BUSINESS RESEARCH

METHODS

SUBMITTED TO:- Mam Saima Iram

SUBMITTED BY:- Ayesha Hamid

Comparative Analysis of Smartphone and Non-

Smartphone users

TABLE OF CONTENTS

1. Executive summary

2. Introduction

3. Objective

4. Research Methodology

5. Questionnaire and Responses

6. Sample plan and size

7. Data analysis and hypothesis

8. SWOT analysis

9. Observation

10. Conclusion

11. References

EXECUTIVE SUMMARY

A Smartphone is a mobile electronic device which runs an advanced operating system that

is open to installing new applications, is always connected to the internet, and which

provides very diverse functionality to the consumer.

Unit sales of smart phones have been growing faster than the overall market for cell phones.

This report finds that this trend will continue, based upon increased user demand. This

demand is primarily driven by greater competition for mobile applications that add

capabilities. New and prospective Smartphone buyers are drawn to new mobile

applications, even though the median number of applications downloaded for all platforms,

including the Apple iPhone, is relatively modest—below five applications per user for each

platform.

After a period of slower growth caused by uncertain economic conditions, the Smartphone

market will grow over 20% annually over the next five years. The greatest upside would

come in the way of a mandate by the Chinese government directing manufacturers to use a

Linux platform, such as Google’s Android, for all smart phones. The greatest threat to

continued Smartphone growth would be from a crisis, where Smartphone security—or the

lack thereof—is to blame. According to my research, cell phone users are not very

concerned with security, and many do not even take basic steps to protect the data on their

phones.

INTRODUCTION

Cell phones generally get a bad reputation when it comes to education, seen as a distraction

to the learning environment. Student’s text message plays games, or surf the web when they

are supposed to be learning or studying. But with the development of phones that have the

capacity to run programs designed as study tools and student resources, cell phones can

actually help students learn, rather than distract from the learning environment.

The spread of Smartphone is the key. Smartphone’s, such as the iPhone/iTouch, Droid,

Nexus One, and Blackberry have many computer-like features, many with touch-screens

and other very interactive features. Smartphone’s have downloadable “apps” that are

provided by either the cell phone provider, or by other companies that have developed

versions of their product especially for smart phones, such as Microsoft and Amazon.

A Smartphone is a cellular phone with better, faster and enhanced operating abilities and

performance which earlier was restricted to Personal Digital Assistant (PDAs) and portable

computers only.

Smartphone’s are best known for their fast processing speed, high speed internet

connectivity and the availability of numerous utility features. It is these features which set it

apart from the other feature phones available today in the market. Globally, Smartphone

Market grew 61% in 2011. The Smartphone segment showed an impressive growth of 68%

in India.

OBJECTIVES

The aim of this research process is to compare smart phone and non smart phone users. The

various objectives of this problem are as follows:

Analyze the preference for smart phones for different age groups and across genders.

Analyze the impact of level of education on usage of smart phones.

Analyze the satisfaction among the smart phone and non smart phone users.

Analyze the reasons why users prefer smart phones.

RESEARCH METHODOLOGY

Data Collection:

The data, which is collected for the purpose of study, is divided into 2 bases:

Primary Source:

The primary data comprises information survey of “Comparative analysis of smart phones

and non smart phones users”. The data has been collected directly from respondent with the

help of structured questionnaires.

Secondary Source:

The secondary data was collected from internet and references from Library.

The research method used is descriptive research for our problem statement.

Sample Size and Design:

A sample of 30 people was taken on the basis of convenience. They were contacted on the

basis of random sampling.

Research Period:

Research work is only carried for 5 or 6 days.

Research Instrument:

This work is carried out through self-administered questionnaires. The questions included

were open ended, dichotomous and offered multiple choices.

Questionnaire and Responses

Q1. What is your gender?

1. Male

2. Female

Q2. What is your age?

1. 18-21

2. 22-25

3. 26-30

4. 31-40

5. 41- 50

Q3. What is the highest level of education you have completed?

1. High School

2. Some College

3. 2-year college degree

4. 4-year college degree

5. Master’s degree

Q4. Do you use or own a Smartphone as your primary mobile phone?

