Requirements and Guidelines for Branding, Style, Identity, Web … · 2017-01-11 · Requirements...

IdentIfIcatIon and StandardS Manual:

Requirements and Guidelines for Branding, Style, Identity, Web Content, and Athletics Marketing

REVISED 04/2014

1.1Miami University Identity Standards Manual

Miami University Identity Standards Manual

TablE of ConTEnTS

1 Introduction

President’s letter 1.3

Vision, brand, and Identity Standards 1.4

How to Use These Guidelines 1.5

Minimal Design Standards for Publications 1.6

2 Identity Elements

Mark 2.1

Wordmark 2.2

formal Signatures 2.3 logo Typography 2.5

Division Signatures 2.6

Center and Special Signatures 2.11

Informal Signatures 2.12

Coloration for Printing 2.13

R eversing the Mark and Signatures to White 2.15

Minimum Space Requirements 2.16

Minimum Size Restrictions 2.17

Unac ceptable Treatments of Mark 2.18

3 Applications

Standard letterhead 3.1

#10 Envelope 3.2

business Card 3.3

Mailing label 3.4

fax Cover Sheet 3.5

Vehicles 3.6 Electronic artwork 3.7

4 Procedures, Resources, and Examples

approval Procedures 4.1 Resources 4.1

Publication and Promotional Materials Examples 4.1

5 Brand Guidelines

Personality Guidelines 5.1 Promise and Tenets 5.2 Text and Typefaces 5.3 Color Palette 5.5 Video & Photography 5.6 Social Media and Key Descriptors 5.7 Key Rankings and brag Points 5.8 Examples 5.9

6 Athletics Identity Standards

Usage Guidelines 6.1 Marks 6.2 Wordmarks 6.4 Sport Specific Marks 6.5

7 Merchandising/Retail

Trademarks and licensing Program 7.1 Trademark Infringement 7.2 Design Parameters 7.2 Information for Vendor 7.3 administration and approvals 7.4 Exemptions 7.5 licensing agreements 7.6 other Uses and University Mark Usage 7.6 Compliance and Enforcement 7.7

8 Student Organizations & Club Sports

Use of M logos 8.1

Club Sports 8.1 General Prohibitions 8.2

9 Social Media & Web Guidelines

University 9.1

athletics 9.1

Introduction

1

A Message From the President

After researching our identity with key audiences, it became clear that our traditional beveled-M logo is our most beloved and recognizable university mark.

And no wonder! The original M logo first appeared in academic material some one hundred-plus years ago, symbolizing the academic prestige of the institution, and soon afterward the M was ‘earned’ as a letter for outstanding athletic accomplishment. The mark evolved over the years to its beveled-M form to remain distinct from the more commonly used block letters at other collegiate institutions.

Today, the beveled-M stands for Miami’s excellence in all its endeavors, in and out of the classroom, in scholarship, and on and off the field, so it only makes sense that we make it official: the beveled-M is now our official university signature for Miami University as a whole.

Because a unified University identity is crucial in enhancing and expanding visibility, it is more important than ever that we unite ourselves visually behind the symbol most widely known by all of our audiences.

The University Communications and Marketing team and other divisional communications professionals have helped to shape and refine this visual identity and graphic standards manual for our M so that its value is enhanced through consistent usage. This identity and these standards should now replace all independent logos, graphic signatures and other “marks” that compete with Miami University’s identity and weaken our presence.

Adhering consistently to these standards will help Miami achieve a stronger identity and greater recognition, increase the prominence of our programs and units by visually aligning them with our most recognizable mark, make a stronger impression on prospective students and their parents, and ensure that our varied and diverse constituencies appreciate all that Miami has to offer.

The beveled-M bridges our past, present, and future. It is a symbol of our pride and our success. Use it well!

Sincerely,

Dr. David C. Hodge

Miami University Identity Standards Manual 1.3


Vision, Brand Standards

The Miami University Vision

Our vision is to provide the best undergraduate experience in the nation, enhanced by superior and select graduate programs.

Our Brand Promise

At Miami, we live for moments that transform students. A 200+ year culture of vigorous academics thrives in a stunning, classic, collegiate setting where faculty scholars inspire ambitious students to become successful graduates and lifelong leaders through intensely personalized living and learning experiences.

Why We Have Identity Standards

Miami University has achieved a distinctive position as one of America’s top undergraduate institutions. To maintain and grow that distinction, presenting a clear identity to the world becomes especially important. We amplify our voice when speaking as one interconnected university and ultimately, we give Miami University a visual representation that more people can recognize and value, and create an emotional connection with them.

Universities nationally have begun embracing the importance of image consistency, implementing cohesive standards to protect their images, enhance the value of their names, and build a foundation for successful branding. Successful branding can only occur when an entity presents itself consistently over time.

While logos and symbols are not the sole elements of a “brand,” they are its visual representation and extension. A proliferation of independent, decentralized identities and symbols creates confusion in the minds of audiences whose support we seek: students, prospective students, parents, alumni, legislators, and donors, as well as faculty, staff, board members, and other internal audiences.

By ensuring that all marketing funding spent by the university promotes a unified mark – rather than supporting many different and less recognized identities – we are better stewards of those funds and enable every area to receive more prominence through strongly aligning itself with Miami. The saying “a rising tide lifts all boats.” is apt when it comes to university identity.

By adopting a common graphic identity system, we reinforce the breadth of our teaching, research, and engagement, visually linking all aspects of this incredible institution. Our wordmark, logo, university seal, and mascot connect Miami’s notable past with our vision for the future. Thank you for bearing them proudly.

1.4


How to Use This Manual

How to Use These Guidelines

Every communication from Miami University contributes to the university’s reputation, and the most basic component of a strong institutional image is a unified visual presentation. Our name and logo(s) stand as the symbols of the institution’s many parts.

Each area of the university has different needs and applications for print, electronic, and other types of media. This manual includes sections addressing the use of visual elements and styles across these media and it also contains examples of commonly used materials, appropriate colors, logos and marks, fonts, and inappropriate visual elements. It also contains information about accessing the logos and marks, and provides contact information and other resources.

We hope to have created a comprehensive manual that makes it easier to follow design and logo standards, but we know questions will arise. Please call University Communications and Marketing with questions or concerns. This office has been charged with developing and supporting the university’s graphic standards, and our staff can provide approvals, resources, and answers to any questions not specifically outlined in the guidelines.

This manual is also available online, where any updates will also be included. The Web address is MiamiOH.edu/UCM. Downloadable logos are available at WebDam.MiamiOH.edu.

Any special circumstances that may require a deviation from the standards outlined in this guide should be approved by University Communications and Marketing.

University Communications and Marketing 513-529-7596 [email protected]

1.5

mailto:[email protected]

http://WebDam.MiamiOH.edu

http://MiamiOH.edu/UCM


How to Use This Manual

Minimal Design Standards Required for Publications

The following requirements are necessary for a publication or item intended to promote Miami University to its publics and for use of the M logo. Please contact University Communications and Marketing if you have questions.

1. Miami University should be prominently identified on the front cover or panel of each publication with an official Miami mark as identified in this guide. As a general rule of thumb, the wordmark portion of the logo should be no smaller than 2" wide on a standard 4" x 9" brochure, and proportionally larger for bigger publications. The beveled-M can appear in combination with a department or unit name, or separately from it, depending on what best suits the design of the piece.

2. A current year should be on the front cover of a publication containing content pertinent only to that year, or a publication that will be updated in subsequent versions. Otherwise, the production date should appear on the back cover to easily determine if information is current.

3. To promote a consistent visual identity, Miami University logos can vary in size, but cannot otherwise be altered, modified, or overprinted. Some examples of incorrect usage are provided in this manual. Independently created logos conflict and compete with institutional identity and should not be used, except for rare situations where partnerships or contracts require additional marks.

NOTE: Spirit-wear merchandise available in retail outlets – and athletics/spirit material such as game schedules, buttons, or posters used by Intercollegiate Athletics – may feature creative variations of the beveled-M. It may, for example, appear overprinted, juxtaposed with other graphic elements, or other altered form based on competitive, national fashion trends. Such uses are approved on a caseby-case basis for licensed vendors and manufacturers at the retail level ONLY, and not for official university, student or academic publications or material.

