Research Now® Panel Book · Panel Book. Leading Digital Data ... • me t ngsSys Oi praet •...

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Research Now® Panel Book

Transcript of Research Now® Panel Book · Panel Book. Leading Digital Data ... • me t ngsSys Oi praet •...

Research Now®Panel Book

Leading Digital Data Collection Worldwide

Who is Research Now?As the established expert in digital market research data, Research Now optimizes market research through its data assets, innovative solutions, and consultative services to drive better business decisions and results for companies and agencies around the world. Founded in 1999, we were pioneers in originating online data sampling and created the first B2B panel, and continue to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,000 clients worldwide. As a trusted provider of comprehensive research services and data solutions – such as survey programming and optimizing sampling, and feature-rich automated research, integrated data, and advertising measurement – we enable powerful insights for competitive advantage.

Our Approach to Data QualityFrom simple to complex surveying, Research Now has proven to be the leading online sample provider globally across all audience types. Quality data requires the strongest online panels, industry leading technologies and top research talent to execute flawless data collection.

Our Total Research Quality® system is a comprehensive integrated system of tools, metrics, procedures, and policies that operates throughout the entire lifecycle of each panelist across every project we complete to ensure our clients are receiving the highest quality data available. The system begins long before the data is collected and ends long after the analysis is complete.

Source: 2014 – 2017 Annual Survey of Market Research Professionals (MarketResearchCareers.com)

40+panelists in

countries11M+

panelists worldwide

140M+finished surveys

annually

1,100+panel profile

attributes

240M+questions answered daily

Panel RecruitmentAt the heart of Research Now are our highly-diversified panels. We acquire panelists through three distinct programs: eRewards® opinion panel, Valued Opinions® panel, and Peanut Labs® program. Through the network effect of these in-house assets, Research Now can give you access to one of the largest representative and highest quality audiences in the industry.

We have the ability to deliver census-balanced general population consumer data, and with our deep panel profiling, we make it easier and more efficient to reach complex audiences. Our recruitment methods allow you to gain accessto hard-to-reach business professionals and consumers, including low-incidence audiences, who are less likelyto join panels.

• Access to more than 180,000 physicians, nurses, and other healthcare professionals via our "By-Invitation-Only"® recruitment methodology

• One of the largest, highest-quality medical market research panels available to the professional healthcare community

• These healthcare professionals enjoy making a difference and sharing their expertise through their membership. They are given monetary incentives for completing surveys and are able to redeem a virtual e-Rewards Medical Visa® Prepaid Card (currently only US), physical Prepaid Card or check

Healthcare Specialty Panel

Connect to hard-to-reach healthcare professionals via our e-Rewards® Medical Market Research® panel.

Research Now works to optimally blend these assets based on your project needs with a specific strength in large, census-balanced sampling that generates consistent, quality research data.

It’s important to understand the heart of our panel members. Engaging our participants is crucial to ensure we deliver the highest quality for our clients. If our members are attentive and content, that means accurate, thoughtful answers and, ultimately, better data quality.

How We RecruitWe partner with over 60leading global brands to enable a "By-Invitation-Only"® recruitment methodology

Members are recruited in partnership with over 70 global online publishers

Participants are recruited via hundreds of websites and online communities

Who We ReachThe highest-quality globalresource to reach B2B andB2C audiences

A broad reach of diverse audiences on a global scale

Unique access tohard-to-reach online(e.g. Youth) audiences

How ManyWe Reach

4 million unique participants in the 10 key global research markets

4.1 million uniqueparticipants in 39 global research markets

2.9 million annualparticipants across29 countries

Why PeopleTake Our Surveys

Members earn points forcompleted surveys that are transferable to loyalty rewards applicable to the partner they’ve joined through

Members are enticedwith monetary incentives with the ability to redeem through specific mechanisms or vouchers

Participants are rewarded virtual currency relevantto the publisher theyjoined through

