Research Methods. Have you ever wondered how pollsters can predict who is going to win and election?...
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Transcript of Research Methods. Have you ever wondered how pollsters can predict who is going to win and election?...
![Page 1: Research Methods. Have you ever wondered how pollsters can predict who is going to win and election? Have you ever considered how advertisers determine.](https://reader036.fdocuments.net/reader036/viewer/2022081520/56649ec75503460f94bd2af1/html5/thumbnails/1.jpg)
Research MethodsResearch Methods
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Have you ever wondered how pollsters can predict who is going to win and election?
Have you ever considered how advertisers determine that 9 out of 10 people prefer a certain brand?
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Psychologists use the scientific Psychologists use the scientific method.method.
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Pre ResearchPre ResearchHypothesis- an educated guess
about the relationship between two variables.
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Pre ResearchPre ResearchPopulation vs Sample
Samples can be random or stratified
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QuestionQuestionEach week a list is published of
the most popular television programs from the previous week. The survey gathers information from a few thousand homes across America. What type of sample is used?
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Methods of ResearchMethods of ResearchNaturalistic ObservationCase StudiesSurveysLongitudinal StudiesCross sectional studiesCorrelation studiesExperimental Research
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Jane Goodall observed the behavior of chimpanzees, she used naturalistic observation to conduct her research.
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What is naturalistic observation?
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What are case studies? They generally contain-
1.Background Information2. Description of the Presenting
Problem3. Your Diagnosis4. Intervention
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What are surveys?
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What are longitudinal studies?
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Terman Study of the Gifted started in 1921
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What is a cross sectional study?
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What is a correlation?
ie- more violent TV results in more violent behavior
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ExperimentsExperiments
Dependent and independent variables
2 groups control group and experimental group
Single blind and double blind
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Bobo the doll
http://www.youtube.com/watch?v=vdh7MngntnI
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Milgram’s Study on Obedience
http://www.youtube.com/watch?v=0L-hKsjGP1M
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Stanford Prison Experiment
http://www.youtube.com/watch?v=rmwSC5fS40w&feature=related