RESEARCH ASSIGNMENT

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Transcript of RESEARCH ASSIGNMENT

  • 1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Research Unit for Modern Architecture Studies in Southeast Asia Foundation of Natural Build Environments (FNBE) English 2 [ENGL0205]STATIONARY BUSINESS - More than just pencils selling -GROUP MEMBERS: ALVIN TAN SHING YEOU (0314850) EUGENE PENG YAP SIANG (0315259) BENNY TAN SHOWIE (0315447) CHAN PIN QI (0314676) MACY KHOR SEEM LENG (0315208) LEE JO YEE (0314880)

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Contents INTRODUCTION ......................................................................................................................... 3 INTRODUCTION OF RESEARCH PROJECT .............................................................................. 3 INTRODUCTION OF STATIONERY SHOP ............................................................................... 3 KEY SUMMARY .......................................................................................................................... 4 THE HISTORY OF THE STATIONERY BUSINESS ........................................................................... 4 DOWN-SLOPE BUSINESS ....................................................................................................... 4 BACKGROUND INFORMATION OF THE BUSINESS: .................................................................... 5 HENG CO STATIONERY SHOP ................................................................................................ 5 TEE SENG SDN BHD ............................................................................................................... 6 VISION ART ............................................................................................................................ 7 COMPARATIVE ANALYSIS OF THE BUSINESSES COMPETITIVE TRAITS ..................................... 7 VISION ART ............................................................................................................................ 7 TEE SENG SDN BHD ............................................................................................................... 8 HENG CO STATIONERY SHOP ................................................................................................ 9 CONCLUSION ....................................................................................................................... 10 RECOMMENDATION ................................................................................................................ 11 VISION ART .......................................................................................................................... 11 TEE SENG SDN BHD ............................................................................................................. 11 HENG CO STATIONERY SHOP .............................................................................................. 12 BIBLIOGRAPHY .............................................................................Error! Bookmark not defined. APPENDICES............................................................................................................................. 13 APPENDICES 1 : PHOTO ...................................................................................................... 13 VISION ART ...................................................................................................................... 13 TEE SENG ......................................................................................................................... 17 HENG CO STATIONERY SHOP ........................................................................................... 20 APPENDICES 2: INTERVIEW QUESTIONS AND ANSWERS .................................................... 26Stationery Business: more than pencils selling2|Page 3. INTRODUCTION INTRODUCTION OF RESEARCH PROJECT The main focus of this assignment was to compare the similarities and contrasting differences of three specific business . We will be doing a research on stationery shop ,focusing on three very-owned stationary shop in Subang Jaya, Kuala Lumpur which are Vision Art & Stationery shop , Tee Seng Sdn Bhd and PJS 7 Stationary shop . This aim of this research project is to compare the alter business strategies used by different owners respectively. We will mainly enquire about their history and the differences of how the business has been operating between now and then. (Home: Categories: Education and Communications :Research and Review, 2014)INTRODUCTION OF STATIONERY SHOP Stationery shop is a place where you can find a large range pens, paper, envelopes , ink toners and other supplies for home or office .Stationery has historically pertained to a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil cases and other similar items. The usage and marketing of stationery is a niche industry that is increasingly threatened by electronic media. As stationery is intrinsically linked to paper and the process of written, personalized communication, many techniques of stationery manufacture are employed, of varying desirability and expense. (Hannon, 2013)Stationery Business: more than pencils selling3|Page 4. KEY SUMMARY THE HISTORY OF THE STATIONERY BUSINESS DOWN-SLOPE BUSINESS Nowadays, the stationary manufacture sector is filled with 60% from China 30% from Japan & 10% from others like Malaysia, Thailand, and etc. (Sheng, 2013) Before 1980s, global market was just local manufacture and not much of international trade. In the decade of the 1990s the world is entering a period of economic prosperity and China as well. Due to low labor cost and higher productivity, China increase production from small portion to at least 10-15% raise per year. (Reportlinker : Customer Goods and Service) The market now is divided into two main sections, high quality product by advance country & lower quality product by growing economy. Malaysias manufacturer was eliminated since 2000s, because of higher labor cost and only the higher quality manufacturer survived. Stepping into internet era, the retailing market competition increases gradually into free trade with the growth of online trader. Retail success is no longer all about physical stores, due to the increases in retailers now offering online store interfaces for consumers. With the rapid growth of online shopping, comes a wealth of new market footprint coverage opportunities for online dealer that can offshore market demands and service requirements, like more specific product that can only be found through online market In a nut shell, local stationary industry face two major challenges since 1990s, which are global competitors and flexibility of online dealers.Stationery Business: more than pencils selling4|Page 5. BACKGROUND INFORMATION OF THE BUSINESS: Before we go for the interview, we have done some background research about this three stationery shops through various channel such as on-site observation, books, verbal surveys from the residents and etc. Below are our findings.HENG CO STATIONERY SHOP The first shop is an old traditional stationery shop situated at Jalan PJS 7/15 known as Heng Co stationery shop. It is a 6062 ft small shop below the residential flats and operated from morning 11am to 7pm evening. At the entrance, there are some toy vending machines, that kind where you slot in coins in exchange for a mysterious toy wrapped in a plastic ball-like casing and also a big ice cream machines there. For a moment, you will most probably feel like you have traveled back in time because of these vintage furniture. Furthermore, most of the furniture such as the book shelves, racks, bamboo chairs, tables and wardrobes were handmade by the owners father and has a very high sentimental value. The shop is not occupied with any high technology electronics appliances but just a traditional ceiling fan in a shabby condition. Although the products are kept inside the glass-shielded counter, it is not hard to notice some have covered with dust and even yellowed with age. After some conversation between the owner, Mrs.Chang Lin Lee and our group members who are Benny Tan and Lee Jo Yee, we have learned that the shop not only sell stationery but provide basic sewing service too. Mrs. Chang The shop sold hardware products previously but slowly has stopped because lack of demand in this particular area. She serves around 10 customers per day with most of them are students from the nearby primary school and some elderly residents nearby. Speaking of the history, the business has started back to 1960 when it was situated at Sungai Wang Tin Ming upon the request from the British rulers. The local ruler of that time was an English man and has asked the owners mother, Mrs. Khor Sai Ngoh to open a stationery shop for the convenience of the villagers at the area. With the fear being punished, her family has accepted the model provided by the British and opened a shop obediently. Mrs.Khor passed away after 3 years the shop was established and has her husband and 18 years old Mrs Chang Lin Lee to continue the business. The business grew rapidly and earn a great amount of profit back then until 1990s when they were forced to move to PJS 7 due to the demolition of the area in order to build more double-story houses. (TN), 1966)Stationery Business: more than pencils selling5|Page 6. TEE SENG SDN BHD The second shop is situated at a strategic location which is situated inside Taylors University Lakeside Campus, the Tee Seng Sdn Bhd. From the appearance, the shop looks small and seems to have nothing to offer other than some basic pens and papers; you will be fooled if you believe so. Upon stepping inside the shop, you will be welcomed by the owner, a 55 years old friendly looking uncle, Mr. Loo Tee Seng. With another 2 employees a girl from South-Africa and a local boy, he sells stationery and provides Photostat, printing and binding services to their main customer source which is the Tayl