4. The university seal should be used by the president’s office for ceremonial or official documents, and on certain items of distinction. It should be used only in approved versions as demonstrated in this guide, and should not be used in marketing or promotional material. UCM can help you determine if an item is appropriate for use of the seal.

5. The back panel or cover of a publication should contain an appropriate Miami University logo combined with the department name, the equal opportunity statement (Miami University is an equal

1.6


opportunity educational institution and employer), a university website address/URL, the date the publication was produced, and by whom. This information ensures the “stamp” of the university is utilized, conveying that it is an official university publication, and enables it to be archived and tracked as needed for future updates and use.

6. In textual content, the full name Miami University should be used on first reference, with Miami being the preferred additional reference.

7. Please submit designs in advance to [email protected] for approval. We will also be happy to assist in helping you review for grammatical or typographical errors. Assuming appropriate guidelines are followed, and depending on size of project, turn-around for approval should be within 48 hours.

Note: These minimum standards apply for most externally-oriented campus publications and materials. We encourage anyone marketing to external groups to also follow the brand guidelines in this manual, which are more broad and are intended to help us create not just a unified identity, but to convey unified messages appearing throughout a publication.

Communications electronically and in print form are constantly evolving, so special circumstances or new types of concepts may lead to rare exceptions for logo use. Examples include a sponsorship or contractual partner with a separate logo requirement, a “reveal” creative concept or advertisement, items intended only for internal audiences such as special event flyers, very small designs for a lapel pin or patch, hardcover book designs, or formal invitations. When questions arise, please contact UCM at 513-529-7596. Often, we can work with you to help you achieve your needs while still following design protocol.

UCM and the University Logo Review/Brand Identity Committee reserve the right to disallow publications or other items that might meet the standards minimally, but do not reflect the institution in a professional manner or are inconsistent with branding tenets. In such cases, we will work with units to assist in re-design. We encourage you to show us your designs as they progress so that last minute delays do not occur.

1.7


Identity Elements

2

Identity Elements

THE UNIVERSITY MARK: The Beveled-M

Only for use on red background.

The Miami University mark is what is known as a beveled-M. Typically depicted in red with a black border to set it apart, Miami's "M" is its most recognized symbol on campus and beyond.

At all times, the center portion of the beveled-M mark must be either red or white.

For on-campus/local use, and certain retail, event, and student applications, it can be used alone.



Identity Elements

WORDMARK

The Miami University wordmark is a unique typographic treatment of the University name.

Do not attempt to recreate the wordmark or any part thereof through typesetting. There is no comparable font available and spacing letters correctly is difficult.

The wordmark should be combined with the Miami beveled-M in most instances; the elements can be separated or the wordmark can appear alone in complex or busy designs.

The preferred use for external audiences is with the date.

Wordmarks can be downloaded at MiamiOH.edu/UCM



Identity Elements

FORMAL SIGNATURES WITHOUT CAMPUS DESIGNATION AND FOUNDING YEAR

The mark and the logotype are combined into the signatures shown on this page to be the formal institutional signatures in flush-left, centered, and stacked versions as shown above.

These examples are shown in two spot colors, PMS 186 plus 100% black. Additional color treatments are possible. See pp 2.13 - 2.15.

The signature with the beveled-M to the left of the words Miami University is the preferred version when possible. The centered and stacked versions are provided for more vertical formats.

In most external audience usages, logos with the founding date are preferred. (See following page.)


Identity Elements

FORMAL SIGNATURES WITH CAMPUS DESIGNATION AND FOUNDING YEAR

This is the full, formal version of the Miami University logo, and it is preferred for publications and sites to convey the historical prestige and location of the university. The founding date and campus designation are shown in flush left, centered, and stacked.

These examples are shown in two spot colors, PMS 186 and 100% black. Additional color treatments are possible. See pp 2.13 - 2.15.


PRIMARY LOGO TYPOGRAPHY

Adobe Bembo Small Caps – For use with academic division name ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Adobe Bembo Semibold Italic – For use with department name ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

The primary typeface complementing the signature and used on all fundamental communications, such as stationery, is Adobe Bembo.


College of Arts and Science


College of Arts & Science


Biological and Life Sciences

Identity Elements

ACADEMIC DIVISION AND DEPARTMENT SIGNATURES – COLLEGE OF ARTS AND SCIENCE

FORMAL DIVISION


DEPARTMENTS

• The version with the beveled-M on the left is preferred.

• Academic division name can be separated from the logo on a

publication, but must appear in Bembo Small Caps font to

show its connection to the university.

• Departmental names can be included beneath the division

name with the use of the font Bembo Medium Italics.

• Departmental names are not required, and can be separated

from the logo.

• UCM will provide all academic division logos with proper

spacing requirements.

• UCM can provide wordmarks for academic divisions upon

request.

All academic division logos are available for download at

webdam.MiamiOH.edu.




School of Creative Arts

Identity Elements

ACADEMIC DIVISION AND DEPARTMENT SIGNATURES – SCHOOL OF CREATIVE ARTS

FORMAL DIVISION

DEPARTMENTS








Graphic Design

from the logo.




request.


webdam.MiamiOH.edu.



School of Education, Health & Society




Kinesiology and Health


Identity Elements ACADEMIC DIVISION AND DEPARTMENT SIGNATURES – SCHOOL OF EDUCATION, HEALTH AND SOCIETY

Miami University Identity Standards ManualMiami University Identity Standards Manual

DEPARTMENTS

2.8








from the logo.




request.


webdam.MiamiOH.edu.

FORMAL DIVISION



Farmer School of Business



Accountancy


Identity Elements

ACADEMIC DIVISION AND DEPARTMENT SIGNATURES – FARMER SCHOOL OF BUSINESS

FORMAL DIVISION

DEPARTMENTS








from the logo.




request.


webdam.MiamiOH.edu.




School of Engineering & Applied Science


School of Engineering& Applied Science


Chemical and Paper Engineering

Identity Elements ACADEMIC DIVISION AND DEPARTMENT SIGNATURES – SCHOOL OF ENGINEERING AND APPLIED SCIENCE

FORMAL DIVISION

DEPARTMENTS









from the logo.




request.


webdam.MiamiOH.edu.




Scripps Gerontology Center

An Ohio Center of Excellence

Identity Elements

SIGNATURES FOR CENTERS, INSTITUTES, AND SPECIAL PROGRAMS

OFFICES & CENTERS

Scripps Gerontology Center Honors Program

Harry T. Wilks Leadership Institute Center for American and World Cultures

CENTER DESCRIPTOR • The version with the beveled-M on the left is preferred.

• Area name can be separated from the logo on a publication,

but must appear in Bembo Small Caps font to show its con

nection to the university.

• Departmental names and descriptors can be included

beneath the division name with the use of the font Bembo

Medium Italics.


from the logo.

• UCM will provide all division logos with proper spacing

requirements.

• UCM can provide wordmarks for areas upon request.

Many logos can be downloaded at

webdam.MiamiOH.edu.

2.11


Identity Elements

INFORMAL SIGNATURES

The mark and the logotype are combined into the signatures shown on this page to be the informal institutional signatures in centered versions as shown above.

By abbreviating the institutional name, the informal signature offers more flexibility in application while reinforcing the identity established in the formal signatures.

This option should only be used on campus when the word “university” is already assumed (for example, campus signage and vehicles) or as outlined/approved for uniforms and/or retail purposes.

These examples are shown in two spot colors, PMS 186 plus 100% black.

The beveled-M may be used alone for on-campus events or promotion, and for certain merchandise items.


Identity Elements

OFFICIAL UNIVERSITY COLORS

University colors are red and white. For the formal logo, we incorporate the use of black to set it apart and make it "pop." You will see all color variations of the logo on the following pages.

Pantone 186

Black 100%

When printing with Pantone 186 and black, the logotype should print black, and the center of the M mark should only appear red or white, as shown on the following pages.

The formal signature with a campus designation has been used as an example. These guidelines apply to all the signature treatments.


Identity Elements

COLORATION FOR 1-COLOR PRINTING

For use on red background only.

