The first ever mobile phone in the world made its appearance more than a decade ago, and

it has never been the same thing for everyone from that day on to the present moment. There

has never been a moment of respite for the mobile phone industry with a constantly evolving

technology nudging manufacturers ahead with a vast array of possibilities. Moreover, the

number of manufacturers have also increased during all these years as the pioneering

members have given more than enough reasons for newer players to be inspired and join the

rat race. Out of all these players, a few have managed to immortalise themselves through a

string of successful products, which have created a legion of loyalists for them. Nokia and

Samsung are two of such successful manufacturers who enjoy immensepopularity in the

market today.

Finnish mobile phone manufacturer Nokia has existed in this field for a long time now, and

has combined its intelligence and the emerging technology from time to time to flaunt the

reputation of the leading contender that it enjoys today. The manufacturer is widely

acclaimed for creating mobile phones with arguably the best technologically reflective

features. With a primordial affinity towards the process of gradual up-gradation of a

particular model through newer and better features, Nokia has inspired several others to

follow suit. Predominantly starting out with bar shaped phones, it later took a versatile role,

and created slider and clamshell phones too. Some of the most successful phones by Nokia

are Nokia 5300, Nokia N73, Nokia N91, and Nokia N93.

South Korean electronics leader Samsung rushed into the mobile phone industry like a gush

of strong wind, and made quite an impact amongst the phone connoisseurs. Displaying a

much acclaimed expertise in making slider phones, the manufacturer has given some of the

most attractive and sophisticated phones to the world. Some of the most popular phones by

this manufacturer are Samsung D900, Samsung E250, Samsung U700, and Samsung X830.

The manufacturer showcases some of the slimmest phones coupled with revolutionary

technologies that define its infinite prowess.

It had been quite a long time that Nokia was being the favourite handset of Indians where

much competition didn't affect the annual revenue of the company from India. But the latest

[1]

study made by Voice and data, it states that things are not going on the right way for the

Finnish Company. Korean leading mobilehandset maker Samsung's entry into the Indian

market shows a tough competition to Nokia in the coming days. Within a year Samsung made

a grand increase (21.7) in their revenue from India which makes around 5,720 crore in the

fiscal year 2010-2011. Even Nokia could earn revenue around 12,929 crore in 2010-11, it

does not show any progress in the growth comparing with the past. Samsung Mobiles have

always kept customers in the centre and therefore, they are able to design futuristic mobile

phones for their customers. Moreover, they have made their presence felt across the nook and

corner of India with its extensive network. Moreover, Samsung Mobiles have always

emphasized the need of its large customer base and therefore, it has regularly introduced

different models of mobile phones: Tablet Smartphone, Smartphone, Dual SIM Phone, Touch

Phone, QWERTY Messaging Phone, Multimedia Phone, CDMA Phone, Essential Phone etc.

For its colossal success, Samsung India gives full credit to its talented work force. Samsung

India has roped in the best minds in India to achieve excellence in mobile technology and its

use across the country. From executive to CEO, every single person of Samsung India reports

to its customers, and this i

Comparison Of Nokia Cell With Samsung Mobile Phone

Samsung and Nokia together are huge competitors within the Indian mobile market. Samsung

is renowned for its smart looks with advanced options where as Nokia is recognizing by its

superb look and excellent battery backup. Both are charitable their greatest to delight their the

makings regulars. Nokia mobile phone and Samsung are two of such flourishing

manufacturers who take pleasure in immense popularity available in the market nowadays.

They always maintain their clients bring up to date in sophisticated technology. There are

numerous gorgeous collections of Samsung cell phones and Nokia in Indian marketplace with

the Samsung mobile price list and Nokia price list.

[2]

First mobile phones New Mobiles Phone

A fleeting time ago Samsung launched its new mobile, Samsung Wave in India, This

Samsung cell worth is Rs.19, 000 on the other hand now we be inflicted with a Nokia X 616

GB This Nokia mobile phone value is Rs16, 000 which is near the be fond of peas in a pod

worth range. Let’s evaluate these two phones and publish. So here I go Comparison of

Samsung Wave vs Nokia X 616 GB. There is not much difference in Samsung Wave and

Nokia mobile phone X 616. All handsets be inflicted with GSM Quad-band phone able to

world roaming (850/900/1800/1900 MHz). Samsung Wave has sixteen 777 216 colors, 480 x

800 pixels on the other hand Nokia mobile phone X6 16GB has sixteen 777 216 colors, 360 x

640 pixels. In functionality of digicam both are charitable the splendid clarity and

intelligibility with 5 Mega Pixel. All support Bluetooth, WI-FI, 3G and lots more.

If we discuss its storage capability than Samsung wave be inflicted with 32 GB double-

jointed reminiscence where as Nokia mobile phone X6 16GB be inflicted with already

integral Reminiscence of 16GB with no double-jointed reminiscence slot. When we’re vacant

to buy a mobile phone, with all color of the mobile concerns a lot. Samsung wave is solely

available in black color but Nokia mobile phone X 616 be inflicted with attractive of range of

colours with mixture of White/Yellow, Black/Black, White/Pink. Hence all mobiles be

[3]

inflicted with pleasing specification with excellent looks. Which is the best one? It’s tough to

say.

To be familiar with more about the Samsung cell price list and Nokia mobile phone price list

visit innumerable websites who guide you and take you on a proper path and there you may

search more uncommon cellular handsets of Samsung and Nokia mobile phone.

Fetch practical information about miracle cancer cure – delight study the webpage. The times

be inflicted with come when concise info is really at your fingertips, use this chance.

The Mobira Cityman 150, Nokia's NMT-900 mobile phone from 1989 (left), compared to

theNokia 1100 from 2003. The Mobira Cityman line was launched in 1987.

The technologies that preceded modern cellular mobile telephony systems were the various

"0G" pre-cellular mobile radio telephony standards. Nokia had been producing commercial

and some military mobile radio communications technology since the 1960s, although this

part of the company was sold some time before the later company rationalization. Since 1964,

Nokia had developed VHF radio simultaneously with Salora Oy. In 1966, Nokia and Salora

started developing the ARPstandard (which stands for Autoradiopuhelin, or car radio

phone in English), a car-based mobile radio telephony system and the first commercially

operated public mobile phone network in Finland. It went online in 1971 and offered 100%

coverage in 1978.

In 1979, the merger of Nokia and Salora resulted in the establishment of Mobira Oy. Mobira

began developing mobile phones for the NMT (Nordic Mobile Telephony) network standard,

the first-generation, first fully automatic cellular phone system that went online in 1981. In

1982, Mobira introduced its first car phone, the Mobira Senator for NMT-450 networks.[46]

Nokia bought Salora Oy in 1984 and now owning 100% of the company, changed the

company's telecommunications branch name to Nokia-Mobira Oy. The Mobira Talkman,

launched in 1984, was one of the world's first transportable phones. In 1987, Nokia

introduced one of the world's first handheld phones, the Mobira Cityman 900 for NMT-900

networks (which, compared to NMT-450, offered a better signal, yet a shorter roam). While

the Mobira Senator of 1982 had weighed 9.8 kg (22 lb) and the Talkman just under 5 kg

(11 lb), the Mobira Cityman weighed only 800 g (28 oz) with the battery and had a price tag

[4]

of 24,000 Finnish marks (approximately €4,560). Despite the high price, the first phones

were almost snatched from the sales assistants' hands. Initially, the mobile phone was a

"yuppie" product and astatus symbol.

Nokia's mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail

Gorbachev was pictured using a Mobira Cityman to make a call from Helsinki to his

communications minister in Moscow. This led to the phone's nickname of the "Gorba".

In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile phone unit, along

with two other employees from the unit, started a notable mobile phone company of their s

the secret of its success in India and across the globe.

[5]

The primary objective of the study is to understand the growth pattern of mobile segment,

giving main consideration to mobile segment of both companies and analyzing the franchise

on the give parameter. Some other objectives of the study are as follows:-

To know the test and preferences of consumer about services.

To measure the customer satisfaction regarding services.

To understand the reaction of consumers by listening to the Brand

Analyzing the competition in the market comparative analysis of different plans of

companies.

Research and analysis of the current customer base.

To know the market share of companies in the mobile market.

To study the viewpoints of the customers regarding the services provided by the

companies.

To know how much customers are attaching to company

To attract the customers towards the product of the organization using various

promotional tools.

[6]

No project is without limitations and it becomes essential to figure out the various constraints

that we underwent during the study.

The following point in this direction would add to our total deliberations.

During the study on many occasions the respondent groups gave us a cold shoulder.

The respondents from whom primary data was gathered any times displayed complete

ignorance about the complete branded range, which was being studied.

Lack of time is the basic limitation in the project.

Some respondent refuse to cooperate with the queries.

Some consumer gave a biased or incomplete information regarding the study.

At times customers are not ready to listen to the information given to them because

they are too angry with the whole processing system. So didn't respond.

Some respondent did not answer all the questions or did not have time to answer.

Money played a vital factor in the whole project duration.. Lack of proper information

and experience due to short period of time.

[7]

Research in common parlance refers to a search for knowledge. One can also define research

as a scientific and systematic search for pertinent information on a specific topic. In fact,

research is an art of scientific investigation

The research methodology, not only the research methods are but also consider the logic

behind the methods. They are in the contest of our research studied. And explain why we are

using a particular method or techniques and we are not using others.

RESEARCH DESIGN-

Descriptive research design:

In includes surveys, and facts finding enquires of different kinds. The major purpose of

descriptive research is description of state of affairs as it exists at present. The main character

of this method is that the researcher has no control over the variables. He can report what has

happened? Or what is happening?

Nature of data:In this study primary data was used.

Collection of data:The data was collected from the respondents through the distribution of

questionnaire.

Method of data collection:- Questionnaire

Area of the study- This study was covers Lucknow city only.

Sample size - The sample size covered for the purpose of this study was 100.

Sampling method- Convenience sampling.

[8]

Achieving accuracy in any research requires in depth study regarding the subject. As the

primary object is to study the market segmentation and strategies secondary objective of the

project is to compare NOKIA AND SAMSUNG in the market and impact of competition

on both the company the research methodology adopted is basically based on primary data

via which the most recent and accurate piece of first hand information could be collected.

Primary Data.Questionnaire Method, Direct Interview Method and Observation Method.

The main tool used was, the questionnaire method. Further direct interview method, shall be

a face to face formal interview was taken. Lastly observation method had been continuously

observes the surrounding environment he works in.

Procedure:

Target geographic area was only Lucknow

To these geographical area questionnaire was fill by 100 people. The questionnaire

was a combination of both open ended and closed ended questions.

The date during which questionnaire fil was between four week.

Finally the collected data and information was analyzed and compiled to arrive at the

conclusion and recommendations given.

Secondary data

Secondary data has been used to support primary data wherever needed. It is used to obtain

information about companies and its competitor history, current issues, policies, procedures

etc, wherever required.

Sources of Secondary Data

Internet

Magazines

Newspapers, etc.Sampling size was 100.

[9]

NOKIA

In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started

manufacturing paper in southern Finland near the banks of a river. Those were the days when

there was a strong demand for paper in the industry, the company's sales acheived its high-

stakes and Nokia grew faster and faster. The Nokia exported paper to Russia first and then to

the United Kingdom and France. The Nokia factory employed a fairly large workforce and a

small community grew around it. In southern Finland a community called Nokia still exists

on the riverbank of Emäkoski.

Fredrik

Idestam,

founder of

Nokia.

Statesman Leo

Mechelin, co-founder

of Nokia.

 Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the hydro-

electrcity produced by the Nokia wood-pulp (from river Emäkoski), merged up and started

selling goods under the brand name on Nokia. After World War II, it acquired a major part of

the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to the

increasing need for power transmission and telegraph and telephone networks in the World

War II. Gradually the ownership of the Rubber Works and the Cable Works companies

consolidated. In 1967, all the 3 companies merged-up to form the Nokia Group. The

[10]

Electronics Department generated 3 % of the Group's net sales and provided work for 460

people in 1967, when the Nokia Group was formed.

 In the beginning of 1970, the telephone exchanges consisted of electro-mechanical analog

switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby

replacing the prior electro mechanical analog switch. The Nokia DX 200 was embedded with

high-level computer language as well as Intel microprocessors which in turn allowed

computer-controlled telephone exchanges to be on the top and which is till date the basis for

Nokia's network infrastructure. Introduction of mobile network began enabling the Nokia

production to invent the Nordic Mobile Telephony(NMT), the world's very first

multinational cellular network in 1981. The NMT was later on introduced in other countries.

