Analytics for Startups - 500 Startups Accelerator Marketing Hell Week
Research for Startups
23
STARTUP RESEARCH Founder Institute session 2013-04-22
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Short description of research techniques for startups
Transcript of Research for Startups
STARTUP RESEARCH
Founder Institute session2013-04-22
What to do?
• Research
• Experience
• Reasoning
What to do?
• Research
• Experience
• Reasoning
Is there a market for my product?
Porter’s 5 Forces Analysis SWOT Analysis
All charts are for example purposes only
Do not be misled. Dig more!
Tech segmentation (a priori) Answers needed (constantly)
• What is the need I satisfy?• Who my customer is?
• Why does he need my product?• Why does he need my product?• Why does he need my product?
• Am I really sure he still needs it?
• How big is the market? / numbers needed!
• …rest
…and some internal tools when you start
Marketing Mix BCG Analysis
All charts are for example purposes only
Chosing right research method is crucial
It’s good to know what to expect from the method It’s good to weighten results
All charts are for example purposes only
Method Method
It’s good to know your competitors as well
Competitive Issue Targeting Company characteristics
All charts are for example purposes only
Here comes your best friend(s)…
Google it!
www.google.com/adplanner http://www.google.com/trends/
How strong the competitors are?
www.alexa.com ww.compete.com
US has it all…
http://aytm.com
AYTM is an online, self-service market research platform with a built-in U.S. consumer panel.
New Technology Blogs / Database =strongly recommended
www.crunchbase.com NT Blogs
• Global– Techcrunch.com– Mashable.com– Venturebeat.com– ReadWriteWeb.com– FastCompany.com– NewStartups.com
• Local– AntyWeb.pl– SpidersWeb.pl– MamStartup.pl– Ekomercyjnie.pl– Interaktywnie.com
If you have money to spend…
www.gartner.com www.forrester.com
…or if you (usually) don’t
www.pewinternet.org http://www.google.com/think/www.consumerbarometer.com
Who are They?
Other ways…?
Face 2 face Cold calls
What to do?
• Research
• Experience– Personal experience– Experience of others– Sources beyond your circle (i.e. authoritative sources)
• Reasoning
What to do?
• Research
• Experience
• Reasoning
Be like Sherlock Holmes, Francis Bacon… and Jakub Wędrowycz
Inductive (from part to whole)
Common Sense…
Deductive (from whole to part)
