Research Methodology: Part 1 - Introduction to Research & Research Methodology
Research Methodology Full Report
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1/22
Research
Methodology
full report
[attachment=16892]
OBJECTIVE OF
THE STUDYEvery Research
study has certainobjectives; there is
no study without the
objective because
objectives arepurpose of the study.
No study serves any
existence without itssignificance. Thus
they are the
backbone on whichthe body of the
study stands.
1. The objective of
my study is tounderstand and
critically analyze the
recruitment andselection procedure
at Star Wire (India)
Ltd.
2. How candidatesare properly selected
according to the
selection criteria?3. Various
Recruitment and
Selection procedures
undertaken atStar Wire (India)
Ltd.?
4. Various intervalsat which Selection
process takes place
at
-
7/31/2019 Research Methodology Full Report
2/22
Star Wire (India)
Ltd.?5. Performance of
employees after
Recruitment and
Selection process?
SCOPE OF THE
STUDY
The ability of thefirm to meet current
obligation;
The extent to
which firm has usedits long term
solvency byborrowing funds;
The efficiency to
which firm isutilizing its assets in
generating sales
revenue; and
The overalloperating efficiency
and performance ofthe firm.
To study therecruitment and
selection of the
junior managersupervisors and
workers
To know about theemployees
satisfaction level
regarding theirrecruitment andselection procedure
RESEARCH
METHODOLOGY
-
7/31/2019 Research Methodology Full Report
3/22
Meaning of
ResearchResearch in
common parlancerefers to search for
knowledge. Oncecan also define
research as a
scientific and
systematic searchfor pertinent
information on a
specific topic.
In fact, research is
an art of scientificinvestigation.
Types of researchThe basic types of
research is as
follows:
1. Descriptive VS.
Analytical:
Descriptive researchincludes survey
and fact findingenquires of different
kinds. In analyticalresearch, on the
other
hand, the researcherhas to use facts or
information already
available, andanalysis these to
make a critical
evaluation of thematerial.
2. Applied VS.
Fundamental:
Research can eitherbe applied or action
Research or
-
7/31/2019 Research Methodology Full Report
4/22
fundamental to basic
or pure research.Applied research
aims at
Finding a solution
for an immediateproblem facing a
society or anbusiness
Organization where
as fundamental
research mainlyconcerned with
Generalizations and
with the formulation
of the theory.
3. Quantitative VS.
Qualitative:Quantitative
research is based on
theMeasurement of
quantity or amount.
It is applicable to
phenomena that canbe
expressed in termsof quantity.
Qualitative research,on the other hand, is
concerned with
qualitativephenomena, i.e.
phenomena
4.Conceptual VS.
Empirical:
Conceptual researchis that related tosome ideas or
theory. It is
generally used by
philosophers andthinkers to
develop new
-
7/31/2019 Research Methodology Full Report
5/22
concept or to
reinterpret existingones.
DESCRIPTIVE
RESEARCH
DESIGN:
Descriptive researchstudies are those
studies which are
concerned with
described the
characteristics ofparticular individual.
In descriptive aswell as in diagnostic
studies, the
researcher must beable to define
clearly, what he
wants to measure
and must findadequate methods
for measuring italong with a clear
cut definition ofpopulation he want
to study. Since the
aim is to obtaincomplete and
accurate information
in the said studies,the procedure to be
used must be
carefully planned.The research designmust make enough
provision for
protection against
bias and mustmaximize reliability,
with due concern for
-
7/31/2019 Research Methodology Full Report
6/22
the economical.
Advantages
High accuracylevel.
Betterunderstanding .
Good conclusion.
More reliable.
provide goodknowledge.
feasible data.