Very soon Global System for Mobile Communication (GSM), a digital mobile telephony,

was launched and Nokia started the development of GSM phones. Beginning of the 1990

brought about an economic recession in Finland. (Rumour has it that Nokia was offered to the

Swedish telecom company Ericsson during this time which was refused) Due to this Nokia

increased its sale of GSM phones that was enormous. This was the main reason for Nokia to

not only be one of the largest but also the most important companies in Finland. As per the

sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31 countries.

 Slowly and steadily, Nokia became a large television manufacturer and also the largest

information technology company in the Nordic countries. During the economic recession the

Nokia was committed to telecommunications. The 2100 series of the production was so

successful that inspite of its goal to sell 500,000 units, it marvellously sold 20 million.

Presently, Nokia is the number 1 production in digital technologies, it invests 8.5% of net

sales in research and development. Also has its annual Nokia Game. Nokia's history

For a tech company, Nokia has a longer history than most. The company started life as a

paper mill at the Tammerkoski Rapids in south-western Finland in 1865. Over the years, it

added business lines including rubber boot manufacture - the wellies are still sold at Nokia's

Finnish HQ in a nod to the company's past - and cable-making before it ended up as an

electronics company in the 1960s.

Despite first making computers, Nokia really made its name as a manufacturer of portable

phones.Its first mobile - in the way it's understood today - was a GSM phone launched in

[11]

1992, the same year that Jorma Ollila became Nokia's president and CEO. Ollila steered the

company though the mobile boom of the 1990s and early 2000s and remains the company's

chairman to this day.

Today, the company has expanded beyond simply selling mobile devices and now has four

main business strands: devices - its handset business; services - apps and software; Navteq,

which covers mapping and location services; and its networking joint venture, Nokia Siemens

Networks.

Devices

Apart from a tentative return to its computing roots with a netbook launch last year, Nokia's

hardware business is focused on mobile handsets.

Nokia breaks its handsets down into two categories: common-or-garden mobiles and

"converged internet devices".

The pure-play mobiles often bear a model name made up of numbers and are voice- and text-

centric. The converged internet devices, which sport model names often consisting of a letter

and a number, are more expensive and come with the usual array of features expected from

high-end handsets, including apps, GPS, a multi-megapixel camera and perhaps an

accelerometer.

The best-known product lines in the converged internet devices section are the Nseries - high-

end entertainment handsets such as the N97 - and the Eseries of business-focused mobiles.

Services

Nokia's Services unit looks after its software and, as the name suggests, internet services

which are brought together under the Ovi brand - Ovi is the Finnish word for door.

The usual suspects are available through Ovi both via the desktop and Nokia mobiles - online

storage and back-up for photos, videos, calendar and contacts; mobile email; music; gaming;

maps and Files, an application that allows users to download and view files held on your PC

via your mobile.

[12]

Nokia also runs the Ovi Store, the Nokia equivalent of Apple's all-conquering App Store,

where users can download extra apps for their devices from Nokia as well as third-party

developers.

With Nokia also aiming to increase...

FEATURE

Sales in emerging markets, its Services business has created a range of products under the

Life Tools brand, which provides agricultural and education information as well as

entertainment software, including horoscopes or ringtones.

Life Tools is aimed at users in markets such as China, Indonesia and India and designed to

work on Nokia's lower-end handsets. According to Nokia, Life Tools has some 6.3 million

users in India, Indonesia and China.

Another venture for developing markets by Nokia's Services business comes in the form of

Nokia Money. Launched last year, Nokia Money gives users access to basic financial

services, such as person-to-person payments, and is aimed at the billions of people around the

world with no bank account.

Navteq

Nokia acquired Navteq for $8.1bn in 2007, in one of its largest takeovers. Nokia retained the

Navteq brand and still operates the company as an independent subsidiary.

At the time of the acquisition, mapping must have seemed an attractive market. Sat-nav

maker TomTom bought Navteq rival TeleAtlas earlier that year and the market for portable

navigation devices was booming, while GPS - and thus navigation - was making its way onto

more and more mobile handsets.

As well as providing the maps for Ovi Maps, Navteq now sells its wares to sat-nav

manufacturers, car makers for in-vehicle navigation systems and internet firms such as

Microsoft for its Bing search engine.

Nokia Siemens Networks

The Nokia Siemens Networks joint venture was first announced in 2006 and began

operations a year later.

[13]

The eponymous JV installs and maintains infrastructure for both fixed and mobile networks

around the world.

It's had a difficult few years since its inception. The company's original CEO, Simon

Beresford-Wylie, left last year and it has yet to break even, racking up a €1.6bn loss in its last

set of annual results Accordingly, it's instituting a cost-cutting programme aimed at shaving

€500m from annual costs by 2011. It's a move that will hit the workforce, with between seven

and nine per cent expected to be cut from staff numbers.

The battle of the operating system

Of all Nokia's businesses, it's still the traditional handsets and accompanying services that are

making the money. According to Nokia's

Industrial conglomerate

In 1898, Eduard Polón founded Finnish Rubber Works, manufacturer of galoshes and other

rubber products, which later became Nokia's rubber business. At the beginning of the 20th

century, Finnish Rubber Works established its factories near the town of Nokia and they

began using Nokia as its product brand. In 1912, Arvid Wickström founded Finnish Cable

Works, producer oftelephone, telegraph and electrical cables and the foundation of Nokia's

cable and electronics businesses

 At the end of the 1910s, shortly after World War I, the Nokia Company was nearing

bankruptcy.To ensure the continuation of electricity supply from Nokia's generators, Finnish

Rubber Works acquired the business of the insolvent company.In 1922, Finnish Rubber

Works acquired Finnish Cable Works.In 1937, Verner Weckman, a sport wrestler and

Finland's first Olympic Gold medalist, became President of Finnish Cable Works, after 16

years as its Technical Director.] After World War II, Finnish Cable Works supplied cables to

the Soviet Union as part of Finland's war reparations. This gave the company a good foothold

for later trade.

The three companies, which had been jointly owned since 1922, were merged to form a new

industrial conglomerate, Nokia Corporation in 1967 and paved the way for Nokia's future as a

global corporation. The new company was involved in many industries, producing at one

time or another paper products, car and bicycle tires, footwear (including rubber boots),

[14]

communications cables, televisions and other consumer electronics, personal computers,

electricity generation machinery, robotics, capacitors, military communications and

equipment (such as the SANLA M/90 device and the M61 gas mask for the Finnish Army),

plastics, aluminium and chemicals.[Each business unit had its own director who reported to

the first Nokia Corporation President, Björn Westerlund. As the president of the Finnish

Cable Works, he had been responsible for setting up the company's first electronics

department in 1960, sowing the seeds of Nokia's future in telecommunications.

Eventually, the company decided to leave consumer electronics behind in the 1990s and

focused solely on the fastest growing segments in telecommunications. [Nokian Tyres,

manufacturer of tires, split from Nokia Corporation to form its own company in 1988[and two

years later Nokian Footwear, manufacturer of rubber boots, was founded. During the rest of

the 1990s, Nokia divested itself of all of its non-telecommunications businesses.[

Telecommunications era

The seeds of the current incarnation of Nokia were planted with the founding of the

electronics section of the cable division in 1960 and the production of its first electronic

device in 1962: a pulse analyzer designed for use in nuclear power plants. In the 1967 fusion,

that section was separated into its own division, and began manufacturing

telecommunications equipment. A key CEO and subsequent Chairman of the Board

was vuorineuvos Björn "Nalle" Westerlund (1912–2009), who founded the electronics

department and let it run at a loss for 15 years.]Networking equipment

In the 1970s, Nokia became more involved in the telecommunications industry by developing

the Nokia DX 200, a digital switch for telephone exchanges. The DX 200 became the

workhorse of the network equipment division. Its modular and flexible architecture enabled it

to be developed into various switching products.In 1984, development of a version of the

exchange for the Nordic Mobile Telephony network was started.

For a while in the 1970s, Nokia's network equipment production was separated

into Telefenno, a company jointly owned by the parent corporation and by a company owned

by the Finnish state. In 1987, the state sold its shares to Nokia and in 1992 the name was

changed to Nokia Telecommunications.

[15]

In the 1970s and 1980s, Nokia developed the Sanomalaitejärjestelmä ("Message device

system"), a digital, portable and encrypted text-based communications device for the Finnish

Defence Forces The current main unit used by the Defence Forces is the Sanomalaite

M/90 (SANLA M/90).

First mobile phones

The Mobira Cityman 150, Nokia's NMT-900 mobile phone from 1989 (left), compared to

theNokia 1100 from 2003. The Mobira Cityman line was launched in 1987.

The technologies that preceded modern cellular mobile telephony systems were the various

"0G" pre-cellular mobile radio telephony standards. Nokia had been producing commercial

and some military mobile radio communications technology since the 1960s, although this

part of the company was sold some time before the later company rationalization. Since 1964,

Nokia had developed VHF radio simultaneously with Salora Oy. In 1966, Nokia and Salora

started developing the ARPstandard (which stands for Autoradiopuhelin, or car radio

phone in English), a car-based mobile radio telephony system and the first commercially

operated public mobile phone network in Finland. It went online in 1971 and offered 100%

coverage in 1978.

[16]

In 1979, the merger of Nokia and Salora resulted in the establishment of Mobira Oy. Mobira

began developing mobile phones for the NMT (Nordic Mobile Telephony) network standard,

the first-generation, first fully automatic cellular phone system that went online in 1981. In

1982, Mobira introduced its first car phone, the Mobira Senator for NMT-450 networks.

Nokia bought Salora Oy in 1984 and now owning 100% of the company, changed the

company's telecommunications branch name to Nokia-Mobira Oy. The Mobira Talkman,

launched in 1984, was one of the world's first transportable phones. In 1987, Nokia

introduced one of the world's first handheld phones, the Mobira Cityman 900 for NMT-900

networks (which, compared to NMT-450, offered a better signal, yet a shorter roam). While

the Mobira Senator of 1982 had weighed 9.8 kg (22 lb) and the Talkman just under 5 kg

(11 lb), the Mobira Cityman weighed only 800 g (28 oz) with the battery and had a price tag

of 24,000 Finnish marks (approximately €4,560).Despite the high price, the first phones were

almost snatched from the sales assistants' hands. Initially, the mobile phone was a "yuppie"

product and astatus symbol.

Nokia's mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail

Gorbachev was pictured using a Mobira Cityman to make a call from Helsinki to his

communications minister in Moscow. This led to the phone's nickname of the "Gorba".

In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile phone unit, along

with two other employees from the unit, started a notable mobile phone company of their

own, Benefon Oy (since renamed to GeoSentric) One year later, Nokia-Mobira Oy became

Nokia Mobile Phones.

Involvement in GSM

Nokia was one of the key developers of GSM (Global System for Mobile

Communications), the second-generation mobile technology which could carry data as well

as voice traffic. NMT (Nordic Mobile Telephony), the world's first mobile telephony

standard that enabled international roaming, provided valuable experience for Nokia for its

close participation in developing GSM, which was adopted in 1987 as the new European

standard for digital mobile technology.

Nokia delivered its first GSM network to the Finnish operator Radiolinja in 1989.The world's

first commercial GSM call was made on 1 July 1991 in Helsinki, Finland over a Nokia-

[17]

supplied network, by then Prime Minister of Finland Harri Holkeri, using a prototype Nokia

GSM phone. In 1992, the first GSM phone, the Nokia 1011, was launched. The model

number refers to its launch date, 10 November.[The Nokia 1011 did not yet employ Nokia's

characteristic ringtone, the Nokia tune. It was introduced as a ringtone in 1994 with the Nokia

2100 series.

GSM's high-quality voice calls, easy international roaming and support for new services like

text messaging (SMS) laid the foundations for a worldwide boom in mobile phone use. GSM

came to dominate the world of mobile telephony in the 1990s, in mid-2008 accounting for

about three billion mobile telephone subscribers in the world, with more than 700

mobile operators across 218 countries and territories. New connections are added at the rate

of 15 per second, or 1.3 million per day.

Personal computers and IT equipment

The Nokia Booklet 3G mini laptop.

In the 1980s, Nokia's computer division Nokia Data produced a series of personal computers

called MikroMikko. MikroMikko was Nokia Data's attempt to enter the business computer

market. The first model in the line, MikroMikko 1, was released on 29 September 1981,round

the same time as the firstIBM PC. However, the personal computer division was sold to the

British ICL (International Computers Limited) in 1991, which later became part

of Fujitsu.MikroMikko remained a trademark of ICL and later Fujitsu. Internationally the

MikroMikko line was marketed by Fujitsu as the ErgoPro.

Fujitsu later transferred its personal computer operations to Fujitsu Siemens Computers,

which shut down its only factory in Espoo, Finland (in the Kilodistrict, where computers had

been produced since the 1960s) at the end of March 2000,thus ending large-scale PC

[18]

manufacturing in the country. Nokia was also known for producing very high

quality CRT and early TFT LCD displays for PC and larger systems application. The Nokia

Display Products' branded business was sold to ViewSonic in 2000. In addition to personal

computers and displays, Nokia used to manufacture DSL modems and digitalset-top boxes.