When one-color printing is necessary, the entire signature may be printed in one of the Miami colors: Pantone 186, white, or 100% black.


Identity Elements

REVERSING THE MARK AND SIGNATURES TO WHITE

For use on red background only.

When reversing the logo to white or when printing it in white ink over a dark or black background, use the alternative mark provided for such purposes as shown above. The center of the M should only appear as white or red.


Identity Elements

MINIMUM SPACE REQUIREMENTS

x

When using any version of the Miami logo/signature with other elements, spatial integrity must be maintained. To accomplish this, create a border surrounding all parts of the signature to separate it from other elements, as well as the edge of the page. This border should always measure a minimum distance equal to 50% of the Miami mark.

x 50% = x

x

x x

x

x

x x


x

X X

Identity Elements

MINIMUM SIZE RESTRICTIONS

1/2 in. 3/8 in.

1 1/2 in. X = X

The Miami mark should never appear smaller than 1/2 inch across on a standard 4"x9" brochure, and should be more prominent in publications of larger size.

The Miami mark without the words "Miami University" or "Miami" should never appear smaller than 3/8 inch across.

The word "University" in the Miami wordmark should never appear smaller than 1 1/2 inches.


Identity Elements

UNACCEPTABLE SIGNATURE COLOR TREATMENTS

Do not reverse the signature on a light background.

Do not change or exchange colors of the signature. (Some exceptions for retail fashion trends may be allowed for limited time periods and use, based on Logo Review/Brand Identity Committee review).

Do not print the signature over a dark background.


Identity Elements

UNACCEPTABLE SIGNATURE TREATMENTS

Do not distort the identity elements. Never reconfigure the identity elements.

Do not crop or truncate the mark.

Never surround the identity elements with another shape in a way that can constitute another logo.

Do not repeat an identity element to create a pattern.

Miami Landmarks: acCracken Hall Beta Bell Tower

Tri Delta Sundial Do not use the identity elements as part of another word.

Upham Arch

Do not use the logo for bullet points.

Do not put the mark next to a one line version of the wordmark.


3

Applications & Electronic Artwork

School of Education, Health and Society Department of Kinesiology & Health

202F Phillips Hall 501 E. High Street Oxford, OH 45056-0000 (513) 529-1111 main (513) 529-5555 fax [email protected] MiamiOH.edu

Lorem Ipsum

Dolor Sit Amet Consectetuer Adipiscing

Velit, Sed Diam

Monummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen-drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Ut wisi enim ad minim veniam, quis nostrud.

Exerci tation

Ullamcorper Suscipit

Applications

LETTERHEAD

Size 8.5"x11"

Color Typography: Black Logo: Pantone 186 and Black

Printing Methods Offset printing is recommended.

Letter Margins Top: 2.5 in. Left: 1 in. Right: 1 in.

To order:

MiamiOH.edu/PrintOrderForm

IT Services Print Center

Paper Stock Protocol 100 Wove, 100% Cotton, Warm White, 24 lb. Laser Compatible

Note These examples are not to scale.

A template in InDesign 7.0.4 accompanies this manual.

Eliminate the address block on the second sheet.

317 Hughes Hall, west wing • 513-529-6065

[email protected]



http://MiamiOH.edu/PrintOrderForm

School of Education, Health and Society (MSC1155)

Kinesiology & Health 202F Phillips Hall 501 E. High Street Oxford, OH 45056-0000

Applications

#10 ENVELOPE

Size 9.5” x 4.125”





This envelope design conforms to all USPS regulations.

To order:




[email protected]

3.2



Department of Music

Benjamin JohnstonAssociate Professor Clinical Coordinator

202F Phillips HallOxford, OH 45056-0000(513) 529-1111 main(513) 529-5555 direct(513) 255-8866 mobile [email protected]/knhMiamiOH.edu


Benjamin JohnstonAssociate Professor Clinical Coordinator

Education, Health and SocietyKinesiology & Health

202F Phillips HallOxford, OH 45056-0000(513) 529-1111 main(513) 529-5555 direct(513) 255-8866 mobile [email protected]/department

Benjamin Johnston Associate Professor Clinical Coordinator

Education, Health and Society Kinesiology & Health

202F Phillips Hall Oxford, OH 45056-0000 (513) 529-1111 main (513) 529-5555 direct (513) 255-8866 mobile [email protected] MiamiOH.edu/department


Oxford, OH 45056-0000 (513) 529-1111 main (513) 529-5555 direct (513) 255-8866 mobile [email protected]

MiamiOH.edu MiamiOH.edu/knh

Department of Music

Benjamin Johnston Associate Professor Clinical Coordinator

202F Phillips Hall

Applications

BUSINESS CARD

Size 3.5” x 2”



Using the reverse side of business cards at Miami is discouraged except for multilingual use. Other logos from outside entities can not be used on Miami business cards unless a formal contract or relationship with that entity is established that requires it.

To order:




[email protected]




School of Education, Health and SocietyDepartment of Kinesiology & Health

202F Phillips Hall501 E. High StreetOxford, OH 45056-0000(513) 529-1111 main(513) 529-5555 [email protected]

Applications

MAILING LABEL

Size 5.25” x 4”



Note These examples are not to scale. This label design conforms to all USPS regulations.

Art is available at:

webdam.MiamiOH.edu.



Date:

To:

Fax number:

From:

Number of pages (including this cover sheet):

Remarks:

fax

Applications

FAX COVER SHEET


Size 8.5"x11"

Color Typography: Black Logo: Black

Printing Methods Photocopying is recommended

Letter Margins Top: 3.5 in. Left: 1.5 in. Right: 1.5 in.

Art is available at:

webdam.MiamiOH.edu.


Eliminate the address block on the second sheet.

3.5


Applications

VEHICLES

F O O D S E R V I C E S


Electronic Artwork

MArK

M_186_K.EPS M_K.EPS M_REV.EPS M_REV_186.EPS

M_186_KW.EPS M_REV_W.EPS

Electronic artwork for all the identity elements and signatures in many color combinations accompanies this document. The artwork is suitable for Macintosh-based or PC-based operating systems.

Art is available at: webdam.MiamiOH.edu.

The file names are given on this page and on subsequent pages. The following abbreviations were used in naming the files:

F Formal

I Informal

M Mark

D Date

L Left

V Vertical or Stacked

C Centered

U University Descriptor

O Oxford Designation

186 Pantone 186

K Black

REV Reverse

W White Miami University Identity Standards Manual 3.7

http://webdam.MiamiOH.edu

Electronic Artwork

forMAl logoType

WordC_186.EPS WordL_186.EPS

WordC_K.EPS WordL_K.EPS

WordC_REV.EPS WordL_REV.EPS




F Formal

I Informal

M Mark

D Date

L Left


C Centered



186 Pantone 186

K Black

REV Reverse



Electronic Artwork

forMAl signATUres

FSC_186.EPS FSL_186.EPS

FSC_K.EPS FSL_K.EPS Electronic artwork for all the identity elements and signatures in many color combinations accompanies this document. The artwork is suitable for Macintosh-based or PC-based operating systems.

FSC_186_K.EPS FSL_186_K.EPS

FSC_REV_W.EPS FSL_REV_W.EPS

FSC_REV_186KW.EPS FSL_REV_186KW.EPS

FSC_REV.EPS FSL_REV.EPS



F Formal

I Informal

M Mark

D Date

L Left


C Centered



186 Pantone 186

K Black

REV Reverse



Electronic Artwork

inforMAl signATUres

ISC_186.EPS ISC_186_K.EPS ISC_186_KW.EPS

ISC_K.EPS ISC_REV_W.EPS ISC_REV.EPS


F Formal

I Informal

M Mark

D Date

L Left


C Centered



186 Pantone 186

K Black

REV Reverse

W White





Procedures, Resources and Examples

4

Social EntrepreneurshipSymposium

2012

worldof possibilities


Department of History

2012

2012



Procedures

Submit items for print approval in PDF form to

[email protected]. If using the

Print Center for design, no additional approval is needed.

Resources

Visit MiamiOH.edu/UCM for downloadable PowerPoint

templates, a fax cover sheet, and more.