Disadvantages It is time
consuming Sometimes
accuracy is not therebecause of lack of
data
Sometimesaccuracy is not there
because of the
responsive error
30-05-2012, 04:32 PM
Post:#2
seminar
ideasSuper
Moderator Hey...AskMore Info AboutResearch Methodology fullreport
Posts: 7,008Joined: Apr 2012
http://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/online.phphttp://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://www.seminarprojects.com/newthread.php?fid=53http://www.seminarprojects.com/newthread.php?fid=53http://www.seminarprojects.com/newthread.php?fid=29http://www.seminarprojects.com/newthread.php?fid=29http://seminarprojects.com/Thread-research-methodology-full-report#tophttp://seminarprojects.com/Thread-research-methodology-full-report#top -
7/31/2019 Research Methodology Full Report
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RE: Research Methodology full report
Research
methodology
Research
methodology.doc
(Size: 1.23 MB /Downloads: 57)
1.1 Scope of the
study:The study would try tothrow some insights
into the existingservices provided bythe banks and the gap
between the customer
expectations,perceptions and the
actual state of
performance. The
results of the studywould be able to
recognize the lacunae
in the system and thusprovide key areas
where improvement is
required for betterperformance and
success ratio.
1.2 Research
Objectives:(1) To find out the
level of expectation
and the level ofperception of the
customers from the
services offered by thebanks.
(2) To compare the
level of perception and
http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591 -
7/31/2019 Research Methodology Full Report
8/22
expectation of the
services offered by thebanks.
(3) To know which
service quality
dimension the bank isperforming well and in
which dimension itneeds improvement.
(4) To know the
preference towards the
public sector andprivate sector banks.
1.3 Sampling Design:Targeted banks:
ICICI,HDFC,SBI,BOBSampling Frame: All
the customers of fourbanks in Ahmedabad.
Sampling Unit: Any
customer of four banksin Ahmedabad.
Sampling Area:
Ahmedabad.
Sampling Method:Non- Probability
Convenience Sampling
Research tool : SERVQUAL
Analysis.SERVQUAL is an
instrument formeasuring how
customers perceive the
quality of a service. Inthe mid-1980s Berryand his colleagues
Parasuraman and
Zeithaml began to
investigate whatdetermines service
quality and how it is
-
7/31/2019 Research Methodology Full Report
9/22
evaluated by
customers. As a resultof their study they
developed the
SERVQUAL
instrument formeasuring service
quality, which initiallyincluded 10 service
quality dimensions,
which were later
reduced to thefollowing five:
tangibles, reliability,
responsiveness,
assurance and
empathy.The instrument is
based on the idea ofthe disconfirmation
model, in other words
on the comparison of
customersexpectations with their
experiences from the
service. Usually, thefive dimensions of the
instrument aredescribed through the
use of 22 attributes an
respondents are askedto state (on a seven-
point scale from
Strongly disagree toStrongly agree) what
they expected from theservice and how they
perceived the service.
This instrument hasbeen widely used byresearchers, but still,
there are some
controversies in its
applicability acrossdifferent service
industries. In some
-
7/31/2019 Research Methodology Full Report
10/22
studies the five
dimensions of theinstrument
(determinants) have
been found to be
unstable acrossdifferent types of
services. Therefore,the SERVQUAL tool
should be applied very
carefully and the set of
determinants andattributes used should
be adapted to the
specific situation.
Chi-Square test of
independenceThe test is applied
when there are twocategorical variables
from a single
population. It is usedto determine whether
there is a significant
association between
the two variables. Forexample, in an election
survey, voters mightbe classified by gender
(male or female) andvoting preference
(Democrat,
Republican, orIndependent). We
could use a chi-square
test for independenceto determine whether
gender is related to
voting preference. Thisapproach consists offour steps: (1) state the
hypotheses, (2)
formulate an analysis
plan, (3) analyzesample data, and (4)
interpret results.
-
7/31/2019 Research Methodology Full Report
11/22
1.7 Hypothesis:A chi- square test for
independence has been
conducted for knowing
the relation betweenthe age group and the
preference towards thetwo types of banks.
Ho: Preference
towards public/private
sector banks and agegroup are independent
of each other.
H1: Preference
towards public/private
sector banks and agegroup are dependent of
each other.
1.8 Limitations of theStudy:Respondents may give
biased answers for the
required data. Some of
the respondents did notlike to respond.
In our study we haveincluded 50 customers
of each bank becauseof time limit.