Nokia re-entered the PC market in August 2009 with the introduction of the Nokia Booklet

3G mini laptop.

Challenges of growth

In the 1980s, during the era of its CEO Kari Kairamo, Nokia expanded into new fields,

mostly by acquisitions. In the late 1980s and early 1990s, the corporation ran into serious

financial problems, a major reason being its heavy losses by the television manufacturing

division and businesses that were just too diverse.These problems, and a suspected

total burnout, probably contributed to Kairamo taking his own life in 1988. After Kairamo's

death, Simo Vuorilehto became Nokia's Chairman and CEO. In 1990–1993, Finland

underwent severe economic depression,[54] which also struck Nokia. Under Vuorilehto's

management, Nokia was severely overhauled. The company responded by streamlining its

telecommunications divisions, and by divesting itself of the television and PC divisions.

Probably the most important strategic change in Nokia's history was made in 1992, however,

when the new CEO Jorma Ollila made a crucial strategic decision to concentrate solely on

telecommunications.Thus, during the rest of the 1990s, the rubber, cable and consumer

electronics divisions were gradually sold as Nokia continued to divest itself of all of its non-

telecommunications businesses

As late as 1991, more than a quarter of Nokia's turnover still came from sales in Finland.

However, after the strategic change of 1992, Nokia saw a huge increase in sales to North

America, South America and Asia. The exploding worldwide popularity of mobile

telephones, beyond even Nokia's most optimistic predictions, caused a logistics crisis in the

mid-1990s

 This prompted Nokia to overhaul its entire logistics operation.By 1998, Nokia's focus on

telecommunications and its early investment in GSM technologies had made the company the

world's largest mobile phone manufacturer.[ Between 1996 and 2001, Nokia's turnover

[19]

increased almost fivefold from 6.5 billion euros to 31 billion euros. Logistics continues to be

one of Nokia's major advantages over its rivals, along with greater economies of scale

Recent history

]Product releases

Reduction in size of Nokia mobile phones

Evolution of the Nokia Communicator. Models 9000, 9110, 9210, 9300 and 9500 shown.

Nokia released its first touch screen phone, the Nokia 7710, which was a huge success. In

May 2007, Nokia announced that its Nokia 1100 handset, launched in 2003,with over 200

million units shipped, was the best-selling mobile phone of all time and the world's top-

selling consumer electronicsproduct. In November 2007, Nokia announced and released

the Nokia N82, its first Nseries phone with Xenon flash. At the Nokia World conference in

December 2007, Nokia announced their "Comes With Music" program: Nokia device buyers

are to receive a year of complimentary access to music downloads The service became

commercially available in the second half of 2008.

[20]

Nokia Productions was the first ever mobile filmmaking project directed by Spike Lee. Work

began in April 2008, and the film premiered in October 2008.

In 2008, Nokia released the Nokia E71 which was marketed to directly compete with the

other BlackBerry-type devices offering a full "qwerty" keyboard and cheaper prices. Nokia

announced in August 2009 that they will be selling a high-end Windows-based mini

laptop called the Nokia Booklet 3G. On 2 September 2009, Nokia launched two new music

and social networking phones, the X6 and X3. The Nokia X6 features 32GB of on-board

memory with a 3.2" finger touch interface and comes with a music playback time of 35

hours. The Nokia X3 is a first series 40 Ovi Store-enabled device. The X3 is a music device

that comes with stereo speakers, built-in FM radio, and a 3.2 megapixel camera. On 10

September 2009, Nokia unveiled a new handset, the 7705 Twist, a phone with a sports square

shape that swivels open to reveal a full QWERTY keypad. The new mobile, which will be

available exclusively through Verizon Wireless, features a 3 megapixel camera, web

browsing, voice commands and weighs around 3.44 ounces (98 g).

Plant movements

Nokia opened its Komárom, Hungary mobile phone factory on 5 May 2000.

In March 2007, Nokia signed a memorandum with Cluj County Council, Romania to open a

new plant near the city in Jucu commune.Moving the production from the Bochum, Germany

factory to a low wage country created an uproar in Germany.Nokia recently moved its North

American Headquarters to Sunnyvale.

Reorganizations

In April 2003, the troubles of the networks equipment division caused the corporation to

resort to similar streamlining practices on that side, including layoffsand organizational

restructuring. This diminished Nokia's public image in Finland and produced a number

of court cases and an episode of a documentary television show critical of Nokia.

On February 2006, Nokia and Sanyo announced a memorandum of understanding to create a

joint venture addressing the CDMA handset business. But in June, they announced ending

negotiations without agreement. Nokia also stated its decision to pull out of CDMA research

and development, to continue CDMA business in selected markets.

[21]

In June 2006, Jorma Ollila left his position as CEO to become the chairman of  Royal Dutch

Shelland to give way for Olli-Pekka Kallasvuo.

In May 2008, Nokia announced on their annual stockholder meeting that they want to shift to

the Internet business as a whole. Nokia no longer wants to be seen as the telephone

company. Google,Apple and Microsoft are not seen as natural competition for their new

image but they are considered as major important players to deal with.

In November 2008, Nokia announced it was ceasing mobile phone distribution in

Japan Following early December, distribution of Nokia E71 is cancelled, both from NTT

docomo and SoftBank Mobile. Nokia Japan retains global research & development programs,

sourcing business, and an MVNO venture of Vertu luxury phones, using docomo's

telecommunications network.

In March 2012, Nokia anonunced it was laying off 1000 employess from its Salo,

Finland factory to focus on software.

Acquisitions

The Nokia E55 from the business segment of the Eseries range

On 22 September 2003, Nokia acquired Sega.com, a branch of Sega which became the major

basis to develop the Nokia N-Gage device.

[22]

On 16 November 2005, Nokia and Intellisync Corporation, a provider of data and PIM

synchronization software, signed a definitive agreement for Nokia to acquire

Intellisync. Nokia completed the acquisition on 10 February 2006.

On 19 June 2006, Nokia and Siemens AG announced the companies would merge their

mobile and fixed-line phone network equipment businesses to create one of the world's

largest network firms, Nokia Siemens Networks. Each company has a 50% stake in the

infrastructure company, and it is headquartered in Espoo, Finland. The companies predicted

annual sales of €16 bn and cost savings of €1.5 bn a year by 2010. About 20,000 Nokia

employees were transferred to this new company.

On 8 August 2006, Nokia and Loudeye Corp. announced that they had signed an agreement

for Nokia to acquire online music distributor Loudeye Corporation for approximately US $60

million.The company has been developing this into an online music service in the hope of

using it to generate handset sales. The service, launched on 29 August 2007, is aimed to

rival iTunes. Nokia completed the acquisition on 16 October 2006

In July 2007, Nokia acquired all assets of Twango, the comprehensive media sharing solution

for organizing and sharing photos, videos and other personal media.

In September 2007, Nokia announced its intention to acquire Enpocket, a supplier of mobile

advertising technology and services.

In October 2007, pending shareholder and regulatory approval, N

okia bought Navteq, a U.S.-based supplier of digital mapping data, for a price of $8.1

billion. Nokia finalized the acquisition on 10 July 2008.[

In September, 2008, Nokia acquired OZ Communications, a privately held company with

approximately 220 employees headquartered in Montreal, Canada

On 24 July 2009, Nokia announced that it will acquire certain assets of cellity, a privately

owned mobile software company which employs 14 people in Hamburg, Germany.The

acquisition of cellity was completed on 5 August 2009.

On 11 September 2009, Nokia announced the acquisition of "certain assets of Plum Ventures,

Inc, a privately held company which employed approximately 10 people with main offices in

Boston, Massachusetts. Plum will complement Nokia's Social Location services"

[23]

On 28 March 2010, Nokia announced the acquisition of Novarra, the mobile web browser

firm from Chicago. Terms of the deal were not disclosed.Novarra is a privately held company

based in Chicago, IL and provider of a mobile browser and service platform and has more

than 100 employees.

On 10 April 2010, Nokia announced its acquisition of MetaCarta, whose technology was

planned to be used in the area of local search, particularly involving location and other

services. Financial details of acquisition were not disclosed.

Curtailments

Amid falling sales, Nokia posted a loss of 368 million euros for Q2 2011, while in Q2 2010

had still a profit of 227 million euros. On September 2011, Nokia has announced it will lose

another 3,500 jobs worldwide, including the closure of its Cluj factory in Romania

On 8 February 2012 Nokia Corp. said to cut around 4,000 jobs at smartphone manufacturing

plants in Europe by the end of 2012 to move assembly closer to component supplier in Asia.

It plans to cut 2,300 of the 4,400 jobs in Hungary, 700 out of 1,000 jobs in Mexico, and 1,000

out of 1,700 factory jobs in Finland.[103]

[24]

Operating systems

Originally Nokia phones had a custom Nokia OS operating system developed specifically for

Nokia mobile phones.

The first Nseries device, the N90, utilised the older Symbian OS 8.1 mobile operating system,

as did the N70. Subsequently Nokia switched to using SymbianOS 9 for all later Nseries

devices (except the N72, which was based on the N70). Newer Nseries devices incorporate

newer revisions of SymbianOS 9 that include Feature Packs. The N800, N810 and N900 are

as of July 2010 the only Nseries devices to not use Symbian OS. They use the Linux-

basedMaemo.

Nokia stated that Maemo would be developed alongside Symbian.

Maemo has since (Maemo "6" and beyond) merged with Intel's Moblin, and become MeeGo,

which will continue to be developed for mobile devices.

The Nokia N8 is the first device to function on the Symbian^3 mobile operating system.

[25]

Nokia revealed that the N8 will be the last device in its flagship N-series devices to ship

with Symbian OS.

Instead, Nokia will use Microsoft Windows Phone for its high-end flagship devices, and

revealed the Nokia N9 will function on the MeeGo mobile operating system.

Alliance with Microsoft

On 11 February 2011, Nokia's CEO Stephen Elop, a former Microsoft employee, unveiled a

new strategic alliance with Microsoft, and announced it would

replace Symbian and MeeGo with Microsoft's Windows Phone operating systemexcept for

mid-to-low-end devices, which would continue to run under Symbian. Nokia was also to

invest into the Series 40 platform and release a single MeeGo product in 2011.

These news was not well received by consumers, and has contributed to the decline in the

stock price by 11%.

As part of the restructuring plan, Nokia planned to reduce spending on research and

development, instead customising and enhancing the software line for Windows Phone

7.Nokia's "applications and content store" (Ovi) becomes integrated into the Windows Phone

Marketplace, and Nokia Maps is at the heart of Microsoft's Bing and AdCenter. Microsoft

provides developer tools to Nokia to replace the Qt framework, which is not supported by

Windows Phone 7 devices.

Symbian becomes described as a "franchise platform" with Nokia planning to sell 150

million Symbian devices after the alliance was set up. MeeGo emphasis is on longer-term

exploration, with plans to ship "a MeeGo-related product" later in 2012. Microsoft's search

engine, Bing becomes the search engine for all Nokia phones. Nokia also gets some level of

customisation on WP7.

After this announcement, Nokia's share price fell about 14%, its biggest drop since July 2009.

As Nokia was the largest mobile phone manufacturer worldwide at the time,it is suggested

the alliance would make Microsoft's Windows Phone 7 a stronger contender aga

inst Android and iOS.n June 2011 Nokia was overtaken by Apple as the world's biggest

smartphone maker by volume.In August 2011 Chris Weber, head of Nokia's subsidiary in the

U.S., stated "The reality is if we are not successful with Windows Phone, it doesn't matter

[26]

what we do (elsewhere)." He further added "North America is a priority for Nokia (...)

because it is a key market for Microsoft.

Corporate structure

Divisions

Since 1 July 2010, Nokia comprises three business groups: Mobile Solutions, Mobile

Phones and Markets. The three units receive operational support from the Corporate

Development Office, led by Kai Öistämö, which is also responsible for exploring corporate

strategic and future growth opportunities.

On 1 April 2007, Nokia's Networks business group was combined with Siemens's carrier-

related operations for fixed and mobile networks to form Nokia Siemens Networks, jointly

owned by Nokia and Siemens and consolidated by Nokia.

Mobile Solutions

The Nokia N900, a Maemo 5 Linux based mobile Internet device

and touchscreen smartphone  from Nokia's Nseries portfolio.

