Unit 2:Initial Skills

Audits

Term 1: Research

Skills

Primary Research Skills: RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area Definition/When would I use

this technique?

R/A/G Evidence Target for development

Interviews One on one, Question and

answer.

A See unit 2 blog

‘Rebrand pitch’

Questionnaires Series of questions on paper

asked to the public with out a

research being there, this is used

to find out information

R

Focus groups A focus group is when you get a group of people to give their opinions on your ideas/product.I would use a focus group if I couldn’t decide what to do with my products.

A

See unit 2 blog

‘Advertising focus

group’

Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area Definition/When would

I use this technique?

R/A/G Evidence Target for development

Identifying and

following up leads

When one source lead

you to another. For

example if you go on a

website and click on

another link.

A

Shifting, collating

and storing

information

Using folders and

electronic storage to file

research e.g. Blogger. A

See year 12 media

production ‘ Riot research

task’

Quantitative

research

Numbers, facts,

statistical information.

R

Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area Definition/When would

I use this technique?

R/A/G Evidence Target for development

Qualitative

Research

This is opinions, point of

view, detailed rich

information R

Researching

content for a

production

Investigating topic area

through primary and

secondary methods R

Identifying the

market or audience

for a product

Investigate during pre-

production through

questionnaires and

focus groups.

R

Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area Definition/When would

I use this technique?

R/A/G Evidence Target for development

What an audience

thinks of that

product

Opinions A See unit 2 blog ‘Rebrand

pitch and review’

How large that

audience may be

The size of the

audience for example

wide stream

How the product

compares to similar

products

By comparing products

you can see the

weaknesses and

strengths in your

product

Primary Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area Definition/When

would I use this

technique?

R/A/G Evidence Target for development

Photography

Filming

Other forms of

observation

R

Participant observation R

Secondary Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area Definition/When would

I use this technique?

R/A/G Evidence Target for development

Ratings/circulation

and sales figures R

Audience and

market profiles R

Identifying likely

sources A

Before I did my

documentary we looked at

certain site that I would use

to research about the riots

Researching

Similar products to

understand their

conventions

A See Unit 2 blog ‘ Advert

essay’

Secondary Research Skills:RED (no experience)

AMBER (some experience)

GREEN

(confident/advanced)

Skill area Definition/When

would I use this

technique?

R/A/G Evidence Target for development

• identify how and

where you are likely to

get the necessary

information

R

recognise and follow-

up information trails

when they present

themselves and keep

records of this activity

R

store the information

so that it is easily

accessed

R