Visit webDAM.MiamiOH.edu for downloadable logos.

2012

worldof possibilities


Department of History

2012

Social Entrepreneurship Symposium

2012

4.1






School of Engineering and Applied Science

5 0 T H A N N I V E R S A R Y

Distinctions and Directions

Music at Miami WHERE TOMORROW’S LEADERS

TAKE CENTER STAGE!

School of Creative Arts Department of Music

Annual Report 20

12

eeping the personal touch

PR E -L AW College of Arts and Science

2012 2012

2012

4.2

Brand Guidelines

5


GRAPHIC STYLE GUIDE | TABLE OF CONTENTS

Brand Guidelines

Branding guidelines differ from identification standards/style guidelines in that they encompass the distinctive ways Miami talks with its audiences. For many organizations, such guidelines can be extensive. However, here we are highlighting only key areas to help those who may be producing text or other material independently for specific external audiences such as prospective students and alumni, and want to connect with Miami’s key messages and style of writing/ talking. Not all publications need to follow strict branding guidelines: academic texts and reports, business-to-business and targeted donor publications might strike a different tone, and should follow logo usage and minimum design standards as defined in this manual.

Most audiences, however, have responded very well to the “look and feel” of the consistently branded pieces that have been developed for major external audiences (alumni, prospective students/parents, donors) since 2009. Those areas that work directly with University Communications and Marketing or the IT Print Center will automatically find that projects are done “in brand.”

Producing a publication or any communication “in brand” simply means that we talk and visually represent Miami in a way that is authentic to our brand image and promise. Miami’s brand promise says that we live for moments that transform student’s lives, so we try to share as many stories as we can, often through the voice of our students or faculty, to demonstrate this passion. Our promise also indicates we are “intensely personal,” therefore our communications and marketing material tends to be worded in an approachable, informal and conversational style. And our commitment to undergraduate student experience and success is conveyed in a variety of ways and in a variety of mediums through the written word, video, photography, stories and profiles of dedicated faculty, staff, students, and alumni.

5.1


GRAPHIC STYLE GUIDE | BRAND POSITIONING

Brand Promise A brand promise is what we promise to provide. Most organizations do not use their brand promises “verbatim” in promotional material, but find creative and memorable ways to get the messages across. At Miami, our brand promise is:

At Miami, we live for moments that transform students. A 200+ year culture of vigorous academics thrives in a stunning, classic collegiate setting where faculty scholars inspire ambitious students to become successful graduates and lifelong leaders through intensely personalized living and learning experiences.

Brand Tenets Our brand tenets extend our brand message by calling out important points of our promise; in publications, video and other promotional materials, we strive to demonstrate these tenets in varying ways – in text, photography, storytelling, or in the voice of an individual.

VIGOROUS ACADEMICS led by ENGAGED, INNOVATIVE FACULTY SCHOLARS

INTENSELY PERSONALIZED EXPERIENCE

HIGHLY SUCCESSFUL GRADUATES

STUNNING, CLASSIC COLLEGIATE SETTING

GLOBAL CONNECTIONS and MULTICULTURAL COMPETENCE

IMMERSIVE AND TRANSFORMATIVE LIVING, LEARNING, AND LEADERSHIP EXPERIENCES

5.2


Text & Typefaces We strive to use a confident, friendly, and personal tone in our communications, talking “with” our audiences as opposed to “at” them. It is our goal to be approachable in tone of voice, and to provide relevant information. So, first-person is desirable, and conversational style preferred. (See samples in this section).

Our typefaces that have been chosen to reflect this style of speaking, and which have had good feedback from our audiences for their readability and distinctiveness, are Austin (serif) and Gotham (sans serif). Alternative Web-friendly typefaces that are similar are Georgia (serif) as an alternative to Austin, and Helvetica (sans serif) in place of Gotham.

Body copy should be set in either Minion Pro (a serif alternative to Austin for small type readability) or Gotham Book, and should never be smaller than 7 points.

MINION PRO:

At Miami University, we’ve been teaching for more than 200 years, so it’s only fitting that we’ve learned a little something ourselves. Sure, the methods have changed. Chalkboards have given way to computers. Schoolrooms to symposiums. But strip away all the fancy technology, and teaching comes down to one professor, one student, and a dynamic worth celebrating. And this dynamic is at the core of who we are.

PREFERRED:

AUSTIN: Austin Light Austin Light Italic Austin Roman Austin Italic Austin Semibold Austin Semibold Italic Austin Bold Austin Bold Italic Austin Extrabold Austin Extrabold Italic Austin Ultra Austin Ultra Italic

OPTIONAL/WEB FRIENDLY:

GEORGIA: Georgia Regular Georgia Italic Georgia Bold Georgia Bold Italic

GOTHAM BOOK:

GRAPHIC STYLE GUIDE | TYPEFACES

GOTHAM:

Gotham Light Gotham Light Italic Gotham Book Gotham Book Italic Gotham Medium Gotham Medium Italic Gotham Bold Gotham Bold Italic MINION PRO: Regular Italic Semibold Semibold Italic Bold Bold Italic

HELVETICA: Helvetica Light Helvetica Light Oblique Helvetica Regular Helvetica Oblique Helvetica Bold Helvetica Bold Oblique

At Miami University, we’ve been teaching for more than 200 years, so

it’s only fitting that we’ve learned a little something ourselves. Sure,

the methods have changed. Chalkboards have given way to

computers. Schoolrooms to symposiums. But strip away all the fancy

technology, and teaching comes down to one professor, one student,

and a dynamic worth celebrating. And this dynamic is at the core of

who we are.

5.3


GRAPHIC STYLE GUIDE | TYPE USAGE

Text & Typefaces Headlines are typically set in varying boldness of Austin italic to distinguish them from body copy. Austin and Gotham can be combined to create “big type moments,” when typography is used as a graphic to highlight specific text. This treatment should be used sparingly, but can be very effective.

GOTHAM LIGHT & AUSTIN BOLD ITALIC:

IF YOU DESIRE TO DEVELOP YOUR

talent& character UNDER A CAPABLE FACULTY WHO WILL BE PERSONALLY INTERESTED IN YOUR SUCCESS, THEN MIAMI UNIVERSITY INVITES YOU TO CONSIDER THE OPPORTUNITIES SHE AFFORDS.

EXAMPLE IN LAYOUT:

5.4


GRAPHIC STYLE GUIDE | COLOR PALETTE

Color Miami often uses vibrant colors with complementary palettes to convey an engaged, vibrant university environment. We also find the palette provides a great deal of flexibility and customization for a wide variety of subject matter. We also use a pattern accent on some pieces as a border, background, or call-out element – to help a piece stand out in a mailbox, for example.

5.5


GRAPHIC STYLE GUIDE | PHOTOGRAPHY

Video & Photography Mobile devices and social media (Instagram, iPhone cameras, Facebook, Pinterest, YouTube) have greatly changed what most audiences want to see in terms of visual engagement. Posed, formal, or professionally “polished” video and photography does not, in general, find a receptive audience. Photography and video should feel genuine, energetic and “in the moment,” using as much natural light as possible to capture the “natural moments” that define the Miami experience. Scripted video or posed photography is avoided unless absolutely necessary.

We also strive to incorporate the way Miami advocates multicultural understanding and global involvement by reflecting diverse individuals in our visual material.

5.6


GRAPHIC STYLE GUIDE | PHOTOGRAPHY

Miami’s Facebook page Social Media Miami’s “voice” in social media environments is similar to its style in publications: conversational, friendly, approachable. Often, we ask for audience reaction, and find that this style helps us in interacting with our audiences and encourages their response and involvement.

Key Descriptors Miami tests audiences periodically to see what their perceptions are, and common adjectives or descriptors seem to occur that we strive to reference in varying ways in our promotional material:

Smart, prestigious, Ohio location, beautiful/stunning campus, undergraduate focus, student success, extensive study abroad opportunities, Midwest values, residential, Public Ivy, successful graduates, community service, strong academics, excellence, impressive.

Miami’s Twitter page

5.7


Key Rankings and Outcomes “Brag Points” Rankings change frequently, but certain consistent rankings that provide third-party corroboration of our commitment to undergraduate teaching and student success have been called out by parents, students and other audiences as very important to them. Since data frequently changes, it is best to check with UCM to make sure you have updated information annually.