Mobile Solutions is responsible for Nokia's portfolio of smartphones and mobile computers,

including the more expensive multimedia and enterprise-class devices. The team is also

[27]

responsible for a suite of internet services under the Ovi brand, with a strong focus

on maps and navigation, music, messaging andmedia.This unit is led by Anssi Vanjoki, along

with Tero Ojanperä (for Services) and Alberto Torres (for MeeGo Computers)

The Nokia E90, a Symbian smartphonefrom Nokia's Eseries portfolio.

Alberto Torres has stepped down.

Mobile Phones

Mobile Phones is responsible for Nokia's portfolio of affordable mobile phones, as well as a

range of services that people can access with them, headed byMary T. McDowell.This unit

provides the general public with mobile voice and data products across a range of devices,

including high-volume, consumer oriented mobile phones. The devices are based

on GSM/EDGE, 3G/W-CDMA and CDMA cellular technologies.In the first quarter of 2006

Nokia sold over 15 million MP3 capable mobile phones, which means that Nokia is not only

the world's leading supplier of mobile phones and digital cameras (as most of Nokia's mobile

telephones feature digital cameras, it is also believed that Nokia has recently

overtaken Kodak in camera production making it the largest in the world) Nokia is now also

the leading supplier of digital audio players (MP3 players), outpacing sales of devices such as

the iPod from Apple. At the end of the year 2007, Nokia managed to sell almost 440 million

mobile phones which accounted for 40% of all global mobile phones sales.By 2010, Nokia's

market share in the mobile phone market had dropped to 32.6% (453 million phones).Vanjoki

[28]

resigned a few days before Nokia World 2010 and under new leadership team Jo Harlow will

look into the affairs of Smartphones portfolio.

On 27 April 2011, The Register reported that Nokia is secretly developing a new operating

system called Meltemi aiming at the low-end market. It is believed it will be replacing the

S30 and S40 operating systems. Due to low-end market customers' demand of having

smartphone features in their feature phone, the OS will include some features exclusive to

high-end smartphones.

 

Samsung India is the hub for Samsung's South West Asia Regional operations. The

South West Asia Headquarters, under the leadership of Mr. J S Shin, President & CEO,

looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and

Bhutan besides India. Samsung India which commenced its operations in India in

December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of operations in

the country.

Headquartered in New Delhi, Samsung India has widespread network of sales offices all over

the country . The Samsung manufacturing complex housing manufacturing facilities for

Colour Televisions, Mobile phones, Refrigerators and Washing Machines is located at Noida,

near Delhi. Samsung 'Made in India' products like Colour Televisions, Mobile phones and

Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida

manufacturing complex. In November 2007, Samsung commenced the manufacture of

Colour televisions and LCD televisions at its state–of-the-art manufacturing facility at

Sriperumbudur, Tamil Nadu. The Company is also manufacturing fully automatic front

loading washing machines at its Sriperumbudur facility.

Unlike other electronic companies Samsung origins were not involving electronics but

other products.

In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea,

selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and

confectionary machines and became a co-operation in 1951. Humble beginnings.

[29]

From 1958 onwards Samsung began to expand into other industries such as financial, media,

chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was

established producing what Samsung is most famous for, Televisions, Mobile Phones

(throughout 90's), Radio's, Computer components and other electronics devices.

1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as

chairman. In the 1990's Samsung began to expand globally building factories in the US,

Britain, Germany, Thailand, Mexico, Spain and China until 1997.

In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They

sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But

thanks to the electronic industry they managed to curb this and continue to grow.

The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung

developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA

networks.

Then they developed smart phones and a phone combined mp3 player towards the end of the

20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera

phones at a speed to keep up with consumer demand. Samsung has made steady growth in the

mobile industry and are currently second but competitor Nokia is ahead with more than 100%

increase in shares. Samsung is a technology driven mobile makers that is committed to create

a better world, where mobile technology takes leadership position. Samsung Mobile in India

is standing on this philosophy and it creates high-tech mobile instruments that easily fulfill

the need of the hour and beat the competition in mobile market in India.  Samsung

Mobile has revolutionized the life of people in India with its state-of-the-art technology,

innovative designs and effective marketing strategies.

own, Benefon Oy (since renamed to GeoSentric). One year later, Nokia-Mobira Oy became

Nokia Mobile Phones.

Samsung is a technology driven mobile makers that is committed to create a better world,

where mobile technology takes leadership position. Samsung Mobile in India is standing on

this philosophy and it creates high-tech mobile instruments that easily fulfill the need of the

hour and beat the competition in mobile market in India. Samsung Mobile has revolutionized

[30]

the life of people in India with its state-of-the-art technology, innovative designs and

effective marketing strategies.

Samsung Mobiles have always kept customers in the centre and therefore, they are able to

design futuristic mobile phones for their customers. Moreover, they have made their presence

felt across the nook and corner of India with its extensive network. Moreover, Samsung

Mobiles have always emphasized the need of its large customer base and therefore, it has

regularly introduced different models of mobile phones: Tablet Smartphone, Smartphone,

Dual SIM Phone, Touch Phone, QWERTY Messaging Phone, Multimedia Phone, CDMA

Phone, Essential Phone etc.

For its colossal success, Samsung India gives full credit to its talented work force. Samsung

India has roped in the best minds in India to achieve excellence in mobile technology and its

use across the country. From executive to CEO, every single person of Samsung India reports

to its customers, and this is the secret of its success in India and across the globe.

Below is a list of popular Samsung mobiles in India

Samsung Group (Korean: / Samseong Geurup / [sam'sʌŋ gɯ'ɾup], informally Samsung) is

a South Korean multinational conglomerate corporation headquartered in Samsung

Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them

united under the Samsung brand, and is the largest South Korean  chaebol.

Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest

information technology company measured by 2010 revenues),Samsung Heavy

Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung

Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction

companies).Other notable subsidiaries include Samsung Life Insurance (the world's 14th-

largest insurance company), Samsung Everland (the oldest theme park in South

Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010

revenues).

Samsung produces around a fifth of South Korea's total exports [and its revenues are larger

than many countries' GDP; in 2006, it would have been the world's 35th-largest

economy. The company has a powerful influence on South Korea's economic development,

[31]

politics, media and culture, and has been a major driving force behind the "Miracle on the

Han River".

Name

According to the founder of Samsung Group, the meaning of

the Korean hanja word Samsung ( 三 星 ) is "tristar" or "three stars". The word "three"

represents something "big, numerous and powerful"; the "stars" mean eternity.

History

1938 to 1970

The headquarters of Samsung Sanghoein Daegu in the late-1930s

In 1938,Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county

came to the nearby Daegu city and founded Samsung Sanghoe (삼성상회), a small trading

company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries

produced in and around the city and produced its own noodles. The company prospered and

Lee moved its head office to Seoul in 1947. When the Korean War broke out, however, he

was forced to leave Seoul and started a sugar refinery in Busan as a name of Cheil Jedang.

After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu.

It was the largest woolen mill ever in the country and the company took on an aspect of a

major company.

[32]

Samsung diversified into many areas and Lee sought to establish Samsung as an industry

leader in a wide range of enterprises, moving into businesses such as insurance, securities,

and retail. Lee placed great importance on industrialization, and focused his economic

development strategy on a handful of large domestic conglomerates, protecting them from

competition and assisting them financially. He later banned several foreign companies from

selling consumer electronics in South Korea in order to protect Samsung from foreign

competition.

In 1948, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company

called Samsung Mulsan Gongsa (삼성물산공사), or the Samsung Trading Corporation, with

the Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-

day Samsung C&T Corporation. But after some years Cho and Lee parted ways due to some

differences in management between the two men. He wanted to get up to a 30% group share.

After settlement, Samsung Group was separated into Samsung Group

and Hyosung Group, Hankook Tire ...etc.

In the late 1960s, Samsung Group entered into the electronics industry. It formed several

electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-

Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications

Co., and made the facility in Suwon. Its first product was a black-and-white television set.

1970 to 1990

[33]

In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the

telecommunications hardware industry. Its early products were switchboards. The facility

were developed into the telephone and fax manufacturing systems and became the centre of

Samsung's mobile phone manufacturing. They have produced over 800 million mobile

phones to date.[The company grouped them together under Samsung Electronics Co., Ltd. in

the 1980s.

After the founder's death in 1987, Samsung Group was separated into four business groups -

Samsung Group, Shinsegae Group, CJ Group and Hansol Group.Shinsegae (discount store,

department store) was originally part of Samsung Group, separated in the 1990s from the

Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the

Hansol Group (Paper/Telecom). Today these separated groups are independent and they are

not part of or connected to the Samsung Group. One Hansol Group representative said, "Only

people ignorant of the laws governing the business world could believe something so

absurd," adding, "When Hansol separated from the Samsung Group in 1991, it severed all

payment guarantees and share-holding ties with Samsung affiliates." One Hansol Group

source asserted, "Hansol, Shinsegae, and CJ have been under independent management since

their respective separations from the Samsung Group." One Shinsegae Department Store

executive director said, "Shinsegae has no payment guarantees associated with the Samsung

Group."

In the 1980s, Samsung Electronics began to invest heavily in research and development,

investments that were pivotal in pushing the company to the forefront of the global

electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant

in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility

in Austin in 1996. In total, Samsung has invested about $5.6 billion in the Austin location –

by foreign investment in Texas and one of the largest single foreign investments in the United

States. The new investment far the largest will bring the total Samsung investment in Austin

to more than $9 billion.[22]

1990 to 2000

Samsung started to rise as an international corporation in the 1990s. Samsung's construction

branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei

101 in Taiwanand the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off

[34]

ten of Samsung Group's subsidiaries, downsized the company, and merged other operations

to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the

Samsung Group reacquired the Sungkyunkwan University foundation.

Samsung became the largest producer of memory chips in the world in 1992, and is the

world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market

Share Ranking Year by Year). In 1995, it built its first liquid-crystal display screen. Ten years

later, Samsung grew to be the world's largest manufacturer of liquid-crystal display

panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to

cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and

Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD was

owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share) and operates its

factories and facilities in Tangjung, South Korea. As on 26 December 2011 it was announced

that Samsung had acquired the stake of Sony in this joint venture.

Compared to other major Korean companies, Samsung survived the 1997 Asian financial

crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant

loss. As of 2010,Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned

by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to

1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of

merger between then three domestic major aerospace divisions of Samsung Aerospace,

Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung

still manufactures aircraft engines and gas turbines. 

2000 to present

[35]

Samsung Techwin has been the sole supplier of a combustor module of the Trent 900 engine

of the Rolls-Royce Airbus A380-The largest passenger airliner in the world- since 2001.[Samsung Techwin of Korea is a revenue-sharing participant in the Boeing's 787

Dreamliner GEnx engine program.

Samsung Electronics overtook Sony as one of the world's most popular consumer electronics

brands in 2004 and 2005, and is now ranked #19 in the world overall.[ In Q3 of 2011,

Samsung has overtaken Apple to become the World's Largest Smartphone

maker.and Indosiar are subsidiary of Surya Citra Media that owned by Samsung. In 2011,

SCTV and Indosiar will merger and given stake by Samsung.

In 2010, Samsung announced a 10-year growth strategy centered around five businesses. One

of these businesses was to be focused onbiopharmaceuticals, to which the Company has

committed ₩2.1 trillion

Acquisitions and attempted acquisitions

For a company of its size Samsung has made relatively few acquisitions.

Rollei   – Swiss watch battle

Samsung Techwin acquired a German camera-maker Rollei on 1995. Samsung (Rollei) used

its optic expertise on the crystals of a new line of 100% Swiss-made watches, designed by a

team of watchmakers at Nouvelle Piquerez S.A. in Bassequort, Switzerland. Rolex's decision

to fight Rollei on every front stemmed from the close resemblance between the two names

and fears that its sales would suffer as a consequence. In the face of such a threat, the Geneva

firm decided to confront. Rolex, this was also a demonstration of the Swiss watch industry's

determination to defend itself when an established brand is threatened. Rolex sees this front-

line battle as vital for the entire Swiss watch industry. Rolex has succeeded in keeping Rollei

out of the German market. On 11 March 1995 the Cologne District court prohibited the

advertising and sale of Rollei watches on German territory.

Fokker , a Dutch aircraft maker

[36]

Samsung lost a chance to revive its failed bid to take over Dutch aircraft maker Fokker when

other airplane makers rejected its offer to form a consortium. The three proposed partners –

Hyundai, Hanjin and Daewoo – have notified the South Korean government that they will not

join Samsung Aerospace Industries Ltd.

AST Research

Samsung bought AST (1994) and tried to break into North America ， but the effort

foundered.

Samsung was forced to close the California-based computer maker after a mass defection of

research talent and a string of losses.

FUBU   clothing and apparel

In 1992, Daymond John had started the company with a hat collection that was made in his

house in the Queens area of New York City. To fund the company, John had to mortgage his

house for $100,000. With his friends, namely J. Alexander Martin, Carl Brown, and Keith

Perrin, half of his house was turned into the first factory of FUBU, while the other half

remained as the living quarters. Along with the expansion of FUBU, Samsung, a Korean

company, invested in FUBU in 1995.[37]

Lehman Brothers Holdings ’ Asian operations

Samsung Securities was one of a handful of brokerages looking into Lehman Brothers

Holdings. But Nomura Holdings has reportedly waved the biggest check to win its bid for

Lehman Brothers Holdings’ Asian operations, beating out Samsung Securities, Standard

Chartered, and Barclays.Ironically, after few months Samsung Securities Co., Ltd. and City

of London-based N M Rothschild & Sons (more commonly known simply as Rothschild)

have agreed to form a strategic alliance in investment banking business. Two parties will

jointly work on cross border mergers and acquisition deals.

Grandis Inc.   - memory developer

In July 2011, Samsung announced that it had acquired spin-transfer torque random access

memory (MRAM) vendor Grandis Inc.Grandis will become a part of Samsung's R&D

operations and will focus on development of next generation random-access memory.

Samsung and   Sony   joint venture - LCD display

[37]

On December 26, 2011 the board of Samsung Electronics approved a plan to buy Sony's

entire stake in their 2004 joint liquid crystal display (LCD) venture for 1.08 trillion won

($938.97 million)

Operations

SAMSUNG HEADQUARTER

The Phones of Nokia Company History

Nokia C3-00 Unlocked Cell Phone with QWERTY, Dedicated E-mail Key, 2

MP Camera, Media Player, WLAN, and MicroSD Slot--U.S. Version with

Warranty (Slate)

Nokia N8 Unlocked GSM Touchscreen Phone Featuring GPS with Voice

Navigation and 12 MP Camera--U.S. Version with Warranty (Gray)

[38]

Nokia C5-03 Unlocked GSM Phone with 5 MP Camera and Ovi Maps

Navigation Optimized for AT&T--U.S. Version with Warranty (Graphite Black)

Nokia X2 Prepaid Phone (T-Mobile)

Nokia N8 Unlocked GSM Touchscreen Phone Featuring GPS with Voice

Navigation and 12 MP Camera--U.S. Version with Warranty (Silver/White)

Nokia C2-01.5 Unlocked GSM Phone with 3.2 MP Camera and Music and

Video Player--U.S. Version with Warranty (Black)

Nokia X2-01 Unlocked GSM Phone-U.S. Version with Warranty (Red)

Hasn't the mobile phone come a long way, the capability of a phone these days is greater than

a personal computer of not so long ago. Nokia is at the front when it comes to the major

players in the history of mobile phones. They have an interesting story and even more

interesting origin...

Beginnings of the Nokia Company History were in 1865 when a wood-pulp mill was set up in

Southern Finland. It sold products with the brand name Nokia.

A community called Nokia was started and still exists on the riverbank of Emäkoski in

southern Finland.

The Finnish Rubber Works started manufacturing in Nokia in the 1920's and branded its

products, including gumboots, as Nokia.

[39]

The Finnish Cable Works also setup in Nokia, it produced cables for phone networks. By

1967 all three companies had merged to form the Nokia Group.

Nokia developed a digital switcher for telephone exchanges and also helped develop the

world's first mobile phone network.

By the late 1980's Nokia had helped develop the GSM (Global Standard for Mobile

communications) and had built more than 60 GSM networks in 31 countries around the

world.

The company developed high quality, user friendly mobile phones that have made it the

world market leader. I have used a Nokia since my first ‘mobile phone’ was one of those

Motorola bricks with the huge battery pack – haven’t we come a long way.

My name is Robee Kann, for four years I was a tour guide throughout Europe. I loved my job

and I would love to hear from you. You are most welcome to message me to say hello or

request a hub about a European subject. Please look at my other hubs and leave a comment

for me.

Top Selling Samsung Mobiles

Samsung Star Duos

[40]

Samsung S5620 Monte

Samsung Wave II

Samsung Galaxy Fit

Samsung Star-II-Duos-C6712

Mobiles from Samsung :

[41]

Samsung Galaxy Y S5360

Samsung Galaxy Note

Samsung Galaxy S Plus GT-I9001

Samsung Galaxy R I9103

Samsung Galaxy Ace S5830

Samsung Galaxy S2 I9100

Samsung Chat 222

Samsung Candy Bar Phones

Samsung Galaxy Y S5360

 

Galaxy Y S5360

Samsung Galaxy Y S5360 is ideal for the dynamic user who is constantly on the move. With

dimensions of 104x58x11.5mm, the Galaxy is built on the Android 2.3 OS. The 7.62 cm

display offers enhanced user experience. Samsung Galaxy Y S5360 is powered by a 1200

mAh battery which offers a talk time of 360min and standby time of 120h. The inherent

memory of 160MB may be expanded to 32GB. The 2MP camera in the Samsung Galaxy Y

S5360 offers great picture capturing option. What's more, stay connected with the GPRS,

EDGE, Email, IM, Bluetooth and WAP. 

Samsung Galaxy Note 

[42]

Galaxy Note

The Samsung Galaxy Note is a stylishly designed portable smartphone that reflects insight

and innovation. The Galaxy Note is the perfect on the go device. Measuring 146.85 x 82.95 x

9.65 mm, the phone weighs 178g. The 5.3 wide HD Super AMOLED display and the

QWERTY keyboard are the important features. The Samsung Galaxy Note has a 1.4GHz

Dual Core Processor. Capture life`s special moments with the 8MP camera with LED flash.

The 16GB inherent memory may be enhanced to 32 GB using the micro SD card. 

Samsung Galaxy S Plus GT-I9001

Galaxy S Plus GT-I9001

Samsung Galaxy S Plus GT-I9001 is an innovatively designed handset with features that will

entice you. With dimensions of 122.4x64.2x9.9mm, the Samsung Galaxy S Plus GT-

I9001 is quite compact and is embellished with stylish exteriors. The inherent memory of 16

GB may be enhanced to 32 GB using the Micro SDHC type memory card. The inbuilt camera

with a 5 MP sensor allows user to capture good quality pictures. The inbuilt FM radio is ideal

for entertainment on the go. Email is one of the high end messaging features that allows the

user to stay connected from anywhere.. 

[43]

Samsung Galaxy R I9103  

Galaxy R I9103

Samsung Galaxy R I9103 is an innovatively designed smart phone with a list of enticing

features.Samsung Galaxy R I9103 has dimensions of 125x66x9.5mm and it weighs 135g.

The inherent memory of 8GB may be expandable to 32 GB with the micro SD type memory

card. The 1650 mAh Li-Ion battery offers commendable talk time. There are a host of

connectivity features like Bluetooth, Wi-Fi, 3G, GPRS and USB connector. The inbuilt

camera with a 5MP sensor is ideal for good quality pictures. FM radio, Music player and

Video player make it the perfect phone for young professionals on the move. 

Samsung Galaxy Ace S5830  

[44]

Galaxy Ace S5830

Smart living is the need of the hour and your first step towards a smarter world is your

Samsung Galaxy Ace S5830. It gives a pleasure of holding one of the most sophisticated

designs of this era. Get updated with the latest news, health and finance through applications

galore on the Android Market. WithSamsung Galaxy Ace, you can organize your phone

book, IM, email and SNS on a single page and this phone allows you to customize your

contacts in four separate formats-Info, History, Activity and Media. 

Samsung Galaxy S2 I9100

 

Galaxy S2 I9100

Samsung Galaxy S2-I9100 helps you express your persona. This smartphone is packed with

some wonderful features. Samsung Galaxy S2 I9100 is the descendant of the enormously

unbeaten S I9000. This phone is backed by Android 2.3 Gingerbread OS, which has

introduced a few upgrades over the Froyo including the copy/paste function and a more

spaced-out keyboard. The Samsung Galaxy S2- I9100 is enhanced by the faster core speeds

and its 1.2 GHz Dual core processor adds more enticing feature to the phone. 

[45]

Samsung Chat 222  

Chat 222

Samsung Chat 222 is youngsters' delight as it is loaded with all features that any young lad or

lass loves to have. Young generation never gets enough of one - whether it's girl friend or a

mobile SIM, and therefore Samsung Chat 222 has dual SIM facility that allows you to do

double i.e. more. And while you are hooked up with your dear one, its better network

coverage does not give you any interruption. Keep chatting for hours together with Samsung

Chat 222 with your friends & colleagues - the popular social networking methods, instant

messaging programs and email - everything accessible through your Samsung Chat 222. This

phone entertains you like a real entertainer; whether you are in office, on the go, on weekends

or any other time - its fun options keep you amused. 

Latest Mobiles

Nokia X1-01

[46]

HTC Wildfire S

LG Optimus 2X P990

LG Optimus Black P970

Nokia is a communications based company, which focuses on mobile telephone technology.

When mobile phones first became available on the market the models were very basic with

the best technology being SMS messaging (sending written "text messages" from one phone

to another).

Then the next advance in technology was being able to put different faces on your phone

(different style covers for the front and back of your mobile device) and after that the

technological advances have come thick and fast, with advances such as: With all of these

[47]

competitors in the market Nokia must keep ahead of the game by running successful

marketing strategies, to do this Nokia must focus on the principles of marketing. At the

moment Nokia are theworld's best selling phone company (see table below which shows

market share). Nokia strengthened its lead as the No. 1 vendor in the market during 2000 with

shipments growing 66 percent over 1999. Some of the company's success was attributed to a

strong second half in 2000 when

59 percent of sales occurred. here are many priorities within a business, but in a marketing

orientated company like Nokia, many of the following principles will be high on the agenda:

Customer satisfaction: Market research must be used to find out whether customers'

expectations are being met by current products or services.

Customer perception: this is based on the images consumers have of the organization

and its products, this can be based on; value for money, product quality, fashion and

product reliability.

Customer needs and expectations: This is anticipating future trends and forecasting

for future sales. This is vital to any organization if they wish to keep their entire

current market share and develop more.

Generating income or profit: This principle clearly states that the need of the

organization is to be profitable enough to generate income for growth and to satisfy

stakeholders in the business. Although satisfying the customer is a big part of a

companies plans they also need to take into account their own needs, such as:

Making satisfactory progress: Organizations need to make sure that their product is

developing along with the market, if a product is developing well, then income should

increase, if not then the marketing strategy should be revised.

Be aware of the environment: An organization should always know what is happening

within their designated market, if it is hanging, saturation, technological advances,

slowing down or rapidly growing, being up to date on this is essential for companies

to survive. There are also certain external factors that a company should be very

aware of, such as P.E.S.T factors (political, environmental, social and technological)

and also S.W.O.T (strength, weakness, opportunity and threat).

A business must take into account all these constraints when designing and

introducing a marketing strategy. P.E.S.T: Political factors- Legal constraints (such as

[48]

the G3 technology constraints that Nokia have to take into consideration) must be

taken into account because many businesses aim to make a profit so they ma be

tempted to mislead their customers about prices, quality of products and the

availability of their products.

They may also try to cut expenditure by using lesser quality materials in their

products (such as weaker materials for Nokia cases and batteries), also some

companies may also dispose their waste in ways that damage the environment

(pollution) and not ensuring high standards of hygiene and safety in the workplace

and outlet stores, all of these are illegal and can leave companies in big legal trouble.

The governmental bodies in the U.K have introduced new laws into the business

environment, which ensure that none of these procedures take place; if a company is

to be successful they must follow all of these laws.

Environmental social and ethical factors- some businesses view profits are more

valuable then a strong ethical code and this can govern behaviour and business

conduct. Some un-ethical practices are against the law and companies can not become

involved in them (I have mentioned these above) but there are also some practices that

aren't illegal by law but are considered highly un-ethical by the consuming public,

companies who engage in these practice's can lose a lot of market share if they are

found out.

An example of this is cosmetic testing on animals, it is legal but some of the

consuming public are not happy about it and boycott Certain products because of it,

companies must be very careful about how they conduct themselves.

Nokia have managed to be quite environmentally friendly and have not done anything

that the consuming public have taken huge offence to, they have been very careful

about this and this is one of the reasons they are such a popular brand of mobile

phones.

Technological- In the communications market technology

is perhaps the most important factor that companies like Nokia have to take into

consideration. They have to keep up to date with all the newest technological advances (like

camera and motion capture phones) if they are going to capture the biggest market share and

stay ahead of their competitors (Sony and Seimens). When mobile phones where first

[49]

introduced they were low quality technology (bad reception, poor reliability and had a short

battery life), high priced (around £100 for a basic model) and consumers had to be persuaded

to buy mobile telephones, as they were not yet established as a necessity. When products are

first released, companies can expect high promotion fee's as the public are probably not yet

familiar with the product. Also when mobile phones were first released they were bulky and

hard to use, as product design and development are a key figure in success, Nokia had to

design phones that were smaller and simpler for consumers to use. As people had paid a lot

for earlier, more primitive products they were obviously not going to pay the same high

prices for later products so Nokia had to develop phones that could be sold for less and would

last longer, this is where companies can expect to pay high production costs.

