Research audit
8
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Transcript of Research audit
Unit 2:Initial Skills
Audits
Term 1: Research
Skills
Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would I use
this technique?
R/A/G Evidence Target for development
Interviews One on one, Question and
answer.
A See unit 2 blog
‘Rebrand pitch’
Questionnaires Series of questions on paper
asked to the public with out a
research being there, this is used
to find out information
R
Focus groups A focus group is when you get a group of people to give their opinions on your ideas/product.I would use a focus group if I couldn’t decide what to do with my products.
A
See unit 2 blog
‘Advertising focus
group’
Research Skills:RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would
I use this technique?
R/A/G Evidence Target for development
Identifying and
following up leads
When one source leads
you to another. For
example if you go on a
website and click on
another link.
A
Shifting, collating
and storing
information
Using folders and
electronic storage to file
research e.g. Blogger. A
See year 12 media
production ‘ Riot research
task’
Quantitative
research
Numbers, facts,
statistical information.
R
Research Skills:RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would
I use this technique?
R/A/G Evidence Target for development
Qualitative
Research
This is opinions, point of
view, detailed rich
information R
Researching
content for a
production
Investigating topic area
through primary and
secondary methods R
Identifying the
market or audience
for a product
Investigate during pre-
production through
questionnaires and
focus groups.
R
Research Skills:RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would
I use this technique?
R/A/G Evidence Target for development
What an audience
thinks of that
product
If I was rebranding a
product to find out there
views about the original
product.
A See unit 2 blog ‘Rebrand
pitch and review’
How large that
audience may be
In my research I would
want to know how large
my audience is I am
trying to appeal to
A
See unit 2 blog ‘Rebrand
pitch’
How the product
compares to similar
products
I would use this when
research about my
product and by looking
at other product I can
see how I can make my
product better
R
Primary Research Skills:RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When
would I use this
technique?
R/A/G Evidence Target for development
Photography
Filming
Other forms of
observation
You would use this
is the research to
find out more
information
R
Participant observation A method of
qualitative research
R
Secondary Research Skills:RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When would
I use this technique?
R/A/G Evidence Target for development
Ratings/circulation
and sales figures R
Audience and
market profiles R
Identifying likely
sources
Looking a research to
help develop your idea
about the product
A
Before I did my
documentary we looked at
certain site that I would use
to research about the riots
Researching
Similar products to
understand their
conventions
Looking a similar
products to find out their
conventions
A See Unit 2 blog ‘ Advert
essay’
Secondary Research Skills:RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When
would I use this
technique?
R/A/G Evidence Target for development
identify how and
where you are likely to
get the necessary
information
R
recognise and follow-
up information trails
when they present
themselves and keep
records of this activity
R
store the information
so that it is easily
accessed
R