• Undergraduate teaching ranking: within the top three in the nation for the past three years

• Outcomes rankings: Forbes and Payscale.com have repeatedly cited Miami for its “ROI,” as has SmartMoney

• Graduation rates: typically above 80% and the highest among Ohio public universities

• Acceptance rate into law school: 92%, compared to 78% nationally

• Acceptance rate into medical school: 61.3%, compared to 45% nationally

• College/school/program specific rankings

• The Princeton Review consistently ranks Miami in its top institutions; The Fiske Guide identifies Miami for providing an excellent education with a “picture perfect campus”

5.8

Miami’s Access Initiative program ensures thatacademically competitive students from an Ohiofamily with an income of $35,000 or less pay notuition.

Factoring in financial aid, 14% of Ohio studentspay no tuition and fees and an additional 10%pay less than $5,000 in tuition and fees to at-tend Miami’s Oxford campus.

Miami offers merit scholarship packages fortop students, rewarding high grades and ACTscores of 26 and above. 70% of the fall 2011freshmen class received a scholarship or grantfrom Miami University.

Miami’s regional campuses in Middletownand Hamilton have among the lowest tuitions inthe state for two-year campuses. Since 2008,regional campus students can also earn a newbachelor of integrative studies degree. In fall2011, a new bachelor’s in health informationtechnology is available.

Affiliation: Public university in Ohio

History: Founded in 1809, Miami is named for the NativeAmerican tribe that once inhabited the Miami Valley region ofOhio. Miami maintains strong ties with the Tribe, now locatedin Oklahoma.

Location: Oxford, Ohio (35 miles northwest of Cincinnati).Miami’s Oxford campus covers 2,138 acres and includes 188buildings.

Philosophy: Miami is a residential university with a focus onteaching undergraduates. A liberal education core comple-ments the more specialized studies of the majors.

Enrollment: About 14,800 undergraduates and 1,790 graduatestudents in Oxford. Regional campuses in Hamilton, Middletownand West Chester enroll about 5,700 students combined. About230 students per year leave Oxford to study at Miami’s Luxem-bourg campus for a semester or year.

Programs: Miami offers bachelor’s degrees in more than 100areas of study. Graduate students choose from more than 50master’s degree and 12 doctoral degree programs.

Cost: In-state students pay at the most, $12,625 for tuition andgeneral fees in 2011-12. With various scholarships and grants,about 75% pay less. Out-of-state students pay $27,797 beforeany scholarships. Room and board is $10,596 (based on doubleoccupancy/typical meal plan).

Miami University: Equal opportunity in education and employment.PRODUCED BY MARKETING & CREATIVE SERVICES 5.5K1111

www.muohio.eduFor more information, contact

[email protected]

Facts and FiguresKeeping A Miami Education Affordable

Cost of Degree* in 4 Years for an Ohio Resident

Ohio students who apply to Miami also often apply to other highcaliber private and public universities. With Miami’s median time tograduation of 3.7 years, Ohio students can save anywhere from $57,732to $96,208 on average 4-year tuition costs, based on today’s rates.

Miami University $52,852Purdue University $110,584University of Illinois $110,800Indiana University $113,796College of William and Mary $141,636University of Michigan $149,060

* Cost based on 2011-12 tuition and fees presuming 0% increases overthe next 4 years.


H

EXAMPLES

Following are samples of look and conversational style from different types of promotional material designed for various types of audiences that demonstrate “in brand” concepts:

MU 1809

Report Card 2 0 1 1 - 2 0 1 2

A Report to Parents, Taxpayers, the Governor, and Legislators

For more than 200 years Miami University and the State of Ohio have enjoyed a successful partnership. One of the rea-sons for this success has been Miami’s ability to remain true to its core values.

Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education and the active engagement of its students in both curricular and co-curricular life. Miami is deeply committed to student success, builds strong student and alumni loyalty, and empowers its students, faculty, and staff to become engaged citizens who use their knowledge and skills with integrity and compas-sion to improve the future of our global society. While Miami draws students from around the globe, it is also accessible to thousands of students in Ohio through its main campus, re-gional campuses and Voice of America Learning Center. With a median time to degree completion of 3.7 years, the short-est among Ohio public universities, some students earn their bachelor’s degrees in three years.

This Report Card provides a snapshot of Miami accomplish-ments for 2011-2012 in the areas of student success, national recognition, producing future leaders and keeping a Miami education affordable.

Opportunity knocksa little more loudly at Miami.

AMONG A SELECT�GROUP OF UNIVERSITIES�

IN THE NATION� 92% TO HAVE PRODUCED A 899 Ranked among the

TOP PUBLIC UNIVERSITIES �

IN THE NATION � Rhodes, Truman, MIAMI ALUMS HAVE SERVED acceptance rate of Miami studentsfor IN THE peace corps SINCE 1961.�

BEST SALARY POTENTIAL �into law school compared to a & 78% national average. AFTER GRADUATION. Goldwater Scholar PUTTING MU 7TH AMONG

MEDIUM-SIZED{ }BY PAYSCALE.COM IN THE SAME ACADEMIC YEAR. SCHOOLS FOR VOLUNTEERS

Companies represented at334 } Miami University Career Fairs Graduation rates among the highest nationally, inthe top 10 amongpublic universities�(excluding military academies), and first in Ohio.

M U / 1

t h e c a m p u s

A campusworth�

talkingabout.�

Assuming it hasn’t�

left�you

speechless.�

A CAMPUS IS MORE THAN JUST A PLACE

to live. It’s where you’ll find a backdrop for making lifelong friends. For opening your eyes and your mind. For shared ex-periences, for stories worth repeating, and stories you’ll never tell anyone. For learning what it’s like to be away from home, and learning what it’s like for a whole new place to feel like home.

AND THE MIA MI CA MPUS PROVIDES

this perfect setting, where classic Geor-gian architecture and beautiful exte-riors house progressive methods of learning. It’s a place that has produced 200 years’ worth of scholars, thinkers, and success stories. But don’t take our word for it. Come and see for yourself.

{ 5

5.9

Athletics Identity Standards

6


OVERALL USAGE GUIDELINES • No mark should be distorted, stretched, rotated, or drop-shadowed at any time. • The wordmark “RedHawks” is one word and must have the “H” capitalized. • The Logo must be front facing with nothing appearing over the top of the mark. • Any variations of these marks for special use such as retail, promotion, fashion trends

or other unique circumstances must be reviewed and approved in writing by the university.

• The official colors of Miami University are RedHawk Red and White.

PRIMARY MARKS

VERBIAGE Miami™ Miami RedHawks® Miami University® Miami University RedHawks® RedHawks™ Love and Honor™

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2013.

COLOR INFORMATION

UNIVERSITY COLORS PANTONE® COLORS PROCESS COLORS RedHawk Red For RedHawk Red, use PANTONE® 186 C:0% M:100% Y:81% K:4%

RedHawk Black For RedHawk Black, use PANTONE® Process Black K:100%

Reproduction of any logos or wordmarks is prohibited without the approval of Miami University and the Licensing Resource Group, Inc.

For licensing information, please contact LRG at (616) 395-0676. Miami University

college.trademarxonline.com

http://college.trademarxonline.com


ATHLETIC MARKS

Usage Guidelines: This is a stand-alone mark. When using the colored version no color substitutions may be made to the mark’s colors in place of the original and intended colors.


COLOR INFORMATION








ATHLETIC MARKS (CONTINUED)


COLOR INFORMATION








WORDMARKS

Note: The Primary Mark and Wordmarks are reserved for the use by intercollegiate athletics and may not be used by other University clubs or organizations unless approval is granted by the Director of Licensing. University Clubs and Organizations may use the beveled Miami ‘M’ to promote their


COLOR INFORMATION








SPORT SPECIFIC MARKS

Note: There are two versions of sport specific marks, one with the hawk head, and one without. Above are examples of all of the color variations of the Sport specific marks. A downloadable packet of all the sport specific marks is available on our Trademarx page. Sports included in the packet: Baseball, Basketball, Cheerleading, Cross Country, Football, Golf, Field Hockey, Ice Hockey, Skating, Soccer, Softball, Swimming & Diving, Tennis, Track & Field, and Volleyball.


