spaces, networks, etc.)
Setting up and manage some local partnerships
Ensuring some sustainability of all this (funding, business models)
Innovation
Host
Guest
Services to offer
Assets to manage
Addressing legal, privacy and ethical aspects
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A service portfolio
4. Methodological consultancy
Long term socio-technical infrastructure
7. RDI strategic consultancy
8. RDI project management (?)
5. Users and usage data analysis and mining
2. Assets hiring
1. Real life experiment setting up and deployment
3. User centric research & co-
creation operations
6. Showcasing and marketing
9. Business-related consultancy
10. Coaching and professional training
R&D life cycle
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Lessons learnt
1. Co-creation process hard to manage
2. Hard to cope with Living Lab Business modeling
3. Clarify the value proposition of your Lab to “externals”
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Open Issues
1. Can the conceptual model be applicable by all the Labs?
2. Can we get to an all-encompassing Labs’ service portfolio?
3. How to measure the impact of the services? (ROI)