Reference:http://seminarprojects.com/Thread-research-methodology-full-
report#ixzz20OEPXxov
Research
Methodology
full report
[attachment=16892]
OBJECTIVE OFTHE STUDYEvery Research
http://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxov -
7/31/2019 Research Methodology Full Report
12/22
study has certain
objectives; there isno study without the
objective because
objectives are
purpose of the study.No study serves any
existence without itssignificance. Thus
they are the
backbone on which
the body of thestudy stands.
1. The objective of
my study is to
understand and
critically analyze therecruitment and
selection procedureat Star Wire (India)
Ltd.
2. How candidatesare properly selected
according to the
selection criteria?
3. VariousRecruitment and
Selection proceduresundertaken at
Star Wire (India)Ltd.?
4. Various intervals
at which Selectionprocess takes place
at
Star Wire (India)Ltd.?
5. Performance of
employees afterRecruitment andSelection process?
SCOPE OF THE
STUDY
-
7/31/2019 Research Methodology Full Report
13/22
The ability of thefirm to meet current
obligation;
The extent to
which firm has usedits long term
solvency byborrowing funds;
The efficiency to
which firm is
utilizing its assets ingenerating sales
revenue; and
The overall
operating efficiency
and performance ofthe firm.
To study therecruitment and
selection of the
junior managersupervisors and
workers
To know about the
employeessatisfaction level
regarding theirrecruitment and
selection procedure
RESEARCH
METHODOLOGY
Meaning of
ResearchResearch incommon parlance
refers to search for
knowledge. Once
can also defineresearch as a
scientific and
-
7/31/2019 Research Methodology Full Report
14/22
systematic search
for pertinentinformation on a
specific topic.
In fact, research is
an art of scientificinvestigation.
Types of researchThe basic types of
research is as
follows:
1. Descriptive VS.
Analytical:
Descriptive research
includes survey
and fact findingenquires of different
kinds. In analyticalresearch, on the
other
hand, the researcherhas to use facts or
information already
available, and
analysis these tomake a critical
evaluation of thematerial.
2. Applied VS.
Fundamental:
Research can eitherbe applied or action
Research or
fundamental to basicor pure research.
Applied research
aims atFinding a solutionfor an immediate
problem facing a
society or an
businessOrganization where
as fundamental
-
7/31/2019 Research Methodology Full Report
15/22
research mainly
concerned withGeneralizations and
with the formulation
of the theory.
3. Quantitative VS.
Qualitative:Quantitative
research is based on
the
Measurement ofquantity or amount.
It is applicable to
phenomena that can
be
expressed in termsof quantity.
Qualitative research,on the other hand, is
concerned with
qualitativephenomena, i.e.
phenomena
4.Conceptual VS.Empirical:
Conceptual researchis that related to
some ideas ortheory. It is
generally used by
philosophers andthinkers to
develop new
concept or toreinterpret existing
ones.
DESCRIPTIVERESEARCH
DESIGN:
-
7/31/2019 Research Methodology Full Report
16/22
Descriptive research
studies are thosestudies which are
concerned with
described the
characteristics ofparticular individual.
In descriptive aswell as in diagnostic
studies, the
researcher must be
able to defineclearly, what he
wants to measure
and must find
adequate methods
for measuring italong with a clear
cut definition ofpopulation he want
to study. Since the
aim is to obtaincomplete and
accurate information
in the said studies,
the procedure to beused must be
carefully planned.The research design
must make enoughprovision for
protection against
bias and mustmaximize reliability,
with due concern for
the economical.
Advantages High accuracylevel.
Better
understanding .
Good conclusion.
More reliable.
-
7/31/2019 Research Methodology Full Report
17/22
provide good
knowledge.
feasible data.
