Research & analyses

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Transcript of Research & analyses

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To gather my research for my questionnaire I had 50 copies of my questionnaire ready to hand out to the general public. I went to Acocks Green and Solihull town centre to get my questionnaires filled in by the public. It was difficult to manage to get 50 people to fill in my questionnaire. As a result of this I managed to get 30 of my 50 copies filled in, I thought this would be enough for my research. I asked a range of different questions about documentaries and the status of the person I asked. I gathered information on the people I asked and what they like to see in a documentary. For each question the person I asked could tick 1 or more boxes in my questionnaire.

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By what you can see by the results of my questionnaire is that more females answered the questionnaire as opposed to males. Out of the 30 people I asked, 60 % were females and 40% were males.

From the results of this questionnaire it shows that the majority of the people I asked were either aged between 12-18 or 19-25. From the 30 people I asked in my questionnaire 37% were 12-18, 30% 19-25, 23% 26-39 and 10% aged 40 or older. As it shows my questionnaire is based on younger people.

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As you can see from my research a higher number of people I asked are students rather than being in work or unemployed. Out of the 30 people I asked 43% are students, 27% are in part time work, 27% in full time work and only 3% are currently unemployed. This shows that my main target audience are going to be students.

Out of the 30 people I asked in my research most people stated other rather than picking manual, professional or public service. The majority of these people have different types of jobs to the obvious types. In my research only 23% of the people I asked did manual work, 10% had a professional job, 20% were in public service and the other 47% had a different occupation to the ones stated.

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For this part of my research I wanted to find out how many hours a week people watched television. Out of the 30 people I asked 20% watched 0-5 hours, 30% watched 6-11 hours, 40% watched 12-20 hours and 10% watched 21 or more hours a week. So the majority of my sample watched television for 12-20 hours a week.

I asked in my questionnaire ‘what is your favourite type of program?’. I gave the option of soaps, drama, documentary, game shows or other. Out of the 30 people I asked 30% liked soaps, 35% liked drama, 17% preferred documentary, 10 % game shows and 8% preferred another type of program.

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I knew most people have more than likely watched at least 1 documentary but I wanted to make sure so I asked if they have on my questionnaire. 30 out of 30 have watched a documentary so I now know what a documentary consists of.

Now that I know my whole sample have watched a documentary I wanted to find out how man hours a week they spent watching one. From my results 9% don’t spend any time in a week watching one, 38 % watch at least 1 hour a week, 31% spend 2 hours a week watching a documentary, 19% spend 3 hours a week watching one and 3% spend 4 hours watching a documentary.

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I know many different channels show documentaries, so in my questionnaire I wanted to find out what channels people prefer to watch documentaries on. Most of the people I asked put down two choices. For any BBC channel 20% prefer to watch a documentary on this channel, 12% for ITV, 21% for channel 4, 7% for channel 5, 13% for discovery, 11% for national geographic, 7% for history channel and % for sky sports as there preferred channel.

As technology has evolved documentaries can now be accessed online by demand like 4OD, BBC iplayer and ITV player. So I wanted to know how people accessed documentaries. The majority of the people I asked stated they accesses them on TV as 67% said this, 24% accesses them on the internet, 9% on Xbox 360/ps3 and 0% for other.

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Most importantly I wanted to know what peoples favourite topics where in a documentary. As you can see above I gave the option of all these topics in my questionnaire. The people I asked could state more than 1 choice in the questionnaire. Out of the 30 people I asked 17% like crime, 15% sport, 12% culture, 4% cities/countries, 3% liked politics, 12% health, 12% food, 6% military, 12% science and 7% liked natural world. As most crime and sport had the highest percentage I knew it was more than likely the most interesting topics for a documentary and what my target audience would like to see in my documentary.