®

Global Panel Footprint

Australia l Brazil Canada l France Germany l ItalyMexico l Spain Netherlands

United KingdomUnited States

Consumer,Business

& Social Media

Bahrain l Denmark Finland l India

Norway l QatarSaudi Arabia South Africa

Sweden Switzerland

United Arab Emirates

Consumer& Business

Canada France

Germany Italy

Spain United Kingdom

United States

Argentina l Austria l Belgium Chile l China l Czech Republic Greece l Hong Kong l Hungary

Indonesia l Ireland l Japan Malaysia l New Zealand

Poland l Portugal I Singapore South Korea I Taiwan

Thailand l Turkey

Consumer

HealthcareProfessionals,

Patients& Consumer

Ailments

Data Collection

Data quality is at the forefront of Research Now’s role as the leading provider of digital data. Our recruitment methodologies ensure our panels are comprised of real people who are giving considered, accurate responses.

We Know Who Our Panelists Are and We Keep Them Safe

Research Now tracks and stores all panel member activity and assigns a unique ID number which stays with thepanelist throughout their entire panel membership. These tracking records consist of profile information provided during enrollment, profile updates, survey screeners, past survey participation, and client feedback. In addition to this, our member privacy policies ensure respondents' identities are protected when supplying data to our clients.

Data Cleaning & Analysis

Research Now monitors the quality of our data through various quality checks, as part of the Total Research Quality system, to save you time and give you confidence in data accuracy. These quality checks include participation limits, screening questions, digital fingerprinting, random and illogical responding, capturing and removing flatliners and speeders, and more.

We also regularly measure panelist satisfaction on elements such as frequency of invitations, value and diversity of incentives and redemption choices, their willingness to complete various lengths of surveys, and our level of responsiveness to any questions or concerns they share with our Member Services team.

Business

Basic Attributes • Business Type• Industry Segment • Annual Revenue • Number of Employees at All Locations • Number of Employees at Local Location

Business Professional• Title• Occupation• Functional Role• Purchase Decision Makers• Primary Role• Human Resources Role

Expanded Business Variables by Industry• Business Services• Computer Hardware• Computer Software• Consulting• Consumer Products• Consumer Services• Entertainment / Sports• Energy & Utilities / Oil & Gas• Food / Beverages / Restaurant • Media / Publishing• Non-Profit • Retail• Telecommunications • Equipment • Travel / Hospitality / Leisure Legal Services • Legal Occupation• Legal Role

Real Estate • Type of Business• Primary Real Estate Role Banking / Financial Services / Insurance • Type of Business• Primary Role

Transport & Logistics• Type of Business• Professional Driver Work Type

Education• Educator Role• Educator – Education Level Type • Educator – Educational Institute Government / Military • Law Enforcement / Emergency

Service Types• Military Branch of Part-Time Service• Military Branch Served• National Guard Service Branch • Military Service Status• Government Level of Employment Business Owner• Type of Business Owned / Operated• Type of Personal Service Healthcare• Healthcare / Medical Professionals • Nursing• Physician Primary Specialty

ITDM / IT Roles• Type of IT Professional• Developer Roles• Primary IT Functions/Responsibility• Roles in Various IT Areas Including: • PCs, Tablets, or Client Devices • Mobile Technology/Applications • Servers • Data Center • Cloud Computing • Network/Data Technology • Voice Technology • Business Applications & Process • Software • Business Intelligence, Big Data, • Analytics • Virtualization Software • Unified Communications

Selected Panel AttributesResearch Now maintains over 1,100 attributes collected across our B2B and B2C panels.