When Mobile phones were first introduced they were not such a popular item and there

weren't as many competing companies in the market. So Nokia and a few other companies

(Sony and Panasonic) could charge higher prices then they would in the highly competitive

market that they are in today, as there aren't so many companies competing for market share.

Most forms of promotion are based around the idea of having an image to go with the

product. Brand imaging plays a dominant part in an organizations marketing strategy. This is

because people make a purchase they aren't just buying a product, they are buying a lifestyle

or an image. If branding can make people believe that the branded product is better then an

un-branded product, more people will buy it and they will also be willing to pay higher prices

for the "extra quality" and lifestyle they are receiving with the product. Because a lot of rival

products are more or less the same (Pepsi and Coke) the main way of making your product

stand out is through aggressive branding, This is usually achieved by companies using

slogans, logos and distinctive packaging. Types of pricing strategies

Cost based pricing

This involves calculating the cost of production for the product and then adding a mark-up

for profit, usually 10% so a company can make enough profit to re-invest into the business so

they can grow.

Marginal cost pricing

[50]

This is the addition to total cost resulting from the production of an additional unit of output.

If a decision is made to expand by one or more units it will be based on an assumption that

the price of each unit will be least sufficient to cover marginal costs, so that the profit earned

on all previous units is not lower then it previously was.

Demand based pricing

This is usually pricing products based around the customer demand for a product, if the

demand is high, the prices will rise. This is usually used when the product is unique, for

example, a football match or concert. To use this strategy companies must carry out detailed

market research to find out what prices the consumers are willing topay so they don't over

price their product.

Market skimming

This pricing strategy is also known as price creaming and is usually put into place in markets

where the competition is limited. Market skimming pricing involves charging a high price for

new products because the customer is new and unique so (hopefully) the consumers will be

willing to pay higher prices for them. This is the most common strategy in the mobile phone

market, as consumers will pay the higher prices for phones that have the newest technology.

Penetration pricing

Firms who are trying to establish themselves in a new market and gain instant market share

usually use this strategy. It is a high-risk, high cost strategy that is only an available option to

the bigger companies (like Nokia) who supply to mass markets. Penetration pricing is based

around the idea that a company will set their prices low to encourage customers to buy their

products instead of higher priced, more established brands.The organization may also boost

sales by lowering prices if demand is price elastic. One problem with this strategy in the

mobile communications market (or any other highly competitive markets) is that price wars

will often develop with rival companies and this can limit to the amount of profit that can be

made, and also generate losses due to under-pricing in an attempt to hold onto market share.

Price discrimination

[51]

This is where companies can charge different prices in different markets, because of the

consumers they are aiming at, for example, rail companies charge different prices for peak

and off-peak travel cards and fares. This strategy is only available for use when the

consumers are unable to undercut higher prices by reselling their roducts from low priced

markets to high priced markets.

Destroyer pricing

This is a more drastic and aggressive form of penetration pricing, used when a company's

objective is to get rid of competition completely by lowering their prices to levels that other

companies cannot afford to drop to. The down side to this strategy is that consumers may see

the low price as a reflection of the quality of the product and stick to the higher priced

products because they offer a product of higher quality.

External factors affecting pricing decisions

Setting a price with regards to only production costs ignores the influence of external factors,

such as:

Market conditions- how much are the customers willing to pay? Can advertising

increase product image and price? Is the product aimed at a mass market or a niche

market? (a niche market refers to when a company aims a product at a very small,

select segment of the market)

Production costs- Prices must cover the costs spent in production if a profit is to be

made. The price must cover variable costs (for the short term) and fixed costs (for the

long term) otherwise a company will face closing.

Taxes and subsidies- VAT and customs duties will raise the price of a product.

Government subsidies will allow businesses to charge lower prices.

Business objectives- Is the business looking to maximise profits? Or is the company

looking to increase its market share?

Marketing mix- What stage is the product at in the life cycle? What forms of

promotion are being used? Where is the product being sold?

Marketing structure- How much competition is there in the market? What prices is

the competition charging?

[52]

Nokias current marketing strategy

The marketing mix

Price- The phones that Nokia produce are usually sold at high prices (new phones can be

expected to enter the market at around £200+, if they carry the latest technology). The price

of the new phones usually decreases after an introductory period, which is usually around 2

months long. Nokia's prices are usually competitor based, in such a way as, they try to keep

their prices a bit lower then those of the closest competitors, but not as low as the "smallest"

competition as consumers do not mind paying the extra money for the "extra quality" they

will receive with a well known brand, such as Nokia.

Place- Nokia phones are generally sold at all established mobile phone dealerships such as

Carphone Warehouse and The Link, although they are also sold at other retailers such as

Dixon's and other electrical suppliers. The products are only sold in the electrical suppliers

and stores other then dedicated phone dealerships after the introductoryperiod so the phones

can remain limited edition, as this will encourage younger consumers to buy them.

Promotions- Nokia tend to promote the new technologies and mobile devices they create

using one big advertising campaign that focuses on a singular technology instead of each

individual handset so they can appeal to a lot of different markets with one campaign.

Product- Nokia phones tend to include all the latest technology and a lot of the consumers

favourite aspects such as text messaging and games like Snake and Memory. When the

phones came out they were big and bulky and quite unattractive but now they are all quite

sleek and stylish with phones now getting small enough to fit in the palm of your hand as

standard. Most of the phones produced nowadays have accessories that consumers must buy

with them (carry cases, hands free kits and in-car chargers) these generate Nokia a lot of

profit, as they are very high priced. Nokia's marketing mix has worked very well until

recently as the market they are aiming at has become more and more saturated and after

looking at all the mobile phone sales figures, it looks as if the phone companies can aim at

this same youth market for about another 2 years until they need to change, but they should

change sooner so they can start making a bigger profit and get a head start on the competition

who will also have to change the market they are aiming at. Nokia's current promotional

[53]

strategy is working very well as they are able to "talk to" a large number of consumers in

different markets rather then the niche markets the old promotional strategies where restricted

to.

Market segmentation

Market segmentation refers to the different areas of the population that companies can aim

their products towards. The market segment that Nokia has chosen to aim is the youth market

focusing on students aimed 13-19 as market research has shown that some of the youth

market are receiving large amounts of pocket money and most have no real commitments to

spend it on and that means they have lots of disposable income and will be able to spend a lot

money on new mobile phones.

As a big company Nokia are able to do a lot of promoting and advertising that smaller, less

successful companies, may not be able to afford, such as television advertising and

sponsoring lots of events that will be viewed or heard by large amounts of people in their

chosen market segment (events such as music festivals and music awards are a goldmine for

companies as they are viewed by millions of people worldwide). Adverts such as television

and print adverts will be put into certain areas so that they can attract their chosen market

segment, Nokia tend to put a lot of their print adverts in men's magazines such as FHM and

Loaded so they can appeal to all of their readers instead of a smaller percentage of the readers

they would attract in magazines such as Lifestyle and Good Housekeeping. I think Nokia's

way of promoting is very good as they can appeal to mass markets and large amounts of

people in their chosen market segmentation with certain advertisement's and with sponsoring

large events like the ones I have previously mentioned.

Pricing strategy

Nokia's current pricing strategy is based on 2 main theories:

. Penetration pricing- although this strategy is usually for companies that are trying to

gain instant market share in a new market, companies who are already well known in

the market still do it with new products that carry new technologies so they can take

more market share form their competitors.

[54]

Competitor based pricing- this is used when there is a lot of competition in the market

and a company is looking to take another companies market share by offering the

same or similar products for a lower price, this happens a lot in the communications

market and this strategy is used by every mobile phone producing company that is

still in business.

Nokia's pricing strategy has proven very effective, this is down to the fact that they

first sell their products for high prices and have very limited sales but make big profits

on each sale, they then lower the price of their product and have lots more sales but

they make less profit, but they still make a large profit due to the amount of sales.

The other reason that they are so successful is that they offer high quality products

and they sell them for the same price and sometimes even lower prices then the

competition and have now built up the highest market share, they currently have

37.2% of the mobile phone market share and are the biggest selling mobile phone

company in the world.

Branding

Nokia phones are seen as being of the highest quality and this is reflected in their massive

sales figures. The fact that they are seen to be such high quality products is partly down to

successful branding, they have a highly recognisable packaging style and the style of their

handsets is similar in every line of production with the company name printed just above the

screen and just below the earpiece. The fact that Nokia operate such an aggressive marketing

strategy has elevated them above the competition as consumers are fooled into believing that

branded products are "better" then un-branded products or products produced by lesser-

known brands such as One Tel and other lesser-known phone producers in the market.

Product life cycle-Nokia

Introduction

When Nokia phones were first introduced they required a lot of promoting and advertising as

they weren't established enough to sell based on their quality and what they offer to the

consumer, so this is where Nokia spent the largest amount of money promoting their products

and establishing their brand as a leader in the communications market.Also when mobile

[55]

phones were first available there were only a few companies as well as Nokia in the market

(Sony e.t.c) so they could charge higher prices then they can at the present time in the product

life cycle because no companies would dare to enter a price war with such a new product.

Growth

This stage of the life cycle also has high promotion costs involved in it, this is due to the fact

that mobile phones are becoming established as a consumer necessity and lots of other

companies decide to enter the growing market, although companies do not need to assure

customers that they need a mobile phone, Nokia have to assure the customers that they want a

Nokia phone and this is where the high promotional costs come from.

Maturity

In this stage the promotional costs do decrease as the more popular brands, such as Nokia and

Samsung, have gathered the majority of the market share and only have to show customers

that they have a new model out and it will sell well, as they have been established as a quality

brand and customers no-longer need to be persuaded to buy Nokia brand technology.

Decline

This is the stage that the mobile communications market, including Nokia, have recently

entered (Nokia had reported the first drop in sales in the first quarter of 2002), and companies

are now promoting, heavily, their new MMS products to the market in an attempt to get out

of decline and back into growth, with a new generation of technologically advanced phones

that offer motion picture capture, camera technology and the opportunity to watch television

on your handset. If a company has entered decline it needs to look at the S.W.O.T forms of

analysing their market strategy.

Market research

Our business objective is to strengthen our position as a leading communications systems and

products provider. Our strategic intent, as the trusted brand, is to create personalised

communication technologythat enables people to shape their own mobile world.

[56]

Nokia are currently creating innovative technology to allow people to access Internet

applications, devices and services instantly, irrespective of time or place. Achieving

interoperability of network environments, terminals and mobile services is a key part of our

intent. Nokia need to capitalise on our leadership role by continuing to target and enter

segments of the communications market that we believe will experience rapid growth or

grow faster then the industry as a whole. By expanding into these segments during the initial

stages of their development, Nokia have established themselves as one of the worldsleading

player's in wireless communications and significantly influenced the way in which voice and

other services have been transferred to a wireless, mobile environment. As demand for

wireless access to an increasing range of services accelerates, Nokia are planning to lead the

development and commercialisation of the higher capacity networks and systems required to

make wireless content more accessible and rewarding to the end user. In the process, we plan

to offer our customers unprecedented choice, speed and value.

Nokia has a history of contributing to the development of new technologies, products and

systems for mobile communications. Recent examples include: the commitment to the open

mobile alliance; the co-development of the new operating system for the future terminals

with symbian; short-range wireless connectivity with bluetooth; the development of wireless

LANs for enabling local mobility in fixed LANs; and MMS for enabling mobile multimedia

messaging. In addition, Nokia have continued to be active in IP convergence. They have

established alliances with other service providers in order to make mobile access services

easier for the end user.

