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EL PRODUCTOR DE RADIODE
RADIO AMBULANTE
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27 ENTREVISTAS
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QUIEN ES(arquetipo de usuario)
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DONDE VIVE
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QUE LO MOTIVA Y FRUSTRA
EN LA INTERACCION CONRADIO AMBULANTE
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FINDINGS
Antes de enviar pitch
Interacción con R.A
A posteriori del envío
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LOS PRODUCTORES TIENEN
ESCASO CONOCIMIENTO SOBREEL MUNDO DEL PODCAST
#1
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PARA LA MAYORIA FUE LA
PRIMER EXPERIENCIA EN ENVIARUN PITCH DE ESTE TIPO Y PORENDE ES UN PROCESO DE
APRENDIZAJE
#2
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LOS PRODUCTORES VIENEN DEL
MUNDO DEL PERIODISMOGRAFICO O AUDIOVISUAL
#3
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HAY UN % QUE SON AJENOS AL PERIODISMO(CINE DOCUMENTAL, ESTUDIANTE DE
COMUNICACIÓN, CIENCIAS POLÍTICAS) PEROINTERESADOS EN COMUNICAR BUENASHISTORIAS Y APRENDER EN EL PROCESO.
EXPERIENCIA DE RADIO PROVENIENTE DEPASANTÍAS O CURSOS UNIVERSITARIOS
#4
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EL PROCESO DE VALIDACIÓN DE UNABUENA HISTORIA, EN MUCHOS CASOS, SEDA CON UN SONDEO ENTRE PARES Y/OAUDIENCIA
#5
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LOS PRODUCTORES NO SONTECH-SAVVY
#6
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LOS PRODUCTORES ESCUCHAN
LOS EPISODIOS EN LA WEB. LOSESCUCHAN CUANDO VENUPDATES EN FACEBOOK U
OTROS SITIOS COMO BBC
#7
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LOS PRODUCTORES NO TIENEN
CLARO SI PUEDEN ENVIARHISTORIAS TODO EL AÑO
#8
A posteriori del envío
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LOS PRODUCTORES ESTAN
INTERESADOS EN COLABORARCON R.A POR SU ALCANCE PERONO PRODUCIRIAN PODCASTS POR
SU CUENTA
#9
A posteriori del envío
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LOS PRODUCTORES NO TIENEN
IDEA DE PORQUE FUERONRECHAZADOS
#10
A posteriori del envío
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LOS PRODUCTORES DICEN
NECESITAR AYUDA EN LA PARTETECNICA: SONIDO, FORMATOS,EQUIPOS.
#11 A posteriori del envío
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OPORTUNIDADES
Antes de enviar pitch
Interacción con R.A
A posteriori del envío
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COMO PODEMOS GENERAR UNA
COMUNICACION MAS DINAMICA YFLUIDA EN TODO EL PROCESO
#1 A posteriori del envío
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COMO PODEMOS MEJORAR LACOMUNICACION SOBRE LAEXISTENCIA DE RADIO AMBULANTEEN iTUNES
#2
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COMO PODEMOS CLARIFICAR HOW TOWORK CON RADIO AMBULANTE:
ANTICIPAR PARÁMETROS PARAINICIAR Y TERMINAR UNA HISTORIA YDEFINIR ESTILOS QUE BUSCA R.A.
#3
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COMO PODEMOS LLEGAR A MASPRODUCTORES DE RADIO
PARTNERSHIP CON BLOGS Y SITIOS LOCALESMAILING LIST
#4
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COMO PODEMOS FACILITAR EL
COMPARTIR HISTORIAS ENTRECOLEGAS
#5
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COMO PODEMOS CONECTAR A LOS
PRODUCTORES ENTRE SI
CREAR UN MAPA CON INFORMACION DE PRODUCTORES Y SUS SKILLS.
POR EJEMPLO: PARA PRODUCTORES INTERESADOS EN ENVIAR UNAHISTORIA SIN EXPERIENCIA EN SONIDO SERIA INTERESANTE SABERQUE HAY ALGUIEN CON ESA EXPERIENCIA EN SU CIUDAD.
#6
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COMO PODEMOS TRABAJAR CON DOCENTESQUE UTILIZAN EPISODIOS DE R.A EN ELAULA
#7
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COMO PODEMOS OBTENER MAS
DOWNLOADS DE EPISODIOS
CAMPAÑA PARA OBTENER MAS LIKES EN FACEBOOK YA QUE PARECE SERLA RED SOCIAL CON MAS ALCANCE Y DONDE LOS PRODUCTORES SE
ENTERAN DE NUEVOS EPISODIOS, CONVOCATORIAS Y DEMÁS.+ LIKES + VISTAS O DOWNLOADS
#8
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“DE ACÁ A UN AÑO ME GUSTARÍA DE RADIOAMBULANTE QUE…”
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Reclutara mas productores
Partnerships con otras emisoras
Mayor frecuencia de episodios
Un vuelco a la página: mas dinámica
Recibiendo premios
Aliados con cadenas de TV: micros televisivos
Varias historias en un mismo episodio
Diversidad de estilos
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PRINCIPALES REFERENTES
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IDEAS PARA
WEBSITE(se puede validar haciendo usability testing)
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AGREGAR NAVEGACION DE COMO ESCUCHAR LOS EPISODIOS
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A G R E G A R i T U N E S B A J ONAVEGACION DE COMO ESCUCHAR
LOS EPISODIOS
poco visible
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Boletín está poco visible y sin explicación
sobre que updates recibo
AGREGAR ICONO DE BOLETIN EN NAVEGACION JUNTO A TWITTER Y FACEBOOK YAGREGAR DEBAJO DE CADA EPISODIO UN BANNER CON FORMULARIO PARA
NEWSLETTER
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AGREGAR VER MAS HISTORIAS AL FINAL
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HACER MOBILE APP
Después de graduarse de la universidad,Gabriela consiguió el trabajo soñado. Solohabía un detalle: tenía que trabajar al ladode la figura política más polémica de su
generación.
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POSTEAR MAS CONTENIDO EN EL BLOG Y ACTIVAR COMENTARIOS
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AGREGAR FILTROS PARA BUSCAR EPISODIOS
LOWPRIORITY
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HACER MERCHANDISING PARA VENDER EN SHOPIFY
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PROMOVER LA NEWSLETTER CON PROMOCIONES COMO UN10% DE DESCUENTO EN REMERAS DE RADIO AMBULANTE SI SE
REGISTRAN AHORA
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IDEAS PARA
CONVOCATORIA
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1. Dejar una convocatoria abierta todo el año
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2. Taguear los pitches y enviar un email automático
con respuestas de rechazo (ejemplo: es una biografía,es un tema)
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3. Crear mayor estructura en el formulario de
convocatoria en vez de email para garantizar que ciertainformación esté disponible
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4. Taller online ayudará a definir un buen pitch
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5. Hacer un funnel en la convocatoria con diferentesetapas. Cada etapa eliminamos 90% y garantizamosmayor calidad. Lower the barrier of entry y ser masestrictos a medida que avanzamos.
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IDEAS PARA
PROYECTODE TALLER
CREAR Y LANZAR LANDING PAGE PARA TESTEAR ENGAGEMENT
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Y ARMAR MAILING LIST PARA LANZAMIENTO
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¿Qué queremos que hagancuando terminan el curso?
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PROPUESTA 1:
Trabajar el curso desde el inicio sugiriendo un tema
para una historia o que ellos seleccionen el quequieran y que lo trabajen en cada módulo para tener
una pieza completa al finalizar el curso.