COLOR INFORMATION







Merchandising/Retail

7


TRADEMARK LICENSING & RETAIL INFORMATION

What is the purpose of the Trademark Licensing Program? The Department of University Communications and Marketing at Miami University regulates the commercial use of the

university's name and all identifying marks, both on and off campus, to ensure the protection of Miami’s excellent

reputation and maintain high standards of use. Campus departments, student organizations and external groups

frequently purchase merchandise that use university symbols, logos, and marks. These items range from lapel pins,

backpacks, photo frames, and mugs to types of clothing and even high-end merchandise for special occasions. Since

each of these is an extension of the university’s image, and just as there are standards for print material, there are

standards for items available for retail sale or for use by organizations.

Only campus departments and student organizations that are officially recognized by or are part of the university are

allowed to use Miami logos, symbols and marks (trademarks) in conjunction with their name, and in doing so, must

have approval prior to use.

Miami products can be made only by licensees who are under contract with LRG, the university’s licensing agency.

The licensing program through LRG protects Miami’s name and image and is critical to ensure the appropriate

visibility of the university, and earned licensing fees benefit student scholarships. It is to a department’s or group’s

advantage to use licensees registered with LRG as they are most familiar with what is allowed, can save areas time,

money, and effort due to the expertise, and can help expedite approvals and details. Miami licensees pay for the right

to produce Miami items, so they carry appropriate liability insurance, know our policies concerning appropriate use of

trademarks, can often create designs that will be approved, know whom to contact at Miami regarding questions and

approvals, and take care of submitting royalties for scholarships.

Who participates in the Trademark Licensing Program? How does it help? All manufacturers of products bearing the trademarks of Miami University must enter into a nonexclusive Trademark

License Agreement with the university. The Licensing Resource Group (LRG) administers Miami’s Licensing Program.

Information and an application for licensing are available at the LRG website, http://www.lrgusa.com. Once a licensing

agreement has been signed, camera-ready artwork and electronic files of university and intercollegiate athletics

trademarks are submitted for approval by the Office of University Trademarks and Licensing.

What kind of merchandise requires a trademark license agreement? All items for resale/retail and merchandise-type items that are imprinted with a Miami University trademark require

licensing, or working with a licensed vendor. Print material that is not for resale such as stationery, note cards, banners,

7.1

http://www.lrgusa.com


Trademark Licensing & Retail Information

ads or brochures do not require licensing, although a separate approval process is required for any use of marks

or logos in those items (that process is managed through University Communications and Marketing or IT Print

Services). The symbols and trademarks included as part of Miami’s licensing program include the name of the

university, the university seal, the intercollegiate athletics logos and wordmarks, including "RedHawks," and all

other identifying marks of the university. This also includes the athletics logos of the Hamilton and Middletown

campuses. Licensing is required regardless of whether the material is produced for resale or for use by units of the

university.

Trademark Infringement Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of

the trademark owner or any licensees (provided that such authorization was within the scope of the license).

Infringement may occur when one party, the "infringer", uses a trademark which is identical or confusingly similar

to a trademark owned by another party, in relation to products or services which are identical or similar to the

products or services which the registration covers. An owner of a trademark may commence legal proceedings

against a party that infringes its registration.

Departments and student organizations are encouraged to contact the Manager of University Trademarks and

Licensing if they wish to use a slogan, or any graphic elements from a logo that have the potential to be

trademarked already. The Manager of University Trademarks and Licensing will assist with the investigation of

whether your slogan or logo could be infringing on another entity’s trademarks.

Design Parameters Spirit-wear merchandise available in retail outlets – and athletics/spirit material such as game schedules, buttons,

or posters used by Intercollegiate Athletics – may feature creative variations of the beveled-M. It may, for

example, appear overprinted, juxtaposed with other graphic elements, or other altered form based on

competitive, national fashion trends. Such uses are approved on a case-by-case basis for licensed vendors and

manufacturers at the retail level ONLY, and not for official university, student or academic publications or material.

Miami reserves the right to request changes or disallow designs that 1) do not adhere to standards, 2) that may

conflict with current symbols or marks, 3) that might be seen as offensive or in poor taste, and 4) do not reflect a

level of quality and design appropriate for Miami. Note that sometimes there is no firm standard and a design

7.2



falls into a ‘gray area’; however, Miami again must reserve the right to request changes and will work with areas to address

any concerns or recommend an alternative.

Independently created logos for official Miami departments, divisions, or offices, including student organizations that are

officially financed as a department or office within student affairs, are not permitted, although certain symbols used

nationally for certification purposes may be used to establish such affiliation if used separately from Miami marks. The

Miami logo must be prominent and aligned visually with official department/area/division names. All areas should follow

the guidelines in this manual for print material to ensure approval.

Information for Vendors

Overview The name, seal, and most recognized logos associated with Miami University are registered with the State of Ohio or the

U.S. Government as service marks or trademarks, and are the exclusive property of the University. Reproduction of these

marks for resale or other commercial purposes must have University authorization. The University is responsible for

protecting these service marks and licensing commercial use of the marks.

Standard Licensing Agreement Any person, organization, or corporation manufacturing a product or providing a service bearing or containing any of the

marks of the University, or applying the marks to merchandise manufactured by others, must, prior to the use of such

marks, enter into a license agreement with the University. The standard license agreement is a royalty-bearing agreement,

providing for a payment to the University of 10% of the wholesale price of the completed merchandise, unless an

exemption is granted as indicated below. Royalties are paid quarterly per the terms of the agreement, and funds raised are

used to provide undergraduate scholarships through the Office of Student Financial Assistance and the Department of

Intercollegiate Athletics. Limited licensing agreements are available for one-time production, or for production of items

provided directly to the University for internal use and not for resale.

Any company that manufactures products containing the registered names and logos of the University, affixes the marks

on merchandise manufactured by others, must be licensed. Individuals or companies that do neither of the above, but

simply resell merchandise produced by others, do not need to be licensed, but must purchase merchandise bearing

University marks from manufacturers or producers who are licensed.

7.3



Administration Miami’s licensing program is administered by:

The Licensing Resource Group (LRG), 442 Century Lane, Suite 100, Holland, MI 49423.

Telephone (616) 395-0676 Facsimile: (616) 395-2517, Web: www.lrgusa.com.

LRG is responsible for: a) issuing and processing license applications; b) issuing license agreements and providing art

slicks of University marks; c) new product approvals; d) collection of royalties; and e) compliance and auditing. LRG also

provides marketing assistance to the University. For questions on or assistance with the above, or to inquire whether a

supplier offering merchandise to resellers is licensed with the University, contact the manager of University Trademarks

and Licensing at 513-529-8332.

Product Approval To ensure that products offered are of a level of quality consistent with the goals of the University for merchandise

bearing its marks, pending licensees are required to submit representative product samples to LRG for approval.

Licensees are likewise required to seek approval from LRG for additional product lines introduced over the life of the

agreement.

All items produced under the licensing agreement and offered for resale must bear the name of the licensee, and must be

tagged or labeled with the independent “collegiate licensed product” sticker.

Artwork Approval Prior to the production of any merchandise containing Miami University marks, licensees must submit artwork through

the Miami University trademark online site at MiamiOH.edu/trademark for approval. Artwork approval is required for each

new design or application produced, regardless of who orders it. This includes merchandise ordered by University

departments and student groups/organizations, and is in addition to any approval that is required by the individual

orderer. Artwork approval is not required for re-orders of previously approved designs.

The requirement for artwork approval is to ensure that the marks of the University are correctly presented and do not

reflect unfavorably on the University in the context which they will be used. The University will attempt to provide as

much design latitude as possible, keeping in mind the intended consumers; however, designs for events that promote

alcoholic beverages or drinking will not be approved. All designs submitted are held in confidence, and are not shared

with nor made available to other licensees, retailers, or University departments for copying.

7.4

http://www.lrgusa.com

http://MiamiOH.edu/trademark



Graphic standards are available in our Usage Guide. All use of Miami names, wordmarks and symbols/logos on merchandise or

items intended for retail/resale MUST use a copyright or TM designation.