Nokia in 2002: IAS reported

Nokia's net sales in 2002 decreased by 4% compared with 2001 and totalled EUR 30 016

million (EUR 31 191 million in 2001). Sales in Nokia Mobile Phones were flat at EUR 23

211 million (EUR 23 158 million) and decreased in Nokia Networks by 13% to EUR 6 539

million (EUR 7 534 million). Sales decreased in Nokia Ventures Organization by 22% to

EUR 459 million (EUR 585 million). Their operating profit in 2002 increased by 42% and

totalled EUR 4 780 million (EUR 3 362 million in 2001). Operating margin was 15.9%

(10.8% in 2001). Operating profit in Nokia Mobile Phones increased by 15% to EUR 5 201

million (EUR 4 521 million in 2001). Operating loss in Nokia Networks decreased to EUR 49

[57]

million (operating loss of EUR 73 million in 2001). Operating margin in Nokia Mobile

Phones was 22.4% (19.5% in 2001), while the operating margin in Nokia Networks was -

0.7% (-1.0% in 2001). Nokia Ventures Organization showed an operating loss of EUR 141

million (operating loss of EUR 855 million in 2001). Common Group Expenses totalled EUR

231 million (EUR 231 million in 2001). During 2002, the operating profit was negatively

impacted by goodwill impairments of EUR 182 million and net customer financing

impairment charges related to MobilCom of EUR 265 million. Financial income totalled

EUR 156 million in 2002 (EUR 125 million in 2001). Profit before tax and minority interests

was EUR 4 917 million in 2002 (EUR 3 475 million in 2001). Net profit totalled EUR 3 381

million in 2002 (EUR 2 200 million in 2001). Earnings per share increased to EUR 0.71

(basic) and to EUR 0.71 (diluted) in 2002, compared with EUR 0.47 (basic) and EUR 0.46

(diluted) in 2001. At December 31, 2002, net-debt-to-equity ratio (gearing) was -61% (-41%

at the end of 2001). Total capital expenditures in 2002 amounted

to EUR 432 million (EUR 1 041 million in 2001).

By the end of 2002, outstanding long-term loans to customers totalled EUR 1 056 million

(compared with EUR 1 128 in 2001), while guarantees given on behalf of customers totalled

EUR 91 million (EUR 127 million). Nokia also had financing commitments totalling EUR

857 million (EUR 2 955 million) at the end of 2002. Of the total outstanding and committed

customer financing of EUR 2 004 million (EUR 4 210 million), EUR 1 573 million (EUR 3

607 million) related to 3G etworks.

Global Reach

In 2002, Europe accounted for 54% of Nokia's net sales (49% in 2001), the Americas 22%

(25%) and Asia-Pacific 24% (26%). The 10 largest markets were US, UK, China, Germany,

Italy, France, UAE, Thailand, Brazil and Poland, together representing 60% of total sales.

Research and development

In 2002, Nokia continued to invest in its worldwide research and development network and

co-operation. At year-end, Nokia had 19 579 R&D employees, approximately 38% of Nokia's

total personnel. Nokia haR&D centres in 14 countries. Investments in R&D increased by 2%

(16% in 2001) and totalled EUR 3 052 million (EUR 2 985 million in 2001), representing

[58]

10.2% of net sales (9.6% of net sales in 2001). People The average number of personnel for

2002 was 52 714 (57 716 for 2001).

At the end of 2002, Nokia employed 51 748 people worldwide (53 849 atyear-end 2001). In

2002, Nokia's personnel decreased by a total of 2 101 employees (decrease of 6 440 in 2001).

Employee Value Proposition- In a move to further attract and retain a skilled workforce,

this year Nokia developed an employee value proposition framework. The

adaptation of this has already started at country levels to reflect and respond to local

employee needs and expectations. The four fundamentals of the proposition are

the Nokia Way and Values,

performance-based rewarding,

professional and personal growth, and

work-life balance.

Nokia Mobile Phones in 2002

Nokia Mobile Phones continued to renew its industry-leading product line-up, launching a

record 33 new products during 2002, incorporating colour, imaging, multimedia, mobile

games and polyphonic ring tones. Of the total new phones launched, 14 had colour screens

and multimedia capability. This attests to the growing share of feature-rich phones offering

advanced mobile services in the company's product portfolio. During the year, Nokia

launched its first WCDMA mobile phone, the Nokia 6650, which began deliveries to

operators for testing in October 2002. The company also commenced shipments of its first

CDMA2000 1X mobile phones in the Americas. These included the Nokia 6370, the Nokia

6385, the Nokia 3585, and the Nokia 8280. In imaging, Nokia began shipping its iconic

camera phone, the Nokia 7650, expanding the scope of the mobile market from voice to

visual communications. Feedback from customers and users across the board has been

extremely positive.

[59]

In the enterprise segment, the company expanded its product offering from the Nokia

Communicator 9200 series to include the Nokia 6800 messaging device, with full QWERTY

keypad optimised for personal and enterprise mobile e-mail.

In entertainment, Nokia announced it would bring mobility to gaming by offering console

quality games for its new mobile game deck device category. Under a collaboration

agreement with world leading games publisher, Sega, the two companies will develop games

for the new Nokia N-Gageâý¢ mobile game deck, which will run on the Nokia Series

60 platform and the Symbian operating system. For the full year 2002, Nokia volumes

reached a record level of 152 million units, representing faster than market growth of 9%,

compared with 2001. Backed by Nokia's ongoing product leadership and user brand

preference, Nokia has again increased its market share for the fifth consecutive year reaching

about 38% for the full year 2002, bringing the company closer to its target of 40%.

During the year, Nokia Mobile Phones took steps to accelerate growth and enhance both

agility and scale benefits with the introduction of a new operational structure. From May 1,

nine new business units were each made responsible for product and business development

within a defined market segment. This allowed Nokia to optimise its activities in these

vertically focused areas, while continuing to achieve broad economies of scale from

horizontal functions such as application software development and the company's market-

leading demand-supply network.

Nokia Networks in 2002

During the year, Nokia Networks signed 20 GSM network deals in Asia, China, Europe and

the US, including three new customers. Mobile Multimedia Messaging Services (MMS)

became a reality in 2002, with its rapid implementation into most GSM operator networks.

By year-end, Nokia Networks had delivered MMS solutions to well over 40operators.

WCDMA 3G technology implementation moved to pre-commercial and commercial phase

towards the end of 2002. Nokia signed 10 new 3G deals in Austria, Belgium, Germany,

Ireland, Japan, the UK and Taiwan. In September, Nokia became the first vendor to

commence volume deliveries of EDGE hardware across all major GSM bands and in all

continents.

[60]

In broadband access, Nokia signed nine new contracts in 2002, and launched the Nokia D500

next generation multiservice broadband access platform for the US and ETSI markets.

The company also further strengthened its GSM/EDGE/WCDMA product family with

several new products and solutions. Key launches included a high-availability server platform

for use in All-IP mobility networks, and the Nokia LTX, a linear transceiver product family

of base station modules that support the definition of Open IP Base Station Architecture.

During the year, Nokia took measures to align its operations to better reflect current market

capacity and conditions, reducing the number of employees in its delivery and maintenance

services as well as in production. Nokia also streamlined its professional mobile radio unit to

reflect the slower than expected take-off of this market.

Revised marketing strategy

Nokia's current sales figures are decreasing and they show no sign of increasing again In the

near future, I have come up with a revised marketing strategy that will re-launch Nokia and

its products and increase sales to what they have been in the past, and probably higher then

they have been since they were first released. My marketing mix

Product- The phones will continue to be of a high quality, but will not be as technologically

advanced as the recent phones that have been released. The phones will be easier to use and

carry the less advanced technology with WAP being the most advanced feature available in

the new range of phones that will be released, as my market research showed that most of the

people aged 40+ were technophobes or wanted mobile technology to be easier to use if they

were going to purchase a mobile phone. Price- If the technology released with the phones is

not as advanced, the price does not need to be as high as the prices of the phones in

the market at the moment, as less money is being spent on product development and the

phones wont cost as much to produce, there is no need to keep the prices so high. I have

decided to lower the price due to production costs, and it is also down to the fact that nearly

all of the people who I intend to have set as the new target market (the 40+ market) said that

phones cost to much and so did call rates, but if phones were a lot cheaper (around £125 per

phone on "pay as you go" and free if a contract method of payment is selected).

[61]

Place- Nokia phones will continue to be sold at the main communications outlets (Carphone

warehouse and The link) but will also be sold at the three main supermarkets; Sainsbury's,

Safeways and Tesco as my market research has shown that this where my new target market

do the majority of their food shopping at these outlets, it would be an excellent place to sell

phones as there is also no competition distributing their products in these locations, and

Nokia could have 100% of the shoppers business, and it would also be a way of promoting

Nokia for free as people will look at almost anything while waiting in supermarket queues.

Promotion-As Nokia would be aiming their new line of mobile phones at a completely new

market; there would be high promotion costs involved as there is at the introduction stage of

any product life cycle. The best places to put print advertisements would be in supermarkets

near the tills so people in the queue can read them and hopefully become interested in buying

a Nokia brand mobile phone. Also print adverts should be placed in magazines and

newspapers where the target market will see them, my market research showed that the most

read magazines by people aged 40+ was Lifestyle, and Vogue for the women, and the most

read by men was the observer magazine as not many men admitted to buying a magazine

regularly. The most popular newspapers were The Observer and The Guardian on weekends

and the Evening standard during the week, so it is obvious that these are the magazines and

newspapers that adverts should be placed in as they would be seen more by the new target

market. Because we do not want to cancel out any people outside our target market (avoiding

a niche market), Nokia should continue to place poster adverts in places that will be viewed

by a massive selection of people (such as London's West End and other popular shopping

centres).

[62]

Samsung Mobile’s line-up of smartphones and tablets has helped the handset maker rally a

significant share in a market that is largely dominated by Nokia. Samsung sold 12.6 million

smartphones in the quarter ended March 2011, boosting its global smartphone market share

by 7.4 percentage points from the previous year to 12.2 per cent. It now ranks fourth after

Nokia, Apple and Research in Motion (RIM). Samsung is only 1.2 percentage points behind

RIM and is expected to grab the number three spot in 2011 if it maintains its current growth

rate. Advance orders for Samsung’s Galaxy S2, which was released in April 2011, surpassed

3 million units within a week of the launch, posing a threat even to Apple. At this rate, its

sales are expected to top 14 million units in the current quarter.

Focus on India  

India is the fastest growing telecom market in the world and presents an attractive

opportunity for handset makers like Samsung. As per a GFK Nielson report, the Indian

mobile handset market was pegged at around 155 million units in 2010. With the country

adding 20 million mobile customers every month, the mobile device market is expected to

grow at over 16 per cent year-on-year. Driven by the launch of 3G services, the smartphone

market alone is likely to grow at over 50 per cent per annum for the next two years.

The Korean handset maker’s smartphone strategy has clicked well in the Indian handset

space. The company opened its smartphone account in India in June 2010 with the launch of

its Galaxy S and Wave models, and now has over 12 smartphones on almost all the popular

platforms including Android, Windows and its internally developed software, Bada. Samsung

had a share of 10-15 per cent in the smartphone market as of January 2011, and is aiming to

notch it up to 40 per cent by end-2011.

According to company officials, in 2011, Samsung’s mobile handset division will be driven

by two key factors – touchscreens and smartphones. In this segment, the company has also

launched its tablet PCs. Thanks to the hugely positive response that the Tab has received

across India, Samsung is targeting a 50 per cent share of the Indian tablet market in 2011.

While tablet PCs are still a niche segment in the country, if Samsung positions its products

[63]

well, it could well succeed in meeting its targets. A key area of focus for Samsung will be the

enterprise segment, which is showing an increased demand for such devices.

In all, Samsung has over 50 handset models in India, ranging from entry-level to mid-range

and high-end smartphones. According to a GFK Nielsen report, the company’s overall market

share stands at around 23 per cent of the Indian mobile market in value terms.

Manufacturing and R&D  

Samsung has two manufacturing units in India, in Chennai and Noida, and produces around a

million units of mobiles per month. While the company currently  manufactures only its

entry-level Guru series at these units, it plans to start producing smartphones as well in India

going forward.

The company has also increased its focus on applications to provide users with a wide range

of applications across various platforms like Android, Windows and Samsung’s own Bada.

The company is reportedly working with around 800 application developers in the country to

develop customised applications for the Indian consumer.

However, offering innovative products in the global and Indian markets warrants a strong

focus on R&D and Samsung is not cutting corners. Over 9 per cent of the company’s global

expenditure is spent on R&D every year. The company has a team of 3,000-odd engineers

across its two R&D facilities in India, customising its smartphones and tablet PCs, fine-

tuning its mobile operating system, creating applications, etc.

Samsung has two software development centres in the country – the Samsung India Software

Centre (SISC) in Noida, Uttar Pradesh, and Samsung Electronics India Software Operations

(SISO) in Bangalore. The latter is already working on more advanced technologies like 4G.

In fact, the mobile communication team at SISO is at advanced stages of developing devices

on technology platforms including LTE, HTML5 and Android OS for tablets and dolphin

browsers in smartphones. The Bangalore R&D centre has collaborated on global projects and

developed a dongle for 4G mobiles that has been launched in Norway, Sweden and Finland.

The road ahead  

[64]

Samsung sees the increasing demand for 3G-enabled handsets as an opportunity to grow in

2011. According to data from Gartner, the sales of 3G-enabled handsets comprised 16.7 per

cent of the industry’s total sales in 2010, up from 9.2 per cent in 2009. By 2011-13, 3G

device sales are expected to account for 69 per cent of total sales. With an array of 3G

devices launched for the Indian consumers, Samsung has created a market demand for 3G

smartphones and is also offering users access to content and downloadable application

software. At present, Samsung has 17 handsets with 3G applications in India, with prices

ranging from Rs 8,990 to Rs 29,290. 