1. Yes

2. No

Q5. What brand of Smartphone do you use? (Select your primary mobile phone if you

have more than one)

1. IPhone

2. RIM / Blackberry

3. Android OS

4. Windows OS

5. Palm

Q6. EXCLUDING VOICE CALLS, how often do you use your smart phone in these

situations?(Different situations are provided and you are required to one of the four

options which are 'OFTEN', 'SOMETIMES', 'SELDOM', 'NEVER')

Q7. Multitasking: EXCLUDING VOICE CALLS, how often do you use your smart phone while

simultaneously doing these activities?

Q8. How often are you consuming different types of information on your Smartphone?

SAMPLES

Sample Size : 25

Sample Frame : Adhiwal Chowk

Sample Unit : Adhiwal Chowk , Jhang

Constraints : Time & No of respondents

Survey : Questionnaire

DATA ANALYSIS AND HYPOTHESIS

SWOT ANALYSIS

Strengths

Android:

Many different options for handsets.

A more open platform allows more business specific apps.

Extensive customization of user interface that best suits the user.

IPhone:

Simple and easy to use interface.

Very little security issues to be concerned with.

With only one handset the end user experience will be the same for all users.

Weakness

Android:

More prone to security risks and malicious apps.

Because of different handsets and user interfaces, the user experience will be

inconsistent

IPhone:

No choice of handsets.

A controlled and closed platform doesn’t allow the easy use of business specific apps

Opportunities

Communication-being that these devices are fully internet capable, connection to current

customers and clients is seamless.

Can reach a new range of customers.

Threats

Bad implementation of a particular smart phone platform.

Smart phones have a learning curve and may not be user friendly to potential

customers.

OBSERVATIONS

Following observations could be made after surveying 74 people about the usage of smart

phones

46% of the males and 54% of the females use smart phones.

People falling in the age group of 18-21 use smart phones the moist with a percentage of

59% followed by people in the age group of 22-25 with 28%.

Graduates are frequent users of smart phones with 58% falling in Batch. Category and 24%

belonging to B.B.A.

Maximum users of smart phones used Android OS with 40% followed by RIM/Blackberry

(26%), closely matched with iPhone users with 22%.

People working in corporate sector often use smart phones in the break time, lunch, boring

meetings, etc. and sometimes use it while gamming or exercising (These are all cases

excluding voice calls).

Other than that people tend to use smart phones mostly when waiting in line at the grocery

store, picking up kids, etc (These are all cases excluding voice calls).

Students mostly tend to use it for school or work related tasks, listening to music, e-

mailing, chatting, gaming and texting (These are all cases excluding voice calls).

The graph shows percentage usage of

smart phones for various activities

The figure shows the percentage penetration

of smart phones in different countries

CONCLUSION

The Smartphone market is rapidly changing, with constant product introductions, quickly

evolving technology and designs, short product life cycles, aggressive pricing, rapid

imitation of product and technological advancements, a highly price sensitive consumers.

The Smartphone market consists of all firms throughout the world that manufacture and sell

smart phones to consumers. No one firm in the market has sufficient market share to control

prices, resulting is strong rivalry and competitive pricing. The barriers to entry are high due

to the existence of patents, high fixed costs and economies of scale, regulation, and brand

loyalty. The individual market participants engage in attempts at product differentiation,

some being more successful than others.

Inter market effects are also significant in the Smartphone market. Multiple other markets

have an effect on the Smartphone market: from the suppliers, to the industrial designers, to

the distributors, to the retailers, to the network service providers. Because of its rapid

change, the Smartphone market is likely to be significantly different in as short a time as 1-

5 years.

REFERENCES

1) http://www.ideals.illinois.edu/bitstream/handle/2142/18484/Cromar,%20Scott%20-

%20U.S.%20Smartphone%20Market%20Report.pdf

2) https://sites.google.com/site/itec1301smartphoneswotanalysis/home/weaknesses

3) http://my.opera.com/fukefan/blog/2012/04/06/survey-report-smartphone-users-obsessive-

fiddlers