Exemptions Under certain conditions, the University grants exemptions from the payment of royalties for merchandise bearing University

marks. These conditions include:

1. Non-commercial in-house use - University departments and registered student organizations (including fraternities

and sororities) may use service marks on posters, signs, banners, etc. dealing with on-campus activities of the

organization, provided such use reflects positively on the University, and logos are reproduced accurately. Such use

does not require licensing, royalty payment, prior approval, or artwork submission; however, the University licensing

manager may require removal of University marks if the usage is deemed inappropriate. This non-commercial

exemption is extended to party or event favors/souvenirs for student organizations if all of the following conditions

are met: the item is a favor for a dated party or event sponsored by the organization; the item will be given to or sold

at cost to members/guests by the organization; the only use of University marks is “Miami” or “Miami University” as a

location designation on the chest print or similar location. If any one of the above conditions are not met, the non

commercial exemption does not apply, artwork approval is required, and royalty is due unless an exemption is applied

for and granted as a student organization fundraiser, below.

2. Student Organization Fundraisers

a. Registered student organizations may sell or give away products (such as t-shirts) bearing service marks of

the University combined with the names and logos of their organization or activity without payment of

royalties if such merchandise relates directly to an on-campus activity sponsored by that organization.

Examples of such projects or events include: Homecoming weekend, Greek week, Kidsfest, etc. The

merchandise must be purchased from a licensed manufacturer/vendor and is subject to approval.

b. Student organization exemptions will not be granted for merchandise with a general theme or for university-

wide events/activities and containing University marks that compete for sales with licensed, royalty-bearing

merchandise offered by local or campus retailers. Such merchandise may be produced by licensees and sold

by student organizations; however, royalties are due the University per the licensing agreement.

If any one of the above conditions are not met, the non-commercial exemption does not apply, and artwork approval is

required.

7.5



Short-Term and Limited Licensing Agreements 1. Where the University desires to permit a producer to use University marks for commercial purposes for a special event

or other short-term need, a “Short-Term Non-exclusive License” may be issued. The Miami University licensing manager

writes this agreement. The agreement requires payment of the standard 10% royalty, to be made in a single payment at

the expiration of the agreement. The license is for a maximum period of one year from the date of issuance.

2. The University also may issue a “Limited Non-Exclusive License” to companies that manufacture products containing

names, wordmarks, and logos of the University supplied exclusively to the University and not for resale. The Miami

University licensing manager writes this agreement. Items produced under the Limited Agreement and sold to the

University for its use are exempt from payment of royalties. The Limited License expressly prohibits the licensee from

producing products containing University marks for sale to any customer other than the University, or for sale to the

University when such items are intended for resale. Where the Licensee desires to conduct such activity, they shall

enter into a standard License Agreement with Miami University through LRG, which agreement provides for both

royalty-bearing and exempt sales of licensed products depending upon the purchaser and the intended use. The

signing of the standard License Agreement by any licensee shall supersede and replace the Limited Agreement, and

render this agreement immediately terminated.

Other Uses 1. Registered marks of Miami University may not be used for any commercial purpose, including advertising, without the

approval of the University. Generally, approval will only be granted for use of the marks in conjunction with the sale of

licensed products. In no case may the marks of the University be used by a commercial entity for any purpose without

prior written permission. This restriction applies to all applications in print or electronic media.

2. University service uniforms may not be used for any commercial purpose, or resold for personal gain.

University Marks, Usage 1. Current registered wordmarks of the University available for use by licensees include: “Miami,” “Miami University,”

“Miami University RedHawks,” “Miami RedHawks,” “RedHawks,” and “Love and Honor.”

2. Registered logos of the University available for use by licensees include: the distinctive “Beveled-M”, the Miami seal

with rope edge, the Miami seal with scalloped edge, the Hawk head on top of “Miami RedHawks” text, the Hawk head

alone, and the Hawk head with “Beveled-M”.

3. The Miami University Bookstore has exclusive rights to reproduce and sell any items with the Cradle of Coaches logo,

and the licensing fee is 15% for use of said logo.

7.6



4. Registered wordmarks of the University previously used but for which our permission to use has been

withdrawn effective Oct. 31, 1996, include: “Miami University Redskins” and “Miami Redskins.” The University

no longer permits the use of “Redskins” in association with the University.

5. Registered logos of the University previously used but for which our permission to use has been withdrawn

include: the lantern hanging in an arch, the Indian Head, the RedHawk standing in an arch with wings spread

along with the words “Miami University RedHawks,” the RedHawk with landing wings spread, the RedHawk

head, and a youthful RedHawk with a smile, standing with wings spread over a banner reading “RedHawks.”

6. The Miami University Bookstore has exclusive rights to reproduce and sell one item per year in each category

that we have registered the Indian Head with Block M logo, and the licensing fee is 15% for use of said logo.

7. The official Miami sports nickname is the RedHawks (capital R, small e-d, capital H, small a-w-k-s, all

one word). Depending upon the graphic, it may also be used all caps, but must be used in the plural form.

The nickname can be used by itself, with "Miami," or with "Miami University." RedHawks should not be used

in conjunction with the Indian Head, Indian Head with Block M, or University seal; nor will the University

permit the nickname to be used with any unofficial bird or hawk renditions. RedHawk logos may not be

altered in any way.

8. The University's official colors are red (PMS 186) and white. However, the University generally does not

restrict color usage with its wordmarks and logos, leaving the selection up to the producer and reseller. All

colors should be shown on the artwork approval request, and are subject to University approval.

Compliance and Enforcement 1. Compliance with the University's licensing program is necessary to protect the name, wordmarks, and logos

of Miami University, and to protect the integrity of the program and the interests of the licensees who

support the program. Ensuring compliance is a shared responsibility of Miami and LRG.

2. University and LRG representatives will shop local and regional retailers on a regular basis to ensure that

products bearing our registered service marks are licensed, and that proper approvals have been solicited for

merchandise offered. In addition, University representatives will monitor on-campus sales and watch for new

merchandise that appears on campus or within the community to ensure it is licensed. Finally, LRG will

conduct compliance audits of licensees on a recurring basis in accordance with the licensing agreement to

ensure that royalties due on products sold are being properly paid to the University through LRG.

3. The production, sale or other distribution for commercial purposes of unlicensed products containing Miami

University marks violates the University’s license agreement, and may violate state, federal, civil and criminal

laws. In addition to the producer, a retailer and/or seller may be held equally liable for infringement. Upon the

7.7



discovery of unapproved or unlicensed merchandise, the seller will be requested to remove products from

sale until the source can be determined, the merchandise licensed, the design approved, and past royalties

due determined and collected. Where University officials deem the merchandise unacceptable, the seller will

be requested to turn over the merchandise to the University for destruction.

4. Should voluntary compliance fail, the University will take whatever legal steps necessary to protect the use of

its marks and collect royalties due. Actions contemplated may include, but not be limited to, cancellation of a

license agreement, seizing and destroying counterfeit goods, an injunction against further production and

sale, and recovering damages, expenses, attorney’s fees, and other costs.

A list of approved licensees/vendors is at

MiamiOH.edu/trademark

7.8


Student Organizations

8


STUDENT ORGANIZATIONS & CLUB SPORTS

Use of beveled-M logo:

The name, seal, and recognized logos associated with Miami University are registered trademarks or service marks

and are the exclusive property of Miami University. Student organizations and sports clubs often seek to use the name

and/or logos of the University or affiliated organizations on various types of merchandise, for use by the group, as

favors/souvenirs for their members, or for fundraising activities. While most of this usage is exempt from the payment

of royalties, licensing policies require that:

• The merchandise be produced only by manufacturers or suppliers licensed through the University

• The manufacturer or producer (licensee) must either pay the royalty or seek a specific royalty exemption on

each item from the university licensing manager

• Artwork must be approved by the licensing manager prior to production

Use of the beveled-M logo requires appropriate usage as defined for the beveled-M in this manual.

Use of the term RedHawk and RedHawk logos

Student organizations and sports clubs may use the “RedHawk” name for on-campus, registered and approved

events. Otherwise, the RedHawk logo is used to officially designate ICA-affiliated sports and any other use of the

“RedHawk” logo (except for the club sports exception as indicated below) requires prior approval from the

Department of Intercollegiate Athletics (ICA). Student organizations that are not affiliated with ICA may not use

“RedHawk” in their organization name and are encouraged to use “Miami” instead.

Club Sports

Recognized club sport teams are required to use the either the Club Sports M or Club Sports RedHawk logos (as to

the right) on any item bearing the name of Miami University or using the M logo. In extenuating circumstances, jerseys

may be exempt from this policy but will be handled on a case-by-case basis; Jerseys that do not include the name of

the sport will not require the logo. The approved Miami Club Sports Logo must appear on all print advertising, web

site, and apparel designs.

8.1


General Prohibitions While the University does not wish to interfere with creative student activities, the University is committed to

protecting its name, wordmarks, and logos, ensuring that the marks are correctly displayed and that they do not

reflect unfavorably on the University in the context presented. University marks may not be used to promote use of

alcohol, tobacco, controlled substances, sexually oriented products, religious products, bathroom articles, or games of

chance. The University is also committed to protecting the integrity of the licensing program and licensees who

support it, and must expect compliance with the licensing policy from all individuals and organizations. All printed and

electronic materials must be produced in good taste and reflect socially acceptable standards. Printed materials that

use any university trademark (not limited to but including t-shirts, promotional flyers, and websites) must be approved

prior to distribution and be printed by a licensed vendor. Use of logos or wording regarding “Redskins” is prohibited.

Promotion of the use of alcohol or tobacco on printed materials is prohibited. Sponsorship or advertising associated

with vendors that directly sell alcohol or tobacco is also prohibited.

All print advertising, website and apparel designs must be approved by the Director of Club Sports, 108 Rec Center,

(513) 529-8179, [email protected]. The director of club sports may need to obtain further approval by the

university licensing manager.

A copy of the Student Organization Licensing Request Form is available at

MiamiOH.edu/trademark

8.2



University Website Policies and Guidelines

9


MIAMI WEBSITE POLICIES & GUIDELINES

Miami's website plays a key role in the University's image, reputation, and delivery of important information to all its main audiences.

Role of University Communications and Marketing Miami’s Office of University Communications and Marketing (UCM) oversees Miami’s official web presence, driven by the Cascade Server Content

Management System (CMS). Oversight includes CMS functionality, all of the system assets, and user access.

In collaboration with UCM, Miami’s IT Services hosts the CMS web content. As host, IT is responsible for all aspects of web server management,

including technology, network connectivity, and security. UCM partners with Hannon Hill (Cascade’s creator) for system support and upgrades.

UCM assumes responsibility for web page template design and maintenance, establishing goals and standards for graphics, photography, and content.

Content requirements must be followed to ensure that standards of quality information, current information, consistency, usability, and branding are

being met. Beyond legal ramifications, oversight of content is necessary in order to ensure that outdated or misleading information does not

negatively affect a visitor’s perception of Miami University.

UCM also works collaboratively to establish web strategy and priorities based on University goals, directs the research, analysis, and advancement of

new media technologies, and trains web publishers to work in the CMS.

Role of Department Heads, Division Leaders, Directors, and Publishers Departmental/area website content is the responsibility of the head of that department or area and ultimately, the division head. Established website

policies, as defined in the next section, must be followed.

Website Policies Branded CMS templates provided by UCM are used for all official Miami websites. The branded template options facilitate web development by

ensuring consistent, simplified navigation, providing instant identification as a Miami website (with the correct use of the Miami logo and official

colors), enhancing search capabilities across all University sites, and establishing standard footers with required links and legal elements.

Website content should meet accessibility standards as outlined in Web Content Accessibility Guidelines (WCAG) 2.0 (http://www.w3.org/TR/

WCAG20/). These standards are part of the Web Accessibility Initiative (WAI), a working group of World Wide Web Consortium. Many elements built

into the CMS facilitate this accessibility, including heading styles, ALT tags for image description, and color contrast for color-blindness. However,

proper application remains the responsibility of the individual website owners, including correct use of heading styles and the inclusion of alternate

text for all images, tables, and infographics that the CMS does not already require. In addition, all videos accessed from a site (both embedded and

those leading to YouTube.com) must be accurately closed-captioned. For more information see Website Accessibility (http://miamioh.edu/ucm/web/

reference/accessibility/).

9.1

http://miamioh.edu/ucm/web/reference/accessibility/

http://YouTube.com

http://www.w3.org/TR/WCAG20/


Miami Website Policies & Guidelines

Web pages must be regarded in the same light as publications and written communication. As such, all pages will abide by the federal copyright laws

and applicable laws and University policies relating to written expression. All website content must be consistent with policy regarding Miami’s

Responsible Use of Computing Resources at Miami University.

Any collection of personal information and/or identifiers via a webform, survey, or other feedback tool remains in compliance with Miami’s Web Privacy

Policy (http://miamioh.edu/about-miami/pubs-policies/privacy-statement/index.html).

Department heads are responsible for the content of departmental pages. Departmental pages should not attempt to duplicate official sites or

information but should link readers to the correct page, so that information is easily updated at a single site.

WordPress is recommended for the development of websites for student organizations, as UCM cannot support those websites within the Cascade

Server CMS. This allows student organizations to use independent designs and logos that do not conform to Miami’s branding standards and guidelines.

It should be noted, however, that if a student organization uses any official Miami marks, they must adhere to all standards and guidelines.

Websites should be reviewed as needed within a minimum period of six months so that outdated information is removed or updated, and fresh content is

in place.

All official pages should follow the University’s Style Guide & Identification Standards Manual to maintain consistency in the use of punctuation,

capitalization, grammar, professional presentation, titles, the University seal, and logo. Questions should be addressed to UCM.

Colors The official University colors are red (PMS 186) and white. These should be the most prominent colors across all pages. Secondary colors can

be used as accents and to emphasize pieces of content.

Fonts The official University web fonts are Georgia, for use in headings, and Helvetica, for body copy. Division, department, office, and organization

wordmarks use the Bembo font.

Styles College, school, department, and unit sites should use official colors and fonts in headers, footers, banners, and other page regions to maintain

consistency with the Miami homepage and ensure ease of navigation for visitors.

http://miamioh.edu/about-miami/pubs-policies/privacy-statement/index.html


Miami Website Policies & Guidelines

Logo Usage The Miami University logo should be included in the header on every page of every site. It should always link to the Miami University

homepage, MiamiOH.edu. It should appear above any other wordmark, imagetype, or logo on the page. The version and placement of the

logo must conform with the University Brand Standards Guide.

Subsite Wordmark Usage Subsites of Miami University should include their wordmark below the Miami University logo. Miami wordmarks use the Bembo small caps

font for division names and the Bembo italic font for naming departments, offices, organizations, programs etc. In some special cases the

wordmark can contain alternative fonts that compliment the brand. Contact UCM for wordmark approval prior to use.

For more details on Miami University’s web colors, fonts, and styles, see the Design Standards Guide (http://miamioh.edu/ucm/web/reference/

design-standards-guide/).

Resources The official Miami website resides at MiamiOH.edu on a server running Apache server software. The material on the primary University web server is

freely accessible by anyone connected to the Internet. Secure Socket Layer (SSL) is available on this server. PHP/mySQL is available for web

scripting and database development.

The tools listed below are available for use by web editors maintaining official Miami University sites or by faculty and students for academic purposes.

Primary Web Tools Cascade Server - Content Management System

Formstack - Robust web forms to add to your websites

Qualtrix - Surveys

25Live - Events Calendar and Room Scheduling tool

Secondary Web Tools WordPress, Blogger, Drupal, YouTube or Kaltura for video hosting

Removal of Information Miami reserves the right to remove web editing/publishing access to groups or individuals who do not follow the guidelines or violate acceptable use

policies as defined. Miami also reserves the right to remove content that is outdated, incorrect, or violates standards.

http://MiamiOH.edu

http://miamioh.edu/ucm/web/reference/design-standards-guide/

http://MiamiOH.edu

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