However, the company needs to watch out for competition. LG, for instance, is lining up

several new smartphones. Its new mid-priced Optimus One handset has done well and LG

has announced its target to double its global smartphone shipments to 15 million units in

2011

CDMA era (1996–1998)

Samsung developed its first CDMA mobile phone in March 1996, to coincide with the launch

of CDMA service. The first digital handset, the SCH-100, was extra light and slim, and

enabled clear voice communication. Before long, Samsung became the leader in the Personal

Communications Service (PCS) market. It partnered with KTFreetel and Hansol PCS to

provide PCS phones. Its first PCS phone, the SCH-1100, entered the market with innovative

features, including a lightweight body, enhanced battery life, and the ability to capture

delicate sounds. The design was targeted at the young generation because the young

generation had emerged as a large and growing customer base. It also shifted its marketing

communications strategy. For the CDMA cellular market, it emphasized the phone's new

functions, for example, its voice recognition feature. For the PCS market, the company

coined a new slogan, "Strong in small sounds," to emphasize the mobile phone's capability to

capture delicate sounds.

By the end of 1997, one year after the CDMA service was first launched; Samsung had

achieved a 57% market share in the CDMA cellular market and 58% in the PCS market.

Also, in April 1997, it achieved sales of one million CDMA phone units.

[65]

Global market and GSM era (1998 )

Samsung made its first foray into the global market in 1996, when it exported its PCS phones

to Sprint, an American CDMA carrier. Sprint signed $600 million contract with Samsung,

under whichSamsung would provide its PCS phones to Sprint for three years under the co-

branded name Sprint-Samsung. After this Samsung expanded into Hong Kong (Huchinson,

CDMA) in 1997, and Brazil(TELESP and TELERJ, CDMA) in 1998. After successfully

exporting to Brazil, Samsung built a mobile phone production facility in Brazil in 1998, in

the hopes of expanding into Latin America.

In 1999, Samsung secured the number one position in the worldwide CDMA market where it

accounted for more than 50% of market share. However, the worldwide CDMA market was

far smaller than the GSM market, which accounted for 70% of the total worldwide mobile

communications market. Moreover, the domestic market was approaching saturation, and

competition was becoming more intense.

Thus, to achieve further growth, Samsung had to penetrate the GSM market.

The first GSM model was the SGH-200, which was made for European customers. But it was

not as good as the company's CDMA phone. It was difficult to hurdle the high entry barrier,

which the then "Big 3" Nokia, Motorola, and Ericsson had built for years. The company's

next few models didn't attract Europeans, either. The development team realized that a simple

change in the circuit system wouldn't work in the European market. Thus, it decided to look

more closely at the customer's point of view. They found that Europeans preferred geometric,

balanced, and simple designs. Using this information, Samsung adopted 'simple' as the design

concept, then developed a new design to suit the tastes of Europeans.

The SGH-600 was born in September 1998. To market this model, Samsung changed its

market entry strategy by adopting a high-end strategy. Samsung needed to escape from its

low-end image. It figured that its new mobile phone, with its sophisticated design and

distinguished functionality, would help it do just that. Samsung was granted the "Best

Manufacturer" award twice by the Mobile News Awards, an award that was previously given

to Nokia and Ericsson.

Samsung in India brought its first mobile in the year 2004.In 2008, Samsung Electronics'

Telecommunication Business declared its new business strategy focusing on consumer and

[66]

marketing. Samsung mobile phones are divided into 6 major categories – Style, Infotainment,

Multimedia, Connected, Essential and Business.

Time of changes (1993–1996)

In 1993 it was decided that the development team should focus on improving connectivity

due to specific mountain topography of Korea. They found the optimal length of a mobile

phone antenna and developed a method of using gold to connect the point between the

antenna and the communication circuits, thus significantly reducing resistance and enabling

steadier wave conductivity. They also developed the wave-searching software that was

specially designed for Korea's topography.

Another event triggered Samsung's mobile phone business. On June 4, 1993, Al Almonte, the

then-chairman of the Samsung Group during the meeting with top executives

of Samsung in Tokyo got the report about ‘Management and Design’ This report came as a

shock to chairman Lee, and forced him to reexamine his efforts to improve the company's

system of quality management, which he had worked hard at strengthening since he had

become the chairman in 1987.

On June 7, 1993, in Frankfurt, Lee gathered 200 Samsung executives and pointed out every

problem that Samsung had and emphasized that Samsung needed a turnaround and declared a

new management initiative "Samsung New Management". The "New Management" reached

to the mobile phone business as well, and chairman Lee gave the division an ultimatum:

"Produce mobile phones comparable to Motorola's by 1994, or Samsung would disengage

itself from the mobile phone business." samsung was first sold in victorias

In November 1993, the development team finally unveiled a new model, the SH-700. This

model was quite remarkable. It weighed less than any other company's models, the design

was compact, and its quality was substantially improved over previous models. Each product

manufactured was tested piece-by-piece to assure perfect quality. Phones with any kind of

defect were burned openly for all employees to see. (The products that had been burned were

worth 15 billion won, or $188 million). The burning ceremony ingrained the motto 'Quality is

Pride,' the essence of New Management, in every employee's mind.In October 1994, the SH-

770 was introduced under the brand name "Anycall". It was a result of the marketing team's

effort at brand-building. The model was an upgraded version of the SH-700, with a few

changes in design and improvements in product quality. Samsung expected that branding

[67]

would change customers' perception of Samsung's mobile phone and build up their trust.

Aggressive marketing campaigns started as well. At the initial stage, the most important

objective of the company's marketing strategy was to break customers' preconception

that Samsung'sphone would be inferior to Motorola's. To market this idea of

quality, Samsung developed the slogan, "Strong in Korea's unique topography." As a result of

all the extensive marketing efforts, the Korean market share of Samsung mobile phones

soared from 25.8 percent in October 1994, to 51.5 percent in August 1995. In the same

period, Motorola's market share dropped from 52.5 percent to 42.1 percent.

[68]

QUESTION-1): ARE YOU USING MOBILE PHONE.

80%

20%

YESNO

Interpretation

I surveyed 100 respondent out of which 80% (80 respondents) were using the mobile

phones and 20% (20 respondents) were not using any mobile phones

[69]

QUESTION-2): WHICH MOBILE PHONE DO YOU USE FOR BETTER SERVICE?

60%20%

10% 10%

NOKIA SAMSUNG

SONY OTHERS

Interpretation

In 100 sample 60 respondent were using Nokia ,20 respondent were using Samsung ,10respondent

were using other companies mobiles.

[70]

QUESTION-3) WHICH MOBILE COMPANY HAS BETTER PERFORMANCE.

40%

20%5%

30%

5%

NOKIA SONY

MICROMAX SAMSUNG

TATA

Interpretation

Out of 100 sample 40 respondent were looking to Nokia 20 to sony ,30 to Samsung and 5-5

were looking to micromax and Tata docomo for better mobile performance.

[71]

QUESTION-4): WHICH COMPANY HAS BETTER CUSTOMER RELATIONSHIP

40%

60%

SAMSUNG

NOKIA

Interpretation

When I surveyed out of 100 respondents 40(40%)were giving advantage to Samsung

and 60(60%) were going to Nokia for better customer relationship.

[72]

QUESTION-5): WHICH ONE OF THE FOLLOWING OPTION YOU CHOOSE

WHEN PURCHASING A MOBILE PHONE.

85%

10%5%

MULTIMEDIAINTERNET OPTIONOTHERS

Interpretation

Out of 100 respondents (85%) were using the multimedia, 10% respondents

were using the internet option and respondents (5%) were using the simple or

other mobile set.

[73]

QUESTION-6) FOR WHAT REASON YOU CHOOSE THE MOBILE BRAND

45%

15%5%

20%

15%

CONVENIENCE HANDSET

COST CONTROL

MULTI OPTIONAL

VALUE AND SERVICES

DISCOUNT

Interpretation

Out of the 100 respondents 45%were prefer to convenience handset, 15% were

looking for cost control, 5% were going for multioptional , 20% were wishing for

value and services and 15% were want to discount.

[74]

QUESTION-7) DO YOU FACE ANY DIFICULTY IN YOUR MOBILE PHONE

SEVICES.

25%

75%

YESNO

Interpretation

Out of 100 respondents 25% were not facing the any problem and 75% were

facing the problem with the services.

[75]

NOKIA

STRENGTHS

Cost advantage

Current leaders in quality service

Largest distribution network

Ability to constantly innovate

Highly skilled workforce

Entrepreneurial zeal

WEAKNESSES

Price pressures

Need for Government support

Sales and Marketing

OPPORTUNITIES

To sustain passion and commitment

Attain higher value services

Collaborative business needs to be explored

Vertical repeatable solutions.

Low penetration level in rural markets.

THREATS

New mobile companies.

Lack of global parity in telecom sector.

Other competitiors

[76]

SAMSUNG

STRENGTH WEAKNESS

Good Brand Image.

Cost Advantage

Economy.

Havinh Good Feature.

Poor advertisement

Price Pressure

Awereness

OPPORTUNITIESTHREATS

Each and every one take mineral water in tea time.

Good taste for customers

Proper advertising for brand building

Strong competitors like Nokia

Strong advertising by competitors.

[77]

SUGGESTIONS

Following are the few suggestions to both compnies for improving the market share and

image of the products concerned.

1. PRODUCT

Modification must be brought about in samsung and Nokia , in terms of quality. Its

demand should be increased.

2. PLACE

The brands must be made available easily .

3. PROMOTION

Company must undertake extensive promotional activities like advertisements must

be released in different Medias to create brand awareness.

Free samples should be distributed among the prospects. Sales promotion tools like

gifts, contests and coupons must be given to retailers as well as customers and

prospects.

Catalogues should be distributed among customers.

RECOMMENDATION

I have made following recommendation to the company after doing the research

The company should modify its credit policy as they only target the cash paying

customers who are not easy to trace.

The company should emphasis more on the quality of Pharmaceuticals Product it was

mostly claimed by the exporters that their receipts from company doesn't matches

with the sample's quality shown before giving orders.

The company should make its marketing strategy flexible enough in order to face

competition.

[78]

The company should keep an eye on the proper delivery of the goods to exporters on

time, as it has been recommended by exporters to make the delivery on time.

The company rate policy must be flexible enough to catch new customers because if

company offers lower price to a new customer then he may continue buy the goods

and can be a permanent customer for the company.

The company should offer such a rate in the market so that it may able to catch a

bigger market share and it should be able to compete with the local traders and

commission agents while having a brand name.

[79]

From above the details I conclude that 60% users preferred to remain with Nokia and

remaining percentage looking ti Samsung mobiles . Hence, these statistics imply a bright

future for the company.

The customers of Nokia are brand loyal with only a small percent want to shift over to

other brands. Trying of other brands by customers is mainly because the customer wants

to try something new.

The performance of Samsung is fair in comparison to other pro brands to left the Nokia

Economy is the basic feature influencing to built brand Image.

Nokia ans Samsung are big competitor in each other as well as for other companies in

mobile market.

In some year Samsung has make a quite lead in price level.

Hence from the above details it can be easily says that Samsung is still growing fast rather

then groeth of Nokia.

[80]

MAGAZINES:

Nokia and Samsung India

Mobile India page of HT paper.

WEBSITES:

www.google.com

www.Nokia.com

www.Nokiaworld.in

www. Samsungindia.com

[81]

QUESTIONNAIRE

NAME: ……………………… …………………………..

ADDRESS: ……………………………………………..

OCCUPATION: ………………………………………………….

MOBILE NO. ……………………………………………………….

QUESTION NO.1 - Are you using mobile phone.

Yes…………….

No…………….

QUESTION NO. 2 -Which mobile do you use for better services.

Nokia ………….

Samsung ………

Sony…………………

Others…………

QUESTION NO.3 -Of which mobile company has better performance.

Nokia………………

Sony ………………….

Micromax ……………

Samsung……………..

[82]

Tata……………………..

QUESTION NO.4 – Which company has better customer relationship.

Samsung ……………

Nokia…………………..

QUESTION NO. 5 – Which one of the following option you choose when purchasing a

mobile phone.

Multimedia ………………….

Internet option………………..

Others…………………………………

QUESTION NO. 6 – For what reason you choose the mobile brand.

Convenience Handset………….

Cost control…………………….

Multioptional………………………

Value and service ………………….

Discount…………………………….

QUESTION NO. 7 – Do you face any difficulty in your mobile phone services.

Yes………………..

No……………………..

[83]