Disadvantages It is time
consuming Sometimesaccuracy is not therebecause of lack of
data
Sometimes
accuracy is not therebecause of the
responsive error
30-05-2012, 04:32 PM
Post:#2
seminarideas
SuperModerator Hey...AskMore Info AboutResearch Methodology fullreport
Posts: 7,008Joined: Apr 2012
RE: Research Methodology full report
Research
methodology
Researchmethodology.doc
(Size: 1.23 MB /Downloads: 57)
http://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/newreply.php?tid=29694http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/member.php?action=profile&uid=368421http://seminarprojects.com/online.phphttp://seminarprojects.com/Thread-research-methodology-full-report?pid=88257#pid88257http://www.seminarprojects.com/newthread.php?fid=53http://www.seminarprojects.com/newthread.php?fid=53http://www.seminarprojects.com/newthread.php?fid=29http://www.seminarprojects.com/newthread.php?fid=29http://seminarprojects.com/Thread-research-methodology-full-report#tophttp://seminarprojects.com/Thread-research-methodology-full-report#top -
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1.1 Scope of the
study:The study would try to
throw some insights
into the existingservices provided by
the banks and the gapbetween the customer
expectations,
perceptions and the
actual state ofperformance. The
results of the study
would be able to
recognize the lacunae
in the system and thusprovide key areas
where improvement isrequired for better
performance and
success ratio.
1.2 Research
Objectives:(1) To find out thelevel of expectation
and the level ofperception of the
customers from theservices offered by the
banks.
(2) To compare thelevel of perception and
expectation of the
services offered by thebanks.
(3) To know which
service qualitydimension the bank isperforming well and in
which dimension it
needs improvement.
(4) To know thepreference towards the
public sector and
-
7/31/2019 Research Methodology Full Report
19/22
private sector banks.
1.3 Sampling Design:Targeted banks:
ICICI,HDFC,SBI,BOB
Sampling Frame: Allthe customers of four
banks in Ahmedabad.Sampling Unit: Any
customer of four banks
in Ahmedabad.
Sampling Area:Ahmedabad.
Sampling Method:
Non- Probability
Convenience Sampling
Research tool : SERVQUAL
Analysis.SERVQUAL is an
instrument for
measuring how
customers perceive thequality of a service. In
the mid-1980s Berryand his colleagues
Parasuraman andZeithaml began to
investigate what
determines servicequality and how it is
evaluated by
customers. As a resultof their study they
developed the
SERVQUALinstrument formeasuring service
quality, which initially
included 10 service
quality dimensions,which were later
reduced to the
-
7/31/2019 Research Methodology Full Report
20/22
following five:
tangibles, reliability,responsiveness,
assurance and
empathy.
The instrument isbased on the idea of
the disconfirmationmodel, in other words
on the comparison of
customers
expectations with theirexperiences from the
service. Usually, the
five dimensions of the
instrument are
described through theuse of 22 attributes an
respondents are askedto state (on a seven-
point scale from
Strongly disagree to
Strongly agree) whatthey expected from the
service and how they
perceived the service.This instrument has
been widely used byresearchers, but still,
there are somecontroversies in its
applicability across
different serviceindustries. In some
studies the five
dimensions of theinstrument
(determinants) have
been found to beunstable acrossdifferent types of
services. Therefore,
the SERVQUAL tool
should be applied verycarefully and the set of
determinants and
-
7/31/2019 Research Methodology Full Report
21/22
attributes used should
be adapted to thespecific situation.
Chi-Square test ofindependence
The test is appliedwhen there are two
categorical variablesfrom a single
population. It is used
to determine whether
there is a significantassociation between
the two variables. For
example, in an election
survey, voters might
be classified by gender(male or female) and
voting preference(Democrat,
Republican, or
Independent). Wecould use a chi-square
test for independence
to determine whether
gender is related tovoting preference. This
approach consists offour steps: (1) state the
hypotheses, (2)formulate an analysis
plan, (3) analyze
sample data, and (4)interpret results.
1.7 Hypothesis:A chi- square test for
independence has been
conducted for knowingthe relation betweenthe age group and the
preference towards the
two types of banks.
Ho: Preferencetowards public/private
sector banks and age
-
7/31/2019 Research Methodology Full Report
22/22
group are independent
of each other.H1: Preference
towards public/private
sector banks and age
group are dependent ofeach other.
1.8 Limitations of the
Study:Respondents may give
biased answers for therequired data. Some of
the respondents did not
like to respond.
In our study we have
included 50 customersof each bank because
of time limit.
Reference:http://seminarprojects.com/Thread-research-methodology-full-
report#ixzz20OEPXxov
http://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxov