Research Two Documentary Promo Packages

Amy (2015), was released on 16th May 2015 at Cannes Film Festival. It was then released on the 3rd July 2015 in the United Kingdom. It was produced by Asif Kapadia, Produced by James Gay-Rees, George Pank and Paul Bell.

It follows the life and untimely death of the singer and musician Amy Winehouse.

Amy (2015)

Use of reviews to attract potential audiences

Attracting audiences that have liked previous films by the same director

Use of Amy Winehouse’s signature looks of the cat eye make up

The colour theme can have different connotations to different audience member for example the pink could represent the girl she used to be and the black could represent how much she changed. However, it can also be seen as the black is how the media represented her and the pink is how she really is and that’s what the documentary is going to be feature around.

Poster

“A Rush of Joy & Grief”Village Voice

Reviews

The trailer and the poser both use reviews to intrigue new potential audience members and to show how other have enjoyed and rated the film. They used popular websites reviews such as Rotten Tomatoes and IMDb as people rely and look to them for opinion on films.

“A Star Is Born Again”The Guardian

“An Extraordinary Powerful Work” Indiewire

“Polished and Emotionally Stirring” The Hollywood Reporter

“Deeply Moving”Time Out

“Brilliant” The Independent

“A Masterpiece” GQ

4/4 Roger Ebert 7.8/10 IMDb

95% Rotten Tomatoes

The trailer was released on A24’s website on the 20th May 2015.

It features clips of the documentary for example, old home videos, Amy Winehouse in the studio recording her 2006 album Back to Black. It also includes her own songs and included parts of interviews by her friends and family.

Trailer

The trailer uses Amy’s own music, this makes the watcher pay attention because they would know and enjoy the songs used. It immediately informs what the documentary is about even without looking.

The music throughout he whole trailer changes from happy and sad. It does this by using two different songs ‘Back to Black’ and ‘Love is a Losing Game’, two popular singles of hers.

Music Use

It also uses original vocal recordings before the instrumental is added. This creates a darker sadder feel which foreshadows the feel of the documentary as it is contrasted with happy upbeat sounding music and positive dialogue from family and friends.

The Girl Behind the Name

The slogan ‘The Girl Behind the Name’, engages the audience and those who see the poster and makes them think ‘Who really was the girl? What didn’t the media cover? What did the media change /mediate for self benefit?

It also intrigues the audience as there was someone they didn’t see and that there was someone innocent and destroyed behind the beehive and cat eye.

Big Brother (2000 – Present)

Big Brother first premiered on 18th July 2000.It was originally shown on Channel 4 but has now gone over to Channel 5.It was created by producer John de Mol in 1997.

Logo

The logo represents and eye with the pupil being a camera lens. This relates to the concept of the show – that all members of the house are being watched every minute of the day until they leave the house. It also relates to one of its taglines ‘Who’s Watching You

Trailer

https://www.youtube.com/watch?v=TZCWkVAL038

The trailer for Big Brother Season 16, is very simple. It involves the two presenters – one on a swivel chair the other with a mallet smashing a glass screen that is behind them. The crack of the glass creates the eye shaped logo.As Big Brother is a well known series that has been on the air for 16 years, they don’t need to as much description into the trailer as most people already know of its concept.