Research into television channels & audience
15
RESEARCH INTO TELEVISION CHANNELS & AUDIENCE Holly McEvoy
-
Upload
hollymcevoy -
Category
Entertainment & Humor
-
view
364 -
download
0
Transcript of Research into television channels & audience
RESEARCH INTO TELEVISION CHANNELS & AUDIENCE
Holly McEvoy
ITV1
The television channel ITV1 is one of the largest and most popular
channel in the united kingdom. ITV1 is a public service broadcaster and
it produce programmes for the widest possible range of viewers. For
example we see programs from Xfactor and The Jeremy Kyle show to
shows like Downton Abbey. We can understand from this that the
channel has a wide range of programs all appealing to different people
suggesting that the channels target audience would be people
between the ages of 16 to 34. This is because this age range covers all
ages that the channel appeals to.
ITV1
The channel was originally launched on the 22nd September 1955 and is owned by ITV
plc. Regionality is also key to ITV1s public service remit. Each ITV area will show a
minimum number of hours of regional programmes – including news, current
affairs and a range of other programmes – each week designed specifically for
viewers in that area. These regional plans and aspirations are described in the
Statements of each ITV licensee. In addition, ITV1 will spend at least half of its
commissioned programme budget (network and regional programmes) outside
London and the M25 area.
ITV1Whilst principally targeted at mass audiences, ITV1 also shows
programmes for particular sections of the audience: for example children,
adults under 35, men, and people watching at home during the day. ITV1 has
no specific remit to cater for specific minorities or to be innovative in form or
content, though these qualities will be present in the schedule from time to
time. The Communications Bill published in November 2002 proposes that
ITV1s statutory remit shall, from enactment during the course of 2003, become
“the provision of a range of high quality and diverse programming”. That is
what
ITV has sought to offer throughout its nearly fifty years of broadcasting.
ITV 1
Links to two television drama’s and press releases .
http://www.itv.com/downtonabbey/
http://
www.itv.com/presscentre/press-releases/itv-commissions-f
ifth-series-downton-abbey
https://www.itv.com/itvplayer/broadchurch
http://
www.itv.com/presscentre/press-releases/broadchurch-itv-
promo-trailer
BBC3BBC Three is a television channel from the BBC broadcasting via digital cable,
terrestrial, IPTV and satellite platforms. The channel's target audience includes
those in the 16–34 year old age group, and has the purpose of providing
"innovative" content to younger audiences, focusing on new talent and new
technologies. The channel is on-air from 19:00 to around 05:00 each night, in
order to share television bandwidth CBBC. Unlike its commercial rivals, 90% of
BBC Three's output is from the United Kingdom and other European union
countries. 80% is original, covering all genres, from current affairs, to drama, to
comedy to animation. BBC Three has a unique 60 second format for its news
bulletins. This was adopted so that operation of the channel could be completely
automated, without the complication of dealing with variable length live news
broadcasts. The current controller of the station is and the Head of Scheduling is
Dan McGolpin.
BBC3
BBC3 is a television channel from the BBC broadcasting via digital cable. The channels target
audience includes those in the 16-34 age range and has the purpose of providing ‘’innovative’’
content to younger audiences focusing on new talent and new technologies. The channel is on air
from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth
with CBBC. Unlike its commercial rivals. 90% of BBC Three's output is from the United Kingdom
and other European union countries. 80% is original covering all genres from current affairs to
drama to comedy to animation. BBC Three has a unique 60 seconds format for its news bulletins.
This was adopted so that operation of the channel could be completely automated without the
complication of dealing with variable length live news broadcasts.
The remit of BBC Three is to bring younger audiences to high-quality public service broadcasting
through a mixed-genre schedule of innovative UK content featuring new UK talent. The channel
should use the full range of digital platforms to deliver its content and to build an interactive
relationship with its audience.
DEMOGRAPHICS AND PSYCHOGRAPHICS
Gender: the programme Don’t tell the bride would appeal to more
to a female target audience to women who are maybe married and
are over 30. Whereas Russell Howards good news would appeal to
a more male audience and of a wider age range.
Marital Status: People that are married and have children may
watch the soaps for example Eastenders. Whereas single people
may watch programmes like sun, sex and suspicious parents
because this would appeal to a younger target audience.
BBC3
Links to two television drama’s and press releases.
http://www.bbc.co.uk/iplayer/episode/p01jmg82/Ripper_Street_Series_2_Pure
_as_the_Driven
/
http://
www.bbc.co.uk/pressoffice/pressreleases/stories/2011/09_september/08/ripp
er.shtml
http://www.youtube.com/watch?v=Z7clIVVUQko
http://
www.bbc.co.uk/pressoffice/pressreleases/stories/2011/08_august/30/fades.s
html
E4E4 is a British digital television channel launched as a pay-tv companion to Channel 4. The
"E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age
group. Also E4 is the entertainment destination for a cutting edge young audience. E4 is one
of the most original digital channels, successfully launching mega hits like Skins, The
Inbetweeners and Misfits. E4 and E4+1 reach over 8.9m people each month. On top of this it
has a young and upmarket viewing profile, with; 52% of viewers 16-34.
Channel 4's primary purpose is the fulfilment of its public service remit, which is defined in
the 2003 Communications Act. This states that "the public service remit for Channel 4 is the
provision of a broad range of high quality and diverse programming which, in particular:
(A) Demonstrates innovation, experiment and creativity in the form and content
of programmes;
(B) Appeals to the tastes and interests of a culturally diverse society;
(C) Makes a significant contribution to meeting the need for the licensed public
service channels to include programmes of an educational nature and other
programmes of educative value; and
(D) Exhibits a distinctive character."
D E M O G R A P H I C S A N D P S Y C H O G R A P H I C S
Gender: The programme Made in Chelsea would attract a
younger female audience around the age range of 16-25.
Whereas the programme
Marital status: People that are married with children
would more likely appeal to the soaps on E4 for example
Hollyoaks. Whereas people that are single with no
children would be more likely to watch programmes such
as 90210 or revenge.
E4
Links to two television drama’s and press releases.
http://www.channel4.com/programmes/misfits/4od
http://
www.channel4.com/info/press/programme-informatio
n/misfits-s3
http://www.youtube.com/watch?v=u9av38iK_Y0