Basic Demographics• Gender• Age• Marital Status• Language• Number in Household• Children• Education• Household Income• Employment Status• Own or Rent• Region• Sexual Orientation• Religious Affiliation • Ethnicity or Race• Hispanic Origin• Registered Voter• Political Party Affiliation• Voter History

Automotive• Vehicles in Household• Type of Automobile• Primary Make, Model, Year• Secondary Make, Model, Year• DIY Maintenance • Intent to Buy

Home Features / Improvements • Home Improvement/ Upkeep / Repair • Role in Decision Making• Lawn Equipment Used Utilities • Service Provider• Role in Decision Travel for Leisure • Travel Websites Used• Car Rentals• Airlines• Hotels

Interests / Hobbies• General• Health / Fitness / Wellness• Hobbies / Leisure • Outdoor Activities• Sports Activities

Consumer

Electronics / Gadgets • Electronic Devices Owned (32 types)• Desktop & Notebook Computer

(19 brands)• Printer (14 brands)• Tablet or e-Reader (49 brands)• Online Activities • Internet (30 Providers)• Video Game Accessories • Video Game System (13 brands)

Mobile Phone • Mobile Phone Use• Type of Mobile Phone• Mobile Only Phone User• Operating Systems • Network Providers (16 providers)• Average Monthly Billing • Contract Type• Plan Type• Role in Decision• Phone Brand (22 brands)

Tobacco Products• Products Used• Cigarettes by Brand (37 brands)• Smoking Habits & History• Smoking Cessation or Alternatives Used

Department Stores• Shopping Frequency • Items Purchased

Dining Out• Frequency • Amount Spent Per Person• Type of Restaurant • Considerations Insurance • Auto Insurance Provider (152 providers)• Home Insurance Provider (152 providers)• Health Insurance Provider (66 providers)• Health Insurance Coverage

Consumer Banking • Interest• Financial Advice (11 services)• Online Trading Accounts• Financial Advisor • Investment Account Types (13 types)• Investment Account Firm• Primary Brokerage Firm• Type of Checking Account• Primary Mutual Fund Firm (61 firms)• Retirement Firm (26 firms) • Total Investable Assets • Type of Investment • Financial Products • Credit Cards • Financial Institutions (134 banks)

Groceries• Primary Shopper• Stores Shopped (56 stores)• Amount Spent Per Week

Beer, Wine, Liquor • Beverage Consumption• Beer Consumption • Domestic / Import / Craft Beer Brands

(76 brands)• Wine Purchases • Liquor Type & Brands

Entertainment • Television• Books• Movies• Music• Magazine Readership

(40 genres, 270 titles)• Radio Stations (39 markets)

General Household• Pets or Animals• Recreational Vehicles

Ailments and Health Conditions• Allergy / Asthma / Respiratory• Arthritis / Joint Ailments• Autoimmune / Blood• Cancer• Cardiovascular / Heart• Diabetes / Thyroid / Obesity• Gastric / Digestive / Urinary• Male / Female Health• Mental Health• Neurologic / Nervous• Pain• Skin / Dermatologic• Sleep Disorders• Vision / Hearing Impairments

Panel Demographics for Americas Selected Countries

16% 12% 20% 17% 13% 12% 5% 5%

$15K-$25K

$25K-$49K

$75K-$99K

$50K-$74K

$100K- $149K

$150K- $199K

>$200K< $15K

Gender:

Income:

Education:

Female

56%

Male

44%

Age:

18% 22% 1% 17%

12% 27% 3%

65+

18-24

25-34

35-44

6%

29%

27%

16%

45-54

12%

55-64

10%

Canada

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

29% 21% 17% 12% 12% 4% 5%

$25K-$49K

$50K-$74K

$75K-$99K

$100K- $149K

$150K- $199K

>$200K< $25K

Gender:

Income:

Education:

United States

65+

13-2425-34

35-447%

23%27%

18%

45-54

14%55-64

11%

Female

62%

Male

38%

Age:

10% 16% 5% 25%

14% 26% 2% 2%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

Panel Demographics for Europe SelectedCountries

Gender:

Income:

Education:

Belgium

13-17

65+

18-24

25-34

35-44

2%7%

18%

22%

20%

45-54

18%

55-64

13%

Female

61%

Male

39%

Age:

32% 38% 16% 7% 4% 2% 1%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €119K

€120K- €199K

>€200K< €20K

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

17% 37% 16% 6%

13% 10% 1%

29% 34% 17% 9% 5% 4% 1%

Gender:

Income:

Education:

Austria

Female

57%

Male

43%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

2% 32% 8% 5%

9% 43% 1%

13-17

65+

18-24

25-34

35-44

5%3%

28%

28%

17%

45-54

13%

55-64

7%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €119K

€120K- €199K

>€200K< €20K

17% 20% 17% 23% 13% 6% 4%

Gender:

Income:

Denmark

Female

56%

Male

44%

Gender:

Income:

Education:

Czech Republic

13-17

65+

18-24

25-34

35-443%

4%

21%

26%

22%

45-54

15%

55-64

9%

Female

68%

Male

32%

Age:

Education:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

21% 35% 10% 13%

8% 12% 1%

13-17

65+

18-24

25-34

35-44

5%8%

31%

18%

13%

45-54

14%

55-64

12%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

13% 62% 15% 0%

4% 4% 1%

110K kr-219K kr

220K kr-329K kr

330K kr-549K kr

550K kr- 769K kr

770K kr- 989K kr

>990K kr< 110K kr

120K Kč-239K Kč

240K Kč-359K Kč

360K Kč-599K Kč

600K Kč- 839K Kč

840K Kč- 1.79M Kč

>1.80M Kč< 120K Kč

20% 21% 20% 25% 9% 3% 2%

kr

17% 20% 17% 23% 13% 6% 4%

Gender:

Income:

Denmark

Female

56%

Male

44%

Gender:

Income:

Education:

Czech Republic

13-17

65+

18-24

25-34

35-443%

4%

21%

26%

22%

45-54

15%

55-64

9%

Female

68%

Male

32%

Age:

Education:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

21% 35% 10% 13%

8% 12% 1%

13-17

65+

18-24

25-34

35-44

5%8%

31%

18%

13%

45-54

14%

55-64

12%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

13% 62% 15% 0%

4% 4% 1%

110K kr-219K kr

220K kr-329K kr

330K kr-549K kr

550K kr- 769K kr

770K kr- 989K kr

>990K kr< 110K kr

120K Kč-239K Kč

240K Kč-359K Kč

360K Kč-599K Kč

600K Kč- 839K Kč

840K Kč- 1.79M Kč

>1.80M Kč< 120K Kč

20% 21% 20% 25% 9% 3% 2%

kr

Gender:

Income:

Education:

Finland

Female

57%

Male

43%

Age:

Bachelor’s Degree Master’s Degree

Some College orFurther Education

Doctoral orProfessional Degree

Vocational orTechnical Degree

< High SchoolGraduate

High SchoolGraduate

22% 11% 15% 8%

14% 29% 1%

13-17

65+

18-24

25-34

35-44

5%6%

26%

20%

17%

45-54

15%

55-64

11%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €199K

€120K- €199K

>€200K< €20K

32% 31% 19% 11% 6% 2% 1%

37% 30% 15% 7% 11%

€20K-€39K

€40K-€59K

€60K-€79K

>€80K< €20K

Gender:

Income:

Education:

France

65+

18-24

25-34

35-44

5%

31%

25%

18%

45-54

13%

55-64

8%

Female

53%

Male

47%

Age:

8% 19% 21% 16%

17% 8% 11%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

32% 30% 15% 8% 5% 3% 7%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €119K

€120K- €159K

>€160K< €20K

Gender:

Income:

Education:

Germany

13-17

65+

18-24

25-34

35-44

4%3%

29%

30%

16%

45-54

12% 55-64

6%

Female

49%

Male

51%

Age:

7% 36% 14% 3%

8% 29% 3%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

Gender:

Income:

Education:

Ireland

15-1765+

18-24

25-34

35-44

2%2%

22%

27%

24%

45-54

15%

55-64

8%

Female

68%

Male

32%

Age:

24% 15% 2% 15%12% 32%

PostgraduateDegree

Some Collegeor FurtherEducation

Vocationalor Technical

Degree

40% 40% 9% 6% 3% 2% 1%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €99K

€100K- €149K

>€150K< €20K

UniversityDegree

SecondaryEducation

SomeSecondaryEducation

32% 30% 15% 8% 5% 3% 7%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €119K

€120K- €159K

>€160K< €20K

Gender:

Income:

Education:

Germany

13-17

65+

18-24

25-34

35-44

4%3%

29%

30%

16%

45-54

12% 55-64

6%

Female

49%

Male

51%

Age:

7% 36% 14% 3%

8% 29% 3%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

Gender:

Income:

Education:

Ireland

15-1765+

18-24

25-34

35-44

2%2%

22%

27%

24%

45-54

15%

55-64

8%

Female

68%

Male

32%

Age:

24% 15% 2% 15%12% 32%

PostgraduateDegree

Some Collegeor FurtherEducation

Vocationalor Technical

Degree

40% 40% 9% 6% 3% 2% 1%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €99K

€100K- €149K

>€150K< €20K

UniversityDegree

SecondaryEducation

SomeSecondaryEducation

Gender:

Income:

Education:

Netherlands

13-17

65+

18-24

25-34

35-44

5%8%

29%

22%

13%

45-54

13%

55-64

11%

Female

43%

Male

57%

Age:

28% 34% 18% 10% 5% 5% 1%

20K ƒ-39K ƒ

40K ƒ-59K ƒ

60K ƒ-79K ƒ

80K ƒ- 99K ƒ

100K ƒ- 299K ƒ

>300K ƒ< 20K ƒ

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

14% 17% 12% 3%

16% 35% 3%

Gender:

Income:

Education:

Italy

Female

48%

Male

52%

Age:

39% 35% 12% 3%5% 6%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €99K

>€100K< €20K

65+

18-24

25-34

35-44

2%

25%

29%

24%

45-54

14%

55-64

6%

13% 48% 13% 14%

3% 6% 3%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

ƒ

Gender:

Income:

Norway

Female

57%

Male

43%

21% 11% 14% 24% 13% 8% 8%

100K kr-199K kr

200K kr-299K kr

300K kr-499K kr

500K kr- 699K kr

700K kr- 899K kr

>900K kr< 100K kr

12% 14% 14% 24% 17% 11% 9%

Gender:

Income:

Education:

Poland

65+

18-24

25-34

35-44

3%

22%

34%

22%

45-54

11%

55-64

7%

Female

61%

Male

39%

Age:

Education:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

27% 32% 17% 0%

12% 11% 1%

13-17

65+

18-24

25-34

35-44

8%4%

39%21%

14%

45-54

9%

55-64

5%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

9% 31% 16% 16%

7% 20% 1%

20K zł-39K zł

40K zł-59K zł

60K zł-99K zł

100K zł- 139Kzł

140K zł- 179K zł

>180K zł<20K zł

kr

Gender:

Income:

Norway

Female

57%

Male

43%

21% 11% 14% 24% 13% 8% 8%

100K kr-199K kr

200K kr-299K kr

300K kr-499K kr

500K kr- 699K kr

700K kr- 899K kr

>900K kr< 100K kr

12% 14% 14% 24% 17% 11% 9%

Gender:

Income:

Education:

Poland

65+

18-24

25-34

35-44

3%

22%

34%

22%

45-54

11%

55-64

7%

Female

61%

Male

39%

Age:

Education:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

27% 32% 17% 0%

12% 11% 1%

13-17

65+

18-24

25-34

35-44

8%4%

39%21%

14%

45-54

9%

55-64

5%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

9% 31% 16% 16%

7% 20% 1%

20K zł-39K zł

40K zł-59K zł

60K zł-99K zł

100K zł- 139Kzł

140K zł- 179K zł

>180K zł<20K zł

kr

Gender:

Income:

Education:

Sweden

Female

61%

Male

39% 18% 5% 2% 11%18%

UniversityDegree

PostgraduateDegree

Doctoral orProfessional

Degree

Vocationalor Technical

Degree

PrimaryEducationCompleted

Secondary EducationCompleted

12% 16% 17% 28% 16% 8% 4%

13-17

65+

18-24

25-34

35-44

7%

9%

24%21%

14%

45-54

14%

55-64

10%

Age:

46%

100K kr-199K kr

200K kr-299K kr

300K kr-499K kr

500K kr- 699K kr

700K kr- 899K kr

>1M kr< 100K kr

Gender:

Income:

Education:

Spain

13-17

65+

18-24

25-34

35-44

1%2%

27%

29%

23%

45-54

13%

55-64

5%

Female

46%

Male

54%

Age:

42% 30% 13% 6% 3% 2% 4%

€20K-€39K

€40K-€59K

€60K-€79K

€80K- €99K

€100K- €149K

>€150K< €20K

7% 26% 35% 9%

7% 11% 5%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

kr

CHF20K-CHF39K

CHF40K-CHF59K

CHF60K-CHF99K

CHF100K- CHF139K

CHF140K- CHF179K

>CHF180K< CHF20K

Gender:

Income:

Education:

Switzerland

Female

55%

Male

45%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

9% 21% 9% 7%

9% 43% 2%

13-17

65+

18-24

25-34

35-44

3%6%

25%

23%

18%

45-54

16%

55-64

9%

15% 14% 18% 31% 14% 5% 3%

16% 19% 17% 13% 17% 10% 7%

£10K-£19K

£20K-£29K

£30K-£39K

£40K- £59K

£60K- £89K

>£90K< £10K

Gender:

Income:

Education:

United Kingdom

13-17

65+

18-24

25-34

35-44

2%

6%

25%26%

17%

45-54

14%55-64

10%

Female

58%

Male

42%

Age:

9% 36% 23% 11%

11% 8% 2%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

CHF

CHF20K-CHF39K

CHF40K-CHF59K

CHF60K-CHF99K

CHF100K- CHF139K

CHF140K- CHF179K

>CHF180K< CHF20K

Gender:

Income:

Education:

Switzerland

Female

55%

Male

45%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

9% 21% 9% 7%

9% 43% 2%

13-17

65+

18-24

25-34

35-44

3%6%

25%

23%

18%

45-54

16%

55-64

9%

15% 14% 18% 31% 14% 5% 3%

16% 19% 17% 13% 17% 10% 7%

£10K-£19K

£20K-£29K

£30K-£39K

£40K- £59K

£60K- £89K

>£90K< £10K

Gender:

Income:

Education:

United Kingdom

13-17

65+

18-24

25-34

35-44

2%

6%

25%26%

17%

45-54

14%55-64

10%

Female

58%

Male

42%

Age:

9% 36% 23% 11%

11% 8% 2%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

CHF

Panel Demographics for Asia Pacific Selected Countries

15% 11% 8% 20% 14% 18% 14%

¥16K-¥24K

¥25K-¥34K

¥35K-¥64K

¥65K- ¥94K

¥95K- ¥149K

>¥150K< ¥15K

Gender:

Income:

China

Female

46%

Male

54%

Education:

13-1765+

18-2425-34

35-44

5%1%

37%40%

14%

45-543%

55-64

1%

Age:

8% 2%8%

UniversityDegree

PostgraduateDegree

Doctoral orProfessional

Degree

PrimaryEducationCompleted

Secondary EducationCompleted

16% 55% 11%

Vocationalor Technical

Degree

24% 11% 12% 11% 14% 16% 12%

$30K-$44K

$45K-$59K

$60K-$74K

$75K- $99K

$100K- $149K

>$150K< $30K

Gender:

Income:

Education:

Australia

15-17

65+

18-24

25-34

35-442%

8%

22%

25%

17%

45-54

14%

55-64

12%

Female

60%

Male

40%

Age:

21% 13% 6% 22%15% 23%

PostgraduateDegree

Some Collegeor FurtherEducation

Vocationalor Technical

Degree

UniversityDegree

SecondaryEducation

SomeSecondaryEducation

¥

9%

Gender:

Income:

Education:

India

Female

19%

Male

81%

29% 39% 17% 8% 3% 2%

1M ₹-4M ₹

5M ₹-9M ₹

10M ₹-19M ₹

20M ₹-39M ₹

>40M ₹< 1M ₹

20% 16% 13% 13% 24% 5%

HK$100K-HK$199K

HK$200K-HK$299K

HK$300K-HK$399K

HK$400K- HK$699K

HK$700K- HK$999K

>HK$1M< HK$100K

Gender:

Income:

Education:

Hong Kong

Female

59%

Male

41%

Age:

15-17

65+

18-24

25-34

35-44

3%1%

31%

35%

20%

45-54

8%

55-64

3%

13-17

65+

18-24

25-34

35-44

6%

1%

49%

33%

8%

45-54

2%55-64

1%

Age:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

9% 30% 29% 7%

12% 11% 1%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

10% 25% 36% 15%

7% 4% 2%

Gender:

Income:

Education:

Japan

15-17

65+

18-24

25-34

35-44

2%

6%

12%

26%

24%

45-54

19%

55-64

10%

Female

43%

Male

57%

Age:

18% 11% 14% 13% 26% 11% 8%

¥3M-¥4M

¥4M-¥5M

¥5M-¥6M

¥6M- ¥9M

¥9K- ¥12M

>¥112M< ¥3M

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

4% 22% 37% 4%

18% 13% 1%

16% 20% 19% 15% 12% 18%

$21K-$40K

$41K-$60K

$61K-$80K

$81K- $90K

>$100K< $21K

Gender:

Income:

Education:

New Zealand

15-17

65+

18-24

25-34

35-44

4%

10%

16%

21%

18%

45-54 19%

55-64

12%

Female

65%

Male

35%

Age:

28% 13% 32% 12%

8% 6% 1%

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

¥

Gender:

Income:

South Korea

Female

45%

Male

55%

24% 16% 15% 12% 17% 11% 5%

₩20M-₩29M

₩30M-₩39M

₩40M-₩49M

₩50M- ₩69M

₩70M- ₩99M

>₩100M< ₩20M

Education:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

2% 31% 43% 5%

14% 3% 2%

13-1765+

18-2425-34

35-44

1%1%

40%32%

16%

45-54

8%

55-64

2%

Age:

Gender:

Income:

Education:

Singapore

15-1765+

18-24

25-34

35-44

2%2%

22%

33%

24%

45-54

12%

55-64

5%

Female

42%

Male

58%

Age:

29% 14% 16% 12% 11% 10% 8%

S$26K-S$34K

S$35K-S$54K

S$55K-S$74K

S$75K- S$99K

S$100K- S$149K

>S$150K< S$25K

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

5% 19% 33% 9%

13% 21% 1%

Gender:

Income:

South Korea

Female

45%

Male

55%

24% 16% 15% 12% 17% 11% 5%

₩20M-₩29M

₩30M-₩39M

₩40M-₩49M

₩50M- ₩69M

₩70M- ₩99M

>₩100M< ₩20M

Education:

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

2% 31% 43% 5%

14% 3% 2%

13-1765+

18-2425-34

35-44

1%1%

40%32%

16%

45-54

8%

55-64

2%

Age:

Gender:

Income:

Education:

Singapore

15-1765+

18-24

25-34

35-44

2%2%

22%

33%

24%

45-54

12%

55-64

5%

Female

42%

Male

58%

Age:

29% 14% 16% 12% 11% 10% 8%

S$26K-S$34K

S$35K-S$54K

S$55K-S$74K

S$75K- S$99K

S$100K- S$149K

>S$150K< S$25K

University Degree PostgraduateDegree

Doctoral orProfessional Degree

Vocational orTechnical Degree

Some College orFurther Education

Some SecondaryEducation

SecondaryEducation

5% 19% 33% 9%

13% 21% 1%

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